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White and Dark Spirits - Europe - December 2010

Spirits consumption has been declining for many years in some of the review countries such as Germany, Italy and Spain. Consumers are increasingly opting for other drinks such as beer and wine with the implementation of stricter drink-driving regulations, and a rising awareness of health risks related to alcohol consumption. In this context, the recession has contributed to worsen the situation. In other countries, especially in Eastern Europe, the economic slowdown has only reduced growth rate in a spirits market that was buoyant in the pre-recession period. However, the market as a whole generally maintained positive growth; with companies opting for a premiumisation strategy and supporting brands with high profile advertising campaigns.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Volume declines but value sales hold
              • Consumer tastes shape segmentation
                • NPD in spirits
                  • Consumers
                  • European Market Size and Forecast

                    • Key points
                      • Volume sales of spirits
                        • Figure 1: Volume sales of spirits, by country, 2004-14
                        • Figure 2: Volume sales of spirits, by country, 2004-14
                        • Figure 3: Volume sales of spirits, by country, 2004-14
                      • Value sales of spirits
                        • Figure 4: Value sales of spirits in local currency, by country, 2004-14
                        • Figure 5: Spend per capita (population) in US$ of spirits, by country, 2004-14
                    • Market Segmentation

                      • Key points
                        • Belgium
                          • Figure 6: Market segmentation, by volume, Belgium, 2008
                        • Czech Republic
                          • Figure 7: Market segmentation, by value, Czech Republic, 2009
                        • Denmark
                          • Figure 8: Market segmentation, by volume, Denmark, 2008
                        • Finland
                          • Figure 9: Market segmentation, by volume, Finland, 2008
                        • France
                          • Figure 10: Market segmentation, by volume and value, France 2009
                        • Germany
                          • Figure 11: Market segmentation, by volume, Germany 2008
                        • Hungary
                          • Figure 12: Market segmentation, by volume and value, Hungary, 2009
                        • Ireland
                          • Figure 13: Market segmentation, by volume, Ireland, 2008
                        • Italy
                          • Figure 14: Market segmentation, by volume, Italy, 2009
                        • Netherlands
                          • Figure 15: Market segmentation, by volume, Netherlands, 2008
                        • Norway
                          • Figure 16: Market segmentation by volume, Norway, 2008
                        • Poland
                          • Figure 17: Market segmentation, by volume, Poland, 2008
                        • Romania
                          • Figure 18: Market segmentation, by volume and value, Romania, 2008
                        • Russia
                          • Figure 19: Market segmentation, by value, Russia, 2008
                        • Slovak Republic
                          • Figure 20: Market segmentation, by volume, Slovak Republic, 2008
                        • Spain
                          • Figure 21: Market segmentation, by volume, Spain, 2008
                        • Sweden
                          • Figure 22: Market segmentation, by volume, Sweden, 2008
                        • UK
                          • Figure 23: Spirits: Market segmentation, by volume and value, UK, 2009
                        • Ukraine
                          • Figure 24: Market segmentation, by volume, Ukraine, 2009
                      • Companies and Product Innovation

                        • Key points
                          • GNPD regional overview
                            • Figure 25: % of new product launches, by region, 2009
                          • NPD European overview
                            • Figure 26: % of new product launches, by top ten European countries, 2009
                            • Figure 27: % of new product launches, by category, by the “Big 5” European countries, 2006-09
                          • Key NPD trends
                            • Figure 28: Top five claims on new product development, by the “Big 5” European countries, 2006-09
                          • From premium to super-premium
                            • Flavours enhance differentiation
                              • Packaging
                                • Organic and all natural
                                  • France
                                    • Figure 29: % of new product launches, by category, France, 2006-09
                                    • Figure 30: Top five claims on new product development, France, 2006-09
                                  • Most innovative products
                                    • Germany
                                      • Figure 31: % of new product launches, by category, Germany, 2006-09
                                      • Figure 32: Top five claims on new product development, Germany, 2006-09
                                    • Most innovative products
                                      • Italy
                                        • Figure 33: % of new product launches, by category, Italy, 2006-09
                                        • Figure 34: Top five claims on new product development, Italy, 2006-09
                                      • Most innovative products
                                        • Spain
                                          • Figure 35: % of new product launches, by category, Spain, 2006-09
                                          • Figure 36: Top five claims on new product development, Spain, 2006-09
                                        • Most innovative products
                                          • UK
                                            • Figure 37: % of new product launches, by category, UK, 2006-09
                                            • Figure 38: Top five claims on new product development, UK, 2006-09
                                          • Most innovative products
                                          • The Consumer

                                            • Key points
                                              • Whisky
                                                • Figure 39: Penetration of drinking whisky and bourbon, by country, 2005-09
                                                • Figure 40: Where drink and frequency of drinking whisky and bourbon by channel, by country, 2009
                                              • Vodka
                                                • Figure 41: Penetration of drinking vodka, by country, 2005-09
                                                • Figure 42: Where drink and frequency of drinking vodka by channel, by country, 2009
                                              • Rum
                                                • Figure 43: Penetration of drinking rum, by country, 2005-09
                                                • Figure 44: Where drink and frequency of drinking gold and dark rum by channel, by country, 2009
                                                • Figure 45: Where drink and frequency of drinking white rum by channel, by country, 2009
                                              • Gin
                                                • Figure 46: Penetration and frequency of gin, by country, 2005-09
                                                • Figure 47: Where drink and frequency of drinking gin by channel, by country, 2009
                                              • Demographics – Whisky and bourbon
                                                • Demographics – Vodka
                                                  • Demographics – Rum
                                                    • Demographics – Gin
                                                      • Attitudes towards drinking
                                                        • Figure 48: Agreement with lifestyle statements on drinking, by country, 2009
                                                    • Appendix – Demographic Data

                                                        • Figure 49: Frequency of drinking whisky and bourbon in-home, by demographics, France, 2009
                                                        • Figure 50: Frequency of drinking whisky and bourbon out-of-home, by demographics, France, 2009
                                                        • Figure 51: Frequency of drinking whisky and bourbon in-home, by demographics, Germany, 2009
                                                        • Figure 52: Frequency of drinking whisky and bourbon out-of-home, by demographics, Germany, 2009
                                                        • Figure 53: Frequency of drinking whisky and bourbon out-of-home, by demographics, Spain, 2009
                                                        • Figure 54: Frequency of drinking scotch whisky [other than malt] in-home, by demographics, GB, 2009
                                                        • Figure 55: Frequency of drinking scotch whisky [other than malt] out-of-home, by demographics, GB, 2009
                                                        • Figure 56: Frequency of drinking malt whisky in-home, by demographics, GB, 2009
                                                        • Figure 57: Frequency of drinking malt whisky out-of-home, by demographics, GB, 2009
                                                        • Figure 58: Frequency of drinking non-scotch whisky in-home, by demographics, GB, 2009
                                                        • Figure 59: Frequency of drinking non-scotch whisky out-of-home, by demographics, GB, 2009
                                                        • Figure 60: Frequency of drinking gin in-home, by demographics, France, 2009
                                                        • Figure 61: Frequency of drinking gin out-of-home, by demographics, France, 2009
                                                        • Figure 62: Frequency of drinking gin in-home by demographics, Germany, 2009
                                                        • Figure 63: Frequency of drinking gin out-of-home, by demographics, Germany, 2009
                                                        • Figure 64: Frequency of drinking gin in-home, by demographics, Spain, 2009
                                                        • Figure 65: Frequency of drinking gin out-of-home, by demographics, Spain, 2009
                                                        • Figure 66: Frequency of drinking gin in-home, by demographics, GB, 2009
                                                        • Figure 67: Frequency of drinking gin out-of-home, by demographics, GB, 2009
                                                        • Figure 68: Frequency of drinking vodka in-home, by demographics, France, 2009
                                                        • Figure 69: Frequency of drinking vodka out-of-home, by demographics, France, 2009
                                                        • Figure 70: Frequency of drinking vodka in-home. by demographics, Germany, 2009
                                                        • Figure 71: Frequency of drinking vodka out-of-home, by demographics, Germany, 2009
                                                        • Figure 72: Frequency of drinking vodka in-home, by demographics, Spain, 2009
                                                        • Figure 73: Frequency of drinking vodka out-of-home, by demographics, Spain, 2009
                                                        • Figure 74: Frequency of drinking vodka in-home, by demographics, GB, 2009
                                                        • Figure 75: Frequency of drinking vodka out-of-home, by demographics, GB, 2009
                                                        • Figure 76: Frequency of drinking dark and golden rum in-home, by demographics, France, 2009
                                                        • Figure 77: Frequency of drinking dark and golden rum in-home, by demographics, Germany, 2009
                                                        • Figure 78: Frequency of drinking dark and golden rum out-of-home, by demographics, Germany, 2009
                                                        • Figure 79: Frequency of drinking dark and golden rum in-home by demographics, Spain, 2009
                                                        • Figure 80: Frequency of drinking dark and golden rum out-of-home, by demographics, Spain, 2009
                                                        • Figure 81: Frequency of drinking dark and golden rum in-home, by demographics, GB, 2009
                                                        • Figure 82: Frequency of drinking dark and golden rum out-of-home, by demographics, GB, 2009
                                                        • Figure 83: Frequency of drinking white rum in-home, by demographics, France, 2009
                                                        • Figure 84: Frequency of drinking white rum out-of-home, by demographics, France, 2009
                                                        • Figure 85: Frequency of drinking white rum in-home, by demographics, Germany, 2009
                                                        • Figure 86: Frequency of drinking white rum out-of-home, by demographics, Germany, 2009
                                                        • Figure 87: Frequency of drinking white rum in-home, by demographics, Spain, 2009
                                                        • Figure 88: Frequency of drinking white rum out-of-home, by demographics, Spain, 2009
                                                        • Figure 89: Frequency of drinking white rum in-home, by demographics, GB, 2009
                                                        • Figure 90: Frequency of drinking white rum out-of-home, by demographics, GB, 2009
                                                    • Appendix – Market Size and Forecast Data

                                                        • Figure 91: Volume sales of spirits, by country, 2004-14
                                                        • Figure 92: Volume sales of spirits, by country, 2004-14
                                                        • Figure 93: Volume sales of spirits, by country, 2004-14
                                                        • Figure 94: Value sales of spirits in local currency, by country, 2004-2014
                                                        • Figure 95: Spend per capita (population) in US$ of spirits, by country, 2004-14

                                                    Companies Covered

                                                    To learn more about the companies covered in this report please contact us.

                                                    White and Dark Spirits - Europe - December 2010

                                                    US $1,821.92 (Excl.Tax)