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Vitamins & Supplements - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

      • Top five VMS markets
        • Figure 1: top 5 markets for sales of VMS products, 2015
        • Figure 1: Global launches of VMS products, % by country, January 2013-November 2015
        • Figure 2: Top 5 growth markets for VMS products, CAGR last 5 years 2009-2014
      • More products are calling out their suitability for consumers with restricted diets for health or religious reasons
        • Figure 4: global launches of VMS products, % by top 5 claim categories, January 2013-November 2015
        • Figure 3: Global launches of VMS products, % by leading claims, 2013-15
    • The Big Stories

      • Supplements form part of consumers’ total wellbeing activities
        • Figure 6: China, top 5 reasons for buying supplements for self/family, June 2015
        • Figure 7: US, top healthy actions performed in the last 12 months, June 2015
        • Figure 8: Europe’s big 5 markets, agreement that “it is better to get vitamins from a healthy diet than to rely on VMS”, 2015
        • Figure 9: Global launches of VMS, % with a demographic positioning, Jan 2013-Nov 2015
      • Lifestage targeting is one way forwards
        • Rise of online purchasing can help customisation in the VMS category
          • Figure 10: UK, channels used to buy VMS in the last 12 months, June 2015
          • Figure 11: China, channels used to buy VMS in the last 12 months, June 2015
        • Ageing population means a bigger audience for senior supplements
          • Figure 12: Europe’s top 5 markets, agreement that “people need more VMS as they get older”, 2015
          • Figure 13: China, purchase of health supplements for self and others in The last 12 months, June 2015
          • Figure 14: Global launches of VMS by type of functional claims (%), Jan 2012-Nov 15
      • Notable Products

        • Looking to the Future

          • VMS for sleep and energy help consumers cope with life’s stressors
            • Figure 15: Global launches of healthcare products with an energy or sleep/stress claim, % by top 5 countries, Jan 2012-Nov 15
            • Figure 16: US, barriers to sleep aid usage, November 2014
          • Consumer interest in new appearance benefits
            • Figure 17: Europe’s big 5 markets, health issues experienced and future concerns (ageing skin e.g. wrinkles), June 2015
            • Figure 18: China, reasons to purchase VMS for self/family, June 2015
            • Figure 19: Global launches of food, drink and supplements with beauty* claims, % by region, 2011-15
            • Figure 20: UK, top 5 important factors in determining the appearance of skin, March 2015
            • Figure 21: US, consumer use or interest in using VMS for beauty benefits, by age, June 2015
          • New formats can help bring non-users into the VMS category
            • Figure 22: Global launches of VMS, % by format, 2012-15
            • Figure 23: US, formats of VMS used in the past 12 months, by 18-24 and 65+ age groups, June 2015
            • Figure 24: France, Germany, Italy, Spain, selected attitudes towards VMS products, 2015
            • Figure 25: China, agreement that “health supplements are for those who have less time to look after their health”, by age, December 2013
            • Figure 26: China, barriers to using health supplements, June 2014
        • The Analyst’s View

          Companies Covered

          To learn more about the companies covered in this report please contact us.

          Vitamins & Supplements - Global Annual Review - 2016

          £1,995.00 (Excl.Tax)