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Vitamins and Supplements - Europe - December 2010

As consumers across Europe have become increasingly aware of the benefits of a healthy diet, the demand for healthy food as well as vitamins and dietary supplements has risen over the last two decades. The emergence of a body of medical evidence linking diet to physical health has also encouraged growing numbers of consumers to incorporate vitamins and supplements into their diets.

In addition to a better informed populace, increasing income levels and greater availability and choice via drugstores, grocery stores and the internet, have all contributed to an expanding consumer base for vitamins, minerals, and supplements. By the year 2010, the market for vitamins and supplement in the ‘big 5’ (France, Germany, Italy, Spain and the UK) was valued at €1.8 million.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
        • Market in Brief

          • UK market the most valuable
            • Multivitamins versus nutritional dietary supplements
              • What are they used for?
                • Westerners are ‘vitamin-holics’
                  • Consumers’ desire for natural ingredients
                    • Ageing demographics boost growth potential
                      • The recessionary consumer
                      • European Market Size and Forecast

                        • Key points
                          • Figure 1: Retail value sales of vitamins and supplements, by country, 2005-14
                          • Figure 2: Spend per capita, based on adults 15+, in Euros, 2008-10
                      • Market Segmentation

                        • Key points
                          • France
                            • Figure 3: Retail value sales of vitamins and supplements, by sector, France, 2009
                          • Germany
                            • Figure 4: Retail value sales of vitamins and supplements, by sector, Germany 2009
                          • Italy
                            • Figure 5: Retail value sales of vitamins and minerals, by sector, Italy, 2009
                          • Spain
                            • Figure 6: Retail value sales of vitamins and minerals, by sector, Spain, 2009
                          • GB
                            • Figure 7: Retail value sales of vitamins and minerals, by sector, UK, 2009
                        • Companies and Product Innovation

                          • Key points
                            • Figure 8: New product launches in vitamins and supplements, % by country, Jan 2009-Nov 2010
                            • Figure 9: New product launches in vitamins and supplements, %, by European region, Jan 2009-Nov 2010
                          • France
                            • Competitive landscape
                              • Figure 10: Top players in the vitamins and supplements market in France, 2010
                              • Figure 11: New product launches in vitamins and supplements, % by product claim, France, 2009-2010
                            • Recent product Innovation
                              • Germany
                                • Competitive landscape
                                  • Figure 12: Top players in vitamins and supplements market in Germany, 2010
                                  • Figure 13: New product launches in vitamins and minerals, % by product claim, Germany, 2009-10
                                • Recent product innovation
                                  • Italy
                                    • Competitive landscape
                                      • Figure 14: Top players in vitamins and supplements market in Italy, 2010
                                      • Figure 15: New product launches in vitamins and minerals, % by product claim, Italy, 2009-10
                                    • Recent product innovation
                                      • Spain
                                        • Competitive landscape
                                          • Figure 16: Top players in vitamins and supplements market in Spain, 2010
                                          • Figure 17: New product launches in vitamins and minerals, % by product claim Spain, 2009-10
                                        • Recent product innovation
                                          • UK
                                            • Competitive landscape
                                              • Figure 18: Top players in vitamins and supplements market in UK, 2010
                                              • Figure 19: New product launches in vitamins and supplements, % by product claim, UK, 2009-10
                                            • Recent product innovation
                                            • The Consumer – Usage of Vitamins and Supplements

                                              • Key points
                                                • Use of vitamins and supplements
                                                  • Figure 20: Trends in frequency and usage of vitamins and supplements, by country, 2009
                                                • France
                                                  • Figure 21: Trends in frequency of using vitamins and other supplements, France, 2005-09
                                                • Germany
                                                  • Figure 22: Trends in frequency of using vitamins and other supplements, Germany, 2005-09
                                                • Spain
                                                  • Figure 23: Trends in frequency of using vitamins and other supplements, Spain, 2005-09
                                                • GB
                                                  • Figure 24: Trends in frequency of using vitamins and other supplements, GB, 2005-09
                                                • Types of vitamins and supplements taken
                                                  • France
                                                    • Figure 25: Trends in types of vitamins and other supplements taken regularly, France, 2006-09
                                                  • Germany
                                                    • Figure 26: Trends in types of vitamins and other supplements taken regularly, Germany, 2006-09
                                                  • Spain
                                                    • Figure 27: Trends in types of vitamins and other supplements taken regularly, Spain, 2006-09
                                                  • GB
                                                    • Figure 28: Trends in types of vitamins and other supplements taken regularly, GB, 2006-09
                                                  • Frequency of taking vitamins and supplements by demographics
                                                    • Figure 29: Frequency of taking vitamins and supplements, by gender, by country, 2009
                                                    • Figure 30: Frequency of taking vitamins and supplements, by age, by country, 2009
                                                    • Figure 31: Frequency of taking vitamins and supplements, by region, by country, 2009
                                                • Consumer – Attitudes Towards Appearance and Health

                                                  • Key points
                                                      • Figure 32: Attitudes towards appearance and health, by country, 2009
                                                    • France
                                                      • Figure 33: Attitudes towards appearance and health, France, 2005-09
                                                    • Germany
                                                      • Figure 34: Attitudes towards appearance and health, Germany, 2005-09
                                                    • Spain
                                                      • Figure 35: Attitudes towards appearance and health, Spain, 2005-09
                                                    • GB
                                                      • Figure 36: Attitudes towards appearance and health, GB, 2005-09
                                                  • Appendix – Consumer Use of Vitamins and Supplements

                                                      • Figure 37: Frequency and usage of vitamins and other supplements, by demographics, France, 2009
                                                      • Figure 38: Frequency and usage of vitamins and other supplements, by demographics, Germany, 2009
                                                      • Figure 39: Frequency and usage of vitamins and other supplements, by demographics, Spain, 2009
                                                      • Figure 40: Frequency and usage of vitamins and other supplements, by demographics, GB, 2009
                                                  • Appendix – Consumer Attitudes Towards Appearance and Health

                                                      • Figure 41: Attitudes towards appearance and health, by demographics, France, 2009
                                                      • Figure 42: Attitudes towards appearance and health, by demographics, France, 2009
                                                      • Figure 43: Attitudes towards appearance and health, by demographics, France, 2009
                                                      • Figure 44: Attitudes towards appearance and health, by demographics, Germany, 2009
                                                      • Figure 45: Attitudes towards appearance and health, by demographics, Germany, 2009
                                                      • Figure 46: Attitudes towards appearance and health, by demographics, Germany, 2009
                                                      • Figure 47: Attitudes towards appearance and health, by demographics, Spain, 2009
                                                      • Figure 48: Attitudes towards appearance and health, by demographics, Spain, 2009
                                                      • Figure 49: Attitudes towards appearance and health, by demographics, Spain, 2009
                                                      • Figure 50: Attitudes towards appearance and health, by demographics, GB, 2009
                                                      • Figure 51: Attitudes towards appearance and health, by demographics, GB, 2009
                                                      • Figure 52: Attitudes towards appearance and health, by demographics, GB, 2009

                                                  Vitamins and Supplements - Europe - December 2010

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