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Weight Loss and Health Supplements - China - September 2016

“Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition. There is no reason for brands to think this is an easy market, just because people want to pay anything for health.”

Ruyi Xu, Head of Research China

This report looks at the following areas:

  • From weight loss to weight management
  • Guiding choices is important
  • Beauty supplements will become a key growth area

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Weight loss products
          • Health supplements
            • Definitions
            • Executive Summary

                • The market
                  • Moderate growth in weight loss
                    • Figure 1: Best- and worst-case forecast of total certified weight loss value sales, China 2011-21
                  • Minerals and dietary supplements lead growth in health supplements
                    • Figure 2: Best- and worst-case forecast of total health supplement value sales, China 2011-21
                  • Key players
                    • The consumer
                      • Only half consumers think they are in shape
                        • Figure 3: Perception of body shape, June 2016
                      • Changing attitudes towards weight
                        • Figure 4: Attitudes towards body shape and weight management, Jun 2016
                      • Meal replacements and weight loss products are in low priority
                        • Figure 5: Ways to manage body shape in the past 12 months, Jun 2016
                      • Minerals and dietary supplements over vitamins
                        • Figure 6: Type of health supplements taken in the past 12 months, March 2015
                      • Gap in health conditions and perceptions of supplements
                        • Figure 7: Perceived health conditions that health supplements can help (June 2016) vs sub-health conditions consumers have (March 2015)
                      • Making health supplements snack-like and more fun to eat
                        • Figure 8: Best snack format for health supplements, June 2016
                      • What we think
                      • Issues & Insights

                        • From weight loss to weight management
                          • The facts
                            • The implications
                              • Figure 9: Example of dietary supplement for muscle health, US 2015
                              • Figure 10: Examples of weight management dietary supplements, Italy 2015
                            • Guiding choices is important
                              • The facts
                                • The implications
                                  • Beauty supplements will become a key growth area
                                    • The facts
                                      • The implications
                                        • Figure 11: Examples of beauty supplements with specialised skin benefits, Japan and UK 2016
                                        • Figure 12: Examples of beauty supplements good for skin, hair and nail, UK 2015-16
                                        • Figure 13: Examples of beauty supplements with food imagery, UK and USA, 2016
                                    • The Market – What You Need to Know

                                      • Weight loss regained growth but face challenges ahead
                                        • Minerals and dietary supplements lead growth
                                        • Market Size and Forecast

                                          • Weight loss recovered but faces challenges ahead
                                            • Figure 14: Value sales of total certified weight loss products, China 2011-16
                                            • Figure 15: Best- and worst-case forecast of total certified weight loss value sales, China 2011-21
                                          • Health supplements forecast to grow in double digits
                                            • Figure 16: Value sales of total health supplements, China 2011-16
                                            • Figure 17: Best- and worst-case forecast of total health supplement value sales, China 2011-21
                                        • Market Factors

                                          • Aging population
                                            • Imbalanced dietary habits causing overweight
                                              • Chronic diseases on rise with a changing structure
                                                • Proliferation of online shopping and the cross-border online shopping
                                                  • Regulatory changes
                                                    • Deregulating the health food product registration process
                                                      • Health food added in National Medicare Subsidiary Scheme
                                                      • Market Segmentation

                                                        • Weight loss
                                                          • Figure 18: Value sales of certified weight loss, by segment, China 2011-16
                                                        • Health supplements
                                                          • Figure 19: Value sales of health supplements, by segment, China 2011-16
                                                          • Figure 20: Top 20 growing nutrients in new health supplement launches, China 2014-16 (until August)
                                                      • Key Players – What You Need to Know

                                                        • Besunyen eyeing on Orlistat weight loss drugs
                                                          • Health supplement market remains highly fragmented
                                                            • MLM losing out to online retailing
                                                              • Major Australian brands reporting record sales growth
                                                                • Chinese capital active in business acquisitions
                                                                  • Beauty supplements on the rise
                                                                  • Weight Loss Market

                                                                      • Figure 21: Besunyen revenue by product, 2015-16
                                                                      • Figure 22: List of key players in weight loss health food and meal replacement, China
                                                                  • Health Supplement Market

                                                                      • Figure 23: Leading companies in health supplement market, by value share, China 2014-15
                                                                    • Pfizer
                                                                      • Amway
                                                                        • Herbalife
                                                                          • By-Health
                                                                            • NBTY
                                                                              • Blackmores and Swisse
                                                                              • Competitive Strategies

                                                                                • Chinese capital active in foreign business acquisitions
                                                                                  • Precision marketing
                                                                                    • Elevating the brand experience
                                                                                    • Who’s Innovating?

                                                                                      • Trends in product claims
                                                                                        • Figure 24: Examples of Japanese manufacturer launching health supplement drinks targeting women, China 2016
                                                                                        • Figure 25: Example of powder drink with skin and anti-aging benefits, China 2016
                                                                                        • Figure 26: Top 20 claims in new health supplement launches, China 2014-16 (until August)
                                                                                      • Health supplements in a snack-like format
                                                                                        • Figure 27: New health supplement launches by product format, China vs Global, 2015-16 (until August)
                                                                                        • Figure 28: E-jiao cake, China 2016
                                                                                        • Figure 29: Health supplements in chocolate format, USA 2015
                                                                                        • Figure 30: Health supplements in chewybites and snack format, Canada and France, 2014-15
                                                                                        • Figure 31: Health supplements in drinks format, Germany and USA, 2015
                                                                                        • Figure 32: Health supplements in seeds and gummies format, UK, Mexico, USA, 2015-16
                                                                                    • The Consumer – What You Need to Know

                                                                                      • More conscious about body shape than weight
                                                                                        • Meal replacements and weight loss products are not top solutions
                                                                                          • Minerals and dietary supplements on the rise, vitamins losing appeal
                                                                                            • Gap in health conditions and perceptions of supplements
                                                                                              • Wide interest in snack-like health supplements
                                                                                              • Self-evaluation of Body Shape

                                                                                                • Only half are satisfied
                                                                                                  • Figure 33: Perception of body shape, Jun 2016
                                                                                                • Weight management opportunities in the young male market
                                                                                                • Ways of Weight Management

                                                                                                  • No change in the top three options
                                                                                                    • Figure 34: Ways to manage body shape in the past 12 months, June 2016
                                                                                                  • Consumers prefer safer, less costly, more convenient options
                                                                                                    • Meal replacements and weight loss medicine on back burner
                                                                                                      • Doing nothing by those who consider them too slim
                                                                                                      • Attitudes towards Weight Management

                                                                                                        • A trend to focus more on shape than weight
                                                                                                          • Figure 35: Attitudes towards body shape and weight management, June 2016
                                                                                                        • Who are these people?
                                                                                                          • Figure 36: Type of health supplements taken by consumer segmentation, Jun 2016
                                                                                                        • On-pack descriptions of nutrition and energy become more important
                                                                                                          • Figure 37: Attitudes towards nutrition and energy labelling, Jun 2016
                                                                                                          • Figure 38: Attention to nutrition and energy information, by city, June 2016
                                                                                                        • More opportunities for food and drink manufacturers
                                                                                                        • Usage of Health Supplements

                                                                                                          • Minerals and dietary supplements on the rise
                                                                                                            • Figure 39: Type of health supplements taken in the past 12 months, March 2015
                                                                                                          • Driving usage frequency among mid and light users
                                                                                                            • Heavy user profile
                                                                                                              • Figure 40: Percentage of heavy health supplement users, by age and gender, June 2016
                                                                                                            • City differences
                                                                                                              • Figure 41: Percentage of heavy health supplement users, by city tier, June 2016
                                                                                                              • Figure 42: Percentage of heavy health supplement users, by tier one city, June 2016
                                                                                                          • Perceived Functions of Health Supplements

                                                                                                            • Gap between consumer health conditions and perceived effectiveness of supplements
                                                                                                              • Figure 43: Perceived health conditions that health supplements can help (June 2016) vs sub-health conditions consumers have (March 2015)
                                                                                                            • Minerals stand out
                                                                                                              • Figure 44: Percentage of heavy health supplement users by perceived health conditions that health supplements can help, June 2016
                                                                                                            • Not just for old consumers
                                                                                                              • Figure 45: Selected perceived health conditions that health supplements can help, by age, June 2016
                                                                                                          • Opportunities in Snack-like Health Supplements

                                                                                                            • Wide interest in health supplements in a snack format
                                                                                                              • Figure 46: Best snack format for health supplements, June 2016
                                                                                                          • Meet the Mintropolitans

                                                                                                            • More MinTs think they are slightly fat and are figure-cautious
                                                                                                              • Figure 47: Perception of body shape, June 2016
                                                                                                            • Meal replacement and weight loss food/drinks are two bright spots
                                                                                                              • Figure 48: Ways to manage body shape in the past 12 months, by consumer classification, June 2016
                                                                                                            • More faith in health supplements
                                                                                                              • Figure 49: Percentage of heavy health supplement users, by consumer classification, June 2016
                                                                                                              • Figure 50: Perceived health conditions that health supplements can help, by consumer classification, June 2016
                                                                                                          • Appendix – Methodology and Abbreviations

                                                                                                            • Methodology
                                                                                                              • Fan chart forecast
                                                                                                                • Abbreviations
                                                                                                                • Appendix – Market Size, Segmentation and Forecast

                                                                                                                    • Figure 51: Total sales value of certified weight loss and health supplements, China 2011-21
                                                                                                                    • Figure 52: Sales value of certified weight loss and health supplements, by segment, China 2011-21
                                                                                                                    • Figure 53: Best- and worst-case forecast of vitamin value sales, China 2011-21
                                                                                                                    • Figure 54: Best- and worst-case forecast of mineral value sales, China 2011-21
                                                                                                                    • Figure 55: Best- and worst-case forecast of dietary supplement value sales, China 2011-21

                                                                                                                Companies Covered

                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                Weight Loss and Health Supplements - China - September 2016

                                                                                                                US $3,990.00 (Excl.Tax)