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Volunteering in Sub-Saharan Africa - May 2014

“Ethical volunteering is key to the development and growth of this flourishing sector. As the number of operators in the market expand, the issues of project management and tangible benefits have become increasingly important. Maximising developmental influences and minimising negative impacts are essential to ensure communities benefit and volunteers enjoy a worthwhile, life-changing experience.”
- Jessica Rawlinson, Senior Tourism Analyst

This report looks at the following areas:

  • What is the position of volunteering tourism within the adventure tourism sector?
  • What are the key drivers for tourists looking to take a volunteer break?
  • Which are the destinations and experiences that shape volunteer tourism to Sub-Saharan Africa?
  • How are some of the key organisations involved in the market?
  • What are the key issues that will change the sector over the next decade?

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Table of contents

  1. Introduction

      • Definition of volunteering tourism
      • Data Sources

        • A History of Volunteering

          • Market Profile of Volunteering Tourism

            • The global picture
                • Figure 1: Soft adventurer average spend per trip, 2012
              • Placing a value
                • Favoured destinations worldwide
                  • Figure 2: Top 10 countries in which international travellers would like to volunteer, 2009*
                  • Figure 3: Top 10 countries in which American travellers would like to volunteer, 2009*
              • Who Volunteers?

                • Young adults dominate the market
                  • Gap-year and university students
                    • Career breakers and young professionals
                      • 50+ post-family market
                        • Psychographic vs demographic profiles
                          • Motivations for volunteering
                            • Figure 4: Volunteers’ motivations for volunteering, 2014
                          • Benefits of volunteering
                          • Sub-Saharan African Destinations

                              • Figure 5: International tourist arrivals in Africa, 2010-12
                              • Figure 6: International tourism receipts, 2011-12
                            • Volunteering destinations
                              • Figure 7: Selected NGOs/tour operators & Sub-Saharan destinations for volunteer tourism, 2014
                            • Southern Africa
                              • East Africa
                                • West Africa
                                • Volunteer Tourism Experiences

                                    • Preferred activities
                                        • Figure 8: Preferred volunteer activities for European volunteer tourists, 2014
                                      • Volunteering categories
                                        • Wildlife conservation and management
                                            • Figure 9: Selected wildlife conservation & management trips, 2014
                                          • Marine conservation and management
                                              • Figure 10: Selected marine conservation & management trips, 2014
                                            • Building and infrastructure projects
                                              • Figure 11: Selected building & infrastructure trips, 2014
                                            • Orphanages and working with children
                                              • Figure 12: Selected trips to orphanages/working with children, 2014
                                            • Working with communities
                                                • Figure 13: Selected trips working with communities, 2014
                                              • Education and teaching
                                                • Figure 14: Selected education & teaching trips, 2014
                                              • Sports coaching
                                                • Figure 15: Selected sports coaching trips, 2014
                                              • Medical and health care
                                                • Figure 16: Selected medical & health-care trips, 2014
                                              • Internships
                                                  • Figure 17: Selected internships, 2014
                                              • Operator Profiles and Business Models

                                                  • African Conservation Experience (ACE)
                                                    • African Impact
                                                      • Australian Volunteers International (AVI)
                                                        • Camps International
                                                          • Cross Cultural Solutions (CCS)
                                                            • Earthwatch
                                                              • Frontier
                                                                • Global Vision International (GVI)
                                                                  • International Citizen Service (ICS)
                                                                    • International Volunteer HQ (IVHQ)
                                                                      • Figure 18: IVHQ fee structure, 2014
                                                                    • i-to-i Volunteering
                                                                      • Original Volunteers
                                                                        • Figure 19: Pricing structure of Original Volunteers’ placements, 2014
                                                                      • Peace Corps
                                                                        • Projects Abroad
                                                                          • Real Gap Experience
                                                                            • Figure 20: Most popular volunteering trips & internships in Africa, 2014
                                                                          • The Leap
                                                                            • Twin Work & Volunteer
                                                                                • Figure 21: Twin Work & Volunteer’s foot rating tool – project examples, 2014
                                                                              • Voluntary Service Overseas (VSO)
                                                                              • What Next?

                                                                                • Ethical concerns regarding volunteer tourism
                                                                                  • Volunteer tourism looks set to continue growing
                                                                                    • Thumbs up for volunteering

                                                                                    Companies Covered

                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                    Volunteering in Sub-Saharan Africa - May 2014

                                                                                    US $395.21 (Excl.Tax)