Vitamins and Supplements - UK - September 2013
“Although the market has seen growth in value in 2012 driven by special offers and promotions, people are not experimenting and special offers may be hindering overall growth in the category. Different approaches in special offers, for example bundling discounted vitamins with products in other categories, could encourage experimentation. Legislative changes have resulted in the category coming under more scrutiny, which may contribute to consumer scepticism, highlighting the need for manufacturers to provide consumers with proof.”
– Roshida Khanom, OTC and Personal Care Analyst
Some questions answered in this report include:
- How have special offers impacted the market?
- Which age groups show the greatest potential for the market?
- How has changing legislation impacted the market?
- Are consumers still sceptical of products?
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