Web Aggregators in Financial Services - UK - June 2014
“One of the potential long-term challenges to the price comparison market is the fact that financial services firms are starting to be more active in rewarding customer loyalty. In order to combat this trend aggregators can look at how they reward customers purchasing several products, or allow customers to build a bundle of products to match what they can receive from direct providers.”
– Stevan Obradovic, Financial Services Analyst
This report looks at the following issues:
- Mobile apps still have some way to go but present opportunities.
- Google’s price comparison proposition.
- Loyalty offers by direct providers is a potential threat.
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