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Women's Fashion Lifestyles - UK - November 2009

  • The women's outerwear market is estimated to be worth £20.7bn in 2009, a 2% decline on 2008, as incomes are being squeezed and many consumers have started to cut back. However, a small recovery in the women's outerwear market is expected in 2010 (growth of 1% to reach £21bn), but it will not be until 2011 that women's spending growth will return to 2007 levels.
  • Mintel's reseacrh shows that over 8 million women say they don't need any excuse to buy clothes. This indicates they are willing to buy at any time, including on impulse. While they are most likely to be well off, it is interesting that they are not the youngest age groups, but more likely 45-64s.
  • A special occasion inspires more than half of women to shop for new clothes. Some sixty percent of the 35-44 year-olds are most likely to state this, with over half of the 16-24 year-olds and those aged over 65 least likely to say this. Younger women are most likely to enjoy shopping overall as part of their sociable lives, so shopping for a special occasion is more of a specific motivation for older women, who may have fewer special/social occasions than the 35-44 year-olds.
  • Mintel's consumer data also found that 7.2 million women say that they enjoy shopping on their own, instead of with their family or friends. The largest proportion of these are the more affluent 35-54 year-olds, with families. Shopping alone can be a precious 'me time'. Most 16-24 year-olds shop with friends/family and see shopping as part of their social lives.
  • Just under 7 million women love browsing around stores before buying, and this is fairly evenly spread across all the age groups. This means that 'window shopping' is alive amd well despite the growth of the internet.
  • The growth within women's outerwear will be driven by increasing numbers of affluent women, greater choice (more retailers offering a better and broader selection), the larger size and older age opportunity being more actively exploited and women wanting to look good whatever age they are - especially in an ongoing tough job market - with more of them interested in buying better quality.

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Table of contents

  1. Issues in the Market

      • Main issues
        • Abbreviations
          • Definition of TGI lifestage groups
            • Toluna (Qualboard)
            • Future Opportunities

              • Trading Up, Trading Down, Trading Over (Trend from Inspire)
                • Many Mes (Trend from Inspire)
                • Market in Brief

                  • The womenswear market – decline in spending…
                    • …but personal appearance still important
                      • Demographic changes and opportunities
                        • More ABs – like to treat themselves and prefer quality over quantity
                          • More women wear larger sizes
                            • Who is buying? – Shopping habits change with lifestage
                              • Buying for special occasions is the main motivation
                                • A third of women don’t need an excuse!
                                • Broader Market Environment

                                  • Key points
                                    • Unemployment affects young women
                                      • Figure 1: UK workforce, total and women, employed and unemployed, 2004-14
                                    • Recession impacts disposable income
                                      • Figure 2: Trends in personal disposable income and consumer expenditure, 2004-14
                                    • Financial concerns
                                      • Figure 3: Comparison of personal concerns, percentage point change between two survey waves, February 2008 and January 2009
                                    • Change in attitudes towards treating and shopping
                                      • Figure 4: UK attitudes towards self-treats and shopping, 2004-09
                                    • Women’s income is gradually rising
                                      • Figure 5: Women’s family income before tax, total, 2005-09
                                    • Rise of the silver brigade
                                      • Figure 6: Trends in UK female population, by age, 2004-14
                                    • The shopping experience
                                      • Affluent shoppers on the up
                                        • Figure 7: Trends in UK female population, by socio-economic group, 2004-14
                                      • Women have children later in life
                                        • Figure 8: Child population and birth statistics, UK, 2004-14
                                      • The weighting game
                                        • Figure 9: Projection of overweight and obesity prevalence among adults in England, by gender, 2003-50
                                        • Figure 10: What sizes women buy, 2006 and 2008
                                      • Size 14 is the average
                                        • Divisions by age and demographics
                                          • Internet penetration
                                            • Figure 11: Internet penetration at home/work/place of study or elsewhere in GB, by gender, 2003-09
                                        • Strengths and Weaknesses

                                          • Strengths
                                            • Weaknesses
                                            • Market Size and Forecast

                                              • Key points
                                                • Clothing retail
                                                  • Women’s outerwear market size
                                                    • Figure 12: Women’s outerwear market, 2004-14
                                                  • Outlook
                                                  • Women’s Attitudes towards Personal Appearance

                                                      • Key points
                                                        • Being sporty declines with age
                                                          • Figure 13: Visited leisure centre/gym/health club in the last 12 months, by lifestage, 2008
                                                        • More women try slimming
                                                          • Figure 14: Slimming, by lifestage, 2008
                                                        • Personal appearance trends
                                                          • Figure 15: Trends in statements on personal appearance, 2004-08
                                                        • Personal appearance by lifestage
                                                          • Figure 16: Statements on personal appearance, by lifestage, 2008
                                                        • Young and stylish
                                                          • Older women want to dress well, and some are keen on latest trends
                                                            • Figure 17: Statements on personal appearance, by lifestage, 2008
                                                          • Spending and enjoyment
                                                            • Figure 18: Statements on clothing, by lifestage, 2008
                                                            • Figure 19: Statements on clothing, by lifestage, 2008
                                                          • Making clothes last
                                                            • Figure 20: Statements on clothing, by lifestage, 2008
                                                          • Making their own clothes
                                                            • Jeans are a key item
                                                            • Women’s Fashion Spending

                                                              • Key points
                                                                • What type of clothing are women buying?
                                                                  • Figure 21: Trends in expenditure on outerwear, 2006-08
                                                                • Trends within average spend in clothing
                                                                  • Figure 22: Trends in average amount spent on clothing, 2006-08
                                                              • Who Buys What

                                                                • Key points
                                                                  • Figure 23: Outerwear bought, by lifestage, 2008
                                                                • Fledglings
                                                                  • Flown the Nest
                                                                    • Nest Builders
                                                                      • Playschool Parents
                                                                        • Primary School Parents
                                                                          • Secondary School Parents
                                                                            • Figure 24: Expenditure on outerwear, by lifestage, 2008
                                                                          • Midlife Independents
                                                                            • Unconstrained Couples
                                                                              • Hotel Parents
                                                                                • Senior Sole Decision Makers
                                                                                  • Empty Nesters
                                                                                  • Consumer Lifestyle Types

                                                                                    • Key points
                                                                                        • Figure 25: Consumer target groups, 2008
                                                                                      • The Quality Seekers (28%)
                                                                                        • The Value Hunters (27%)
                                                                                          • The Comfort Dressers (25%)
                                                                                            • The Stylish Treaters (20%)
                                                                                            • Women’s Motivation for Buying Clothes

                                                                                                • Key points
                                                                                                    • Figure 26: Motivations to buy clothes, July 2009
                                                                                                  • Special occasion is top reason for buying clothes
                                                                                                    • Figure 27: Motivations to buy clothes, by age and socio-economic group, July 2009
                                                                                                  • No need for any excuses!
                                                                                                    • Gifting opportunity
                                                                                                      • Other shopping motivators
                                                                                                        • What motivates women and where they buy clothes
                                                                                                            • Figure 28: Most popular motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                            • Figure 29: Most popular motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                            • Figure 30: Motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                        • How Women Feel About Buying Clothes

                                                                                                            • Key points
                                                                                                                • Figure 31: How women feel about buying clothes for themselves, July 2009
                                                                                                                • Figure 32: How women feel about buying clothes for themselves, by age and socio-economic group, July 2009
                                                                                                              • Shopping alone
                                                                                                                • Shopping online
                                                                                                                  • Shopping with friends/family
                                                                                                                    • Quality over quantity
                                                                                                                      • Women’s shopping behaviour by where they shop
                                                                                                                        • Figure 33: Most popular words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                        • Figure 34: Next most popular words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                        • Figure 35: Other words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                        • Figure 36: How women feel about buying clothes for themselves, by motivations to buy clothes, July 2009
                                                                                                                        • Figure 37: Most popular motivations to buy clothes, by how women feel about buying clothes for themselves, July 2009
                                                                                                                    • Consumer Typologies

                                                                                                                        • Key points
                                                                                                                            • Figure 38: Consumer groups, July 2009
                                                                                                                          • Loners (30%)
                                                                                                                            • Impulsives (29%)
                                                                                                                              • Browsers (23%)
                                                                                                                                • Sociables (18%)
                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                    • Figure 39: Comparison of personal concerns, by gender, February 2008 and January 2009
                                                                                                                                    • Figure 40: What clothes sizes women buy, by age and socio-economic group, August 2008
                                                                                                                                    • Figure 41: Internet penetration at home/work/place of study or elsewhere in GB, by gender, age and socio-economic group, 2003-09
                                                                                                                                • Appendix – Women’s Attitudes towards Personal Appearance

                                                                                                                                    • Figure 42: Statements on clothing, by lifestage, 2008
                                                                                                                                    • Figure 43: Statements on clothing, by lifestage, 2008
                                                                                                                                    • Figure 44: Target groups, by lifestage, 2008
                                                                                                                                    • Figure 45: Lifestyle statements, by target groups, 2008
                                                                                                                                • Appendix – Women’s Fashion Spending

                                                                                                                                    • Figure 46: Expenditure on outerwear, by lifestage, 2008
                                                                                                                                • Appendix – Who Buys What

                                                                                                                                    • Figure 47: What clothing items they buy, by lifestage, 2008
                                                                                                                                • Appendix – Women’s Motivations for Buying Clothes

                                                                                                                                    • Figure 48: Women’s motivations for buying clothes, by demographics, July 2009
                                                                                                                                    • Figure 49: Women’s motivations for buying clothes, by demographics, July 2009
                                                                                                                                    • Figure 50: Most popular bought clothing for self from shops or mail order companies in the last 12 months, by motivating factors to buy clothes for self, July 2009
                                                                                                                                    • Figure 51: Next most popular bought clothing for self from shops or mail order companies in the last 12 months, by motivating factors to buy clothes for self, July 2009
                                                                                                                                    • Figure 52: Most popular motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 53: Next most popular motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 54: Other motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 55: Least popular motivating factors to buy clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 56: Most popular bought clothing for self from shops or mail order companies in the last 12 months, by words/phrases best describe about buying clothes for self, July 2009
                                                                                                                                    • Figure 57: Next most popular bought clothing for self from shops or mail order companies in the last 12 months, by words/phrases best describe about buying clothes for self, July 2009
                                                                                                                                    • Figure 58: Most popular words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 59: Next most popular words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 60: Other words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                    • Figure 61: Least popular words/phrases best describe about buying clothes for self, by bought clothing for self from shops or mail order companies in the last 12 months, July 2009
                                                                                                                                • Appendix – How Women Feel About Buying Clothes

                                                                                                                                    • Figure 62: Most popular feel about buying clothes for oneself, by demographics, July 2009
                                                                                                                                    • Figure 63: Most popular feel about buying clothes for oneself, by demographics, July 2009
                                                                                                                                    • Figure 64: Trends in expenditure on outerwear, 2006-08
                                                                                                                                  • Cross-tabs
                                                                                                                                    • Figure 65: Most popular feel about buying clothes for oneself, by motivations to buy clothes, July 2009
                                                                                                                                    • Figure 66: Most popular motivations to buy clothes, by feel about buying clothes, July 2009
                                                                                                                                    • Figure 67: Most popular motivations to buy clothes, by feel about buying clothes, July 2009
                                                                                                                                • Appendix – Consumer Typologies

                                                                                                                                    • Figure 68: Feel about buying clothes, by consumer typologies, July 2009
                                                                                                                                    • Figure 69: Motivations to buy clothes, by consumer typologies, July 2009
                                                                                                                                    • Figure 70: Feel about buying clothes for oneself, by consumer typologies, July 2009
                                                                                                                                    • Figure 71: Consumer typologies, by demographics, July 2009
                                                                                                                                    • Figure 72: Consumer typologies, by retailers, July 2009

                                                                                                                                Companies Covered

                                                                                                                                • Asda Group Ltd
                                                                                                                                • ASOS
                                                                                                                                • Bhs Ltd
                                                                                                                                • Boden UK
                                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                                • Burton old
                                                                                                                                • Co-operative Group
                                                                                                                                • Debenhams Total (GTV)
                                                                                                                                • Dorothy Perkins old
                                                                                                                                • Esporta
                                                                                                                                • Evans old
                                                                                                                                • Facebook, Inc.
                                                                                                                                • Freeview
                                                                                                                                • Gap Inc
                                                                                                                                • Gfk NOP
                                                                                                                                • GIVe
                                                                                                                                • Grazia
                                                                                                                                • Grupo Inditex
                                                                                                                                • Gucci Group N.V.
                                                                                                                                • H&M Hennes & Mauritz
                                                                                                                                • House of Fraser Plc
                                                                                                                                • J. Sainsbury
                                                                                                                                • Jacques Vert Group Ltd
                                                                                                                                • Jaeger Company's Shops Ltd
                                                                                                                                • JD Sports - Fashion
                                                                                                                                • JJB Sports Plc
                                                                                                                                • John Lewis Partnership
                                                                                                                                • Market & Opinion Research International (MORI)
                                                                                                                                • Marks & Spencer
                                                                                                                                • Matalan Ltd
                                                                                                                                • Monsoon Accessorize Ltd - UK
                                                                                                                                • N Brown Group Plc
                                                                                                                                • New Look Group Plc
                                                                                                                                • Next Group
                                                                                                                                • Oasis Fashions Ltd - UK
                                                                                                                                • Office for National Statistics
                                                                                                                                • Peacock Group
                                                                                                                                • Prada (I Pellettieri d'Italia S.p.A.)
                                                                                                                                • Primark Stores Ltd
                                                                                                                                • Quiksilver, Inc.
                                                                                                                                • QVC
                                                                                                                                • River Island Clothing Co Ltd
                                                                                                                                • Somerfield
                                                                                                                                • Spanx Inc [Spanx by Sara Blakeley]
                                                                                                                                • Stella McCartney
                                                                                                                                • Tesco Plc
                                                                                                                                • The TJX Companies
                                                                                                                                • Topman old
                                                                                                                                • Topshop old
                                                                                                                                • Waitrose
                                                                                                                                • Wm Morrison Supermarkets

                                                                                                                                Women's Fashion Lifestyles - UK - November 2009

                                                                                                                                £1,995.00 (Excl.Tax)