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White Spirits - US - November 2014

“With flavored vodkas reaching a virtual saturation point, the time could be right for the addition of unique flavors into other white spirits. Consumer research shows interest in flavored versions of rums and tequilas, and manufacturers could capitalize on that interest, while also maximizing awareness and usage of existing flavored vodkas in the marketplace.”
– William Roberts, Jr., Senior Food and Drink Analyst

This report covers the following issues:

  • Flavor innovation could benefit white spirits segments outside of vodka
  • Brands have the opportunity to build a strong rapport with Millennial consumers
  • The versatility of vodka could lend the beverage opportunities for new occasions

White spirits continue to maintain a steady rate of growth, but its pace overall has slowed with the drop in growth rates within the vodka segment. Flavored vodkas served to draw consumer attention to the category, but with a slowdown in the rate of introductions of flavored vodkas has come a slowdown in the category as a whole.

Manufacturers will have to capitalize on consumer interest in the strengths of white spirits, particularly in the area of crafting cocktails and mixed drinks, as well as from increased awareness of cocktails in general stemming from their appearances in high-profile television shows.

This report includes white spirits sold for home preparation and/or consumption. The following types of white spirits are analyzed:

  • Vodka
  • Rum, including dark, aged, and/or spiced rum
  • Gin
  • Tequila

This report excludes the following categories, which are covered in Mintel’s Dark Spirits -- US, October 2014:

  • Whiskey/whisky, which includes the following subsegments:
  • Canadian whisky
  • Straight American whiskey, including bourbon and unaged white whiskey (also known as moonshine; the report covers legally sold, unaged white whiskey marketed as moonshine, not the illegally made varieties often associated with the term in various regions of the US).
  • Scotch whisky
  • Blended American whiskey
  • Irish whiskey
  • Brandy and cognac, as well as Armagnac

RTD (ready-to-drink) premade alcoholic beverages, including wine coolers, flavored malt beverages, and RTD premixed cocktails, are overed in the Mintel report Alcoholic Beverage RTDs -- US, December 2014.

Beer, including domestic, imported, and craft or microbrew beer, also is excluded from this report and is covered in Mintel’s Beer -- US, January 2015.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                      • Terms
                      • Executive Summary

                        • Overview
                          • Flavoring innovation, continued growth in premium push total distilled spirits to new sales heights
                            • Figure 1: Total US sales and fan chart forecast of distilled spirits, at current prices, 2009-19
                          • Vodka remains the only white spirits segment to show demonstrable growth
                            • Figure 2: US volume sales and forecast of white spirits, by segment, 2009-19
                          • High-volume white spirits consumers most likely to select favorite brand
                            • Figure 3: Brands in purchasing white spirits, by volume consumption, July 2014
                          • Millennials consume white spirits in higher volumes than do other generations
                            • Figure 4: Frequency of consuming white spirits, by generations, July 2014
                          • Other alcoholic beverage types vie for Millennial attention
                            • Figure 5: Alcoholic beverage purchases, by generations – Any consumption, February 2014
                          • Low-volume consumers opt for established, favorite flavors
                            • Figure 6: Characteristics when purchasing white spirits, July 2014
                          • Portable packaging options would resonate with those who consume white spirits over business
                            • Figure 7: When white spirits are consumed, and opinions regarding white spirits, July 2014
                          • Two thirds of Blacks and Asians drink vodka
                            • Figure 8: Consumption of white spirits, by race, July 2014
                          • Half of Hispanics want more flavorful options of white spirits
                            • Figure 9: Regarding white spirits, by Hispanic origin, July 2014
                          • What we think
                          • Issues and Insights

                              • Flavor innovation could benefit white spirits segments outside of vodka
                                • Issues
                                  • Insights
                                    • Brands have the opportunity to build a strong rapport with Millennial consumers
                                      • Issues
                                        • Insights
                                          • The versatility of vodka could lend the beverage opportunities for new occasions
                                            • Issues
                                              • Insights
                                              • Trend Applications

                                                  • Trend: Collective Intelligence
                                                    • Trend: Minimize Me
                                                      • Trend: Play Ethic
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Distilled spirits capitalize on flavorings for sales growth
                                                            • Figure 10: Total US sales and forecast of distilled spirits*, at current prices, 2009-19
                                                            • Figure 11: Total US sales and forecast of distilled spirits*, at inflation-adjusted prices, 2009-19
                                                          • Distilled spirits’ slow growth continues
                                                            • Figure 12: Total US sales and fan chart forecast of distilled spirits, at current prices, 2009-19
                                                          • Forecast methodology
                                                          • Market Drivers

                                                            • Key points
                                                              • Diverse population drinking a diversity of white spirits
                                                                • Figure 13: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                              • Millennials regard inexpensive white spirits as well as premium
                                                                • Figure 14: US population, by generation share, 2014
                                                                • Figure 15: Impact of pricing and promotions on the purchase of white spirits, by generations, July 2014
                                                              • Households with children look for flavored options
                                                                • Figure 16: Regarding white spirits, by presence of children in household, July 2014
                                                                • Figure 17: Households by type, 1970-2012, in percent
                                                            • Competitive Context

                                                              • Key points
                                                                • Millennials lead in alcoholic beverage consumption, versatility
                                                                  • Figure 18: Alcoholic beverage purchases, by generations – Any consumption, February 2014
                                                                • Beer, wine top drinks to have with a meal
                                                                  • Figure 19: Occasions for alcoholic beverage consumption, February 2014
                                                                • Wine preferred during meals
                                                                  • Figure 20: Occasions for alcoholic beverage consumption, February 2014
                                                              • Segment Performance

                                                                • Key points
                                                                  • White spirits volume sales will rebound slightly
                                                                    • Figure 21: US volume sales of white spirits, 2009-14
                                                                  • Vodka remains white spirits’ segment leader
                                                                    • Figure 22: US volume sales of white spirits, by segment, 2009-14
                                                                    • Figure 23: US volume sales of white spirits, by segment, 2012 and 2014
                                                                  • Vodka sales slow but should rebound
                                                                    • Figure 24: US volume sales of vodka, 2009-14
                                                                  • Rum sales remain flat
                                                                    • Figure 25: US volume sales of rum, 2009-14
                                                                  • Tequila sales to slow but remain firmly in positive territory
                                                                    • Figure 26: US volume sales of tequila, 2009-14
                                                                  • Gin’s fortunes continue to flag
                                                                    • Figure 27: US volume sales of gin, 2009-14
                                                                • Retail Channels

                                                                  • Key points
                                                                    • Distilled spirits purchased mostly off-premise
                                                                      • Figure 28: US volume sales of dark and white distilled spirits, by channel, 2009-14
                                                                    • Liquor stores the destination of choice for white spirits purchases
                                                                      • Figure 29: Where white spirits are purchased, by age, July 2014
                                                                      • Figure 30: Where white spirits are purchased, by household income, July 2014
                                                                    • Online purchases resonate more with households with children
                                                                      • Figure 31: Where white spirits are purchased, by presence of children in household, July 2014
                                                                    • Grocery stores trail liquor stores everywhere except the West
                                                                      • Figure 32: Where white spirits are purchased, by region, July 2014
                                                                    • High-volume white spirits drinkers most often turn to liquor stores
                                                                      • Figure 33: Where white spirits are purchased, by any white spirits, July 2014
                                                                  • Leading Companies and Marketing Strategies

                                                                    • Key points
                                                                      • Patrón and José Cuervo lead tequila usage, particularly among women
                                                                        • Figure 34: Adult consumption of tequila, by brands, by gender, April 2013-June 2014
                                                                      • In rum, Captain Morgan maintains popularity among Whites, while Blacks more often opt for Bacardi
                                                                        • Figure 35: Adult consumption of rum, by brand, by race/Hispanic origin, April 2013-June 2014
                                                                      • Tanqueray garners more gin consumers everywhere, though in the South, Seagram's Extra Dry is a strong contender
                                                                        • Figure 36: Adult consumption of gin, by brand, by region, April 2013-June 2014
                                                                      • Absolut, Grey Goose lead vodka consumption; Ciroc maintains strong popularity among Blacks
                                                                        • Figure 37: Adult consumption of vodka, by brand, by race/Hispanic origin, April 2013-June 2014
                                                                    • Social Media -- White Spirits

                                                                        • Key findings
                                                                          • Market overview
                                                                            • Key social media metrics
                                                                              • Figure 38: Key social media metrics, October 2014
                                                                            • Brand usage and awareness
                                                                              • Figure 39: Brand usage and awareness for select white spirit brands, July 2014
                                                                            • Interactions with white spirit brands
                                                                              • Figure 40: Interaction levels for select white spirit brands, July 2014
                                                                            • Leading online campaigns
                                                                              • Lifestyle marketing
                                                                                • Mobile
                                                                                  • What we think
                                                                                    • Online conversations
                                                                                      • Figure 41: Online mentions for select white spirit brands, by week, Oct. 20, 2013-Oct. 19, 2014
                                                                                    • Where are people talking about white spirits?
                                                                                      • Figure 42: Online mentions for select white spirit brands, by page type, OCT. 20, 2013-OCT. 19, 2014
                                                                                    • What are people talking about?
                                                                                      • Figure 43: Topics of conversation for select white spirit brands, OCT. 20, 2013-OCT. 19, 2014
                                                                                      • Figure 44: Percentage of online mentions for select white spirit brands, by gender, OCT. 20, 2013-OCT. 19, 2014
                                                                                  • Innovations and Innovators

                                                                                    • Flavors impact launches of white spirits
                                                                                      • Figure 45: White Spirits launches in the US, 2009-14*
                                                                                      • Figure 46: Flavors in vodka launches in the US, 2009-14*
                                                                                    • Flavor, flavor, flavor
                                                                                      • Health/calories
                                                                                        • Recipes on pack
                                                                                          • Environmental awareness
                                                                                          • The Consumer – Frequency of Consumption

                                                                                            • Key points
                                                                                              • Consumers most likely to drink vodka than any other white spirits
                                                                                                  • Figure 47: Frequency of consuming white spirits, July 2014
                                                                                                • Tequila and gin consumption most likely in the West
                                                                                                    • Figure 48: Frequency of consuming white spirits, by region, July 2014
                                                                                                  • White spirits resonate mostly with urban consumers, compared with those living in rural or suburban locations
                                                                                                      • Figure 49: Frequency of consuming white spirits, by area, July 2014
                                                                                                  • The Consumer – Flavor and White Spirits

                                                                                                    • Key points
                                                                                                      • Flavor of white spirits resonates most strongly with women
                                                                                                          • Figure 50: Characteristics when purchasing white spirits, by gender, July 2014
                                                                                                        • A preferred flavor factors in the purchase decision of more than half of every age group
                                                                                                            • Figure 51: Characteristics when purchasing white spirits, by age, July 2014
                                                                                                            • Figure 52: Characteristics when purchasing white spirits, by household income, July 2014
                                                                                                          • Novel flavors speak most strongly to high-volume white spirits consumers
                                                                                                              • Figure 53: Characteristics when purchasing white spirits, by any white spirits, July 2014
                                                                                                            • More than a third of respondents believe there are too many flavored white spirits
                                                                                                              • Figure 54: Regarding white spirits, July 2014
                                                                                                            • Additional flavored options would resonate most strongly with younger consumers
                                                                                                              • Figure 55: Regarding white spirits, by age, July 2014
                                                                                                          • The Consumer and Branding/Packaging

                                                                                                            • Key points
                                                                                                              • Favored brands factor most strongly in women’s purchases of white spirits
                                                                                                                  • Figure 56: Characteristics when purchasing white spirits, by gender, July 2014
                                                                                                                • Well-known brands resonate more with younger consumers, favorite brands more with older drinkers
                                                                                                                    • Figure 57: Characteristics when purchasing white spirits, by age, July 2014
                                                                                                                  • Established brands impact purchase decisions consistently across income levels
                                                                                                                      • Figure 58: Characteristics when purchasing white spirits, by household income, July 2014
                                                                                                                    • Nearly a third of high-volume white spirits consumers look for a product made in the US
                                                                                                                      • Figure 59: Characteristics when purchasing white spirits, by any white spirits, July 2014
                                                                                                                  • The Consumer – Price on Purchasing White Spirits

                                                                                                                    • Key points
                                                                                                                      • Premium pricing factors less in white spirits
                                                                                                                        • Figure 60: Impact of pricing and promotions on the purchase of white spirits, by gender, July 2014
                                                                                                                      • Lower prices resonate more with younger consumers
                                                                                                                          • Figure 61: Impact of pricing and promotions on the purchase of white spirits, by age, July 2014
                                                                                                                        • Store promotions resonate with nearly a quarter of higher-income households
                                                                                                                          • Figure 62: Impact of pricing and promotions on the purchase of white spirits, by household income, July 2014
                                                                                                                        • Value prices resonate with 28% of households with children
                                                                                                                            • Figure 63: Impact of pricing and promotions on the purchase of white spirits, by presence of children in household, July 2014
                                                                                                                            • Figure 64: Impact of pricing and promotions on the purchase of white spirits, by region, July 2014
                                                                                                                          • Value pricing factors most strongly in urban locations
                                                                                                                              • Figure 65: Impact of pricing and promotions on the purchase of white spirits, by area, July 2014
                                                                                                                          • The Consumer –Socialization with White Spirits

                                                                                                                            • Key points
                                                                                                                              • Consumers socialize with white spirits
                                                                                                                                  • Figure 66: White spirits and socialization, by gender, July 2014
                                                                                                                                • Older consumers drink white spirits more with family; younger consumers more with friends
                                                                                                                                    • Figure 67: White spirits and socialization, by age, July 2014
                                                                                                                                  • Household income impacts white spirit consumption occasions
                                                                                                                                      • Figure 68: White spirits and socialization, by household income, July 2014
                                                                                                                                  • Consumers and Types of White Spirits

                                                                                                                                    • Key points
                                                                                                                                      • Vodka consumers
                                                                                                                                          • Figure 69: Frequency of consuming vodka – User groups, July 2014
                                                                                                                                          • Figure 70: Frequency of consuming vodka, by gender, July 2014
                                                                                                                                          • Figure 71: Frequency of consuming vodka, by age, July 2014
                                                                                                                                          • Figure 72: Frequency of consuming vodka, by household income, July 2014
                                                                                                                                          • Figure 73: Frequency of consuming vodka, by presence of children in household, July 2014
                                                                                                                                          • Figure 74: How vodka is consumed, July 2014
                                                                                                                                          • Figure 75: Regarding white spirits – Any agree, by white spirits, July 2014
                                                                                                                                          • Figure 76: Characteristics when purchasing white spirits, by any vodka, July 2014
                                                                                                                                        • Rum consumers
                                                                                                                                          • Figure 77: Frequency of consuming rum – User groups, July 2014
                                                                                                                                          • Figure 78: Frequency of consuming rum, by gender, July 2014
                                                                                                                                          • Figure 79: Frequency of consuming rum, by age, July 2014
                                                                                                                                          • Figure 80: Frequency of consuming rum, by household income, July 2014
                                                                                                                                          • Figure 81: Frequency of consuming rum, by presence of children in household, July 2014
                                                                                                                                          • Figure 82: How rum is consumed, July 2014
                                                                                                                                          • Figure 83: Regarding white spirits – Any agree, by white spirits – Rum, July 2014
                                                                                                                                          • Figure 84: Characteristics when purchasing white spirits, by any rum, July 2014
                                                                                                                                        • Gin consumers
                                                                                                                                          • Figure 85: Frequency of consuming white spirits – User groups, July 2014
                                                                                                                                          • Figure 86: Frequency of consuming gin, by gender, July 2014
                                                                                                                                          • Figure 87: Frequency of consuming gin, by age, July 2014
                                                                                                                                          • Figure 88: Frequency of consuming gin, by household income, July 2014
                                                                                                                                          • Figure 89: Frequency of consuming gin, by presence of children in household, July 2014
                                                                                                                                          • Figure 90: How gin is consumed, July 2014
                                                                                                                                        • Tequila consumers
                                                                                                                                          • Figure 91: Frequency of consuming tequila – User groups, July 2014
                                                                                                                                          • Figure 92: Frequency of consuming tequila, by gender, July 2014
                                                                                                                                          • Figure 93: Frequency of consuming tequila, by age, July 2014
                                                                                                                                          • Figure 94: Frequency of consuming tequila, by presence of children in household, July 2014
                                                                                                                                          • Figure 95: How tequila is consumed, July 2014
                                                                                                                                          • Figure 96: Regarding white spirits – Any agree, by white spirits – Tequila, July 2014
                                                                                                                                          • Figure 97: Characteristics when purchasing white spirits, by any tequila, July 2014
                                                                                                                                      • Race and Hispanic Origin

                                                                                                                                        • Key points
                                                                                                                                          • Hispanics more likely to consume white spirits
                                                                                                                                            • Figure 98: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                                                                                                          • Nearly a quarter of Hispanics consume white spirits
                                                                                                                                            • Figure 99: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 100: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 101: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 102: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 103: Frequency of consuming white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 104: Characteristics when purchasing white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 105: Characteristics when purchasing white spirits, by race/Hispanic origin, July 2014
                                                                                                                                          • Non-Hispanics more likely to purchase white spirits at liquor stores
                                                                                                                                            • Figure 106: Where white spirits are purchased, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 107: Impact of pricing and promotions on the purchase of white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 108: Regarding white spirits, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 109: Regarding white spirits, by race/Hispanic origin, July 2014
                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                          • Consumption occasions
                                                                                                                                            • Figure 110: Frequency of consuming tequila, by household income, July 2014
                                                                                                                                            • Figure 111: White spirits and socialization, by presence of children in household, July 2014
                                                                                                                                            • Figure 112: White spirits and socialization, by region, July 2014
                                                                                                                                            • Figure 113: White spirits and socialization, by area, July 2014
                                                                                                                                            • Figure 114: Where white spirits are purchased, by gender, July 2014
                                                                                                                                          • Preferred white spirits characteristics
                                                                                                                                            • Figure 115: Characteristics when purchasing white spirits, by presence of children in household, July 2014
                                                                                                                                            • Figure 116: Characteristics when purchasing white spirits, by region, July 2014
                                                                                                                                            • Figure 117: Characteristics when purchasing white spirits, by presence of children in household, July 2014
                                                                                                                                            • Figure 118: Characteristics when purchasing white spirits, by region, July 2014
                                                                                                                                            • Figure 119: White spirits in a cocktail, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 120: Regarding white spirits, July 2014
                                                                                                                                            • Figure 121: Regarding white spirits, by gender, July 2014
                                                                                                                                            • Figure 122: Regarding white spirits, by gender, July 2014
                                                                                                                                            • Figure 123: Regarding white spirits, by age, July 2014
                                                                                                                                            • Figure 124: Regarding white spirits, by household income, July 2014
                                                                                                                                            • Figure 125: Regarding white spirits, by region, July 2014
                                                                                                                                          • White spirits by generations
                                                                                                                                            • Figure 126: Frequency of consuming white spirits, by generations, July 2014
                                                                                                                                            • Figure 127: Frequency of consuming white spirits, by generations, July 2014
                                                                                                                                            • Figure 128: Characteristics when purchasing white spirits, by generations, July 2014
                                                                                                                                            • Figure 129: Characteristics when purchasing white spirits, by generations, July 2014
                                                                                                                                            • Figure 130: Where white spirits are purchased, by generations, July 2014
                                                                                                                                            • Figure 131: White spirits and socialization, by race/Hispanic origin, July 2014
                                                                                                                                            • Figure 132: White spirits and socialization, by generations, July 2014
                                                                                                                                        • Appendix – Social Media – White Spirits

                                                                                                                                          • Brand usage or awareness
                                                                                                                                            • Figure 133: Brand usage or awareness, July 2014
                                                                                                                                            • Figure 134: Captain Morgan usage or awareness, by demographics, July 2014
                                                                                                                                            • Figure 135: Bacardi usage or awareness, by demographics, July 2014
                                                                                                                                            • Figure 136: Jose Cuervo usage or awareness, by demographics, July 2014
                                                                                                                                            • Figure 137: 1800 Tequila usage or awareness, by demographics, July 2014
                                                                                                                                            • Figure 138: Bombay Sapphire usage or awareness, by demographics, July 2014
                                                                                                                                            • Figure 139: Smirnoff awareness, by demographics, July 2014
                                                                                                                                          • Activities done
                                                                                                                                            • Figure 140: Captain Morgan – Activities done, by demographics, July 2014
                                                                                                                                            • Figure 141: Captain Morgan – Activities done – I have looked up/talked about this brand online on social media…, by demographics, July 2014
                                                                                                                                            • Figure 142: Captain Morgan – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, July 2014
                                                                                                                                            • Figure 143: Captain Morgan – Activities done – I follow/like the brand on social media because…., by demographics, July 2014
                                                                                                                                            • Figure 144: Captain Morgan – Activities done – I have researched the brand on social media to…., by demographics, July 2014
                                                                                                                                            • Figure 145: Bacardi – Activities done – I have looked up/talked about this brand online on social media…, by demographics, July 2014
                                                                                                                                            • Figure 146: Bacardi – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, July 2014
                                                                                                                                            • Figure 147: Bacardi – Activities done – I follow/like the brand on social media because…., by demographics, July 2014
                                                                                                                                            • Figure 148: Bacardi – Activities done – I have researched the brand on social media to…., by demographics, July 2014
                                                                                                                                            • Figure 149: Jose Cuervo – Activities done – I have looked up/talked about this brand online on social media…, by demographics, July 2014
                                                                                                                                            • Figure 150: Jose Cuervo – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, July 2014
                                                                                                                                            • Figure 151: Jose Cuervo – Activities done – I follow/like the brand on social media because…., by demographics, July 2014
                                                                                                                                            • Figure 152: Jose Cuervo – Activities done – I have researched the brand on social media to…., by demographics, July 2014
                                                                                                                                            • Figure 153: 1800 Tequila – Activities done – I have looked up/talked about this brand online on social media…, by demographics, July 2014
                                                                                                                                            • Figure 154: 1800 Tequila – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, July 2014
                                                                                                                                            • Figure 155: 1800 Tequila – Activities done – I follow/like the brand on social media because…., by demographics, July 2014
                                                                                                                                            • Figure 156: 1800 Tequila – Activities done – I have researched the brand on social media to…., by demographics, July 2014
                                                                                                                                            • Figure 157: Bombay Sapphire – Activities done – I have looked up/talked about this brand online on social media…, by demographics, July 2014
                                                                                                                                            • Figure 158: Bombay Sapphire – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, July 2014
                                                                                                                                            • Figure 159: Bombay Sapphire – Activities done – I follow/like the brand on social media because…., by demographics, July 2014
                                                                                                                                            • Figure 160: Smirnoff – Activities done – I have looked up/talked about this brand online on social media…, by demographics, July 2014
                                                                                                                                            • Figure 161: Smirnoff – Activities done – I have contacted/interacted with the brand online on social media to…, by demographics, July 2014
                                                                                                                                            • Figure 162: Smirnoff – Activities done – I follow/like the brand on social media because…., by demographics, July 2014
                                                                                                                                            • Figure 163: Smirnoff – Activities done – I have researched the brand on social media to…., by demographics, July 2014
                                                                                                                                          • Key social media metrics
                                                                                                                                            • Figure 164: Key social media metrics for select white spirit brands, October 2014
                                                                                                                                            • Figure 165: Online mentions for select white spirit brands, by week, OCT. 20, 2013-OCT. 19, 2014
                                                                                                                                        • Appendix – Trade Associations

                                                                                                                                          Companies Covered

                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                          White Spirits - US - November 2014

                                                                                                                                          US $3,995.00 (Excl.Tax)