Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Web Aggregators - UK - November 2010

This report uses Mintel’s exclusively commissioned consumer research to provide an insight into aggregator usage, the approach taken to online research and purchasing, aggregator purchasing considerations and general attitudes towards aggregators. The sector’s key players are considered in terms of both recent activity and also a wider brand analysis. Broader issues such as online trends and the performance of key aggregator markets are also examined.

  • Financial confidence is much more likely to drive aggregator usage than technological savviness.
  • Three quarters of internet users begin their search for financial products online, but only a three in ten go straight to a comparison site.
  • Customer loyalty is low in the aggregator sector. More than two thirds of users admit to visiting several different sites in order to research a market.
  • Most people weigh up a number of considerations when using price comparison sites – with accurate quotations, the cheapest price and clear and transparent comparisons at the front of mind.
  • A quarter of people admit to using the internet to research financial products but then switching to offline channels in order to conclude a purchase.
  • People tend to associate price comparison sites with time-saving and convenience, although relatively few people link them with being trustworthy or transparent.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key issues
        • Definitions
          • Abbreviations
          • Future Opportunities

              • Trend: Affection
                • Trend: Attention Economy
                • Market in Brief

                  • 24 million have used a price-comparison site
                    • Figure 1: Number of adults who have purchased financial products online or have used a price-comparison site, August 2010
                  • The growing influence of the internet
                    • Moneysupermarket.com is the most visited price-comparison site...
                      • Figure 2: Share of unique visitors to major financial services price-comparison sites, three-month average, August 2010
                    • ...but loyalty remains a challenge for aggregator brands
                      • General insurance products remain key aggregator battleground
                        • Figure 3: Products purchased or quoted through a price-comparison site, August 2010
                      • Aggregator user profile
                        • Accurate quotations top the list of aggregator considerations
                          • Figure 4: Most important factors when using price-comparison sites to compare prices/obtain quotes or purchase financial products, August 2010
                        • Switching to offline channels
                          • Figure 5: Approach to using the internet to research or buy a financial product, August 2010
                        • Price-comparison sites seen as convenient and functional
                          • Figure 6: Words and phrases associated with price-comparison websites, August 2010
                      • Online Trends

                        • Key points
                          • Broadband penetration nears 70%
                            • Figure 7: Broadband penetration, 2004-10
                          • Aggregator visitor numbers on an upward trend
                            • Figure 8: Number of unique visitors to top four financial services price-comparison sites (combined), August 2009-August 2010
                          • The internet is the first port of call for people looking for financial products
                            • Figure 9: Primary source of information for arranging a financial services product, August 2010
                          • Quality concerns over internet purchases
                            • Figure 10: Agreement with selected lifestyle statements on other media, 2006-10
                        • Market Developments

                          • Key points
                            • Leading providers focus on improving customer experience
                              • New entrants to the market
                                • Charities move into aggregator market
                                  • Mixed views over market expansion and consolidation
                                    • Uswitch.com and moneyextra.com find new owners
                                      • Commercial insurance aggregator closes
                                        • Price-comparison site regulation issues
                                          • ABI issues good practice guidelines
                                            • OFT publishes price-comparison site proposals
                                              • Collapse of the Comparison Consortium
                                                • Industry resists calls for more intrusive regulation
                                                • Trading Environment

                                                  • Key points
                                                    • Consumers take a more cautious approach to spending
                                                      • Figure 11: Agreement with selected lifestyle statements on finance, 2006-10
                                                    • Insurance markets show resilience despite recession
                                                      • Figure 12: Value of the domestic motor, home and travel insurance markets, by GWP, 2003-09
                                                    • Moving beyond car insurance
                                                      • Credit card numbers continue to fall
                                                        • Figure 13: Number of credit cards in issue, 2004-09
                                                      • Demand for some financial products remains weak
                                                        • Figure 14: Intended savings, investment, borrowing and debt repayment activity, Q3/Q4 2002-Q3/Q4 2010
                                                    • Competitive Context

                                                      • Key points
                                                        • Aggregators lead the way in the car and travel insurance markets
                                                          • Figure 15: Preferred methods of arranging general insurance products, August 2010
                                                        • Convincing customers to complete the deal
                                                          • A careful balancing act
                                                            • Insurers opt out of the price-comparison market
                                                            • SWOT Analysis

                                                                • Figure 16: Web aggregators, summary of strengths, weaknesses, opportunities and threats, November 2010
                                                            • Size of the Target Market

                                                              • Key points
                                                                • Around 24 million have used a price-comparison site
                                                                  • Figure 17: Number of adults who have purchased financial products online or have used a price-comparison site, August 2010
                                                                • Families are key aggregator targets
                                                                  • Figure 18: Online buyers and aggregator adopter target groups, August 2010
                                                              • Aggregator Site Usage

                                                                • Key points
                                                                  • Moneysupermarket.com dominant in share of site visits
                                                                    • Figure 19: Share of unique visitors to major financial services price-comparison sites, three-month average, August 2010
                                                                  • Confused.com loses ground during last 12 months
                                                                    • Figure 20: Share of unique visitors to major financial services price-comparison sites, three-month average, 2009 and 2010
                                                                  • Moneysupermarket.com, gocompare.com and comparethemarket.com see visitor numbers increase
                                                                    • Figure 21: Number of unique visitors to top four financial services price-comparison sites, August 2009-August 2010
                                                                  • Moneysupermarket.com tops consumer recall list
                                                                    • Figure 22: Price-comparison websites used to obtain quotes/compare prices or to buy a financial product, August 2010
                                                                • Leading Aggregator Company Profiles

                                                                  • Major players
                                                                    • Moneysupermarket.com
                                                                        • Figure 23: Financial performance of moneysupermarket.com, 2008 and 2009
                                                                        • Figure 24: Moneysupermarket.com revenue share, by division, 2008 and 2009
                                                                        • Figure 25: Six months’ financial performance of moneysupermarket.com, 2009 and 2010
                                                                        • Figure 26: H1 moneysupermarket.com revenue, by division, 2009 and 2010
                                                                      • Gocompare.com
                                                                          • Figure 27: Financial performance of gocompare.com, 2008 and 2009
                                                                        • Confused.com
                                                                            • Figure 28: Financial performance of confused.com, 2008 and 2009
                                                                            • Figure 29: Six months’ financial performance of confused.com, 2009 and 2010
                                                                          • Comparethemarket.com
                                                                              • Figure 30: Financial performance of BGL Group Limited, 2009 and 2010
                                                                          • Brand Elements

                                                                              • Key points
                                                                                • Brand map
                                                                                    • Figure 31: Attitudes towards and usage of various price-comparison website brands, September 2010
                                                                                  • Brand qualities of price-comparison website brands
                                                                                    • Moneysupermarket.com best all rounder
                                                                                      • Figure 32: Personalities of various price-comparison website brands, September 2010
                                                                                    • Experience of price-comparison website brands
                                                                                      • Comparing the comparers
                                                                                        • Figure 33: Consumer usage of various price-comparison website brands, September 2010
                                                                                      • Brand consideration for price-comparison website brands
                                                                                        • Tesco Compare has lower interest
                                                                                          • Figure 34: Consideration of various price-comparison website brands, September 2010
                                                                                        • Brand satisfaction for price-comparison website brands
                                                                                          • Moneysupermarket.com nudges above the rest
                                                                                            • Figure 35: Satisfaction with various price-comparison website brands, September 2010
                                                                                          • Brand commitment to price-comparison website brands
                                                                                            • Moneysupermarket.com first choice?
                                                                                              • Figure 36: Commitment to various price-comparison website brands, September 2010
                                                                                            • Brand intentions for price-comparison website brands
                                                                                              • Moneysupermarket.com and comparethemarket.com just ahead
                                                                                                • Figure 37: Future usage intentions for various price-comparison website brands, September 2010
                                                                                              • Brand recommendation for price-comparison website brands
                                                                                                • Moneysupermarket.com most recommended
                                                                                                  • Figure 38: Recommendation of various price-comparison website brands, September 2010
                                                                                                • Comparethemarket.com
                                                                                                  • What the consumer thinks
                                                                                                    • Figure 39: Attitudes towards the comparethemarket.com brand, September 2010
                                                                                                  • Strengths
                                                                                                    • Room for improvement
                                                                                                      • Tesco Compare
                                                                                                        • What the consumer thinks
                                                                                                          • Figure 40: Attitudes towards the Tesco Compare brand, September 2010
                                                                                                        • Strengths
                                                                                                          • Room for improvement
                                                                                                            • Gocompare.com
                                                                                                              • What the consumer thinks
                                                                                                                • Figure 41: Attitudes towards the gocompare.com brand, September 2010
                                                                                                              • Strengths
                                                                                                                • Room for improvement
                                                                                                                  • Confused.com
                                                                                                                    • What the consumer thinks
                                                                                                                      • Figure 42: Attitudes towards the confused.com brand, September 2010
                                                                                                                    • Strengths
                                                                                                                      • Room for improvement
                                                                                                                        • Moneysupermarket.com
                                                                                                                          • What the consumer thinks
                                                                                                                            • Figure 43: Attitudes towards the moneysupermarket.com brand, September 2010
                                                                                                                          • Strengths
                                                                                                                            • Room for improvement
                                                                                                                            • Brand Communication and Promotion

                                                                                                                              • Key points
                                                                                                                                • Aggregator adspend begins to level off
                                                                                                                                  • Figure 44: Overview of advertising expenditure in the aggregator market, 2007/08-2009/10
                                                                                                                                • The importance of advertising in the aggregator market
                                                                                                                                  • Figure 45: Visitor numbers and adspend for top four leading aggregator sites, September 2009-August 2010
                                                                                                                                • Gocompare.com tops price-comparison site adspend in 2009/10
                                                                                                                                  • Figure 46: Advertising expenditure by selected aggregators, 2007/08-2009/10
                                                                                                                                • TV is the main channel for price-comparison site adspend
                                                                                                                                  • Figure 47: Advertising expenditure, by media type, 2007/08-2009/10
                                                                                                                              • Financial Product Ownership and Online/Aggregator Purchasing

                                                                                                                                • Key points
                                                                                                                                  • Note on consumer research
                                                                                                                                    • Price-comparison sites become part of the financial services mainstream
                                                                                                                                      • Figure 48: Products purchased online or through price-comparison sites, August 2010
                                                                                                                                    • General insurance products top price-comparison site usage
                                                                                                                                      • Price-comparison sites face a challenge in moving beyond insurance
                                                                                                                                        • Figure 49: Products purchased or quoted through a price-comparison site, August 2010
                                                                                                                                      • 35-44-year-olds are more likely to use price-comparison sites
                                                                                                                                        • Figure 50: Price-comparison site usage, by gender, age and presence of children in household, August 2010
                                                                                                                                      • Aggregator usage increases with affluence – but loyalty may be an issue
                                                                                                                                        • Figure 51: Price-comparison site usage, by socio-economic group and gross annual household income, August 2010
                                                                                                                                    • Usage of Financial Aggregator Websites

                                                                                                                                      • Key points
                                                                                                                                        • Top four players dominate the financial aggregator sector
                                                                                                                                          • Figure 52: Price-comparison websites used to obtain quotes/compare prices or to buy a financial product, August 2010
                                                                                                                                        • Most aggregator users have used several sites
                                                                                                                                          • Figure 53: Repertoire of price-comparison websites used to obtain quotes/compare prices or to buy a financial product, August 2010
                                                                                                                                        • Results suggest greater consumer loyalty for moneysupermarket.com
                                                                                                                                          • Figure 54: Price-comparison websites used to obtain quotes/compare prices or to buy a financial product, by repertoire of price-comparison websites used to obtain quotes/compare prices or to buy a financial product, August 2010
                                                                                                                                        • Consumers take a sophisticated approach to using aggregators
                                                                                                                                          • Figure 55: Price-comparison websites used to obtain quotes/compare prices or to buy a financial product, by most popular price-comparison websites used to obtain quotes/compare prices or to buy a financial product, August 2010
                                                                                                                                      • Approach to Online Research and Purchasing

                                                                                                                                        • Key points
                                                                                                                                          • Three quarters turn to the internet for financial information
                                                                                                                                            • Figure 56: Primary source of information for arranging a financial services product, August 2010
                                                                                                                                          • Aggregator sites are first port of call for online advocates
                                                                                                                                            • Daily internet usage determines primary source of information
                                                                                                                                              • Figure 57: Key demographics for primary source of information for arranging a financial services product, August 2010
                                                                                                                                            • Aggregator searchers are more likely to purchase financial products online
                                                                                                                                              • Figure 58: Financial products arranged or purchased online, by primary source of information for arranging a financial services product, August 2010
                                                                                                                                            • Aggregator adopters use a range of websites to aid understanding
                                                                                                                                              • Figure 59: Approach to using the internet to research or buy a financial product, August 2010
                                                                                                                                            • Quarter of internet users switch from online to offline channels
                                                                                                                                              • Aggregator searchers are more likely to use a range of price-comparison sites
                                                                                                                                                • Figure 60: Approach to using the internet to research or buy a financial product, by primary source of information for arranging a financial services product, August 2010
                                                                                                                                            • Aggregator Purchasing Considerations

                                                                                                                                              • Key points
                                                                                                                                                • Accuracy tops the list of consumer price-comparison priorities
                                                                                                                                                  • Figure 61: Most important factors when using price-comparison sites to compare prices/obtain quotes or purchase financial products, August 2010
                                                                                                                                                • Consumers weigh up a number of different considerations
                                                                                                                                                  • Figure 62: Repertoire of factors considered when using price-comparison sites to compare prices/obtain quotes or purchase financial products, August 2010
                                                                                                                                                • Price is number one consideration among one-dimensional users
                                                                                                                                                  • Figure 63: Most important factors when using price-comparison sites to compare prices/obtain quotes or purchase financial products, by repertoire of factors, August 2010
                                                                                                                                                • People using a range of sites are more likely to seek accuracy and transparency
                                                                                                                                                  • Figure 64: Most important factors when using price-comparison sites to compare prices/obtain quotes or purchase financial products, by approach to using the internet to research or buy a financial product, August 2010
                                                                                                                                                • Target groups for aggregator purchasing considerations
                                                                                                                                                  • Figure 65: Aggregator purchasing considerations target groups, August 2010
                                                                                                                                                • A fifth of internet users simply want a reliable search tool
                                                                                                                                                  • Clarity seekers – 22% of all internet users
                                                                                                                                                    • Almost a quarter are focused on obtaining the lowest price
                                                                                                                                                      • Price driven – 23% of all internet users
                                                                                                                                                        • Strong engagement among aggregator advocates
                                                                                                                                                          • Aggregator advocates – 14% of all internet users
                                                                                                                                                            • Gaining another perspective – and some reassurance
                                                                                                                                                              • User review followers – 14% of all internet users
                                                                                                                                                                • More than a quarter are fairly disinterested
                                                                                                                                                                  • Not interested – 27% of all internet users
                                                                                                                                                                    • Figure 66: Most important factors when using price-comparison sites to compare prices/obtain quotes or purchase financial products, by target groups, August 2010
                                                                                                                                                                • Attitudes Towards Financial Aggregator Sites

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Price-comparison sites provoke positive word associations
                                                                                                                                                                      • Figure 67: Words and phrases associated with price-comparison websites, August 2010
                                                                                                                                                                    • Two thirds of price-comparison site users attracted by time-saving benefits...
                                                                                                                                                                      • Figure 68: Words and phrases associated with price-comparison websites when looking at financial products, August 2010
                                                                                                                                                                    • ...but consumers still need to be convinced on some aspects
                                                                                                                                                                      • Attitudinal aggregator target groups
                                                                                                                                                                        • Figure 69: Attitudinal aggregator target groups, August 2010
                                                                                                                                                                      • More than a quarter are attracted by researching benefits
                                                                                                                                                                        • Researchers – 27% of all internet users
                                                                                                                                                                          • A fifth are just looking to save time
                                                                                                                                                                            • Time sensitive – 21% of all internet users
                                                                                                                                                                              • Some 15% simply love price-comparison sites
                                                                                                                                                                                • Aggregator enthusiasts – 15% of all internet users
                                                                                                                                                                                  • One in ten are unconvinced or hostile about aggregators
                                                                                                                                                                                    • Aggravated by aggregators – 11% of all internet users
                                                                                                                                                                                      • A quarter don’t really care that much
                                                                                                                                                                                        • Disinterested – 26% of all internet users
                                                                                                                                                                                          • Figure 70: Words and phrases associated with price-comparison websites when looking at financial products, by attitudinal target groups, August 2010
                                                                                                                                                                                      • Appendix – Usage of Financial Aggregator Websites

                                                                                                                                                                                          • Figure 71: Price-comparison websites used to obtain quotes/compare prices or to buy a financial product, by demographics, August 2010
                                                                                                                                                                                      • Appendix – Approach to Online Research and Purchasing

                                                                                                                                                                                          • Figure 72: Most popular sources of financial information, by demographics, August 2010
                                                                                                                                                                                          • Figure 73: Approach to using the internet to research or buy a financial product, by demographics, August 2010
                                                                                                                                                                                      • Appendix – Aggregator Purchasing Considerations

                                                                                                                                                                                          • Figure 74: Aggregator purchasing considerations target groups, by demographics, August 2010
                                                                                                                                                                                      • Appendix – Attitudes Towards Financial Aggregator Sites

                                                                                                                                                                                          • Figure 75: Attitudinal target groups, by demographics, August 2010

                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                      • Admiral Insurance
                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                      • Association of British Insurers
                                                                                                                                                                                      • Automobile Association (AA)
                                                                                                                                                                                      • Aviva Plc
                                                                                                                                                                                      • BeatThatQuote.com
                                                                                                                                                                                      • BGL Group
                                                                                                                                                                                      • British Insurance Brokers Association
                                                                                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                      • ComparetheMarket.com
                                                                                                                                                                                      • Confused.com
                                                                                                                                                                                      • Debt Free Direct Group Plc
                                                                                                                                                                                      • Defaqto
                                                                                                                                                                                      • Direct Line Group Limited
                                                                                                                                                                                      • E. W. Scripps Company, The
                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                      • Fairpoint Group plc
                                                                                                                                                                                      • Financial Services Authority (The)
                                                                                                                                                                                      • Freeview
                                                                                                                                                                                      • Gfk NOP
                                                                                                                                                                                      • GoCompare
                                                                                                                                                                                      • Google UK
                                                                                                                                                                                      • Halifax Mortgage Services
                                                                                                                                                                                      • Hitwise Pty. Ltd.
                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                      • John Gilbert Financial Research
                                                                                                                                                                                      • Kantar Media
                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                      • mmO2 plc
                                                                                                                                                                                      • Money Saving Expert
                                                                                                                                                                                      • MoneyExpert Ltd
                                                                                                                                                                                      • Moneyextra
                                                                                                                                                                                      • MoneySupermarket.com Limited
                                                                                                                                                                                      • MORE TH>N
                                                                                                                                                                                      • MSN UK
                                                                                                                                                                                      • Netto Foodstores Ltd
                                                                                                                                                                                      • Norwich Union
                                                                                                                                                                                      • Office of Fair Trading
                                                                                                                                                                                      • Orange plc (UK)
                                                                                                                                                                                      • OXFAM
                                                                                                                                                                                      • Post Office Limited
                                                                                                                                                                                      • Royal Bank of Scotland Group plc
                                                                                                                                                                                      • T-Mobile (UK) Ltd
                                                                                                                                                                                      • Tesco Personal Finance Limited
                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                      • The National Insurance and Guarantee Corporation Limited
                                                                                                                                                                                      • Virgin Media Ltd
                                                                                                                                                                                      • Virgin Mobile
                                                                                                                                                                                      • Vodafone Group Plc (UK)
                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                      • Yahoo! UK & Ireland

                                                                                                                                                                                      Web Aggregators - UK - November 2010

                                                                                                                                                                                      £2,195.00 (Excl.Tax)