-
- Vitamins and Supplements - Europe - October 2011
Why not try these options:
Call us on
The vitamins and supplements market has traditionally benefited from consumers’ growing interest in self- diagnosis and self-medication of ailments and in looking after their health to prevent illness. This includes taking dietary supplements to ensure they are getting all the nutrients they need.
The widening of distribution has benefited sales through grocers and drugstores at the expense of chemists. Supermarkets are benefiting thanks to their typically lower prices and bundle offers (eg buy two, get one free), which are particularly attractive in the current poor economic climate. Internet sales have also risen thanks to the increasing number of websites available to purchase health products and medicines at significant discounts.
Use of supplements is highest in the UK (37%) and Germany (34%) but well below this level in Spain (just 9%) and this is reflected in market values.
This report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
Introduction
Definition
Abbreviations
Executive Summary
The Market
Figure 1: Retail value sales of vitamins and supplements, by country, €/£million, 2005-15
Companies, brands and innovation
Figure 2: New product launches in vitamins and supplements, % by European region, Nov 2010-Oct 2011
The consumer
Figure 3: Usage of vitamins and supplements, by country, 2010
Figure 4: Frequency of taking supplements, Germany, GB and Spain, 2010
European Market Size and Forecast
Key points
Figure 5: Retail value sales of vitamins and supplements, by country, €/£m, 2005-15
Figure 6: Spend per capita, based on adults 15+, €/£, 2005-15
Market Segmentation
Key points
European overview
Figure 7: Retail value sales of vitamins and supplements, % share by type, by country, 2010
Figure 8: Retail value sales of vitamins and supplements, by sector, France, 2010
Figure 9: Retail value sales of vitamins and supplements, by sector, Germany 2010
Figure 10: Retail value sales of vitamins and minerals, by sector, Italy, 2010
Figure 11: Retail value sales of vitamins and minerals, by sector, Spain, 2010
Figure 12: Retail value sales of vitamins and minerals, by sector, UK, 2010
Companies, Brands and Innovation
Key points
Global launches
Figure 13: New product launches in vitamins and supplements, % by global region, Nov 2010-Oct 2011
European region
Figure 14: New product launches in vitamins and supplements, % by European region, Nov 2010-Oct 2011
Figure 15: New product launches in vitamins and supplements, % by top claim, Europe, Nov 2010-Oct 2011
France – Companies and product claims
Figure 16: Manufacturers value shares in the vitamins and supplements market (%), France, 2010
Figure 17: New product launches in vitamins and supplements, % share by company, France November 2010-October 2011
Figure 18: New product launches in vitamins and supplements, by leading claims, France November 2010-October 2011
Germany – companies and product claims
Figure 19: Manufacturers value shares in the vitamins and supplements market (%), Germany, 2010
Figure 20: New product launches in vitamins and supplements, % share by company, Germany November 2010-October 2011
Figure 21: New product launches in vitamins and supplements, by leading claims, Germany, November 2010-October 2011
Italy – Companies and product claims
Figure 22: Manufacturers value shares in the vitamins and supplements market (%), Italy, 2010
Figure 23: New product launches in vitamins and supplements, % share by company, Germany November 2010-October 2011
Figure 24: New product launches in vitamins and supplements, by leading claims, Italy, November 2010-October 2011
Spain – companies and product claims
Figure 25: Manufacturers value shares in the vitamins and supplements market (%), Spain, 2010
Figure 26: New product launches in vitamins and supplements, % share by company, Spain November 2010-October 2011
Launches by claim
Figure 27: New product launches in vitamins and supplements, by leading claims, Spain, November 2010-October 2011
UK – companies and product claims
Figure 28: Manufacturers value shares in the vitamins and supplements market (%), UK, 2011 (est)
Figure 29: New product launches in vitamins and supplements, % share by company, UK November 2010-October 2011
Figure 30: New product launches in vitamins and supplements, by leading claims, UK, November 2010-October 2011
New product launches by functional benefit
Antioxidant
Immune system
Weight control and slimming
Figure 31: Usage of vitamin supplements, GB, Germany and Spain, 2010
Energy
Beauty benefits – hair, skin and nails
Digestive
Cardio vascular and brain/nervous system
Bones and joints
Female
The Consumer – Usage of Vitamins and Supplements
Key points
Product use
Figure 32: Trends in use of vitamins and other supplements, GB 2005-10
Figure 33: Trends in use of vitamins and other supplements, France 2005-10
Figure 34: Trends in use of vitamins and other supplements, Spain, 2005-10
Figure 35: Use of vitamins and other supplements, Germany, 2010
Figure 36: Types of vitamins and other supplements taken most often, GB, Germany and Spain, 2010
Figure 37: Trends in types of vitamin and other supplements taken, Spain, 2005-10
Consumer – Attitudes Towards Health and Diet
Key points
Figure 38: Attitudes towards health and diet, all adults, by country, 2010
Figure 39: Attitudes towards health and diet, vitamins users, by country, 2010
Figure 40: Attitudes towards health and diet, by all adults and users of vitamins and other supplements, GB, 2010
Figure 41: Attitudes towards health and diet, by all adults and users of vitamins and other supplements, France, 2010
Figure 42: Attitudes towards health and diet, by all adults and users of vitamins and other supplements, Spain, 2010
Figure 43: Attitudes towards health and diet, by all adults and users of vitamins and other supplements, Germany, 2010
Consumer – Ailments Suffered
Key points
Figure 44: Incidence of ailments, by all adults and users of vitamins and other supplements, GB, 2010
Figure 45: Incidence of ailments, by all adults and users of vitamins and other supplements, France, 2010
Figure 46: Incidence of ailments, by all adults and users of vitamins and other supplements, Spain, 2010
Figure 47: Incidence of ailments, by all adults and users of vitamins and other supplements, Germany, 2010
Appendix – Consumer Product Usage
Figure 48: Vitamin and other supplement users, by demographics, GB, 2010
Figure 49: Vitamin and other supplement users, by demographics, France, 2010
Figure 50: Vitamin and other supplement users, by demographics, Spain, 2010
Figure 51: Vitamin and other supplement users, by demographics, by Germany, 2010
Appendix – Selected Attitudes towards Health and Diet
Figure 52: Selected attitudes towards appearance and health, by demographics, GB, 2010
Figure 53: Attitudes towards appearance and health, by demographics, France, 2010
Figure 54: Attitudes towards appearance and health, by demographics, Spain, 2010
Figure 55: Attitudes towards appearance and health, by demographics, Germany, 2010
- Kantar Media
|
Registered office :
Mintel Group Ltd. Geolocation by www.maxmind.com |