Use of the Internet in Car Buying - UK - May 2011
This report investigates the purchasing of cars other than through the traditional visit to a dealer or private seller. It includes the use of the internet to complete a sales transaction, such as via sites such as eBay Motors, as well as distance selling whereby the internet is used to allow a vehicle to be viewed prior to payment being taken via other methods such as the telephone.
To date the majority of sales made where the internet is used involves using it for online viewing or comparison purposes with the vehicle subsequently purchased following a viewing at a dealer or private seller. While this report excludes such traditional practices of vehicle purchase, it does present a review of the wider role that the internet is playing in the broader car purchasing market.
This report focuses on the sale of cars solely to private individuals. It includes both new and used car sales, and is exclusively focused on passenger vehicles.
The report specifically excludes sales to the trade, such as via car auction internet sites, as well as those made to businesses or operators of company car fleets.
Specifically excluded are the sale of cars through other ‘physical’ channels such as franchised new car dealers, independent dealers, car supermarkets and sales via private parties. Such channels may be discussed, however, in the context of their relationship with the internet and other non-physical channels.
With no accurate data on the profile of the internet available, all data presented in this report are Mintel’s best estimates. Sources, such as the Society of Motor Manufacturers and Traders (SMMT), are noted where used.
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