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Women's Bodycare - Spain - March 2009

Growth in the Spanish retail market for women’s bodycare products slowed down to just over 5% in 2008, to take the market to €410 million. While the penetration of both body lotions and hand creams has increased, standing at 69% and 72%, respectively, in 2008, frequency of use has not grown in tandem. Other key factors behind the more modest growth include the flagging economy, consumers’ diminished purchasing power, lack of genuine new product innovation and growing own-label share.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Still growing, but at a more moderate pace
              • Aspirations of youth
                • A market of two tales
                  • Beiersdorf’s comfortable lead
                    • Muted expectations
                    • Internal Market Environment

                      • Key points
                        • Image-conscious Spaniards
                          • Figure 1: Attitudes towards personal appearance, by women, by country, 2008
                          • Figure 2: Trends in attitudes towards personal appearance in Spain, 2004-08
                        • Shaping it up
                          • Figure 3: Attitudes towards sports and exercise, by women, by country, 2008
                          • Figure 4: Trends in attitudes towards sport and exercise in Spain, 2004-08
                        • Weight not an issue for Spanish women
                          • Figure 5: Attitudes towards weight, by women, by country, 2008
                          • Figure 6: Trends in attitudes towards weight in Spain, 2004-08
                        • Growing C&T universe
                          • Bodycare in a pill
                            • Chemical regulation
                            • Broader Market Environment

                              • Key points
                                • Hand care benefits from ageing population
                                  • Figure 7: Trends in the age structure of the Spanish female population, 2003-13
                                • Is bodycare recession-proof?
                                  • Figure 8: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13
                                • Growing unemployment is negative news
                                  • Figure 9: Trends in Spanish female employment, 2001-05
                              • Who’s Innovating?

                                • Key points
                                  • Foot care and hand care gain in importance
                                    • Figure 10: % of new product launches in bodycare, by country, 2005-08
                                    • Figure 11: % of new product launches in bodycare in Spain, by sector, 2005-08
                                  • Trend towards natural products reaches bodycare
                                    • Figure 12: % of new product launches in bodycare in Spain, by claim, 2005-08
                                    • Figure 13: % of new product launches in bodycare in Spain, by company, 2005-08
                                  • Natural ingredients
                                    • Body perfect
                                      • Anti-ageing hand care, cooling foot care
                                        • Summer body
                                        • Market Size and Forecast

                                          • Key points
                                            • Slowing down
                                              • Figure 14: Spanish retail value sales of bodycare products, at current and constant prices, 2003-13
                                            • Own-label expansion puts a dampener on value growth
                                              • Firming and anti-cellulite treatments support sales
                                                • Prospects
                                                  • Factors used in the forecast
                                                  • Segment Performance

                                                    • Key points
                                                      • All sectors grow
                                                        • Figure 15: Spanish retail value sales of bodycare products, by sector, 2006-08
                                                      • Bodycare
                                                        • Figure 16: Spanish retail value sales of bodycare, at current and constant prices, 2003-08
                                                      • Hand care
                                                        • Figure 17: Spanish retail value sales of hand care, at current and constant prices, 2003-08
                                                      • Foot care
                                                        • Figure 18: Spanish retail value sales of foot care, at current and constant prices, 2003-08
                                                    • Market Share

                                                      • Key points
                                                        • Beiersdorf extends its lead
                                                          • Figure 19: Manufacturers’ retail value shares of bodycare products, 2006-08
                                                        • Big international brands lead in mass-market bodycare
                                                          • Clarins is number one in selective products
                                                            • Own-label gains ground
                                                            • Companies and Products

                                                              • Beiersdorf
                                                                • L’Oréal
                                                                  • Unilever
                                                                    • Johnson & Johnson
                                                                      • Puig
                                                                        • Colomer (Revlon)
                                                                        • Brand Communication and Promotion

                                                                          • Key points
                                                                            • Adspend in Spain below European average
                                                                              • Figure 20: Main monitored media advertising expenditure on bodycare products, by country, 2005-07
                                                                            • Anti-ageing products receive bulk of advertising support
                                                                              • Figure 21: Main monitored media advertising expenditure on bodycare products in Spain, by major manufacturer, 2007
                                                                            • On the web
                                                                              • Advertising to suffer from recession
                                                                              • Channels to Market

                                                                                • Key points
                                                                                  • Grocery multiples gain ground
                                                                                    • Figure 22: Spanish retail value sales of bodycare products, by outlet type, 2006-08
                                                                                • Consumer – Pan-European Overview

                                                                                  • Key points
                                                                                    • Potential to encourage greater use amongst Spanish women
                                                                                      • Figure 23: Penetration and frequency of using bodycare products, by women, by type, by country, 2008
                                                                                  • Consumer – Trends in Spain

                                                                                    • Key points
                                                                                      • Expanding consumer base
                                                                                        • Figure 24: Trends in penetration and frequency of using bodycare products, by women, by type, 2004-08
                                                                                    • Consumer – Usage and Attitudes

                                                                                      • Key points
                                                                                        • 25-44s, top earners and working women are key users of body lotions
                                                                                          • Hand creams have a more mature profile
                                                                                            • Detailed demographics
                                                                                              • Figure 25: Penetration and frequency of using body creams and lotions, by women, by demographic sub-group, 2008
                                                                                              • Figure 26: Penetration and frequency of using hand creams and lotions, by women, by demographic sub-group, 2008
                                                                                            • Attitudes
                                                                                              • Figure 27: Attitudes towards personal appearance, by body and hand care users, 2008

                                                                                          Companies Covered

                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                          Women's Bodycare - Spain - March 2009

                                                                                          £495.00 (Excl.Tax)