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The Walgreens Shopper
US, February 2016

A groundbreaking new study that combines exclusive quantitative and qualitative shopper research to provide you with the most cost effective route to understanding the motivations and decision making process of the Walgreens shopper. See what's included

$6,995.00 (Excl.Tax)

 

Your most cost effective route
to understand the Walgreens shopper

Who shops at Walgreens?

Demographic breakdown of Walgreens shopper, trip frequency and the key shopper groups in Walgreens (target markets)

Why shoppers buy from Walgreens?

Retailer metric results and find out what shoppers like about Walgreens

Shopper Attitudes towards Walgreens

The three key areas where Walgreens excels in the minds of shoppers and the challenges faced as a shopper at Walgreens

Trip drivers and pre shopping activity

Different trip drivers and pre-shopping activities that shoppers reported doing in this research

Path to purchase

Provided by demographic, category and subcategory

CATEGORIES COVERED

Which categories did shoppers purchase from during their last trip?
What are they buying? Who is buying?

Grocery/Food/
Drink

Personal Care

Household

Medicines &
Treatments

Beauty

Vitamins &
Supplements

Diet & Fitness

Baby & Child

Home Healthcare

Sexual Wellness

Deep dive into sub category to understand purchasing decision

 

Why buy from us?

Everything
you need
to know

Your complete picture of the market in an easy to consume format: PDF report, PowerPoint presentation and Excel databook.

Analysis
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trust

Our expert analysis of the highest quality data and market research will help you grow your business.

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TABLE OF CONTENTS

  1. Background and Methodology

    • Background and objectives
    • Methodology
    • Quantitative Methodology:
    • Qualitative methodology
  2. Key Takeaways

    • Walgreens’ convenience has trade-offs – namely, spending more money
    • Product and brand selection at Walgreens is appealing, though primarily driven by key categories – Beauty and Home Healthcare
    • Leveraging store associates
    • Make Walgreens trips more efficient
    • Increase basket size among shoppers who walk into Walgreens without a specific plan
    • Walgreens’ digital experience
  3. Who is the Walgreens shopper?

      • Figure 1: Demographic profile of Walgreens shoppers
    • Shopper Demographic Profile Summary: Hispanics and Millennials are key demographics for Walgreens
    • Heavy Shoppers (5+ trips/month):
    • Moderate Shoppers (2-4 trips/month)
    • Light Shoppers (1 trip/month)
    • Spotlight on Hispanics: One in five Walgreens shoppers are Hispanic
    • Spotlight on Millennials: A third of Walgreens shoppers are Millennials
  4. Why Shop at Walgreens?

      • Figure 2: Key importance and performance metrics for Walgreens
    • Convenience
    • Store environment
    • Selection
    • Price/promotions
  5. Areas Where Walgreens Excels

    • Store atmosphere
    • In their words…
    • Balance Rewards program
    • In their words…
    • Digital offers
    • In their words…
  6. Challenges Shoppers Have at Walgreens

      • Figure 3: Reasons for not making purchase among those who shopped, but did not purchase an item at Walgreens
    • Price
    • In their words…
    • Product and brand selection
    • In their words…
    • Navigation and in-stock issues
    • In their words…
  7. Trip Drivers and Preshopping Activity

    • In their words…
    • Half stick to what they intend to purchase, almost half buy unintended items
    • Opportunity: planners
    • Opportunity: browsers
      • Figure 4: Planned versus unplanned purchases, among those who purchased at least one item at Walgreens
    • A third of shoppers are swayed by in-store visual cues
      • Figure 5: Influencers of purchasing unplanned item, among those who did not plan to purchase an item, but did
    • Mindset
    • Immediate need
    • In their words…
    • Promotional trip – Weekly store specials drive trip
    • In their words…
      • Figure 6: Reason for last visit to Walgreens
      • Figure 7: Preshopping influencers for Walgreens trips
      • Figure 8: Preshopping activities for Walgreens shoppers
  8. Shopping By Category

      • Figure 9: Category purchases made at Walgreens
      • Figure 10: Perceptions of Walgreens categories
  9. Grocery/Food/Drink

    • What you need to know
    • What are they buying?
      • Figure 11: Grocery/Food/Drink items shopped for and purchased at Walgreens
      • Figure 12: Specific Grocery/Food/Drink items that were planned purchases at Walgreens
    • Demographic snapshot
      • Figure 13: Specific Grocery/Food/Drink items purchased at Walgreens, by demographics
      • Figure 14: Perceptions of the Grocery/Food/Drink category at Walgreens
      • Figure 15: Where else do they shop for Grocery/Food/Drink?
      • Figure 16: What else are they buying with Grocery/Food/Drink at Walgreens?
    • Candy/gum/mints – Deep dive
    • Candy/gum/mints aisle strengths at Walgreens
    • In their words…
    • Candy/Gum/Mints aisle weakness at Walgreens
    • Candy/Gum/Mints decision process at Walgreens
    • In their words…
    • Salty snacks – Deep dive
    • Salty snacks aisle strengths at Walgreens
    • In their words…
    • Salty snacks aisle weaknesses at Walgreens
    • In their words…
    • Salty snacks decision process at Walgreens
    • In their words…
    • Beverages – Deep dive
    • Beverages aisle strengths at Walgreens
    • In their words…
    • Beverages decision process
    • In their words…
  10. Personal Care

    • What you need to know
    • What are they buying?
      • Figure 17: Personal Care items shopped for and purchased at Walgreens
      • Figure 18: Specific Personal Care items that were planned purchases at Walgreens
    • Demographic snapshot
      • Figure 19: Personal Care items purchased at Walgreens, by demographics
      • Figure 20: Perceptions of the Personal Care category at Walgreens
      • Figure 21: Where else do they shop for Personal Care?
      • Figure 22: What else do they buy with Personal Care?
    • Category deep dive – Body wash/soap
    • Body wash/soap aisle strengths at Walgreens
    • In their words…
    • Body wash/soap aisle weaknesses at Walgreens
    • Body wash/soap decision process at Walgreens
    • In their words…
  11. Household

    • What you need to know
    • Category deep dive – Cleaning products
    • What are they buying?
      • Figure 23: Household items shopped for and purchased at Walgreens
      • Figure 24: Specific Household items that were planned purchases at Walgreens
    • Demographic snapshot
      • Figure 25: Specific Household items purchased at Walgreens, by demographics
      • Figure 26: Household category perceptions at Walgreens
      • Figure 27: Where else are they shopping for Household items?
      • Figure 28: What else are they buying with Household items?
    • Category deep dive – Cleaning products
    • Cleaning products aisle strengths at Walgreens
    • In their words…
    • Cleaning products aisle weaknesses at Walgreens
    • In their words…
    • Cleaning products decision process at Walgreens
    • In their words…
  12. Medicines & Treatments

    • What you need to know
    • What are they buying at Walgreens?
      • Figure 29: Medicines & Treatments items shopped for and purchased at Walgreens
      • Figure 30: Specific Medicines & Treatments items that were planned purchases at Walgreens
    • Demographic snapshot
      • Figure 31: Specific Medicines & Treatments items purchased at Walgreens, by demographics
      • Figure 32: Perceptions of the Medicines & Treatments category at Walgreens
      • Figure 33: Where else do they shop for Medicines & Treatments?
      • Figure 34: What else do they buy with Medicines & Treatments?
  13. Beauty

    • What you need to know
    • Category deep dive – Makeup:
    • What Beauty products are they buying at Walgreens?
      • Figure 35: Specific Beauty items shopped for and purchased at Walgreens
      • Figure 36: Planned purchases in the Beauty category at Walgreens
    • Demographic snapshot
      • Figure 37: Specific Beauty items purchased at Walgreens, by demographics
    • Opportunity: Elevate positive perception
      • Figure 38: Perceptions of the Beauty category at Walgreens
    • Where else do they buy Beauty items?
      • Figure 39: Where else do they shop for Beauty items?
    • What else do they buy with Beauty items?
      • Figure 40: What else do they buy with Beauty items?
    • Category deep dive – Makeup
    • Makeup aisle strengths at Walgreens
    • In their words…
    • Makeup aisle weaknesses at Walgreens
    • In their words…
    • Makeup decision-making process at Walgreens
    • In their words…
  14. Vitamins & Supplements

    • What you need to know
    • What are they buying?
      • Figure 41: Vitamins & Supplements shopped for and purchased at Walgreens
      • Figure 42: Specific Vitamins & Supplements that were planned purchases at Walgreens
    • Demographic profile
      • Figure 43: Specific Vitamins & Supplements purchases, by demographics
      • Figure 44: Vitamins & Supplements category perceptions at Walgreens
      • Figure 45: Where else do they shop for Vitamins & Supplements?
      • Figure 46: What else do they buy with Vitamins & Supplements?
  15. Diet & Fitness

    • What you need to know
    • What are they buying?
      • Figure 47: Diet & Fitness items shopped for and purchased at Walgreens
      • Figure 48: Specific Diet & Fitness items that were planned purchases at Walgreens
    • Demographic profile
      • Figure 49: Specific Diet & Fitness items purchased at Walgreens, by demographics
      • Figure 50: Diet & Fitness category perceptions at Walgreens
      • Figure 51: Where else do they shop for Diet & Fitness?
      • Figure 52: What else do they buy with Diet & Fitness?
  16. Baby & Child

    • What you need to know
    • What are they buying ?
      • Figure 53: Baby & Child items shopped for and purchased at Walgreens
      • Figure 54: Specific Baby & Child items that were planned purchases at Walgreens
    • Demographic profile
      • Figure 55: Specific Baby & Child items purchased at Walgreens, by demographics
      • Figure 56: Baby & Child category perceptions at Walgreens
      • Figure 57: Where else do they shop for Baby & Child?
      • Figure 58: What else do they buy with Baby & Child?
  17. Home Healthcare

    • What you need to know
    • What are they buying?
      • Figure 59: Specific Home Healthcare items shopped for and purchased at Walgreens
      • Figure 60: Specific Home Healthcare items that were planned purchases at Walgreens
    • Demographic profile
      • Figure 61: Specific Home Healthcare items purchased at Walgreens, by demographics
      • Figure 62: Home Healthcare category perceptions at Walgreens
      • Figure 63: Where else do they shop for Home Healthcare?
      • Figure 64: What else do they buy with Home Healthcare?
  18. Sexual Wellness

    • What you need to know
    • What are they buying ?
      • Figure 65: Sexual Wellness items shopped for and purchased at Walgreens
      • Figure 66: Specific Sexual Wellness items that were planned purchases at Walgreens
    • Demographic snapshot
      • Figure 67: Specific Sexual Wellness items purchased at Walgreens, by demographics
      • Figure 68: Sexual Wellness category perceptions at Walgreens
      • Figure 69: Where else do they shop for Sexual Wellness?
      • Figure 70: What else do they buy with Sexual Wellness?