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Women's Bodycare - Italy - March 2009

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Positive growth but slowing down
              • Anti-cellulite/slimming treatments still in the spotlight
                • L’Oréal takes top spot
                  • Multiple grocery leads
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Summer 2008 not so hot
                          • High personal grooming standard
                            • Search for wellbeing
                              • Sport participation
                                • Media influence
                                • Broader Market Environment

                                  • Key points
                                    • Ageing population
                                      • Figure 1: Trends in the age structure of the Italian female population, 2003-13
                                    • Consumer expenditure
                                      • Figure 2: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices, 2003-13
                                    • Rising female employment
                                      • Figure 3: Trends in Italian employment, 2002-07
                                    • REACH moving forwards
                                    • Who’s Innovating?

                                      • Key points
                                        • Italy: Lowest NPD activity
                                          • Figure 4: % of new product launches in bodycare, by country, 2005-08
                                          • Figure 5: % of new product launches in bodycare, by type, 2005-08
                                          • Figure 6: % of new product launches in bodycare, by company, 2005-08
                                        • Multi-benefit products
                                          • Figure 7: New product launches in bodycare, by positioning, 2005-08
                                        • Fighting spots
                                          • Natural and ethical offer expands
                                            • Self-tanning on the rise
                                              • Body and mind
                                                • Anti-cellulite/slimming treatments in the spotlight
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Figure 8: Italian retail value sales of bodycare, at current and constant prices, 2003-13
                                                    • Figure 9: Italian retail value sales of bodycare, at current and constant prices, 2006-08
                                                  • Prospects
                                                    • Factors used in the forecast
                                                    • Segment Performance

                                                      • Key points
                                                        • Moisturisers
                                                          • Figure 10: Italian retail value sales of moisturisers, at current and constant prices, 2003-08
                                                        • Anti-cellulite/slimming treatments
                                                          • Figure 11: Italian retail value sales of anti-cellulite/slimming treatments, at current and constant prices, 2003-08
                                                        • Area-specific treatments
                                                          • Figure 12: Italian retail value sales of area-specific treatments, at current and constant prices, 2003-08
                                                        • All-purpose moisturisers
                                                          • Figure 13: Italian retail value sales of all-purpose moisturisers, at current and constant prices, 2003-08
                                                        • Body waters and oils
                                                          • Figure 14: Italian retail value sales of body waters and oils, at current and constant prices, 2003-08
                                                        • Hand care
                                                          • Figure 15: Italian retail value sales of hand care, at current and constant prices, 2003-08
                                                        • Foot care
                                                          • Figure 16: Italian retail value sales of foot care, at current and constant prices, 2003-08
                                                      • Market Share

                                                        • Key points
                                                          • Figure 17: Manufacturers’/brand retail value sales of bodycare, 2006-08
                                                      • Companies and Products

                                                        • L’Oréal
                                                          • Beiersdorf
                                                            • Unilever
                                                              • Manetti & Roberts
                                                              • Brand Communication and Promotion

                                                                • Key points
                                                                  • Figure 18: Main monitored media advertising expenditure on bodycare products, by country, 2005-07
                                                                  • Figure 19: Main monitored media advertising expenditure on bodycare products, Italy, 2007
                                                              • Channels to Market

                                                                • Key points
                                                                  • Figure 20: Italian retail value sales of bodycare, by outlet type, 2006-08

                                                              Women's Bodycare - Italy - March 2009

                                                              US $657.21 (Excl.Tax)