US Tea and RTD Tea Market Report 2023
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This report covers the US tea market extensively. Deep analysis of market performance provides the backdrop for Mintel’s consumer data, enabling strategic opportunities to drive growth. Accelerate your insight strategy today with the foundations of this research.
Below, we provide the key topics covered and offer select insights from the report.
The US tea market is experiencing modest growth, aligning with pre-pandemic trends. Volume sales struggled until 2023, but the instant mix segment performed exceptionally well. The majority of consumers stick to the same tea routines, indicating a need for disruption. By 2028, Gen Z and even Gen Alpha will represent 39% of the total US population, representing a growing opportunity for industry players. With tea’s inherent functional/better-for-you benefits, brands will want to lean into messaging around this as it already resonates with younger audiences.
Versatility is seen as a value indicator to consumers. With this, there is an opportunity for brands to play into new uses and applications for tea. Speciality drinks like boba tea and matcha can make consumers consider tea differently, especially among younger, trend-driven audiences. Tea can also be an ingredient in baking and foods. Leveraging tea’s strengths in other food and drink categories beyond its traditional uses can bring tea into fresh and energising spaces that convert unengaged users into routine tea consumers.
Find a comprehensive analysis of data-backed opportunities in the full report. You can also browse our other tea market research.
Covering tea market share and a deep dive into the competitive landscape, this report references a number of key players and more niche brands. Brands discussed include Pepsi Lipton, Milo’s, Coca-Cola, Gardenika, Juni, SkinTe, Numi, and more.
Leading food and drink analyst Mimi Bonnett delivers expert industry insights with this report.
Tea is naturally among the “original” functional drinks, yet flies a bit under the radar in the broader beverage landscape that is teeming with functional offerings. Yet, younger adults seek many fundamental tea features: flavor variety, BFY benefits and versatility calling for brands to go on the offensive targeting energy, detoxification and metabolism that will lead teas of any kind into new occasions.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.