Washers and Dryers - UK - June 2014
“There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices. So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.”
– Jane Westgarth, Senior Market Analyst
This report answers the following questions:
- How much shopping for washers and dryers will go online?
- Will we begin to see a shift from owned to ‘rented’ laundry appliances?
- Should washing machine marketing be aimed at women in the future?
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