Winter Holidays Abroad - UK - May 2016
“Geopolitical instability and terrorism has transformed the winter holiday landscape, with western Mediterranean resorts once seen as safe and unadventurous coming back into fashion, a situation that is unlikely to change in the short to medium term. Additionally, consumers’ increasing desire for authentic experiences has resulted in growing numbers of people taking winter holidays in the Nordic countries and this remains a prime area of potential for the future.”
– Michael Oliver, Senior Leisure and Media Analyst
This report answers the following questions:
- What might encourage Millennials to take more winter holidays?
- How is concern about political instability in the Middle East/North Africa region likely to impact on the winter holiday market?
The past two years have seen a steady growth in demand for winter holidays abroad after a number of years in the doldrums during the economic downturn, when household incomes were being squeezed and people were opting to take fewer holidays or holiday more in the UK in response.
This Report covers all winter holidays abroad, which are trips including an overnight stay, whether they are short breaks of one to three nights or longer holidays of four or more nights, both in European and non-European countries.
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