US The Natural/Organic Food Shopper Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Natural and Organic Food Shopper: Incl Impact of COVID-19 – US market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The natural and organic food market is supported by loyal consumers who associate these products with health and social consciousness. Younger adults are seeking higher standards from products across the board, and will continue pushing brands to go beyond natural and organic by ensuring factors such as ethical treatment of workers and sustainable ingredient sourcing. While the recession may lead some fringe users to swap in more conventional items, many devoted users will find ways to keep natural and organic products in their budget.
Written by Karen Formanski, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The natural and organic food and beverage market is supported to some degree by over half of US adult consumers, and this is likely to remain steady in the years ahead. The health associations of natural and organic foods will make them more important than ever during a global health pandemic, as many adults seek ways to support overall wellness during uncertain times. Still, the economic downturn may cause fringe users who buy organic only occasionally or only in certain categories to switch to conventional products. Karen Formanski
Health and Wellness Analyst
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