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Women's Bodycare and Depilatories - UK - July 2011

Bodycare

  • body lotions/creams including those that match or are line extensions to female fragrances
  • body moisturisers in formats other than lotion and cream including sprays
  • body butters
  • emollients such as E45 cream
  • general-purpose products
  • exfoliant products for body use eg polishing grains, scrubs
  • anti-cellulite products
  • bust-firming gels, creams and lotions
  • fragrance treatment sprays
  • tanning moisturisers – skincare with added tanning agent to build a gradual tan with frequent use.

Depilatories

  • Depilatories and hair lightening products, including hair removing creams, gels and foams, hot and cold wax strips, sugar, mitts and bleaches.

Excluded

  • therapeutic creams for skin conditions such as psoriasis and eczema
  • hardware products such as loofahs and massagers
  • salon treatments, which are applied by beauty therapists
  • aromatherapy oils although body lotions or creams formulated with essential oils are included
  • Razors and blades.

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What's included

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Table of contents

  1. Introduction

      • Definitions
        • Bodycare
          • Depilatories
            • Excluded
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Best- and worst-case forecast UK retail value sales of body care and depilatories, 2006-16
                  • Market factors
                    • Figure 2: Mean UK annual temperatures and rainfall, 2004-10
                  • Companies, brands and innovation
                    • Figure 3: New product activity in body care, by top five claims, UK, 2008 -11*
                  • The consumer
                    • Body care
                      • Figure 4: Frequency of using body creams and lotions, 2010
                    • Hair removal
                      • Figure 5: Types of hair removers/razors used, 2010
                    • Body image
                      • Figure 6: Body-related insecurities, April 2011
                      • Figure 7: Attitudes towards body care and depilatories, April 2011
                      • Figure 8: Attitudes towards buying body care and depilatories, April 2011
                    • What we think
                    • Issues in the Market

                        • Who is using body care products and depilatories?
                          • How has the market fared in recent years and what are its prospects for growth?
                            • Do body insecurities help or hinder sales of body care products?
                              • Can depilatories and waxes take on razors in the hair removal category?
                              • Future Opportunities

                                  • Trend: A Simple Balance for Health
                                    • Trend: Attention Economy
                                    • Internal Market Environment

                                      • Key points
                                        • Usage vs. lifestyle
                                          • Figure 9: Usage of body care products by attitudes, by women, 2010
                                          • Figure 10: Trends in attitudes towards weight, by women, 2007-10
                                          • Figure 11: Trends in frequency of visiting beauty salons, 2008-10
                                      • Broader Market Environment

                                        • Key points
                                          • Salute to the sun
                                            • Figure 12: Mean UK annual temperatures and rainfall, 2004-10
                                            • Figure 13: Number of domestic and overseas holidays, 2005-10
                                          • Population movements
                                            • Figure 14: Trends in the age structure of the UK female population, 2006-16
                                        • Competitive Context

                                          • Key points
                                            • Market sizes
                                              • Figure 15: UK retail value sales of selected beauty and personal care categories, 2006-10
                                            • Usage
                                              • Figure 16: Trends in usage of selected toiletries, top ten – women, 2009-10
                                          • Strengths and Weaknesses

                                            • Strengths
                                              • Weaknesses
                                              • Who’s Innovating?

                                                • Key points
                                                  • Figure 17: New product activity in women’s body care and depilatories, UK, Jan 2010-June 2011
                                                • Body care
                                                  • Figure 18: New product activity in body care, by top five claims, UK, 2008 -11*
                                                • Depilatories
                                                  • Figure 19: New product activity in depilatories, by top five claims, UK, 2008-11*
                                                • Innovation in body care
                                                  • Natural
                                                    • Body issues
                                                      • Stomach/abdomen
                                                        • Bottom
                                                          • Arms
                                                            • Breasts/chest
                                                              • Cellulite
                                                                • Going the distance
                                                                  • Pamper power
                                                                    • Funky formats
                                                                      • Innovation in depilatories
                                                                        • Hair removal habits
                                                                          • Stunting growth
                                                                            • Removal system
                                                                              • A close shave
                                                                              • Market Size and Forecast

                                                                                • Key points
                                                                                  • Figure 20: UK retail value sales of body care and depilatories, 2006-16
                                                                                • Future
                                                                                  • Figure 21: Best- and worst-case forecast UK retail value sales of body care and depilatories, 2006-16
                                                                                • Forecast methodology
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Body care
                                                                                      • Figure 22: UK retail value sales of body care, 2006-16
                                                                                    • Depilatories
                                                                                      • Figure 23: UK retail value sales of depilatories, 2006-16
                                                                                    • Future – body care
                                                                                      • Figure 24: Best- and worst-case forecast UK retail value sales of body care, 2006-16
                                                                                  • Market Share

                                                                                    • Key points
                                                                                      • Figure 25: Manufacturers’ shares in value sales of body care, 2010
                                                                                      • Figure 26: Manufacturers’ shares in value sales of depilatories, 2010
                                                                                  • Companies and Products

                                                                                      • Figure 27: Brand map for body care and depilatories, 2011
                                                                                    • Unilever
                                                                                        • Figure 28: New product launches by Unilever in the body care and depilatories, in the UK, Apr 2009-Apr 2011
                                                                                      • Johnson & Johnson
                                                                                          • Figure 29: New product launches by Johnson & Johnson in body care and depilatories in the UK, Apr 2009-Apr 2011
                                                                                        • Beiersdorf
                                                                                            • Figure 30: New product developments by Beiersdorf in body care and depilatories in the UK, Apr 2009-Apr 2011
                                                                                          • L’Oréal
                                                                                              • Figure 31: New product launches by L’Oréal in body care and depilatories, in the UK, Apr 2009-Apr 2011
                                                                                            • Reckitt Benckiser
                                                                                                • Figure 32: New product launches by Reckitt Benckiser in body care and depilatories, in the UK, Apr 2009-Apr 2011
                                                                                              • Boots UK
                                                                                                  • Figure 33: New product launches by Boots in body care and depilatories, in the UK, Apr 2009-Apr 2011
                                                                                                • Church & Dwight
                                                                                                    • Figure 34: New product launches by Church & Dwight in body care and depilatories in the UK, Apr 2009-Apr 2011
                                                                                                • Brand Communication and Promotion

                                                                                                  • Key points
                                                                                                    • Figure 35: Main monitored media above-the-line advertising spend on body care and depilatories, 2006-10
                                                                                                    • Figure 36: Main monitored media above-the-line advertising spend on body care and depilatories, % share, by media type, 2006-10
                                                                                                    • Figure 37: Main monitored media above-the-line advertising spend on body care and depilatories, % share, by advertiser, 2006-10
                                                                                                • Channels to Market

                                                                                                  • Key points
                                                                                                    • Figure 38: Retail distribution of body care and depilatories, 2009-10
                                                                                                • Consumer – Usage and Frequency

                                                                                                  • Key points
                                                                                                    • Body cream
                                                                                                      • Figure 39: Frequency of using body creams and lotions, 2010
                                                                                                    • Frequency of use
                                                                                                      • Figure 40: Trends in frequency of using body creams and lotions, 2006-10
                                                                                                    • Product types
                                                                                                      • Figure 41: Trends in purpose for using body creams and lotions, 2008-10
                                                                                                    • Depilatories
                                                                                                      • Figure 42: Trends in types of hair removers/razors used, 2006-10
                                                                                                    • Frequency of use
                                                                                                      • Figure 43: Trends in frequency of using hair removers/razors, 2007-10
                                                                                                  • The Consumer – Body Insecurities

                                                                                                    • Key points
                                                                                                        • Figure 44: Body-related insecurities, April 2011
                                                                                                      • Excess weight
                                                                                                        • Figure 45: Level of concern with excess weight, April 2011
                                                                                                      • Cellulite
                                                                                                        • Figure 46: Level of concern with cellulite, April 2011
                                                                                                      • Excess hair
                                                                                                        • Figure 47: Level of concern with excess hair, April 2011
                                                                                                      • Skin colour and pigmentation
                                                                                                        • Figure 48: Level of concern with skin colour (too pale/too dark) and pigmentation, April 2011
                                                                                                      • Sagging skin and undefined muscles
                                                                                                        • Figure 49: Level of concern with sagging skin and undefined muscles, April 2011
                                                                                                      • Hard skin
                                                                                                        • Figure 50: Level of concern with hard skin, April 2011
                                                                                                      • In-growing hairs and scars
                                                                                                        • Figure 51: Level of concern with ingrowing hairs and scars, April 2011
                                                                                                      • Flaky skin and dry skin
                                                                                                        • Figure 52: Level of concern with flaky skin and dry skin, April 2011
                                                                                                    • The Consumer – Usage of and Attitudes Towards Body Care Products

                                                                                                      • Key points
                                                                                                          • Figure 53: Product usage, by part of the body, April 2011
                                                                                                        • Attitudes towards body care products
                                                                                                          • Figure 54: Attitudes towards body care and depilatories, April 2011
                                                                                                      • The Consumer – Attitudes Towards Shopping for Body Care and Depilatories

                                                                                                        • Key points
                                                                                                            • Figure 55: Attitudes towards body care- and depilatories, April 2011
                                                                                                        • The Consumer – Habits and Attitudes Towards Hair Removal

                                                                                                          • Key points
                                                                                                            • Attitudes of 16-24s
                                                                                                                • Figure 56: Attitudes towards hair removal, women aged 16-24, UK, April 2011
                                                                                                              • Attitudes of 25-34s
                                                                                                                  • Figure 57: Attitudes towards hair removal, women aged 25-34, UK, April 2011
                                                                                                                • Attitudes of 35-44s
                                                                                                                    • Figure 58: Attitudes towards hair removal, women aged 35-44, UK, April 2011
                                                                                                                  • Attitudes of 45-54s
                                                                                                                      • Figure 59: Attitudes towards hair removal, women aged 45-54, UK, April 2011
                                                                                                                    • Attitudes of 55-64s
                                                                                                                        • Figure 60: Attitudes towards hair removal, women aged 55-64, UK, April 2011
                                                                                                                      • Attitudes of the over-65s
                                                                                                                          • Figure 61: Attitudes towards hair removal, women aged 65+, UK, April 2011
                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                          • Figure 62: Attitudes towards personal appearance, by women, by demographics, GB, 2010
                                                                                                                          • Figure 63: Attitudes towards personal appearance, by women, by demographics, GB, 2010
                                                                                                                          • Figure 64: Attitudes towards weight, by women, by demographics, GB, 2010
                                                                                                                          • Figure 65: Frequency of visiting beauty salons, by demographics, GB, 2010
                                                                                                                          • Figure 66: Cosmetic surgery, by demographics, GB, 2010
                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                          • Figure 67: Trends in expenditure on bras, 2006-10
                                                                                                                          • Figure 68: Trends in expenditure on pants, 2006-10
                                                                                                                          • Figure 69: Trends in expenditure on other lingerie, 2006-10
                                                                                                                          • Figure 70: Expenditure on bras, by demographics, GB, 2010
                                                                                                                          • Figure 71: Expenditure on pants, by demographics, GB, 2010
                                                                                                                          • Figure 72: Expenditure on other lingerie, by demographics, GB, 2010
                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                          • Figure 73: Best- and worst-case forecast UK retail value sales of body care and depilatories, 2009-16
                                                                                                                      • Appendix – Segment Performance

                                                                                                                          • Figure 74: Best- and worst-case forecast UK retail value sales of body care, 2009-16
                                                                                                                      • Appendix – The Consumer Usage and Frequency

                                                                                                                          • Figure 75: Frequency of use of body creams and lotions, by demographics, GB, 2010
                                                                                                                          • Figure 76: Frequency of use of hair removers/razors, by demographics, GB, 2010
                                                                                                                      • Appendix – The Consumer – Body Insecurities

                                                                                                                          • Figure 77: Most popular body related insecurities, by demographics, April 2011
                                                                                                                          • Figure 78: Next most popular body related insecurities, by demographics, April 2011
                                                                                                                          • Figure 79: Attitudes towards excess hair, by demographics, April 2011
                                                                                                                          • Figure 80: Attitudes towards cellulite, by demographics, April 2011
                                                                                                                          • Figure 81: Attitudes towards skin colour (too pale/too dark), by demographics, April 2011
                                                                                                                          • Figure 82: Attitudes towards sagging skin, by demographics, April 2011
                                                                                                                          • Figure 83: Attitudes towards hard skin, by demographics, April 2011
                                                                                                                          • Figure 84: Attitudes towards pigmentation, by demographics, April 2011
                                                                                                                          • Figure 85: Attitudes towards ingrown hairs, by demographics, April 2011
                                                                                                                          • Figure 86: Attitudes towards excess weight, by demographics, April 2011
                                                                                                                          • Figure 87: Attitudes towards undefined muscles, by demographics, April 2011
                                                                                                                          • Figure 88: Attitudes towards scars, by demographics, April 2011
                                                                                                                          • Figure 89: Attitudes towards dry skin, by demographics, April 2011
                                                                                                                          • Figure 90: Attitudes towards flaky skin, by demographics, April 2011
                                                                                                                      • Appendix – The Consumer – Usage of and Attitudes Towards Body Care Products

                                                                                                                          • Figure 91: Most popular product usage, by demographics, April 2011
                                                                                                                          • Figure 92: Next most popular product usage, by demographics, April 2011
                                                                                                                          • Figure 93: Product usage, by next most popular body related insecurities, April 2011
                                                                                                                          • Figure 94: Most popular Attitudes towards body care and depilatories, by demographics, April 2011
                                                                                                                          • Figure 95: Next most popular attitudes towards body care and depilatories, by demographics, April 2011
                                                                                                                          • Figure 96: Other attitudes towards body care and depilatories, by demographics, April 2011
                                                                                                                      • Appendix – The Consumer – Attitudes Towards Shopping for Body Care and Depilatories

                                                                                                                          • Figure 97: Agreement with the statement ‘I stock up on my favourite products when they’re on offer, by demographics, April 2011
                                                                                                                          • Figure 98: Agreement with the statement ‘I have switched to cheaper product brands in the last 12 months to save money’, by demographics, April 2011
                                                                                                                          • Figure 99: Agreement with the statement ‘I test new products before purchasing’, by demographics, April 2011
                                                                                                                          • Figure 100: Agreement with the statement ‘I buy as part of my grocery shopping’, by demographics, April 2011
                                                                                                                          • Figure 101: Agreement with the statement ‘I prefer to buy in drugstores (like Boots and Superdrug)’, by demographics, April 2011
                                                                                                                          • Figure 102: Agreement with the statement ‘I look for discounts and online vouchers before I buy’, by demographics, April 2011
                                                                                                                          • Figure 103: Agreement with the statement ‘I always buy the same brands’, by demographics, April 2011
                                                                                                                          • Figure 104: Agreement with the statement ‘Fragrance plays a part in the products I choose’, by demographics, April 2011
                                                                                                                          • Figure 105: Agreement with the statement ‘I look for products that claim to work quickly’, by demographics, April 2011
                                                                                                                          • Figure 106: Agreement with the statement ‘I like to try new brands and products’, by demographics, April 2011
                                                                                                                      • Appendix – The Consumer – Hair Removal Habits

                                                                                                                          • Figure 107: Hair removal habits for legs, by demographics, April 2011
                                                                                                                          • Figure 108: Hair removal habits for underarms, by demographics, April 2011
                                                                                                                          • Figure 109: Hair removal habits for bikini line, by demographics, April 2011
                                                                                                                          • Figure 110: Hair removal habits for face, by demographics, April 2011
                                                                                                                          • Figure 111: Hair removal habits for forearms, by demographics, April 2011
                                                                                                                      • Appendix – The Consumer – Attitudes Towards Hair Removal

                                                                                                                          • Figure 112: Agreement with the statement ‘I feel more feminine after removing unwanted hair ‘, by demographics, April 2011
                                                                                                                          • Figure 113: Agreement with the statement ‘I sometimes use men’s shaving products ‘, by demographics, April 2011
                                                                                                                          • Figure 114: Agreement with the statement ‘I shave/wax/epilate more often during the summer when legs and underarms are on show’, by demographics, April 2011
                                                                                                                          • Figure 115: Agreement with the statement ‘I’m reluctant to groom my pubic area because I find it difficult’, by demographics, April 2011
                                                                                                                          • Figure 116: Agreement with the statement ‘I think hair on legs, underarms and on bikini lines is natural and doesn’t need to be removed’, by demographics, April 2011
                                                                                                                          • Figure 117: Agreement with the statement ‘I don’t remove my own excess hair because it is too painful’, by demographics, April 2011
                                                                                                                          • Figure 118: Agreement with the statement ‘I don’t remove my excess body hair because it is fair/fine, so it doesn’t show’, by demographics, April 2011
                                                                                                                          • Figure 119: Agreement with the statement ‘I don’t have excess body hair’, by demographics, April 2011
                                                                                                                          • Figure 120: Agreement with the statement ‘Depilatories have an unpleasant smell’, by demographics, April 2011
                                                                                                                          • Figure 121: Agreement with the statement ‘Shaving products designed for women are better for my skin’, by demographics, April 2011

                                                                                                                      Companies Covered

                                                                                                                      • Alliance Boots
                                                                                                                      • Avon
                                                                                                                      • Beiersdorf UK Ltd
                                                                                                                      • British Skin Foundation
                                                                                                                      • Church & Dwight UK Ltd
                                                                                                                      • Clarins UK Ltd
                                                                                                                      • Colgate-Palmolive UK Ltd
                                                                                                                      • E.T. Browne Drug Co., Inc.
                                                                                                                      • Garnier
                                                                                                                      • Gillette UK Ltd
                                                                                                                      • GlaxosmithKline
                                                                                                                      • Incos Ltd
                                                                                                                      • Jergens Naturals
                                                                                                                      • JML Group
                                                                                                                      • Johnson & Johnson Ltd
                                                                                                                      • Kantar Media
                                                                                                                      • Karora Cosmetics
                                                                                                                      • L'Oréal (UK)
                                                                                                                      • Marks & Spencer
                                                                                                                      • Miss Selfridge Retail Ltd
                                                                                                                      • Neutrogena Corporation
                                                                                                                      • Nivea
                                                                                                                      • OSKIA Skincare
                                                                                                                      • Procter & Gamble UK & Ireland
                                                                                                                      • Reckitt Benckiser (UK)
                                                                                                                      • Superdrug Stores Plc
                                                                                                                      • The Body Shop - Retail Sales
                                                                                                                      • Unilever Plc
                                                                                                                      • Veet
                                                                                                                      • Waitrose Ltd

                                                                                                                      Women's Bodycare and Depilatories - UK - July 2011

                                                                                                                      £1,750.00 (Excl.Tax)