US Luxury Cars market report
The luxury car market is an extremely competitive market and ranges from 5-10% of the overall new car market. Luxury vehicles are typically more expensive and equipped with the latest features and technology and appeal to consumers who want the latest and greatest for their vehicle. Finding opportunities in the market and delivering marketing content that appeals to the strengths of the brand and desires of the consumer should lead to success.
This report examines the following issues:
- Recent surge in off-lease vehicles could impact decision to opt for new
- Affordability still a concern for many consumers
- Consumers don’t have a favorite luxury brand
- Luxury cars considered high maintenance
- Regular makes are increasingly competing with luxury makes on features
This Report covers the sale of new domestic and imported luxury vehicles and consumer attitudes and activity around luxury vehicles. Vehicle segments represent those involving both traditional luxury vehicle makers and nontraditional luxury vehicle makers.
he next few years will be a great opportunity for luxury brands to increase sales as well as market share. A large number of vehicle purchase intenders are considering luxury cars, but many will opt for cheaper entry-level vehicles. Luxury makers will need to compete with each other for market share, but they will also need to attempt to win over as many consumers on the fence between a luxury brand and mainstream brand. Standing out in terms of technology, convenience, and style not only will win luxury car shoppers but can also convince consumers to make the transition to a luxury brand. Brands with diverse, high-quality offerings within the SUV (sport utility vehicle) and crossover categories should see success as well moving forward.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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