Wine - Brazil - October 2014
“Brazil has a wide range of high-quality and award-winning wines, but its consumption is still relatively low compared to other alcoholic beverages, such as beer. By using the expertise of the beer category – the most popular alcoholic drink among Brazilians – wine producers could help boost sales of the category in Brazil. Consumption of wine could also be increased by exploring the needs of each consumer profile (such as young adults, women, etc), as well as encouraging new consumption habits among Brazilians.”
– Naira Sato, Senior Analyst
Some questions answered in this report include:
- It is possible to increase consumption of sparkling wine by young adults through new consumption occasions?
- Could wines targeted at women increase consumption among them?
- Could out-of-home consumption by adults aged 45+ be increased by promoting the health benefits of wine?
- Could consumption of sparkling, white, and rosé wine be increased by promoting their refreshing properties?
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