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Video Game Consoles (Hardware and Software) - UK - October 2015

"After booming in 2014 as a result of sustained hardware sales, the video game and console market is expected to continue to experience strong growth in 2015 and beyond thanks to the recent and upcoming launch of leading AAA titles in the run-up to the holiday season, which is expected to represent the best one for software in recent years."

This report covers the following issues:

  • Bringing new generation static consoles into the mainstream
  • Adapting to changing dynamics in the handheld segment

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • Positive outlook for the console gaming market
            • Figure 1: Forecast value of video game and console sales in the UK, 2010-20
          • New generation static consoles have strong appeal
            • Figure 2: Ownership of and plans to purchase static video game consoles, July 2015
          • Portable consoles becoming a specialist product
            • Figure 3: Ownership of and plans to purchase portable video game consoles, July 2015
          • Tablets and static consoles compete as preferred gaming device
            • Figure 4: Gaming frequency on the devices owned/in the household, July 2015
          • Portable consoles struggle to show multifunctionality
            • Figure 5: Other activities done on game consoles owned/in the household, by console type, July 2015
          • Static consoles become living-room entertainment hubs
            • Figure 6: Attitudes to game consoles, July 2015
          • What we think
          • Issues and Insights

            • Bringing new generation static consoles into the mainstream
              • The facts
                • Implications
                  • Adapting to changing dynamics in the handheld segment
                    • The facts
                      • Implications
                      • The Market – What You Need to Know

                        • Positive outlook for the console gaming market
                          • Digital distribution is fast growing
                            • Blurred boundaries between consoles and set-top boxes
                              • Speeding up the adoption of current generation consoles
                                • It is not all about playing anymore
                                  • Multifunctional smartphones and tablets boost mobile gaming
                                  • Market Size, Segmentation and Forecast

                                    • Positive outlook for the console gaming market
                                      • Figure 7: Forecast value of video game and console sales in the UK, 2010-20
                                      • Figure 8: Forecast value of video game and console sales in the UK, 2010-20
                                    • Virtual reality drives static console sales
                                      • Figure 9: Forecast value of console sales in the UK, 2010-20
                                      • Figure 10: Forecast value of console sales in the UK, 2010-20
                                    • Big AAA titles to skyrocket sales
                                      • Figure 11: Forecast value of video game sales in the UK, 2010-20
                                      • Figure 12: Forecast value of video game sales in the UK, 2010-20
                                  • Market Drivers

                                    • Digital distribution is fast growing
                                      • Blurred boundaries between consoles and set-top boxes
                                        • Figure 13: Amazon Fire TV game controller (second generation), September 2015
                                        • Figure 14: Apple’s Siri Remote (right) and the third-party Nimbus Steelseries controller (left), September 2015
                                      • Backward compatibility could speed up console upgrades
                                        • It is not all about playing anymore
                                          • Multifunctional smartphones and tablets boost mobile gaming
                                            • Figure 15: Household ownership of smartphones and tablets, July 2012-June 2015
                                            • Figure 16: Breakdown of the value of the combined gaming market by segment, 2014
                                        • Key Players – What You Need to Know

                                          • PlayStation 4 continues to outperform competition
                                            • Nintendo controls a shrinking handheld market
                                              • High barriers to entry leave no space for indie advertising
                                                • Nintendo’s next console rumoured to arrive in 2016
                                                  • Sony bets on Virtual Reality, Microsoft picks Augmented
                                                    • Back to the origins
                                                    • Market Share

                                                      • PlayStation 4 continues to outperform competition
                                                        • Figure 17: Share of static console unit sales, UK, 2014
                                                      • Nintendo controls a shrinking handheld market
                                                        • Figure 18: Share of handheld console unit sales, UK, 2014
                                                    • Brand Communication and Promotion

                                                      • High barriers to entry leave no space for indie advertising
                                                        • Figure 19: Top 10 companies for recorded above-the-line, online display and direct mail total advertising expenditure on video games and consoles, 2014
                                                      • Methodology and coverage
                                                      • Launch Activity and Innovation

                                                        • Nintendo’s next console rumoured to arrive in 2016
                                                          • Sony bets on Virtual Reality, Microsoft picks Augmented
                                                            • Figure 20: PlayStation VR headset used with PlayStation Move controls, 2015
                                                            • Figure 21: HoloLens headset
                                                          • Back to the origins
                                                            • Figure 22: Arduboy prototypes in its five colour variants, July 2015
                                                          • Consoles will now feature mouse and keyboard
                                                            • Figure 23: Tactical Assault Commander 4, September 2015
                                                        • The Consumer – What You Need to Know

                                                          • New generation static consoles have strong appeal
                                                            • Portable consoles becoming a specialist product
                                                              • Tablets and static consoles compete to be the preferred gaming device
                                                                • First-person shooter the most popular genre
                                                                  • Portable consoles struggle to show multifunctionality
                                                                    • Static consoles become living-room entertainment hubs
                                                                    • Console Ownership and Plans to Purchase

                                                                      • Old generation consoles still dominate the market
                                                                        • Figure 24: Ownership of and plans to purchase video game consoles (nets), July 2015
                                                                      • Young men and parents of under-18s more likely to own multiple consoles
                                                                        • Figure 25: Repertoire of static and portable consoles owned, July 2015
                                                                        • Figure 26: Other activities done on game consoles owned/in the household (any console), by repertoire of static and portable consoles owned, July 2015
                                                                      • New generation static consoles have strong appeal
                                                                        • Figure 27: Ownership of and plans to purchase static video game consoles, July 2015
                                                                      • Portable consoles becoming a specialist product
                                                                        • Figure 28: Ownership of and plans to purchase portable video game consoles, July 2015
                                                                    • Gaming Frequency and Modality

                                                                      • Tablets and static consoles compete to be the preferred gaming device
                                                                        • Figure 29: Gaming frequency on the devices owned/in the household, July 2015
                                                                      • Men drive console gaming while women prefer tablets
                                                                        • Gaming frequency differs by game genres
                                                                          • Figure 30: Proportion of consumers who play video games on static console at least once a week, by game genres, July 2015
                                                                        • Online multiplayer meets ‘all-you-can-play’
                                                                          • Figure 31: Gaming modality, July 2015
                                                                      • Genres of Games Played

                                                                        • Fragmented perception of Nintendo’s products
                                                                          • Figure 32: Genres of games played, July 2015
                                                                          • Figure 33: Static consoles owned by selected game genres played, July 2015
                                                                        • Success of health apps could revive interest in health games
                                                                        • Other Activities Done on Game Consoles

                                                                          • Half of console owners use the device to watch videos
                                                                            • Figure 34: Other activities done on game consoles owned/in the household, July 2015
                                                                          • Portable consoles struggle to show multifunctionality
                                                                            • Figure 35: Other activities done on game consoles owned/in the household, by console type, July 2015
                                                                          • Gamers the most likely to use static consoles as entertainment hubs
                                                                            • Figure 36: Other activities done on static game consoles owned/in the household, by gaming habits on static consoles owned, July 2015
                                                                        • Attitudes to Game Consoles

                                                                          • Static consoles become living-room entertainment hubs
                                                                            • Figure 37: Attitudes to game consoles, July 2015
                                                                          • A new mobile frontier of console gaming?
                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                            • Data sources
                                                                              • Abbreviations
                                                                                • Market size and forecast
                                                                                  • Fan chart forecast
                                                                                      • Figure 38: Best- and worst-case forecast value of video game and console sales in the UK, 2010-20
                                                                                      • Figure 39: Best- and worst-case forecast value of console sales in the UK, 2010-20
                                                                                      • Figure 40: Best- and worst-case forecast value of video game sales in the UK, 2010-20

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  Video Game Consoles (Hardware and Software) - UK - October 2015

                                                                                  £1,995.00 (Excl.Tax)