Video on Demand - UK - March 2012
“The VoD market is in a spasm of growth, with the BBC’s iPlayer continuing to drive awareness of the market as a whole, and a raft of new commercial services set to launch over 2012. What remains is for the wider transaction- or subscription-based VoD market to capitalise on the awareness built up by the likes of iPlayer and LOVEFiLM, and convince consumers that their wide-content libraries and high-quality video streams warrant further investigation.”
– Samuel Gee, Technology Analyst
Some questions answered in this report include:
- How long should VoD operators maintain focus on spreading to connected devices?
- Why are consumers often disappointed with video-on-demand content libraries?
- Can catch-up services successfully be monetised?
- What can VoD suppliers do to stand out in a crowded market?
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