US Lifestyles of Young Families Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Lifestyles of Young Families market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this report, Mintel has used the following
definitions:
Young families are defined as parents with children younger than
age 12 living in the household.
Older families are defined as parents with children aged 12-17
living in the household.
The majority of parents with young kids work outside of the home
and may have trouble balancing family time with other demands on
their time. When parents spend time with their kids, they want it to
be “quality time” spent on fun and enriching experiences – making it
important for brands to step up their experiential appeal. Parents love spending time with their kids and worry about the
kind of world their children will inherit. Most are confident in their
parenting abilities and want their kids to grow into responsible,
respectful, and kind/compassionate adults.
Written by Kristen Boesel, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Fewer Americans are having children and there are now fewer families with kids under age 12 in the US compared to previous decades. One of the top challenges parents continue to face is the high cost of childcare, leading some families to rely heavily on family support to bridge gaps in care. Most parents are working for a paycheck, so balancing time for family with other obligations can also prove difficult.
Kristen Boesel
Senior Lifestyles and Leisure Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.