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Women's Bodycare - France - March 2009

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Keeping the body beautiful
              • Dreams of perfection in a jar
                • Because they're worth it
                  • The shock of the new
                    • All things to all women?
                      • Future
                      • Internal Market Environment

                        • Key points
                          • The dream of youth – and a svelte body
                            • Figure 1: Attitudes towards personal appearance, by country, by women, 2008
                            • Figure 2: Trends attitudes towards personal appearance, by women, 2004-08
                          • Some distance between aspiration and effort
                            • Figure 3: Attitudes towards sports and exercise, by country, by women, 2008
                            • Figure 4: Trends in attitudes towards sports and exercise, by women, 2004-08
                          • An obsession with weight…
                            • Figure 5: Attitudes towards weight, by country, by women, 2008
                            • Figure 6: Trends in attitudes towards weight, by women, 2004-08
                          • …but not with exercise
                            • Figure 7: In the last month have you done any of the following and if so how often, by women, 2004-08
                        • Broader Market Environment

                          • Key points
                            • Mature skin on the up
                              • Figure 8: French adult female population, by age group, 2003-13
                            • But the economy is on the way down
                              • Figure 9: Trends in French PDI, consumer expenditure and gdp, at current and constant prices, 2003-13
                            • Female employment
                              • Figure 10: Trends in French employment, 2000-05
                            • Reach out
                            • Who’s Innovating?

                              • Key points
                                • France ahead in activity terms
                                  • Figure 11: % of new product launches in bodycare, by country, 2005-08
                                  • Figure 12: % of new product launches in bodycare, by sector, 2005-08
                                • Many launch, but few are chosen
                                  • Figure 13: % of new product launches in bodycare, by manufacturer, 2005-08
                                • Launching what comes naturally
                                  • Figure 14: Number of new product launches in bodycare, by positioning, 2005-08
                                • Trends in NPD
                                  • Buy one – get it all
                                    • What lies inside
                                      • Cellulite remains a target
                                        • Still some mileage in simplicity
                                          • Bringing the spa back home
                                            • Plenty of room for niche brands
                                              • But the majors maintain a presence
                                              • Market Size and Forecast

                                                • Key points
                                                  • Continuing growth
                                                    • Figure 15: French retail value sales of bodycare, at current and constant prices, 2003-13
                                                  • The future
                                                    • Factors used in the forecast
                                                    • Segment Performance

                                                      • Key points
                                                        • Moisturisers rule – but real growth is elsewhere
                                                          • Figure 16: French retail value sales of bodycare, by type, 2006-08
                                                        • Standard no more…
                                                          • Figure 17: French retail value sales of moisturisers, at current and constant prices, 2003-08
                                                        • Anti-cellulite products continue to gain
                                                          • Figure 18: French retail value sales of anti-cellulite and firming creams, at current and constant prices, 2003-08
                                                        • Tanning moisturisers exceed all expectations
                                                          • Figure 19: French retail value sales of ensoleillants (tanning moisturisers), at current and constant prices, 2003-08
                                                        • Hand care suffers
                                                          • Figure 20: French retail value sales of hand care, at current and constant prices, 2003-08
                                                        • Other sectors, generally, in the doldrums
                                                          • Figure 21: French retail value sales of exfoliants, at current and constant prices, 2003-08
                                                          • Figure 22: French retail value sales of eaux de soin, at current and constant prices, 2003-08
                                                          • Figure 23: French retail value sales of other bodycare (including footcare), at current and constant prices, 2003-08
                                                      • Market Share

                                                        • Key points
                                                          • Nivea has body, but L'Oréal rules – OK?
                                                            • Figure 24: Brand shares in GMS sales of bodycare, by value, 2006-08
                                                        • Companies and Products

                                                          • L'Oréal
                                                            • Beiersdorf
                                                              • Yves Rocher
                                                                • Johnson & Johnson
                                                                  • Clarins
                                                                    • Pierre Fabre
                                                                    • Brand Communication and Promotion

                                                                      • Key points
                                                                        • France gets a median spend
                                                                          • Figure 25: Main monitored media advertising expenditure on bodycare products, by country, 2005-07
                                                                        • Johnson & Johnson top – but Mixa receives the most support
                                                                          • Figure 26: Main monitored media advertising expenditure on bodycare, by manufacturer, in France, 2007
                                                                      • Channels to Market

                                                                        • Key points
                                                                          • GMS leads – but only just
                                                                            • Figure 27: French retail value sales of bodycare, by outlet type, 2006-08
                                                                        • The Consumer – Pan-European Overview

                                                                          • Key points
                                                                            • Hand creams used more widely than body lotions
                                                                              • Figure 28: Penetration and frequency of using bodycare products, women, by type, by country, 2008
                                                                          • The Consumer – Trends in France

                                                                            • Key points
                                                                              • Bodycare penetration on the wane – but frequency of use rising
                                                                                • Figure 29: Trends in frequency of usage of bodycare products, women, by type, 2004-08
                                                                            • The Consumer – Usage

                                                                              • Key points
                                                                                • Bodycare needs to be preventative as well as restorative
                                                                                  • Hand care needs 'sexing up' for younger women
                                                                                    • Detailed demographics
                                                                                      • Figure 30: Penetration and frequency of using body creams and lotions, by women, by demographic sub-groups, 2008
                                                                                      • Figure 31: Penetration and frequency of using hand creams and lotions, by women, by demographic sub-groups, 2008
                                                                                  • The Consumer – Attitudes

                                                                                    • Bodycare users want to stay young – and stay looking good
                                                                                      • Figure 32: Usage of bodycare products by attitudes, by women, 2008

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  Women's Bodycare - France - March 2009

                                                                                  US $657.21 (Excl.Tax)