US Men’s and Women’s Footwear Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Men’s & Women’s Footwear: Incl Impact of COVID-19 – US market, and the behaviours, statistics, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The footwear market will face similar challenges plaguing most of retail because of the COVID-19 pandemic, as well as barriers to growth unique to the category. As consumers restrict discretionary purchases, the footwear market will be challenged to encourage purchases among consumers who already shop more strategically and intentionally. Retailers need to experiment with ways to optimize seamless shopping and offer convenient, flexible shopping experiences to meet consumers’ needs on and offline as they navigate the uncertain future of retail. Additionally, focusing on the comfortable and functional benefits certain footwear, such as sneakers or slippers, can provide will appeal to consumers’ evolving preferences in footwear as a result of the pandemic.
Written by Alexis DeSalva, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
All retail sectors will be negatively impacted by the COVID-19 pandemic, and the footwear category is no exception. The positive growth pattern of the last five years will change, and sales are expected to decline as consumers limit non-essential spending. The footwear market will be challenged to encourage purchases among consumers who already mostly shop for replacement. Alexis DeSalva
Retail & Apparel Analyst
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