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Wine - US - October 2010

This report builds on the analysis presented in Mintel’s Wine—U.S., October 2009, and previous editions published in October 2008, February 2007, January 2006, June 2003and August 2001. The report also builds on the analysis presented in Mintel’s Champagneand Sparkling Wine—U.S. July 2006 and the previous edition in July 2002.

This report includes retail sales for domestic and imported still/table wine for home consumption. Additionally, on-premise sales of table wine are also examined.

Still wines are defined as those that are non-carbonated, mostly red wines, white wines, and rosé/blush wines.

Not included in this report are dessert wines, ports, sherry, and vermouth, as well as any RTD products containing wines, such as wine coolers.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Volume sales outpace dollar sales
                        • Beer and spirits continue to have bigger consume base than wine
                          • Issues of oversupply
                            • Domestic vs. imports
                              • Brand share—Domestic table wine
                                • Brand share—Imported wine
                                  • Retail channels
                                    • Wine consumption patterns
                                      • Wine imports: Leading countries of origin
                                        • Company and brand positioning
                                          • Marketing strategies
                                            • The wine consumer
                                              • Blacks and Hispanics are under-targeted
                                                • Most wine drinkers prefer regular wine packaging
                                                  • Impact of recession on drinking wine
                                                  • Insights and Opportunities—A Market-centric View

                                                    • Wine dedication
                                                      • Hispanics: A growing, underserved market
                                                        • Reasons to target Hispanics
                                                        • Inspire Trends

                                                            • Trend: Non-Standard Society
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Volume outperforms dollar sales
                                                                  • Future growth possible through cheaper wine assortment and focus on Hispanics and Baby Boomers
                                                                    • Sales and forecast of wine
                                                                      • Figure 1: Total U.S. dollar sales and forecast of wine, at current prices, 2005-15
                                                                      • Figure 2: Total U.S. dollar sales and forecast of wine, at inflation-adjusted prices, 2005-15
                                                                      • Figure 3: Total U.S. volume* sales of all wine, 2005-10
                                                                      • Figure 4: Total U.S. volume* sales of table wine, 2005-10
                                                                  • Market Drivers

                                                                    • Recession continues to impede consumer spending
                                                                      • Figure 5: Employment status of the civilian non-institutional population 16 years and over, 2000-10
                                                                    • At-home wine consumption on the rise due to the recession; on-premise consumption declines
                                                                      • Figure 6: Influence of the recession on drinking behavior, by age, March 2010
                                                                    • Alcohol consumption at bars/restaurants, by age
                                                                      • Figure 7: Alcoholic beverage consumption at bars/restaurants compared to last year, by age, January 2010
                                                                    • …but net at-home consumption lower than a year before
                                                                      • Figure 8: Alcoholic beverage consumption at home compared to last year, by beverage type, March 2010
                                                                    • Baby Boomers and Millennials offer growth opportunities
                                                                      • Figure 9: Population aged 21 or older, 2005-15
                                                                    • Women’s population growth is important to the market
                                                                      • Figure 10: Population women aged 21 or older, 2005-15
                                                                    • Population, by race/Hispanic origin
                                                                      • Figure 11: Population, by race and Hispanic origin, 2005-15
                                                                  • Competitive Context

                                                                    • Key points
                                                                      • Spirits and beer present competition for wine
                                                                        • Beer’s advantages
                                                                          • Spirits vs. wine
                                                                            • Trends in table wine consumption vs. other alcoholic beverages
                                                                              • Figure 12: Trends in table wine consumption vs. other alcoholic beverages, January 2005-March 2010
                                                                            • A smaller menu presence compared to spirits in on-premise channels
                                                                              • Figure 13: Number of items on restaurant menu for different types of beverages, 2009-10
                                                                            • Supply vs. demand
                                                                                • Figure 14: European wine exports by country, 1960-2008
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Total volume sales of table wine, by segment
                                                                                  • Figure 15: U.S. volume sales of table wine, by segment, 2005-10
                                                                                  • Figure 16: U.S. volume sales of table wine, by segment, 2008 and 2010
                                                                              • Segment Performance—Domestic Table Wine

                                                                                • Wallet-friendly domestic wines show winning streak
                                                                                  • Reds, whites and blends
                                                                                    • Total volume sales of domestic table wine
                                                                                      • Figure 17: U.S. volume sales of domestic table wine, 2005-10
                                                                                  • Segment Performance—Imported Table Wine

                                                                                    • South America gains
                                                                                      • Total volume sales of imported table wine
                                                                                        • Figure 18: U.S. volume sales of imported table wine, 2005-10
                                                                                    • Retail Channels

                                                                                      • Key points
                                                                                        • Figure 19: U.S. sales of wine*, by retail channel, 2008 and 2010
                                                                                    • Retail Channels—On-premise

                                                                                      • Key points
                                                                                        • The flat restaurant industry
                                                                                          • Wine on tap, wine by the glass
                                                                                            • Other ways to cut costs, spur profits
                                                                                                • Figure 20: Total U.S. on-premise* dollar sales and forecast of wine, at current prices, 2005-15
                                                                                                • Figure 21: Total U.S. on-premise volume sales of wine, 2005-10
                                                                                            • Retail Channels—Off-premise

                                                                                              • Key points
                                                                                                • Figure 22: Total U.S. off-premise* dollar sales and forecast of wine, at current prices, 2005-15
                                                                                                • Figure 23: Total U.S. off-premise volume sales of wine, 2005-10
                                                                                            • Retail Channels—Supermarkets

                                                                                              • A red-hot category
                                                                                                • Private label
                                                                                                  • Automated dispensers
                                                                                                    • Many states prohibit wine sales in supermarkets
                                                                                                      • Figure 24: U.S. sales of wine at supermarkets, 2005-10
                                                                                                  • Retail Channels—Warehouse Clubs/Supercenters

                                                                                                      • Figure 25: U.S. Warehouse clubs/supercenters dollar sales of wine, 2005-10
                                                                                                  • Retail Channels—Other

                                                                                                    • Convenience stores
                                                                                                      • Drug and Dollar stores
                                                                                                        • Liquor/packaged stores
                                                                                                            • Figure 26: U.S. sales of wine at other* stores, 2005-10
                                                                                                        • Wine: Import and Export

                                                                                                          • Key points
                                                                                                            • Six-figure importers
                                                                                                              • France
                                                                                                                • Italy
                                                                                                                  • Australia
                                                                                                                    • New Zealand
                                                                                                                      • Chile
                                                                                                                        • Spain
                                                                                                                          • Argentina
                                                                                                                            • Other countries worth noting
                                                                                                                              • Figure 27: U.S. imports of wine, 2005-10*
                                                                                                                            • U.S. wine exports
                                                                                                                                • Figure 28: U.S. export of wine, 2005-10*
                                                                                                                            • Companies and Brands

                                                                                                                              • Key points
                                                                                                                                • E. & J. Gallo’s Barefoot Strides
                                                                                                                                  • The Wine Group—success in a box
                                                                                                                                    • Bronco’s Two Buck Chuck & Three Dollar Koala
                                                                                                                                      • Constellation realigns distribution
                                                                                                                                        • Trinchero diversifies value
                                                                                                                                          • Foster’s separates beer and wine
                                                                                                                                            • Figure 29: Table wine sales of leading companies, by volume, 2008 and 2009
                                                                                                                                        • Brand Share—Domestic Table Wine

                                                                                                                                          • Key points
                                                                                                                                            • E. & J. Gallo’s Barefoot Cellars exhibits “stellar” performance
                                                                                                                                              • Boxed wine brands buoy The Wine Group and Constellation Wines
                                                                                                                                                • Trinchero’s Ménage à Trois creates momentum, Sutter Home remains stable
                                                                                                                                                  • Manufacturer and brand shares
                                                                                                                                                    • Figure 30: U.S. domestic table wine brand sales by volume, part 1, 2008 and 2009
                                                                                                                                                    • Figure 31: U.S. domestic table wine brand sales by volume, part 2, 2008 and 2009
                                                                                                                                                • Brand Share—Imported Table Wine

                                                                                                                                                  • Key points
                                                                                                                                                    • The World of Wine
                                                                                                                                                      • Australian wines grow volume, but decline in value
                                                                                                                                                        • On the consumer end, Australian wines continued to be big sellers
                                                                                                                                                          • Many Italian wine brands lose volume sales
                                                                                                                                                            • Argentinean and Chilean wines experience growth
                                                                                                                                                              • Manufacturer and brand shares
                                                                                                                                                                • Figure 32: U.S. imported table wine brand sales by volume, table 1, 2008 and 2009
                                                                                                                                                                • Figure 33: U.S. imported table wine brand sales by volume, table 2, 2008 and 2009
                                                                                                                                                            • Private Label Trends

                                                                                                                                                                • Private Label at Retail
                                                                                                                                                                  • Supermarkets
                                                                                                                                                                    • Convenience stores
                                                                                                                                                                      • Private Label On-Premise
                                                                                                                                                                      • Brand Qualities

                                                                                                                                                                          • Foster’s Beringer takes note of growing influence of Hispanics
                                                                                                                                                                          • Innovation and Innovators

                                                                                                                                                                            • Packaging attribute tops the list of claims in new wine products
                                                                                                                                                                              • Figure 34: Top claims in new wine products, 2010*
                                                                                                                                                                              • Figure 35: Top global claims in new wine products, 2010*
                                                                                                                                                                            • Eco-friendly packaging; 3L cartons underscore waste reduction
                                                                                                                                                                              • Fruit, fruit-flavored and fruit-aroma wines
                                                                                                                                                                                • Fruit flavors and aromas
                                                                                                                                                                                  • Organic claims slow down in 2010
                                                                                                                                                                                    • Figure 36: Instance of organically grown grapes claim in new wine products, 2007-10
                                                                                                                                                                                  • Fair-trade certified and “green” wine catch on in the wine category
                                                                                                                                                                                  • Marketing Strategies

                                                                                                                                                                                    • Wine advertising by type of wine
                                                                                                                                                                                      • Figure 37: Total wine advertising, by type of wine, 2008-09
                                                                                                                                                                                      • Figure 38: Wine advertising per case, 2005-09
                                                                                                                                                                                    • Wine advertising by media type
                                                                                                                                                                                        • Figure 39: Total wine advertising by type of media, 2008-09
                                                                                                                                                                                      • Wine advertising by producer and brand
                                                                                                                                                                                          • Figure 40: Advertising expenditure on wine, by producer and brand, 2008-09
                                                                                                                                                                                        • Print advertising snapshot
                                                                                                                                                                                          • Television ads
                                                                                                                                                                                            • Sutter Home Wines
                                                                                                                                                                                              • Figure 41: Sutter Home Wine, Network TV ad, September 2009
                                                                                                                                                                                            • Yellow Tail
                                                                                                                                                                                              • Figure 42: Yellow Tail Wines, Network TV ads, October 2009
                                                                                                                                                                                              • Figure 43: Yellow Tail Wines, Network TV ads, October 2009
                                                                                                                                                                                            • Oliver Winery
                                                                                                                                                                                              • Figure 44: Oliver Winery’s new Sangria, Local TV ad, November 2009
                                                                                                                                                                                            • Voga Italia
                                                                                                                                                                                              • Figure 45: Voga Italia, Local TV ad, November 2009
                                                                                                                                                                                            • Mobile marketing
                                                                                                                                                                                              • Wine online
                                                                                                                                                                                                • Blogs/reviews
                                                                                                                                                                                                • The Consumer—Usage, Frequency of Use

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Beer and spirits continue to boast bigger consumer base than wine
                                                                                                                                                                                                        • Figure 46: Trends in table wine consumption vs. other alcoholic beverages, January 2005-March 2010
                                                                                                                                                                                                      • Spirits and wine compete in attracting female consumers
                                                                                                                                                                                                          • Figure 47: Table wine consumption versus other alcoholic beverages, by gender, February 2009-March 2010
                                                                                                                                                                                                        • Young adults aged 21-34 continue to favor spirits and beer over wine
                                                                                                                                                                                                            • Figure 48: Incidence of consuming alcoholic beverages, by type, by age, February 2009-March 2010
                                                                                                                                                                                                          • Imports vs. domestic wine
                                                                                                                                                                                                              • Figure 49: Trends in table and sparkling wine consumption, January 2005-March 2010
                                                                                                                                                                                                            • Wine loses male consumers during 2007-10; female consumer base remains stable
                                                                                                                                                                                                                • Figure 50: Trends in individual consumption of wine, by gender, January 2005-March 2010
                                                                                                                                                                                                              • Wine popularity declines among adults aged 21-24 during 2007-10
                                                                                                                                                                                                                  • Figure 51: Trends in individual consumption of wine, by age group 21-34, January 2005-March 2010
                                                                                                                                                                                                                • Generation X embraces unique products
                                                                                                                                                                                                                    • Figure 52: Trends in individual consumption of wine, by age group 35-54, January 2005-March 2010
                                                                                                                                                                                                                  • Older Baby Boomers are crucial
                                                                                                                                                                                                                    • 65+ consumers still love wine
                                                                                                                                                                                                                        • Figure 53: Trends in individual consumption of wine, by age group 55-65+, January 2005-March 2010
                                                                                                                                                                                                                      • Wine preferences by household income and region
                                                                                                                                                                                                                        • Income and region influence wine consumption
                                                                                                                                                                                                                            • Figure 54: Table wine consumption, by household income and region, February 2009-March 2010
                                                                                                                                                                                                                          • Frequency of drinking wine
                                                                                                                                                                                                                            • Figure 55: Trends in the frequency of drinking domestic and imported table wine in the past 30 days, January 2005-March 2010
                                                                                                                                                                                                                          • Frequency of drinking wine, by demographics
                                                                                                                                                                                                                              • Figure 56: Mean frequency of drinking table wine, by gender, age, household income, and region, February 2009-March 2010
                                                                                                                                                                                                                            • Consumption of domestic wine by type, gender
                                                                                                                                                                                                                                • Figure 57: Domestic table wine consumption by type, by gender, February 2009-March 2010
                                                                                                                                                                                                                              • Consumption of domestic wine by type, income
                                                                                                                                                                                                                                  • Figure 58: Domestic table wine consumption by type, by household income, February 2009-March 2010
                                                                                                                                                                                                                                • Consumption of imported wine by country of origin
                                                                                                                                                                                                                                    • Figure 59: Imported table wine consumption by country of origin, by gender, February 2009-March 2010
                                                                                                                                                                                                                                • The Consumer Choice of Wine Packaging

                                                                                                                                                                                                                                  • Wine purchase by the type of packaging, by age
                                                                                                                                                                                                                                      • Figure 60: Wine purchase, by the type of packaging, by age, June/July 2010
                                                                                                                                                                                                                                    • Wine purchase by the type of packaging, by income
                                                                                                                                                                                                                                        • Figure 61: Wine purchase, by the type of packaging, by household income, June/July 2010
                                                                                                                                                                                                                                    • Consumer Attitudes Toward Wine

                                                                                                                                                                                                                                      • Health perception of wine, by gender
                                                                                                                                                                                                                                          • Figure 62: Health perception of wine, by gender, June/July 2010
                                                                                                                                                                                                                                        • Attitude toward wine names and fruit wine, by age
                                                                                                                                                                                                                                            • Figure 63: Attitude toward fun names and fruit wines, by age, June/July 2010
                                                                                                                                                                                                                                          • Influence of family on wine consumption
                                                                                                                                                                                                                                              • Figure 64: Raised in family that enjoys wine, by age, June/July 2010
                                                                                                                                                                                                                                            • Wine and food, by income
                                                                                                                                                                                                                                                • Figure 65: Attitudes to wine and food, by household income, June/July 2010
                                                                                                                                                                                                                                              • Attitude toward expensive wine, imported and California wine, by gender
                                                                                                                                                                                                                                                  • Figure 66: Attitude toward expensive wine, imported wine, and California wine, by gender, June/July 2010
                                                                                                                                                                                                                                                • Attitude toward expensive wine, imported and California wine, by age
                                                                                                                                                                                                                                                    • Figure 67: Attitude toward expensive wine, imported wine, and California wine, by age, June/July 2010
                                                                                                                                                                                                                                                  • Wine and consumer attitudes toward status and packaging attributes, by gender
                                                                                                                                                                                                                                                      • Figure 68: Attitude toward status and packaging attributes in purchasing wine, by age, June/July 2010
                                                                                                                                                                                                                                                    • Wine and consumer attitudes toward status and packaging attributes, by income
                                                                                                                                                                                                                                                        • Figure 69: Attitude toward status and packaging attributes in purchasing wine, by household income June/July 2010
                                                                                                                                                                                                                                                    • Wine Attributes Important in Driving Purchase

                                                                                                                                                                                                                                                      • Decision-driving attributes in purchasing wine, by gender
                                                                                                                                                                                                                                                        • Figure 70: Decision-driving factors in the purchase of wine, by gender, June/July 2010
                                                                                                                                                                                                                                                      • Decision-driving attributes in purchasing wine, by age
                                                                                                                                                                                                                                                        • Figure 71: Decision-driving factors in the purchase of wine, by age, June/July 2010
                                                                                                                                                                                                                                                    • Occasions to Drink Wine and Spending by Occasion

                                                                                                                                                                                                                                                      • Occasions to drink wine, by gender
                                                                                                                                                                                                                                                        • Figure 72: Occasions or places to drink wine, by gender, June/July 2010
                                                                                                                                                                                                                                                      • Spending on wine by the purpose of consumption
                                                                                                                                                                                                                                                        • Figure 73: Mean* spending on wine by purpose of consumption, by gender, June/July 2010
                                                                                                                                                                                                                                                    • Impact of Recession on Drinking Wine

                                                                                                                                                                                                                                                      • Impact of the recession on drinking wine, by income
                                                                                                                                                                                                                                                        • Figure 74: Impact of recession on wine drinking, by household income, June/July 2010
                                                                                                                                                                                                                                                    • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                                                      • Black vs. white consumers
                                                                                                                                                                                                                                                        • Upscale black market is underserved
                                                                                                                                                                                                                                                          • Figure 75: Trends in individual consumption of wine, white vs. black respondents, January 2005-March 2010
                                                                                                                                                                                                                                                        • Hispanic and Asian wine consumption
                                                                                                                                                                                                                                                          • Asians
                                                                                                                                                                                                                                                            • Figure 76: Trends in individual consumption of wine, Asian respondents, January 2005-March 2010
                                                                                                                                                                                                                                                          • Hispanics
                                                                                                                                                                                                                                                            • Figure 77: Trends in individual consumption of wine, Hispanic respondents, January 2005-March 2010
                                                                                                                                                                                                                                                          • Consumption of domestic wine by type, variety
                                                                                                                                                                                                                                                            • Figure 78: Domestic table wine consumption by type, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                                          • Consumption of imported wine by country of origin
                                                                                                                                                                                                                                                            • Figure 79: Imported table wine consumption by country of origin, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                                          • Wine purchase by the type of packaging
                                                                                                                                                                                                                                                            • Figure 80: Wine purchase, by type of packaging, by race/Hispanic origin, June/July 2010
                                                                                                                                                                                                                                                          • Attitude toward wine names and fruit wine
                                                                                                                                                                                                                                                            • Figure 81: Attitude toward fun names and packaging type, by race/Hispanic origin, June/July 2010
                                                                                                                                                                                                                                                          • Attitudes toward status and packaging attributes
                                                                                                                                                                                                                                                            • Figure 82: Attitude toward status and packaging attributes in purchasing wine, by race/Hispanic origin, June/July 2010
                                                                                                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                                                                                                            • Juggernauts
                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                    • Reducers
                                                                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                                                                                            • Adjusters
                                                                                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                                                                                    • Cluster characteristics
                                                                                                                                                                                                                                                                                      • Figure 83: Wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 84: Health perception of wine, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 85: Attitude toward fun names and fruit wines, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 86: Raised in family that enjoys wine, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 87: Attitudes to wine and food, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 88: Attitude toward expensive wine, imported wine, and California wine, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 89: Attitude toward status and packaging attributes in purchasing wine, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 90: Decision-driving factors in the purchase of wine, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                      • Figure 91: Impact of recession on wine drinking, by wine clusters, July 2010
                                                                                                                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                                                                                                                      • Figure 92: Wine clusters, by gender, July 2010
                                                                                                                                                                                                                                                                                      • Figure 93: Wine clusters, by age group, July 2010
                                                                                                                                                                                                                                                                                      • Figure 94: Wine clusters, by household income group, July 2010
                                                                                                                                                                                                                                                                                      • Figure 95: Wine clusters, by race, July 2010
                                                                                                                                                                                                                                                                                      • Figure 96: Wine clusters, by Hispanic origin, July 2010
                                                                                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                                                                                    • Custom Consumer Group

                                                                                                                                                                                                                                                                                      • Targeting “American Diversity”
                                                                                                                                                                                                                                                                                        • American Diversity: Who are they?
                                                                                                                                                                                                                                                                                          • Despite middle-class income, American Diversity shows high interest in wine
                                                                                                                                                                                                                                                                                            • Differences within the groups of American Diversity
                                                                                                                                                                                                                                                                                                • Figure 97: Consumption of wine, domestic/imported and color, among Mosaic group American Diversity, February 2009-March 2010
                                                                                                                                                                                                                                                                                            • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                • Figure 98: Domestic table wine consumption, by type, by age, February 2009-March 2010
                                                                                                                                                                                                                                                                                                • Figure 99: Imported table wine consumption, by country of origin, by age, February 2009-March 2010
                                                                                                                                                                                                                                                                                                • Figure 100: Health perception of wine, by household income, June/July 2010
                                                                                                                                                                                                                                                                                                • Figure 101: Wine and food, by gender, June/July 2010
                                                                                                                                                                                                                                                                                                • Figure 102: Decision-driving attributes in the purchase of wine, by household income, June/July 2010
                                                                                                                                                                                                                                                                                                • Figure 103: Occasions or places to drink wine, by age, June/July 2010
                                                                                                                                                                                                                                                                                                • Figure 104: Occasions or places to drink wine, by household income, June/July 2010
                                                                                                                                                                                                                                                                                            • Appendix: Other Useful Consumer Tables by Race/Hispanic Origin

                                                                                                                                                                                                                                                                                                • Figure 105: Mean frequency of drinking table wine, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                                                                                                • Figure 106: Decision-driving factors in the purchase of wine, by race/Hispanic origin, June/July 2010
                                                                                                                                                                                                                                                                                                • Figure 107: Occasions or places to drink wine, by race/Hispanic origin, June/July 2010
                                                                                                                                                                                                                                                                                                • Figure 108: Impact of the recession on wine drinking behavior, by race/Hispanic origin, June/July 2010
                                                                                                                                                                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                                              • ABC, Inc.
                                                                                                                                                                                                                                                                                              • American Association of Retired Persons (AARP)
                                                                                                                                                                                                                                                                                              • American Beverage Licensees
                                                                                                                                                                                                                                                                                              • Banfi Vintners
                                                                                                                                                                                                                                                                                              • Beam Global Spirits & Wine
                                                                                                                                                                                                                                                                                              • Beringer Vineyards
                                                                                                                                                                                                                                                                                              • Bronco Wine Co.
                                                                                                                                                                                                                                                                                              • Brown-Forman
                                                                                                                                                                                                                                                                                              • Casella Wines
                                                                                                                                                                                                                                                                                              • Constellation Brands, Inc.
                                                                                                                                                                                                                                                                                              • Constellation Wines
                                                                                                                                                                                                                                                                                              • Costco Wholesale Corporation
                                                                                                                                                                                                                                                                                              • Dollar General Corporation
                                                                                                                                                                                                                                                                                              • E.&J. Gallo Winery
                                                                                                                                                                                                                                                                                              • F. Korbel & Bros. Inc.
                                                                                                                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                                                                                                                              • Foster's Wine Estates Americas
                                                                                                                                                                                                                                                                                              • Fresh & Easy
                                                                                                                                                                                                                                                                                              • Gallup Organization, The
                                                                                                                                                                                                                                                                                              • Hyatt Corporation
                                                                                                                                                                                                                                                                                              • International Trade Commission (ITC)
                                                                                                                                                                                                                                                                                              • Kendall-Jackson Wine Estates Ltd.
                                                                                                                                                                                                                                                                                              • Kum & Go
                                                                                                                                                                                                                                                                                              • Legal Sea Foods Inc.
                                                                                                                                                                                                                                                                                              • Lehman Brothers Holdings Inc.
                                                                                                                                                                                                                                                                                              • Lettuce Entertain You Enterprises Inc.
                                                                                                                                                                                                                                                                                              • Martha Stewart Living Omnimedia Inc.
                                                                                                                                                                                                                                                                                              • National Association of Beverage Retailers (NABR)
                                                                                                                                                                                                                                                                                              • National Cattlemen's Beef Association
                                                                                                                                                                                                                                                                                              • National Restaurant Association (NRA)
                                                                                                                                                                                                                                                                                              • Netflix, Inc.
                                                                                                                                                                                                                                                                                              • Organic Trade Association
                                                                                                                                                                                                                                                                                              • Origen
                                                                                                                                                                                                                                                                                              • P.F. Chang's China Bistro Inc.
                                                                                                                                                                                                                                                                                              • Palm Bay Imports Inc.
                                                                                                                                                                                                                                                                                              • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                                                              • Rite Aid Corporation
                                                                                                                                                                                                                                                                                              • Robert Mondavi Corporation, The
                                                                                                                                                                                                                                                                                              • SAM's Club
                                                                                                                                                                                                                                                                                              • Supervalu Inc
                                                                                                                                                                                                                                                                                              • Target Corporation
                                                                                                                                                                                                                                                                                              • Telemundo Communications Group, Inc.
                                                                                                                                                                                                                                                                                              • The Conference Board
                                                                                                                                                                                                                                                                                              • The Kroger Co.
                                                                                                                                                                                                                                                                                              • The Wine Group, Inc.
                                                                                                                                                                                                                                                                                              • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                                              • Treasury Wine Estates
                                                                                                                                                                                                                                                                                              • Trinchero Family Estates
                                                                                                                                                                                                                                                                                              • Twitter, Inc.
                                                                                                                                                                                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                              • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                                              • United Supermarkets, Ltd
                                                                                                                                                                                                                                                                                              • Univision Communications Inc.
                                                                                                                                                                                                                                                                                              • US Department of Commerce
                                                                                                                                                                                                                                                                                              • W. J. Deutsch and Sons Ltd.
                                                                                                                                                                                                                                                                                              • Walgreen Co
                                                                                                                                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                              • Washington Post Company (The)
                                                                                                                                                                                                                                                                                              • Whole Foods Market Inc
                                                                                                                                                                                                                                                                                              • Wine America-The National Association of American Wineries
                                                                                                                                                                                                                                                                                              • Wine and Spirits Wholesalers of America
                                                                                                                                                                                                                                                                                              • Wine Institute (The)
                                                                                                                                                                                                                                                                                              • Wine Market Council (The)
                                                                                                                                                                                                                                                                                              • YouTube, Inc.

                                                                                                                                                                                                                                                                                              Wine - US - October 2010

                                                                                                                                                                                                                                                                                              £3,199.84 (Excl.Tax)