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US Outbound - October 2012

Despite the size of the US, outbound travel is not an aspiration shared by all its citizens. Foreign travel is undertaken by only one fifth of the population and only around one third of US citizens own a passport. Limitations are also posed by the low number of paid holidays received by the employed. At around 10-15 days, depending on the policy of each employer, Americans have little paid leave in contrast to the 20+ days that is common in some Western European countries.

Ranked second in the world by tourism expenditure, according to the United Nations World Tourism Organization (UNWTO) in 2010, the US traveller is a prized commodity. Overseas travel is accessible and embraced by a range of demographics, since appeal extends to all ages. Baby Boomers (those born between 1946-64) are some of the most fervent overseas travellers, willing to indulge in more experiential travel. Families too are a key market as many parents see travel as an educational and leisure activity for kids and adults to enjoy together. The student is an important traveller, creating a peak in outbound travel during the spring, when so-called Spring-Breakers head overseas for a week of fun in the sun.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population estimates for the US, 1950-2050
            • Figure 2: Demographic breakdown of mid-year population estimates for the US, 2010 and 2050
          • Economy
              • Figure 3: Selected macro-economic factors of the US economy, 2006-11
            • Exchange rates
              • Figure 4: Selected exchange rates against the US Dollar, 2006-11
            • Tourism balance
              • Figure 5: US tourism receipts, expenditure and balance, 2006-11
          • Outbound Tourism

            • Arrivals
                • Figure 6: Outbound departures of US citizens to overseas destinations, 2006-11
              • Destinations
                • Figure 7: US outbound travel by region, 2007-11
              • Americas
                • Mexico
                  • Canada
                    • Caribbean (including Bahamas)
                      • South and Central America
                        • Figure 8: Leading American outbound destinations for US outbound travellers*, 2007-11
                      • Europe
                        • UK
                          • France
                            • Italy
                              • Germany
                                • Spain
                                  • Figure 9: Leading European outbound destinations for US outbound travellers*, 2007-11
                                • Asia
                                  • People’s Republic of China
                                    • India
                                      • Hong Kong
                                        • Japan
                                          • Philippines
                                            • Taiwan
                                              • South Korea
                                                • Thailand
                                                  • Singapore
                                                    • Other
                                                      • Figure 10: US outbound visitors to Asian destinations, 2007-11
                                                    • Middle East
                                                      • Africa
                                                        • Oceania
                                                        • Market Characteristics

                                                          • Pre-booking behaviour and booking methods
                                                            • US travellers have quality travel content at their fingertips
                                                              • Figure 11: Information sources used by US outbound travellers, 2007-11
                                                              • Figure 12: Means of booking air trip, by US outbound travellers, 2007-11
                                                            • Demographics
                                                                • Figure 13: Selected demographic characteristics of US residents travelling to overseas destinations, 2007-11
                                                              • Purpose of visit
                                                                  • Figure 14: Main purpose of trip of US travellers visiting overseas destinations, 2007-11
                                                                • Expenditure
                                                                    • Figure 15: Average trip expenditure by US outbound travellers, 2007-11
                                                                  • Length of stay
                                                                    • Figure 16: US travellers in the UK, number of visits by length of stay, 2007-11
                                                                    • Figure 17: North American passengers taking cruises according to length of cruise, 2008-11
                                                                  • Seasonality
                                                                    • Figure 18: Monthly US travel to selected outbound destinations, 2011
                                                                • Transport

                                                                    • Figure 19: Transportation used outside the US by overseas travellers, 2010-11
                                                                  • Air
                                                                    • Airline choice driven by cost and convenience
                                                                      • Leading airports
                                                                        • Figure 20: US overseas departures by major airport, 2010-11
                                                                      • Road
                                                                        • Rail
                                                                          • Sea
                                                                              • Figure 21: North American cruise passengers by destination, 2008-11
                                                                          • Accommodation

                                                                              • Figure 22: Type of accommodation used and average number of nights spent by US outbound travellers, 2007-11
                                                                          • Tour Operators and Travel Agencies

                                                                              • Technology continues to shape travel agencies
                                                                                • Tour operators get experiential
                                                                                • What Next?

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  US Outbound - October 2012

                                                                                  £295.00 (Excl.Tax)