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Vending Market Research Report - US - September 2012

About the Vending Market Research Report

This report covers sales in traditional food and beverage vending, as well as opportunities for growth with more non-conventional product offerings. It includes a discussion of the frequency with which consumers are purchasing from vending machines, as well as where they are making purchases and motivations for using the machines. Consumers’ typical purchases from vending machines are also covered, as are their opinions about what they would like to buy and how machines can be improved. Vending machine operators, as well as retailers, should consider current purchasing patterns as well as opportunities for innovation in determining how to grow overall vending sales.

Market size and forecast data included in this report are limited to food and beverage vending, covering sales for cold and hot beverages, candy, snacks, and confections, and other food and beverages (vended food, milk, and ice cream). Vending machine uses outside the scope of traditional food and beverage sales are covered in the consumer and other sections of this report, as are consumer attitudes toward vending machine use and possible innovations in future machine design and product offerings.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations
                • Terms
                • Executive Summary

                    • The market
                      • Food and beverage vending sales not expected to show major growth
                        • Figure 1: Total U.S. retail sales of food and beverage vending, at current prices with best- and worst-case scenarios, 2007-17
                      • Market factors
                        • Flat unemployment rate in line with vending machine usage
                          • Figure 2: Rates of U.S. unemployment and underemployment, January 2007-July 2012
                        • Vending machine innovations may be key to increasing consumer enthusiasm
                          • The consumer
                            • Young adults, parents among the most frequent vending machine users
                              • Figure 3: Frequency of making purchases from vending machines in the past 30 days, by age, May 2012
                            • More respondents purchasing from vending machines at work than any other location
                                • Figure 4: Where purchases from vending machines are made, May 2012
                              • Young adults tend to use vending machines at school
                                • Figure 5: Purchases from vending machines made at school, by age, May 2012
                              • Respondents buy from vending machines for convenience, motivated by price reductions
                                • Figure 6: Convenience as a reason to purchase from vending machines and price reductions as a reason to use them more often, by age, May 2012
                              • Retailers have opportunity to sell medicine and personal care products in machines
                                • Figure 7: Non-consumable products respondents would like to buy from vending machines, May 2012
                              • Young respondents have fun with vending
                                • Figure 8: Agreement that purchasing from vending machines is fun, by age, May 2012
                              • Touch screen and credit payment technology garnering the most respondent interest
                                • Figure 9: Interest in various enhancements to vending machines, May 2012
                              • What we think
                              • Issues in the Market

                                  • Can vending be revolutionized to win consumer interest?
                                    • How can manufacturers justify higher vending item prices?
                                      • Do retailers need to do more to address vending item quality?
                                      • Insights and Opportunities

                                        • Key points
                                          • Retailer-sponsored vending machine locator maps
                                            • Technology-enhanced vending of medicinal and personal care products
                                              • Replacing locked display cases with vending machines
                                              • Trend Application

                                                  • Inspire Trend: Minimize Me
                                                    • Inspire Trend: Access All Areas
                                                      • Inspire 2015 Trends
                                                        • East Meets West
                                                        • Market Size and Forecast—Food and Beverage Vending

                                                          • Key points
                                                            • Food and beverage vending sales remain flat through 2017
                                                              • Figure 10: Total U.S. retail sales of food and beverage vending, at current prices, 2007-17
                                                              • Figure 11: Total U.S. retail sales of food and beverage vending, at inflation-adjusted prices, 2007-17
                                                            • Fan chart forecast
                                                                • Figure 12: Total U.S. retail sales of food and beverage vending, at current prices with best- and worst-case scenarios, 2007-17
                                                            • Market Drivers

                                                              • Key points
                                                                • Flat unemployment rate in line with vending machine usage
                                                                  • Figure 13: Rates of U.S. unemployment and underemployment, January 2007-July 2012
                                                                • Vending machine innovations may increase overall industry enthusiasm
                                                                  • Advanced vending machine technology
                                                                    • Vending fresh and novelty foods
                                                                      • Vending items other than food and beverages
                                                                      • Food and Beverage Vending Segment Performance

                                                                        • Key points
                                                                          • Cold drinks, snacks drive food and beverage vending sales
                                                                            • Hot beverage and other vending consumables sales are low, declining
                                                                              • Figure 14: Total U.S. retail sales of food and beverage vending, by segment, 2010 and 2012
                                                                              • Figure 15: Total U.S. retail sales of food and beverage vending, by type of sales, 2007-17
                                                                          • Innovations and Innovators

                                                                            • Key points
                                                                              • Sprinkles adding cupcake ATMs to retail locations
                                                                                • Figure 16: Sprinkles cupcake ATMs, 2012
                                                                              • Conan O’Brien uses vending machines to promote Chicago show taping
                                                                                • Figure 17: Conan O’Brien t-shirt vending machine, June 2012
                                                                                • Figure 18: Conan O’Brien vending machine locator map, June 2012
                                                                              • Let’s Pizza to introduce pizza vending machine in the U.S.
                                                                                • Figure 19: Let’s Pizza vending machine, August 2012
                                                                              • Jell-O uses vending machine to introduce adult-only dessert
                                                                                • Figure 20: Jell-O Temptations vending machine, December 2011
                                                                              • Autospense provides medical marijuana through a vending machine
                                                                                • Figure 21: Autospense medical marijuana vending machine, August 2012
                                                                              • Media vending allows multiple, cashless purchases in one transaction
                                                                                • Figure 22: Crane Merchandising Systems Media series vending machine, April 2012
                                                                            • Frequency of Purchases from Vending Machines

                                                                              • Key points
                                                                                • Less than half purchasing from vending machines, men more inclined
                                                                                  • Figure 23: Frequency of making purchases from vending machines in the past 30 days, by gender, May 2012
                                                                                • Young adults, those with children the most frequent purchasers
                                                                                  • Figure 24: Frequency of making purchases from vending machines in the past 30 days, by age, May 2012
                                                                                  • Figure 25: Frequency of making purchases from vending machines in the past 30 days, by presence and number of children in household, May 2012
                                                                              • Where Purchases from Vending Machines Are Made

                                                                                • Key points
                                                                                  • Most making purchases made from vending machines at work, travel areas
                                                                                      • Figure 26: Where purchases from vending machines are made, May 2012
                                                                                    • Women purchasing from vending machines in wider variety of locations
                                                                                      • Figure 27: Where purchases from vending machines are made, by gender, May 2012
                                                                                    • Young adults tend to purchase from vending machines at school
                                                                                      • Figure 28: Purchases from vending machines made at school, by age, May 2012
                                                                                      • Figure 29: Digital touch screen vending machine, Cleveland State University, April 2012
                                                                                      • Figure 30: Items sold in vending machines at school, by kids’ ages, October 2010-November 2011
                                                                                  • Reasons for Purchasing from Vending Machines

                                                                                    • Key points
                                                                                      • Convenience is the leading reason for purchasing from vending machines
                                                                                        • Figure 31: Reasons for making purchases from vending machines, May 2012
                                                                                        • Figure 32: Reasons for making purchases from vending machines, by age, May 2012
                                                                                      • Price reductions could drive more purchases from vending machines
                                                                                        • Figure 33: Reasons to use vending machines more often, May 2012
                                                                                        • Figure 34: Reasons to use vending machines more often, by age, May 2012
                                                                                    • Typical and Desired Purchases from Vending Machines

                                                                                      • Key points
                                                                                        • Soda, snacks top food and beverage purchases from vending machines
                                                                                          • Figure 35: Types of food and drink products typically bought and interested in buying from vending machines, May 2012
                                                                                          • Figure 36: Would like to buy fresh food from vending machines, by age and presence and number of children in household, May 2012
                                                                                        • Consumers want to buy medicine, personal care products from machines
                                                                                          • Figure 37: Non-consumable products respondents typically buy, would like to buy, and are not interested in buying from vending machines, May 2012
                                                                                          • Figure 38: Non-consumable products respondents would like to buy from vending machines, by age, May 2012
                                                                                        • Few renting from Redbox, but consumers with children are more inclined
                                                                                          • Figure 39: Used Redbox in the last 12 months, by presence of children in household, October 2010-November 2011
                                                                                      • Attitudes Toward Purchasing from Vending Machines

                                                                                        • Key points
                                                                                          • Parents may be most enthusiastic about purchases from vending machines
                                                                                            • Figure 40: Opinions about making purchases from vending machines, by presence and number of children in household, May 2012
                                                                                          • More young consumers sold on the fun of vending machines
                                                                                            • Figure 41: Agreement that purchasing from vending machines is fun, by age, May 2012
                                                                                        • Vending Machine Enhancements

                                                                                          • Key points
                                                                                            • Most want technology-enhanced vending machines
                                                                                              • Figure 42: Interest in various enhancements to vending machines, May 2012
                                                                                            • Young adults more inclined to want vending machine apps
                                                                                              • Figure 43: Very interested in various enhancements to vending machines, by age, May 2012
                                                                                            • Vending gift cards, product suggestions present opportunity for parents
                                                                                              • Figure 44: Very interested in various enhancements to vending machines, by presence and number of children in household, May 2012
                                                                                          • Impact of Race and Hispanic Origin

                                                                                            • Key points
                                                                                              • Hispanics, non-whites purchasing from vending machines more often
                                                                                                • Figure 45: Frequency of making purchases from vending machines in the past 30 days, by race/Hispanic origin, May 2012
                                                                                                • Figure 46: Age groups of online sample, by race/Hispanic origin, May 2012
                                                                                              • More Hispanics purchasing from vending machines in most locations
                                                                                                • Figure 47: Where purchases from vending machines are made, by race/Hispanic origin, May 2012
                                                                                              • Hispanics the most likely to enjoy using vending machines
                                                                                                • Figure 48: Enjoying purchasing from vending machines, by race/Hispanic origin, May 2012
                                                                                              • Fewer Hispanics relate vending machines with purchasing convenience
                                                                                                • Figure 49: Opinions about making purchases from vending machines, by race/Hispanic origin, May 2012
                                                                                              • Hispanics want to make it easier to find vending machines, pay for products
                                                                                                • Figure 50: Interest in enhancements to vending machines, by race/Hispanic origin, May 2012
                                                                                            • Cluster Analysis

                                                                                                • Figure 51: Vending clusters, May 2012
                                                                                              • Disengaged Users
                                                                                                • Demographics
                                                                                                  • Characteristics
                                                                                                    • Opportunity
                                                                                                      • Enthusiastic Purchasers
                                                                                                        • Demographics
                                                                                                          • Characteristics
                                                                                                            • Opportunity
                                                                                                              • Vending Skeptics
                                                                                                                • Demographics
                                                                                                                  • Characteristics
                                                                                                                    • Opportunity
                                                                                                                      • Cluster characteristics
                                                                                                                        • Figure 52: Frequency of making purchases from vending machines in the past 30 days, by vending clusters, May 2012
                                                                                                                        • Figure 53: Where purchases from vending machines are made, by vending clusters, May 2012
                                                                                                                        • Figure 54: Reasons for making purchases from vending machines in the past 30 days, by vending clusters, May 2012
                                                                                                                        • Figure 55: Reasons to use vending machines more often, by vending clusters, May 2012
                                                                                                                        • Figure 56: Non-consumable products respondents would like to buy from vending machines, by vending clusters, May 2012
                                                                                                                        • Figure 57: Opinions about making purchases from vending machines, by vending clusters, May 2012
                                                                                                                        • Figure 58: Interest in enhancements to vending machines, by vending clusters, May 2012
                                                                                                                      • Cluster demographics
                                                                                                                        • Figure 59: Profile of vending clusters, by gender, May 2012
                                                                                                                        • Figure 60: Profile of vending clusters, by age, May 2012
                                                                                                                        • Figure 61: Profile of vending clusters, by household income, May 2012
                                                                                                                        • Figure 62: Profile of vending clusters, by race/ Hispanic origin, May 2012
                                                                                                                        • Figure 63: Profile of vending clusters, by presence and number of children in household, May 2012
                                                                                                                      • Cluster methodology
                                                                                                                      • Appendix—Other Useful Consumer Tables

                                                                                                                        • Frequency of purchases from vending machines
                                                                                                                          • Figure 64: Frequency of making purchases from vending machines in the past 30 days, by employment, May 2012
                                                                                                                          • Figure 65: Frequency of making purchases from vending machines in the past 30 days, by urban area, May 2012
                                                                                                                        • Where purchases from vending machines are made
                                                                                                                          • Figure 66: Where purchases from vending machines are made, by frequency of making purchases from vending machines, May 2012
                                                                                                                          • Figure 67: Average number of locations where purchases are made from vending machines, by key demographics, May 2012
                                                                                                                        • Reasons for purchasing from vending machines
                                                                                                                          • Figure 68: Reasons for making purchases from vending machines, by frequency of making purchases from vending machines, May 2012
                                                                                                                          • Figure 69: Reasons for making purchases from vending machines, by race/Hispanic origin, May 2012
                                                                                                                          • Figure 70: Reasons to use vending machines more often, by race/Hispanic origin, May 2012
                                                                                                                        • Typical purchases from vending machines
                                                                                                                          • Figure 71: Types of food and drink products typically bought from vending machines, by frequency of making purchases from vending machines, May 2012
                                                                                                                        • Attitudes toward purchasing from vending machines
                                                                                                                          • Figure 72: Opinions about making purchases from vending machines, by age, May 2012
                                                                                                                          • Figure 73: Opinions about making purchases from vending machines, by region, May 2012
                                                                                                                          • Figure 74: Opinions about making purchases from vending machines, by frequency of making purchases from vending machines, May 2012
                                                                                                                        • Vending machine enhancements
                                                                                                                          • Figure 75: Interest in enhancements to vending machines, by region, May 2012
                                                                                                                          • Figure 76: Interest in enhancements to vending machines, by urban area, May 2012
                                                                                                                          • Figure 77: Interest in enhancements to vending machines, by frequency of making purchases from vending machines, May 2012
                                                                                                                      • Appendix—Trade Associations

                                                                                                                        Companies Covered

                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                        Vending Market Research Report - US - September 2012

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