Vitamins, Minerals and Supplements - US - December 2013
“While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of vitamins could erode usage and thus sales in the future.”
– Emily Krol, Health and Wellness Analyst
This report looks at the following areas:
- Consumers continue to eat healthier diets, which could impact the need for vitamins, minerals, and supplements
- Negative press about the effects of vitamins could erode future usage
- Vitamins are commodities, in that all products are essentially the same. How can one brand stand out over another?
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