Wine, Cocktail and Champagne Bars - UK - July 2010
- British out-of-home drinkers are habitual with seven out of ten stating that they usually drink the same thing.
- The theatre of cocktail making is the main draw for two thirds of the 6.5 million consumers that have drunk cocktail in the last year.
- Just under 4 million cocktail drinkers are put off ordering them more often due to the cost, proving that cocktails have a problem with price perception.
- Happy hour promotions proved popular with just over a third of cocktail drinkers, while four in ten were in favour of reducing the price of their favourite cocktails buy using cheaper spirits.
- The current trend in the market is for cocktails with a twist, which should appeal to the 50% of drinkers who are unadventurous and say that they just stick to the cocktails they know and like.
- Only 3% of British wine drinkers would consider themselves to be connoisseurs, suggesting the wine bars should look to incorporate an element of education into their offer to attract more of the less confident majority.
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