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Wine - US - October 2012

“Across the board, consumers aged 21-24 are more likely than average to consume wine, and are more likely to do so with high frequency. This is a plus for the category, which may see growth down the line, given that this group has the most years of buying ahead of it. Inspiring consumer loyalty and growing alongside these consumers as they age should be prioritized. Products can be positioned as new and interesting for this consumer group, but also instill a sense of identity and trustworthiness that will encourage repeated use.”

– Beth Bloom, Food and Drink Analyst

Some questions answered in this report include:

  • How can the category grow its base of users?
  • What role do marketers and retailers play in consumer wine education?
  • How receptive are consumers to product packaging innovations?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: U.S. sales and fan chart forecast of wine, at current prices, 2007-17
                        • Market factors
                          • Alcohol consumption on the decline
                            • Figure 2: Wine consumption, by percentage of consumers, March 2008-March 2012
                          • Millennials highly engaged, but price conscious
                            • Market segmentation
                              • Figure 3: U.S. volume sales of wine, by segment, 2010 and 2012
                            • Retail channels
                              • Figure 4: Total U.S. off-premise dollar sales of wine, by channel, at current prices, 2010 and 2012
                            • Innovation
                              • Figure 5: Wine launches, by top five claims, 2007-12*
                            • The consumer
                              • Nearly six in 10 consumers drink red, white, or sparkling wine
                                • Figure 6: Frequency of wine consumption, by type, June 2012
                              • 21-24s over index in wine consumption, 25-44s also key groups
                                • Figure 7: Frequency of wine consumption, “any consumption” by type, by age, June 2012
                              • What we think
                              • Issues in the Market

                                  • How can the category grow its base of users?
                                    • What role do marketers and retailers play in consumer wine education?
                                      • How receptive are consumers to product packaging innovations?
                                      • Insights and Opportunities

                                        • A focus on health may engage older consumers
                                          • Clarify inherent health benefits/risks
                                            • Address other health/wellness needs
                                              • Grow interest among men
                                                • Encourage everyday enjoyment
                                                • Trend Applications

                                                    • Trend: Guiding Choice
                                                      • Trend: Minimize Me
                                                        • Inspire 2015 Trend: Access Anything Anywhere
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Wine sales grow to $40 billion in 2012
                                                              • Sales and forecast of wine
                                                                • Figure 8: U.S. retail sales and forecast of wine, at current prices, 2007-17
                                                                • Figure 9: U.S. retail sales and forecast of wine, at inflation-adjusted prices, 2007-17
                                                                • Figure 10: Total U.S. volume sales of wine, 2007-12
                                                              • Fan chart forecast
                                                                  • Figure 11: U.S. retail sales and fan chart forecast of wine, at current prices, 2007-17
                                                              • Market Drivers

                                                                • Key points
                                                                  • Alcohol consumption on the decline
                                                                    • Figure 12: Wine consumption, March 2008-March 2012
                                                                    • Figure 13: Reasons for drinking fewer alcoholic beverages at home, March 2012
                                                                  • Slow economy impacts sales, consumer confidence
                                                                    • Wine makers/marketers should address consumer interest in health
                                                                      • Millennials highly engaged, but price conscious
                                                                        • Figure 14: Population, by age, 2007-17
                                                                      • Growth in Asian and Hispanic populations good for the category
                                                                        • Figure 15: Population, by race and Hispanic origin, 2007-17
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • On-premise wine sales challenge retail performance
                                                                          • Figure 16: Total U.S. on-premise dollar sales of wine, at current prices, 2007-12
                                                                          • Figure 17: Occasions that motivate alcoholic beverage purchases, by gender, March 2012
                                                                        • Wine sales outpace spirits and beer
                                                                          • Figure 18: Changes in liquor consumption at home, by type, March 2012
                                                                      • Segment Performance

                                                                        • Key points
                                                                          • Imported wine struggles 2010-12
                                                                            • Sales of market, by segment
                                                                              • Figure 19: U.S. volume sales of wine, by segment, 2010 and 2012
                                                                          • Segment Performance—Domestic Wine

                                                                            • Key points
                                                                              • Domestic wine sales grow 15% from 2007-12
                                                                                • Sales of domestic wine
                                                                                  • Figure 20: U.S. volume sales of domestic wine, 2007-12
                                                                                • Sales of domestic table wine
                                                                                  • Figure 21: U.S. volume sales of domestic table wine, 2007-12
                                                                                • Sales of domestic sparkling wine
                                                                                  • Figure 22: U.S. volume sales of domestic sparkling wine, 2007-12
                                                                                • Dessert, fortifieds, vermouth/aperitif struggle
                                                                                  • Sales of domestic dessert and fortified wine
                                                                                    • Figure 23: U.S. volume sales of domestic dessert and fortified wine, 2007-12
                                                                                  • Sales of domestic vermouth and aperitif
                                                                                    • Figure 24: U.S. volume sales of domestic vermouth and aperitif, 2007-12
                                                                                • Segment Performance—Imported Wine

                                                                                  • Key points
                                                                                    • Imported wine struggles, may see future turnaround
                                                                                      • Figure 25: U.S. volume sales of imported wine, 2007-12
                                                                                    • Sales of imported table wine
                                                                                      • Figure 26: U.S. volume sales of imported table wine, 2007-12
                                                                                    • Sales of imported sparkling wine
                                                                                      • Figure 27: U.S. volume sales of imported sparkling wine, 2007-12
                                                                                    • Sales of imported dessert and fortified wine
                                                                                      • Figure 28: U.S. volume sales of imported dessert and fortified wine, 2007-12
                                                                                    • Sales of imported vermouth and aperitif
                                                                                      • Figure 29: U.S. volume sales of imported vermouth and aperitif, 2007-12
                                                                                  • Retail Channels

                                                                                    • Key points
                                                                                      • “Other” channels command sales, drug stores show improvement
                                                                                        • Sales of wine, by channel
                                                                                          • Figure 30: Total U.S. off-premise dollar sales of wine, by channel, at current prices, 2010 and 2012
                                                                                      • Retail Channels—Supermarkets

                                                                                        • Key points
                                                                                          • Supermarket wine sales grow by 25% from 2007-12
                                                                                            • Figure 31: Giant Eagle TV ad, “Huge Selection,” 2011
                                                                                          • Supermarket sales of wine
                                                                                            • Figure 32: U.S. supermarket dollar sales of wine, at current prices, 2007-12
                                                                                          • Supermarkets under the gun to stand out from the competition
                                                                                            • Figure 33: Wine consumption, by food lifestyle segmentation, January 2011-March 2012
                                                                                        • Retail Channels—Drug Stores

                                                                                          • Key points
                                                                                            • Wine sales at drug channel small, growing strong
                                                                                              • Drug store sales of wine
                                                                                                • Figure 34: U.S. drug store dollar sales of wine, at current prices, 2007-12
                                                                                            • Retail Channels—Other Channels

                                                                                              • Key points
                                                                                                • “Other” sales channels grew sales by 26% from 2007-12
                                                                                                  • Other channels sales of wine
                                                                                                    • Figure 35: Dollar sales of wine through other off-premise channels, at current prices, 2007-12
                                                                                                • Leading Companies

                                                                                                  • Key points
                                                                                                    • Manufacturer sales of wine
                                                                                                      • Figure 36: Wine sales of leading companies, by volume, 2010-11
                                                                                                  • Brand Share—Domestic

                                                                                                    • Key points
                                                                                                      • Value wines lose share to high-end, private labels
                                                                                                        • Brand performance for domestic table wines
                                                                                                          • E.&J. Gallo digs toes deeper in the sand
                                                                                                            • The Wine Group’s Cupcake continues its upward climb
                                                                                                              • Brand growth lifts Trinchero’s ranking
                                                                                                                • Constellation sales flat as portfolio grows
                                                                                                                  • Treasury’s continued struggles
                                                                                                                    • Sales of leading domestic table wine brands
                                                                                                                      • Figure 37: Sales of leading domestic table wine brands, by volume, 2010-11*
                                                                                                                    • Domestic sparkling wine
                                                                                                                      • Sales of leading domestic sparkling wine brands
                                                                                                                        • Figure 38: Sales of leading domestic sparkling wine brands, by volume, 2010-11*
                                                                                                                      • Dessert and fortified wines continue decline
                                                                                                                        • Sales of leading domestic dessert and fortified wine brands
                                                                                                                          • Figure 39: Sales of leading domestic dessert and fortified wine brands, by volume, 2010-11*
                                                                                                                        • Vermouth sales down
                                                                                                                          • Sales of leading domestic vermouth and aperitif brands
                                                                                                                            • Figure 40: Sales of leading domestic vermouth and aperitif brands, by volume, 2010-11*
                                                                                                                        • Brand Share—Imported

                                                                                                                          • Key points
                                                                                                                            • Imported Table wine brand performance
                                                                                                                              • Deutsch’s Yellow Tail: People love this roo
                                                                                                                                • Banfi Vintners’ sales stagnant
                                                                                                                                  • Gallo’s Alamos, Palm Bay’s Santa Rita hit strides
                                                                                                                                    • Treasury plagued by problems
                                                                                                                                      • A roller coaster at Constellation
                                                                                                                                        • The Wine Group sweetens up
                                                                                                                                          • Sales of leading imported table wine brands
                                                                                                                                            • Figure 41: Sales of leading imported table wine brands, by volume, 2010-11*
                                                                                                                                          • Champagne and sparkling wine led by Verdi Spumante
                                                                                                                                            • Sales of leading imported Champagne/sparkling wine brands
                                                                                                                                              • Figure 42: Sales of leading imported Champagne/sparkling wine brands, by volume, 2010-11*
                                                                                                                                            • Port and sherry sales flat, sake consumption surges
                                                                                                                                              • Ports embrace roots
                                                                                                                                                • Sales of leading imported dessert and fortified wine brands
                                                                                                                                                  • Figure 43: Sales of leading imported dessert and fortified wine brands, by volume, 2010-11*
                                                                                                                                                • Imported vermouth and aperitifs
                                                                                                                                                  • Sales of leading imported vermouth and aperitif brands
                                                                                                                                                    • Figure 44: Sales of leading imported vermouth and aperitif brands, by volume, 2010-11*
                                                                                                                                                • Innovations and Innovators

                                                                                                                                                  • New product launch trends
                                                                                                                                                    • Figure 45: Wine launches, by launch type, 2007-12*
                                                                                                                                                  • Ethical and packaging claims lead product launches
                                                                                                                                                    • Figure 46: Wine launches, by top 10 claims, 2007-12*
                                                                                                                                                  • Boxes
                                                                                                                                                    • Pouches
                                                                                                                                                      • Single serving
                                                                                                                                                        • How sweet it is
                                                                                                                                                          • Blends
                                                                                                                                                            • Moscato
                                                                                                                                                              • Flavored
                                                                                                                                                                • Organic
                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                  • Overview of brand landscape
                                                                                                                                                                    • Brand analysis: Yellow Tail
                                                                                                                                                                      • Figure 47: Brand analysis of Yellow Tail, 2012
                                                                                                                                                                    • Online initiatives
                                                                                                                                                                      • TV presence
                                                                                                                                                                        • Figure 48: Yellow Tail TV ad, “Holiday Party,” 2011
                                                                                                                                                                      • Print and other
                                                                                                                                                                        • Constellation refreshes brands
                                                                                                                                                                          • Brand analysis: Constellation’s Black Box
                                                                                                                                                                            • Figure 49: Brand analysis of Black Box, 2012
                                                                                                                                                                          • TV presence
                                                                                                                                                                            • Figure 50: Black Box TV ad, “Lose The Bottle,” 2012
                                                                                                                                                                          • Print and other
                                                                                                                                                                            • Constellation educates consumers
                                                                                                                                                                              • Kim Crawford asks consumers to ‘undo ordinary’
                                                                                                                                                                                • Brand analysis: Cavit
                                                                                                                                                                                  • Figure 51: Brand analysis of Cavit, 2012
                                                                                                                                                                                • TV presence
                                                                                                                                                                                  • Figure 52: Cavit TV ad, “Certain Thing (Lunetta Prosecco),” 2011
                                                                                                                                                                                • Print and other
                                                                                                                                                                                  • Brand analysis: Concha Y Toro
                                                                                                                                                                                    • Figure 53: Brand analysis of Cavit, 2012
                                                                                                                                                                                  • TV presence
                                                                                                                                                                                    • Figure 54: Concha Y Toro TV ad, “The Devil,” 2012
                                                                                                                                                                                  • Brand analysis: Cupcake
                                                                                                                                                                                    • Figure 55: Brand analysis of Cupcake, 2012
                                                                                                                                                                                  • TV presence
                                                                                                                                                                                    • Figure 56: Cupcake TV ad, “It’s A Treat,” 2011
                                                                                                                                                                                  • Online initiatives
                                                                                                                                                                                    • Beam’s Skinnygirl encourages women to ‘drink like a lady’
                                                                                                                                                                                      • Ste. Michelle Wine Estates
                                                                                                                                                                                        • Chateau Ste. Michelle offers women relief from every day roles
                                                                                                                                                                                        • Frequency of Wine Consumption

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Nearly six in 10 consumers drink red, white, or sparkling wine
                                                                                                                                                                                              • Figure 57: Frequency of wine consumption, by type, June 2012
                                                                                                                                                                                            • Men represent an opportunity for growth in wine sales
                                                                                                                                                                                              • Figure 58: Frequency of wine consumption, by type, by gender, June 2012
                                                                                                                                                                                            • 21-24s over index in wine consumption, 25-44s also key groups
                                                                                                                                                                                              • Figure 59: Frequency of wine consumption, by type, by age, June 2012
                                                                                                                                                                                            • Wine suffers from stigma of high cost
                                                                                                                                                                                              • Figure 60: Frequency of wine consumption, by type, by household income, June 2012
                                                                                                                                                                                          • Types of Domestic Wine Consumed

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Red wine consumption on the rise, white down slightly
                                                                                                                                                                                                • Figure 61: Types of domestic dinner/table wine consumed, March 2008-March 2012
                                                                                                                                                                                              • Men over index in red wine consumption
                                                                                                                                                                                                • Figure 62: Types of domestic dinner/table wine consumed, by gender, January 2011-March 2012
                                                                                                                                                                                              • Younger consumers appear drawn to lighter wine
                                                                                                                                                                                                • Figure 63: Types of domestic dinner/table wine consumed, by age, January 2011-March 2012
                                                                                                                                                                                            • Types of Imported Wine Consumed

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Australian wine struggles, Chilean and Argentinean gain favor
                                                                                                                                                                                                  • Figure 64: Kinds of imported dinner/table wine consumed, March 2008-March 2012
                                                                                                                                                                                                • Men more likely than women to consume all types of imports
                                                                                                                                                                                                  • Figure 65: Kinds of imported dinner/table wine consumed, by gender, January 2011-March 2012
                                                                                                                                                                                                • Future may be bright for Spanish wine
                                                                                                                                                                                                  • Figure 66: Kinds of imported dinner/table wine consumed, by age, January 2011-March 2012
                                                                                                                                                                                                • Wines perceived as having a good value enjoyed by high-income HHs
                                                                                                                                                                                                  • Figure 67: Kinds of imported dinner/table wine consumed, by household income, January 2011-March 2012
                                                                                                                                                                                              • Attitudes Toward Wine

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Men are more likely than women to claim wine expertise
                                                                                                                                                                                                      • Figure 68: Attitudes toward red, white, and rosé wine, by gender, June 2012
                                                                                                                                                                                                    • 21-34s most engaged in wine experience
                                                                                                                                                                                                      • Figure 69: Attitudes toward red, white, and rosé wine, by age, June 2012
                                                                                                                                                                                                    • Wine knowledge spans income, lower-income earners price sensitive
                                                                                                                                                                                                      • Figure 70: Attitudes toward red, white, and rosé wine, by household income, June 2012
                                                                                                                                                                                                  • Attitudes Toward Champagne and Sparkling Wine

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Attitude toward sparkling wine positive, especially among women
                                                                                                                                                                                                        • Figure 71: Attitudes toward Champagne and sparkling wine, by gender, June 2012
                                                                                                                                                                                                      • 21-34s open to sparkling wine, but drawn to Champagne
                                                                                                                                                                                                        • Figure 72: Attitudes toward Champagne and sparkling wine, by age, June 2012
                                                                                                                                                                                                    • Important Attributes When Buying Wine

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Familiarity important among wine drinkers
                                                                                                                                                                                                          • Figure 73: Important attributes when buying wine, 2011 and 2012
                                                                                                                                                                                                        • Women prioritize familiarity, price
                                                                                                                                                                                                          • Figure 74: Important attributes when buying wine, by gender, June 2012
                                                                                                                                                                                                        • Under 45s prioritize more wine attributes
                                                                                                                                                                                                          • Figure 75: Important attributes when buying wine, by age, June 2012
                                                                                                                                                                                                      • Wine Packaging

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Corks reign, but 36% of wine drinkers buy screw-top bottles
                                                                                                                                                                                                            • Figure 76: Wine packaging types bought, by gender, June 2012
                                                                                                                                                                                                          • Women may be more open to product innovation
                                                                                                                                                                                                            • Figure 77: Attitudes toward wine packaging, by gender, June 2012
                                                                                                                                                                                                          • Price, not preference, may drive 21-34s’ interest in format variety
                                                                                                                                                                                                            • Figure 78: Wine packaging types bought, by age, June 2012
                                                                                                                                                                                                            • Figure 79: Attitudes toward wine packaging, by age, June 2012
                                                                                                                                                                                                          • High-income HHs more likely to have tried a variety of packaging options
                                                                                                                                                                                                            • Figure 80: Wine packaging types bought, by household income, June 2012
                                                                                                                                                                                                            • Figure 81: Attitudes toward wine packaging, by household income, June 2012
                                                                                                                                                                                                        • Price Range

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Consumers appear most comfortable with $5-15 bottles
                                                                                                                                                                                                              • Figure 82: Usual price range for buying wine, June 2012
                                                                                                                                                                                                            • Women are more price conscious than men
                                                                                                                                                                                                              • Figure 83: Usual price range for buying wine, by gender, June 2012
                                                                                                                                                                                                            • Higher-income HH allows for, but doesn’t necessitate, higher purchase price
                                                                                                                                                                                                              • Figure 84: Usual price range for buying wine, by household income, June 2012
                                                                                                                                                                                                          • Perception of Wine by Region

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • California wine favored for variety, trusted brands, value
                                                                                                                                                                                                                • Figure 85: Perceptions of Californian wine, June 2012
                                                                                                                                                                                                              • Italian wine offers variety, quality, and trusted brands
                                                                                                                                                                                                                • Figure 86: Perceptions of Italian wine, June 2012
                                                                                                                                                                                                              • French wine offers variety, quality, and sophistication
                                                                                                                                                                                                                • Figure 87: Perceptions of French wine, June 2012
                                                                                                                                                                                                              • Australian wine offers variety, value, and trusted brands
                                                                                                                                                                                                                • Figure 88: Perceptions of Australian wine, June 2012
                                                                                                                                                                                                              • Argentinean wine offers variety, value, and quality
                                                                                                                                                                                                                • Figure 89: Perceptions of Argentinean wine, June 2012
                                                                                                                                                                                                              • Chilean wine offers variety, value, and quality
                                                                                                                                                                                                                • Figure 90: Perceptions of Chilean wine, June 2012
                                                                                                                                                                                                              • New Zealand wine offers variety, value, quality, and brands
                                                                                                                                                                                                                • Figure 91: Perceptions of New Zealand wine, June 2012
                                                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Asian and Hispanic consumers appear as key targets for wine sales
                                                                                                                                                                                                                  • Figure 92: Frequency of wine consumption, by type, by race/Hispanic origin, June 2012
                                                                                                                                                                                                                • Opportunity to grow Hispanic participation with red, black with white
                                                                                                                                                                                                                  • Figure 93: Types of domestic dinner/table wine consumed, by race/Hispanic origin, January 2011-March 2012
                                                                                                                                                                                                                • Regional preferences abound
                                                                                                                                                                                                                  • Figure 94: Kinds of imported dinner/table wine consumed, by race/Hispanic origin, January 2011-March 2012
                                                                                                                                                                                                                • Asians identify with being wine smart, Hispanics price conscious
                                                                                                                                                                                                                  • Figure 95: Attitudes toward red, white, and rosé wine, by race/Hispanic origin, June 2012
                                                                                                                                                                                                                • Asians consumers open to size variation
                                                                                                                                                                                                                  • Figure 96: Wine packaging types bought, by race/Hispanic origin, June 2012
                                                                                                                                                                                                                • Asians consumers appear brand aware
                                                                                                                                                                                                                  • Figure 97: Important attributes when buying wine, by race/Hispanic origin, June 2012
                                                                                                                                                                                                                • Black respondents look for low cost, Asians willing to spend more
                                                                                                                                                                                                                  • Figure 98: Usual price range for buying wine, by race/Hispanic origin, June 2012
                                                                                                                                                                                                              • Appendix—Other Useful Tables

                                                                                                                                                                                                                • Brand usage
                                                                                                                                                                                                                  • Figure 99: Brands of domestic dinner/table wine consumed past 30 days, January 2011-March 2012
                                                                                                                                                                                                                  • Figure 100: Brands of imported dinner/table wine consumed past 30 days, January 2011-March 2012
                                                                                                                                                                                                                  • Figure 101: Brands of Champagne & sparkling wine consumed past 30 days, January 2011-March 2012
                                                                                                                                                                                                                  • Figure 102: Brands of port, sherry, & dessert wine consumed past 30 days, January 2011-March 2012
                                                                                                                                                                                                                • Frequency of wine consumption
                                                                                                                                                                                                                  • Figure 103: Frequency of wine consumption, by type, by region, June 2012
                                                                                                                                                                                                                • Types of domestic wine consumed
                                                                                                                                                                                                                  • Figure 104: Types of domestic dinner/table wine consumed, by household income, January 2011-March 2012
                                                                                                                                                                                                                • Attitudes toward Champagne and sparkling wine
                                                                                                                                                                                                                  • Figure 105: Attitudes toward Champagne and sparkling wine, by household income, June 2012
                                                                                                                                                                                                                • Important attributes when buying wine
                                                                                                                                                                                                                  • Figure 106: Important attributes when buying wine, June 2012
                                                                                                                                                                                                                  • Figure 107: Important attributes when buying wine, by household income, June 2012
                                                                                                                                                                                                                • Price range
                                                                                                                                                                                                                  • Figure 108: Usual price range for buying wine, by frequency of wine consumption, by type, June 2012
                                                                                                                                                                                                              • Appendix—Trade Associations

                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                • Bloomberg L.P.
                                                                                                                                                                                                                • Bronco Wine Co.
                                                                                                                                                                                                                • Brown-Forman
                                                                                                                                                                                                                • Casella Wines
                                                                                                                                                                                                                • Charles Jacquin et Cie Inc
                                                                                                                                                                                                                • Constellation Brands, Inc.
                                                                                                                                                                                                                • Diageo North America
                                                                                                                                                                                                                • E.&J. Gallo Winery
                                                                                                                                                                                                                • Heaven Hill Distilleries Inc.
                                                                                                                                                                                                                • Moët Hennessy USA
                                                                                                                                                                                                                • Noilly Prat
                                                                                                                                                                                                                • Pernod Ricard USA
                                                                                                                                                                                                                • Robert Mondavi Corporation, The
                                                                                                                                                                                                                • The Wine Group, Inc.
                                                                                                                                                                                                                • Trinchero Family Estates
                                                                                                                                                                                                                • Veuve Clicquot
                                                                                                                                                                                                                • William Grant and Sons Distillers Ltd

                                                                                                                                                                                                                Wine - US - October 2012

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