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Wine - Europe - December 2010

As the consumption of wine declines, in particular in the mature EU markets, wine makers continue to diversify their ranges and develop new wines to suit changing consumer demand. Recent product launches therefore featured a large number of lighter, refreshing wines designed to meet the current demand for versatile wine that is equally good with food and to share with friends.

As markets recover from the recession, the challenge for the wine makers is to develop stronger brand identities in order to offer a clearer choice to consumers and withstand the pressure from New World wines.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Wine consumption in long-term decline
              • NPD focuses on changing consumer preferences
                • Scandinavian and CEE markets more dynamic
                  • Growing demand for rosé and sparkling wines
                    • Wine needs stronger and clearer marketing
                    • European Market Size and Forecast

                      • Key points
                        • The ‘Big 5’
                          • Figure 1: Retail value sales of wine in local currency, by country, 2004-14
                          • Figure 2: Volume consumption of wine, by country, 2004-14
                          • Figure 3: Per capita expenditure, by country, 2004-14
                        • Other European countries
                            • Figure 4: Retail value sales of wine in local currency, by country, 2004-14
                            • Figure 5: Volume consumption of wine, by country, 2004-14
                            • Figure 6: Volume consumption of wine, by country, 2004-14
                            • Figure 7: Per capita expenditure, by country, 2004-14
                        • Market Segmentation

                          • Key points
                            • The ‘Big 5’
                              • France
                                • Figure 8: France – Wine: market segmentation, by volume, 2009
                                • Figure 9: France – Wine: market segmentation, by value, 2009
                              • Germany
                                • Figure 10: Germany – Wine: market segmentation, by volume, 2009
                                • Figure 11: Germany – Wine: market segmentation, by value, 2009
                              • Italy
                                • Figure 12: Italy – Wine: market segmentation, by volume, 2009
                                • Figure 13: Italy – Wine: market segmentation, by value, 2009
                              • Spain
                                • Figure 14: Spain – Wine: market segmentation, by volume, 2009
                                • Figure 15: Spain – Wine: market segmentation, by value, 2009
                              • UK
                                • Figure 16: UK – Wine: market segmentation, by volume, 2009
                                • Figure 17: UK – Wine: market segmentation, by value, 2009
                              • Other European countries
                                • Western Europe and Portugal
                                  • Figure 18: Netherlands – Wine: market segmentation, by volume, 2008
                                  • Figure 19: Portugal – Wine: market segmentation, by volume, 2008
                                • Scandinavia
                                  • Figure 20: Denmark – Wine: market segmentation, by volume, 2008
                                  • Figure 21: Finland – Wine: market segmentation, by volume, 2008
                                  • Figure 22: Norway – Wine: market segmentation, by volume, 2009
                                  • Figure 23: Norway – Wine: market segmentation, by value, 2009
                                  • Figure 24: Sweden – Wine: market segmentation, by value, 2009
                                  • Figure 25: Sweden – Wine: market segmentation, by volume, 2009
                                • Central Europe
                                  • Figure 26: Hungary – Wine: market segmentation, by volume, 2009
                                  • Figure 27: Hungary – Wine: market segmentation, by value, 2009
                                  • Figure 28: Czech Republic – Wine: market segmentation, by volume, 2009
                                  • Figure 29: Poland – Wine: market segmentation, by volume, 2008
                                  • Figure 30: Poland – Wine: market segmentation, by value, 2008
                                  • Figure 31: Slovak Republic – Wine: market segmentation, by volume, 2008
                                • Eastern Europe and Turkey
                                  • Figure 32: Russia – Wine: market segmentation, by volume, 2009
                                  • Figure 33: Ukraine – Wine: market segmentation, by volume, 2009
                                  • Figure 34: Ukraine – Wine: market segmentation, by value, 2009
                              • Companies and Product Innovation

                                • Key points
                                  • Figure 35: Percentage of new product launches, by region, September 2009-October 2010
                                  • Figure 36: Percentage of new product launches, by top ten European countries, September 2009-October 2010
                                  • Figure 37: Percentage of new product launches, by category, by the ‘Big 5’ countries, September 2009-October 2010
                                  • Figure 38: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, September 2009-October 2010
                                • France
                                    • Figure 39: Percentage of new product launches, France, 2007-10
                                    • Figure 40: Top five claims on new product development, France, 2007-10
                                  • Most innovative products
                                    • Germany
                                        • Figure 41: Percentage of new product launches, Germany, 2007-10
                                        • Figure 42: Top five claims on new product development, Germany, 2007-10
                                      • Most innovative products
                                        • Italy
                                            • Figure 43: Percentage of new product launches, Italy, 2007-10
                                            • Figure 44: Top five claims on new product development, Italy, 2007-10
                                          • Most innovative products
                                            • Spain
                                                • Figure 45: Percentage of new product launches, Spain, 2007-10
                                                • Figure 46: Top five claims on new product development, Spain, 2007-10
                                              • Most innovative products
                                                • UK
                                                    • Figure 47: Percentage of new product launches, UK, 2007-10
                                                    • Figure 48: Top five claims on new product development, UK, 2007-10
                                                  • Most innovative products
                                                  • The Consumer

                                                    • Key points
                                                      • Wine
                                                        • General European consumer trends
                                                          • Figure 49: Drink bottled wine, France, Germany, Spain, GB, 2005-09
                                                        • The French consumer
                                                            • Figure 50: Number of bottles of bottled wine drunk in the last month, France, 2005-09
                                                            • Figure 51: Number of bottles of bottled wine drunk in home in the last month, France, 2005-09
                                                            • Figure 52: Number of bottles of bottled wine drunk elsewhere in the last month, France, 2005-09
                                                            • Figure 53: Types of bottled wine drunk most often, France, 2005-09
                                                            • Figure 54: Varieties of bottled wine drunk most often, France, 2007-09
                                                            • Figure 55: Origin of the table wine drink most often, France, 2005-09
                                                            • Figure 56: Varieties of aoc wine drink most often, France, 2005-09
                                                          • The German consumer
                                                              • Figure 57: Number of bottles of bottled wine drunk in the last month, Germany, 2005-09
                                                              • Figure 58: Number of bottles of bottled wine drunk in home in the last month, Germany, 2005-09
                                                              • Figure 59: Number of bottles of bottled wine drunk elsewhere in the last month, Germany, 2005-09
                                                              • Figure 60: Types of bottled wine drunk most often, Germany, 2005-09
                                                              • Figure 61: Varieties of bottled wine drunk most often, Germany, 2005-09
                                                            • The Spanish consumer
                                                                • Figure 62: Number of bottles of bottled wine drunk in the last month, Spain, 2005-09
                                                                • Figure 63: Number of bottles of bottled wine drunk in home in the last month, Spain, 2005-09
                                                                • Figure 64: Number of bottles of bottled wine drunk elsewhere in the last month, Spain, 2005-09
                                                                • Figure 65: Types of bottled wine drunk most often, Spain, 2005-09
                                                                • Figure 66: Sort of bottled wine drunk most often, Spain, 2005-09
                                                                • Figure 67: Types of bottled wine drunk most often, Spain, 2005-09
                                                                • Figure 68: Varieties of bottled wine drunk most often, Spain, 2008-09
                                                                • Figure 69: Origin of the table wine drink, Spain, 2005-09
                                                              • The British consumer
                                                                  • Figure 70: Number of bottles of bottled wine drunk in the last month, GB, 2005-09
                                                                  • Figure 71: Number of bottles of bottled wine drunk in home in the last month, GB, 2005-09
                                                                  • Figure 72: Number of bottles of bottled wine drunk elsewhere in the last month, GB, 2005-09
                                                                  • Figure 73: Types of bottled wine drunk most often, GB, 2007-09
                                                                  • Figure 74: Varieties of bottled wine drunk most often, GB, 2005-09
                                                                • Champagne (Great Britain, France)
                                                                    • Figure 75: Drink champagne, France and Great Britain, 2005-09
                                                                    • Figure 76: Number of bottles of champagne drunk in the last month, France, 2008-09
                                                                    • Figure 77: Number of bottles of champagne drunk in home in the last month, France, 2008-09
                                                                    • Figure 78: Number of bottles of champagne drunk elsewhere in the last month, France, 2008-09
                                                                  • Sparkling wine (excluding champagne) (France)
                                                                      • Figure 79: Drink sparkling wine (excluding champagne), France, 2005-09
                                                                      • Figure 80: Number of bottles of sparkling wine (excluding champagne) drunk in the last month, France, 2008-09
                                                                      • Figure 81: Number of bottles of sparkling wine (excluding champagne) drunk in home in the last month, France, 2008-09
                                                                      • Figure 82: Number of bottles of sparkling wine (excluding champagne) drunk elsewhere in the last month, France, 2008-09
                                                                    • Lifestyle statements
                                                                        • Figure 83: Agreement with selected lifestyle statements, France, 2005-09
                                                                        • Figure 84: Agreement with selected lifestyle statements, Germany, 2005-09
                                                                        • Figure 85: Agreement with selected lifestyle statements, Spain, 2005-09
                                                                        • Figure 86: Agreement with selected lifestyle statements, GB, 2005-09
                                                                    • Appendix – Demographic Data

                                                                        • Figure 87: Number of bottles of bottled wine drunk, by demographics, France, 2009
                                                                        • Figure 88: Number of bottles of bottled wine drunk, by demographics, Germany, 2009
                                                                        • Figure 89: Number of bottles of bottled wine drunk, by demographics, Spain, 2009
                                                                        • Figure 90: Number of bottles of bottled wine drunk, by demographics, GB, 2009
                                                                        • Figure 91: Number of bottles of bottled wine drunk in home, by demographics, France, 2009
                                                                        • Figure 92: Number of bottles of bottled wine drunk in home, by demographics, Germany, 2009
                                                                        • Figure 93: Number of bottles of bottled wine drunk in home, by demographics, Spain, 2009
                                                                        • Figure 94: Number of bottles of bottled wine drunk in home, by demographics, GB, 2009
                                                                        • Figure 95: Number of bottles of bottled wine drunk elsewhere, by demographics, France, 2009
                                                                        • Figure 96: Number of bottles of bottled wine drunk elsewhere, by demographics, Germany, 2009
                                                                        • Figure 97: Number of bottles of bottled wine drunk elsewhere, by demographics, Spain, 2009
                                                                        • Figure 98: Number of bottles of bottled wine drunk elsewhere, by demographics, GB, 2009
                                                                        • Figure 99: Types of bottled wine drink, by demographics, France, 2009
                                                                        • Figure 100: Types of bottled wine drink, by demographics, Germany, 2009
                                                                        • Figure 101: Types of bottled wine drink, by demographics, Spain, 2009
                                                                        • Figure 102: Types of bottled wine drink, by demographics, GB, 2009
                                                                      • Champagne (Great Britain, France)
                                                                        • Figure 103: Number of bottles of champagne drunk, by demographics, France, 2009
                                                                        • Figure 104: Number of bottles of champagne drunk in home, by demographics, France, 2009
                                                                        • Figure 105: Number of bottles of champagne drunk elsewhere, by demographics, France, 2009
                                                                      • Sparkling wine (excluding champagne) (France)
                                                                        • Figure 106: Number of bottles of sparkling wine (excluding champagne) drunk, by demographics, France, 2009
                                                                        • Figure 107: Number of bottles of sparkling wine (excluding champagne) drunk in home, by demographics, France, 2009
                                                                        • Figure 108: Number of bottles of sparkling wine (excluding champagne) drunk elsewhere, by demographics, France, 2009
                                                                        • Figure 109: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                                        • Figure 110: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                                        • Figure 111: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                                        • Figure 112: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                                    • Appendix – Market Size and Forecast Data

                                                                        • Figure 113: Retail value sales of wine in local currency, by country, 2004-14
                                                                        • Figure 114: Volume consumption of wine, by country, 2004-14
                                                                        • Figure 115: Retail value sales of wine in local currency, by country, 2004-14
                                                                        • Figure 116: Volume consumption of wine, by country, 2004-14
                                                                        • Figure 117: Volume consumption of wine, by country, 2004-14

                                                                    Companies Covered

                                                                    To learn more about the companies covered in this report please contact us.

                                                                    Wine - Europe - December 2010

                                                                    £1,407.00 (Excl.Tax)