Water Filtration - US - November 2015
From 2010-15, US retail sales of water filtration products have fallen nearly 1%, reaching an estimated $807 million in 2015. While sales in the water filtration device segment showed modest growth from 2013-15, sales in the water filter segment dropped sharply. The availability of acceptable tap water and the convenience of bottled water pose challenges to both segments, though growth in private label replacement filter options has impacted the water filter segment.
- Sales have fallen from 2010-15, with water filters posting steep declines
- Bottled water competes with filtered water and has shown strong growth
- Barriers to usage range from adequate tap water to the cost of water filters
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