Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Weekday Leisure Time - UK - May 2009

The growth of the leisure society, more flexible patterns of working and advances in technology have given Britons huge opportunities to expand the horizons of their free time beyond an evening in front of the television during what has traditionally been the working week.

Spending in the leisure market at large has enjoyed robust growth during the current decade but is now coming under sustained pressure from the depth and duration of the ongoing recession. And the weekday sector is proving most at risk as consumers circle their financial wagons to ring-fence their weekend leisure and ‘trade down’ from going out midweek to staying in at home. Their appetite for weekday leisure remains strong but the market’s supply side faces new challenges in unleashing it, and not just economic ones: consumers’ inertia, strength of habits and perceptions of time and energy are all shaping the scale and nature of their participation.

This report examines consumers’ weekday leisure habits, the range of leisure opportunities available to people between Monday and Thursday, and their attitudes towards their free time midweek. In so doing, it tests the hypothesis that: “the pressures of time and money imposed on consumers by the current recession have combined with television’s dominant position in the market to restrict Britons’ weekday leisure options and their ability to exercise them”.

Main issues

  • How much weekday leisure time do British adults have?

  • How do our weekday leisure habits differ from our weekend ones?

  • What do we like to do with our spare time in the week?

  • How have our leisure habits changed since the recession began to bite?

  • To what extent does television viewing dominate the weekday leisure landscape?

  • How are changing attitudes towards work/life balance affecting attitudes towards leisure time?

  • How do the demands of domestic chores restrict our leisure options?

  • What areas of leisure spending are being hardest hit by the recession?

  • How can technology improve the quality of our weekday free time?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Piecemeal leisure
              • Learning through play
                • Stressed-out society
                  • Over-optioned consumers
                  • Market in Brief

                    • Weekday leisure activities must fit in a two-hour box
                      • Market growth: Planning and motivation the keys
                        • Women work less, but are still least at leisure in the home
                          • Apathy: A powerful force for inactivity
                            • The recession: It’s stay in or subscribe
                              • Busy doing nothing – or improving ourselves and our skills
                                • Weekday leisure a force for social good
                                  • Internet functionality could make TV’s domination complete
                                    • Students go into work with a hangover
                                    • Internal Market Environment

                                      • Key points
                                        • How much time do we have to play with?
                                          • Figure 1: Weekday leisure time, 2008 and 2009
                                        • Work and kids get in the way
                                          • The tyranny of TV
                                            • Figure 2: Weekday leisure time, 2004-08
                                          • UK still the long-hours capital of Europe
                                            • Figure 3: Usual weekly hours of work, by gender, 2008/09*
                                          • Women put in the hours, but not for money
                                            • Flexible minds as important as flexible hours
                                              • Unemployment: Forced leisure on the rise
                                                • Figure 4: Employment and unemployment, by gender, 2004-14
                                              • A (less well-off, older) woman’s work is never done
                                                • Figure 5: Amount of time spent on household chores (cleaning, washing, gardening etc) on an average weekday, by gender, age and socio-economic group, 2008
                                              • Help in the home: The butler didn’t do it
                                                • Figure 6: Adults who have paid help at home to help with the household chores, 2003-08
                                            • Broader Market Environment

                                              • Key points
                                                • Spending slowdown threatens weekday leisure
                                                  • Figure 7: Trends in personal disposable income and consumer expenditure, 2004-14
                                                • Consumers ready to rein in buying on impulse
                                                  • Figure 8: Spending intentions in the leisure market, April 2009
                                                • Opportunity in upward mobility
                                                  • Figure 9: Forecast adult population trends, by socio-economic group, 2004-14
                                                • Web generation 1.0 starting to mature
                                                  • Figure 10: Trends in the age structure of the UK population, by gender, 2004-14
                                                • TV wheels out a new weapon in HD…
                                                  • Figure 11: Trends in digital TV usage, 2007-09
                                                • …but interactivity remains the medium’s Achilles’ heel
                                                  • Weekday web use increasingly important
                                                    • Figure 12: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age and working status, 2002-09
                                                  • Speed of access to shape longer-term patterns of web use
                                                    • Figure 13: Broadband lines in the UK, Q3 and Q4 2008
                                                • Competitive Context

                                                  • Key points
                                                    • Consumers keen to maintain leisure spend
                                                      • Figure 14: Average weekly household expenditure*, 2002/03-07
                                                    • Weekday vs weekend leisure: Self-improvement…
                                                      • Figure 15: Time spent on daily activities, 2005
                                                    • …and pottering
                                                      • Internal competition: To stay in or go out?
                                                      • Strengths and Weaknesses in the Market

                                                          • Strengths
                                                            • Range of available options
                                                              • Influence of technology
                                                                • Improving work/life balances
                                                                  • The rise of ‘edutainment’
                                                                    • Social inclusion benefits
                                                                      • Weaknesses
                                                                        • The economy
                                                                          • Women’s double burden
                                                                            • Weekend leisure focus
                                                                              • Tyranny of TV
                                                                                • Consumer inertia
                                                                                • Who’s Innovating?

                                                                                  • Key points
                                                                                    • Cutting prices versus adding value
                                                                                      • Hot off the press
                                                                                        • Appointment viewing
                                                                                          • Minority sports can stake their claim in the short-form gold rush
                                                                                            • Pubs thinking about more than curry and quiz nights
                                                                                              • Mobile stays in touch with leisure choices
                                                                                              • Leisure Spend

                                                                                                • Key points
                                                                                                  • Recession forces spending to retreat indoors
                                                                                                    • Figure 16: Consumer expenditure on selected leisure goods and activities, 2003-08
                                                                                                  • Society splits into hedonists and improvers
                                                                                                  • Weekday Versus Weekend Leisure Time

                                                                                                    • Key points
                                                                                                      • Nearly two thirds stay home during the week
                                                                                                        • Figure 17: Weekly habits, February 2009
                                                                                                      • Family time being kept for the weekend
                                                                                                        • Out-of-home sector threatened by cuts in time as much as in money
                                                                                                          • Weekday leisure throws a lifeline to the socially isolated
                                                                                                          • Amount of Weekday Leisure Time

                                                                                                            • Key points
                                                                                                              • Window of weekday leisure opportunity is two to three hours in width
                                                                                                                • Figure 18: Weekday leisure time, February 2009
                                                                                                              • Unpaid work: Do women know where to draw the line?
                                                                                                                • Young people in need of leisure education
                                                                                                                  • Patterns of out-of-home leisure: Time beats inclination
                                                                                                                    • Figure 19: Typical week, by hours available, February 2009
                                                                                                                • Weekday Leisure Activities

                                                                                                                  • Key points
                                                                                                                    • Static activities lead the way
                                                                                                                      • Figure 20: Weekday leisure activities, February 2009
                                                                                                                    • In-home leisure dominates – but by choice, necessity or ignorance?
                                                                                                                      • Women need to escape from home to escape from work
                                                                                                                        • Weekend leisure proves fertile ground for weekday interest growth
                                                                                                                          • Figure 21: Typical week, by leisure activities in weekday, February 2009
                                                                                                                          • Figure 22: Typical week, by leisure activities in weekday, February 2009
                                                                                                                      • Weekday Leisure Activities Compared to a Year Ago

                                                                                                                        • Key points
                                                                                                                          • The retreat from out-of-home leisure: Is it really all about the economy?
                                                                                                                            • Figure 23: Weekday leisure activities compared to a year ago, February 2009
                                                                                                                          • Students carry on going out – but only until they graduate
                                                                                                                            • Women are volatile, men are creatures of habit
                                                                                                                              • The weekday leisure divide: Working to live or living to work
                                                                                                                                • Figure 24: Leisure activities in weekday in comparison with last year, February 2009
                                                                                                                            • Attitudes Towards Weekday Leisure

                                                                                                                              • Key points
                                                                                                                                • Lack of adventurousness to the fore
                                                                                                                                  • Figure 25: Attitudes towards weekday leisure, February 2009
                                                                                                                                • Set in our ways – but willing to change
                                                                                                                                  • Young dogs most in need of new tricks
                                                                                                                                    • Parents living for the weekend
                                                                                                                                      • The business bailout: When time-poor consumers abandon weekday leisure
                                                                                                                                        • Figure 26: Attitudes towards free time on weekdays, by time available to do what you like on the average weekday, February 2009
                                                                                                                                      • Habitual leisure and special occasions proving recession-resistant
                                                                                                                                        • Figure 27: Attitudes towards free time on weekdays, by leisure activities in weekday, February 2009
                                                                                                                                        • Figure 28: Attitudes towards free time on weekdays, by leisure activities in weekday, February 2009
                                                                                                                                      • Weekday leisure performs on variety
                                                                                                                                      • Weekday Leisure Time Targeting Opportunities

                                                                                                                                        • Key points
                                                                                                                                          • Adventurous
                                                                                                                                            • Routine Followers
                                                                                                                                              • Routine-Free
                                                                                                                                                • Weekday Fatigue
                                                                                                                                                  • Apathetic
                                                                                                                                                    • Sofa rest no cure for Weekday Fatigue
                                                                                                                                                      • Figure 29: Weekday target groups, by typical week, February 2009
                                                                                                                                                    • The Apathetic: Miserabilists or simply realists?
                                                                                                                                                      • Figure 30: Weekday target groups, by time available to do what you like on the average weekday, February 2009
                                                                                                                                                    • Who we are leads what we like
                                                                                                                                                      • Figure 31: Weekday target groups, by leisure activities in weekday, February 2009
                                                                                                                                                    • Apathetic take only special interest
                                                                                                                                                      • Recession highlights a need for order
                                                                                                                                                        • Figure 32: Weekday target groups, by free time on weekdays now compared to last year, February 2009
                                                                                                                                                    • Appendix – Broader Market Environment

                                                                                                                                                        • Figure 33: Forecast adult population trends, by lifestage, 2004-14
                                                                                                                                                    • Appendix – Weekday Versus Weekend Leisure Time

                                                                                                                                                        • Figure 34: Weekly leisure habits, by demographic sub-group, February 2009
                                                                                                                                                    • Appendix – Amount of Weekday Leisure Time

                                                                                                                                                        • Figure 35: Weekday leisure time, by demographic sub-group, February 2009
                                                                                                                                                    • Appendix – Weekday Leisure Activities

                                                                                                                                                      • Most popular weekday leisure activities, by detailed demographics
                                                                                                                                                        • Figure 36: Most popular weekday leisure activities, by demographic sub-group, February 2009
                                                                                                                                                      • Next most popular weekday leisure activities, by detailed demographics
                                                                                                                                                        • Figure 37: Next most popular weekday leisure activities, by demographic sub-group, February 2009
                                                                                                                                                        • Figure 38: Time available to do what you like on the average weekday, by leisure activities in weekday, February 2009
                                                                                                                                                        • Figure 39: Time available to do what you like on the average weekday, by leisure activities in weekday, February 2009
                                                                                                                                                    • Appendix – Weekday Leisure Activities Compared to a Year Ago

                                                                                                                                                        • Figure 40: Weekday leisure activities compared to a year ago, by demographic sub-group, February 2009
                                                                                                                                                        • Figure 41: Typical week in comparison with last year, February 2009
                                                                                                                                                        • Figure 42: Time available to do what you like on the average weekday in comparison with last year, February 2009
                                                                                                                                                        • Figure 43: Free time on weekdays now compared to last year by itself, February 2009
                                                                                                                                                        • Figure 44: Statements about free time on weekdays in comparison with the last year, February 2009
                                                                                                                                                    • Appendix – Attitudes towards Weekday Leisure

                                                                                                                                                      • Most popular attitudes towards weekday leisure, by detailed demographics
                                                                                                                                                        • Figure 45: Most popular attitudes towards weekday leisure, by demographic sub-group, February 2009
                                                                                                                                                      • Next most popular attitudes towards weekday leisure, by detailed demographics
                                                                                                                                                        • Figure 46: Next most popular attitudes towards weekday leisure, by demographic sub-group, February 2009
                                                                                                                                                        • Figure 47: Attitudes towards free time on weekdays, by typical week, February 2009
                                                                                                                                                        • Figure 48: Attitudes towards free time on weekdays in comparison with the last year, February 2009
                                                                                                                                                        • Figure 49: Attitudes towards free time on weekdays, by other attitudes, February 2009
                                                                                                                                                        • Figure 50: Attitudes towards free time on weekdays, by other attitudes, February 2009
                                                                                                                                                    • Appendix – Weekday Leisure Time Targeting Opportunities

                                                                                                                                                        • Figure 51: Attitudes towards free time on weekdays, by weekday target groups, February 2009
                                                                                                                                                        • Figure 52: Weekday target groups, by demographic sub-group, February 2009

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                    • Arts Council England
                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                    • British Market Research Bureau (BMRB)
                                                                                                                                                    • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                    • British Video Association (BVA)
                                                                                                                                                    • Co-operative Group
                                                                                                                                                    • Confederation of British Industry
                                                                                                                                                    • Government Actuary's Department (GAD)
                                                                                                                                                    • J. Sainsbury
                                                                                                                                                    • Lidl (UK)
                                                                                                                                                    • Marks & Spencer
                                                                                                                                                    • Office for National Statistics
                                                                                                                                                    • PizzaExpress Limited
                                                                                                                                                    • Starbucks Coffee Company UK Ltd
                                                                                                                                                    • T-Mobile (UK) Ltd
                                                                                                                                                    • Tesco Plc
                                                                                                                                                    • Union of European Football Association (UEFA)
                                                                                                                                                    • Virgin Media Ltd
                                                                                                                                                    • Virgin Mobile
                                                                                                                                                    • Waitrose
                                                                                                                                                    • Wm Morrison Supermarkets

                                                                                                                                                    Weekday Leisure Time - UK - May 2009

                                                                                                                                                    £1,995.00 (Excl.Tax)