Wine - UK - September 2012
Some questions answered in this report include:
- What are the dangers of wine discounting?
- Are operators underestimating the importance of grape type?
- Can retailers balance consumer interest in new wines without adding to the confusion?
- How high can low-alcohol wine go?
Wine continues to be a popular and highly lucrative drinks market, enjoying mass-market appeal due to its positioning as an affordable indulgence. However, the market is coming under increasing pressure from rising prices, something which is leading to a number of adults re-evaluating their use of wine. Indeed, almost two in five wine drinkers (39%) state that they would cut back on wine if the price goes up.
This price consciousness could create opportunities for low-alcohol wines. Despite reservations around quality and taste, there seems to be an increasing openness to low-alcohol wines of 5.5% ABV or less, with just a quarter of wine buyers expecting them to not taste as good as standard options. These are able to leverage their low alcohol content to meet the criteria for tax breaks, a price saving which can theoretically be passed onto consumers.
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