Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Womenswear Retailing - China - April 2014

“The total womenswear retail market has risen steadily since 2008 thanks to continued growth in average consumer incomes and per capita spending power, the rapid spread of organised retail chains and very strong growth in online retail. Online retailing has been particularly significant in adding impetus to growth in the market, but has also added to price pressures on retailers because of deep discounting online, while costs of operating stores have risen, putting more pressure on company margins.

The market remains highly fragmented and segmented, with few of the leading chains having a truly national reach, making it difficult for most retailers to establish a truly significant national market share.

The middle, fast fashion segment of the market has been one of the fastest growing over recent years, bridging the gap between the mass market and high-end luxury market, with there now being more opportunity for further segmentation by price point.

Consumers are becoming more sophisticated and individualistic, which is forcing retailers to adapt to an increasingly diverse consumer market. This is creating opportunities for the development of more sub-brands aimed at different consumer lifestyles, life stage and price points. Adapting to new market conditions will become even more important as competition forces more chains to expand from the hotly contested higher tier cities into lower tier cities.”

– Matthew Crabbe, Director of Research, Asia-Pacific

This market comprises women’s clothes through all retail outlets including direct to consumer in the People’s Republic of China.

It excludes footwear and clothing accessories (such as belts, hats and jewellery) but includes sportswear. Market value is at retailers prices including sales tax.

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Methodology
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: China – Total womenswear retail market size, 2008-18
              • Companies and brands
                • Figure 2: China – Top ten clothing retailers’ value share of the combined top ten revenues, 2012-13
              • The consumer
                • Shopper motives driven by a balance of function and fashion
                  • Figure 3: Target groups, December 2013
                • The influence of store format
                  • Figure 4: Womenswear retailers visited in the past 12 months, December 2013
                • Which clothes do they buy the most?
                  • Figure 5: Types of womenswear bought in the past 12 months, December 2013
                • Reasons for clothes shopping
                  • Figure 6: Womenswear shopping occasions made in the past 12 months, December 2013
                • Outlet choice considerations
                  • Figure 7: Choice factors considered when deciding which retailer to visit, December 2013
                • Product choice considerations
                  • Figure 8: Choice factors considered when deciding which products to buy, December 2013
                • Attitudes to clothes shopping
                  • Figure 9: Consumer attitudes to fashion/style when buying womenswear, December 2013
                  • Figure 10: Consumer attitudes to brands when buying womenswear, December 2013
                  • Figure 11: Consumer attitudes to price when buying womenswear, December 2013
                  • Figure 12: Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
                • Key issues
                  • Tailoring to the needs of different income groups
                    • Figure 13: Womenswear retailers visited with high frequency in the past 12 months, by monthly personal income group, December 2013
                  • The changing fashion needs of women by life stage
                    • Figure 14: Types of womenswear bought in the past 12 months, by age group, December 2013
                  • The profound impact of online retail on womenswear shopping
                    • Figure 15: Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
                  • The growing importance of service quality and outlet ambiance on shopping preference
                    • Figure 16: Experiential choice factors ranked first when deciding which retailer to visit, by monthly personal income group, December 2013
                • Issues and Insights

                  • Tailoring to the needs of different income groups
                    • The facts
                      • The implications
                        • Figure 17: Womenswear retailers visited with high frequency in the past 12 months, by monthly personal income group, December 2013
                        • Figure 18: Repertoire of womenswear retailers visited in the past 12 months, by monthly personal income group and frequency, December 2013
                        • Figure 19: Repertoire of womenswear retailers visited in the past 12 months, by monthly household income group, December 2013
                      • The changing fashion needs of women by lifestage
                        • The facts
                          • The implications
                            • Figure 20: Types of womenswear bought in the past 12 months, by age group, December 2013
                            • Figure 21: Types of womenswear bought in the past 12 months, by age group and monthly personal income group, December 2013
                            • Figure 22: Types of womenswear bought in the past 12 months, by target groups, December 2013
                            • Figure 23: Womenswear shopping occasions made in the past 12 months, by top six product choice considerations, December 2013
                          • The profound impact of online retail on womenswear shopping
                            • The facts
                              • The implications
                                  • Figure 24: vs Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
                                  • Figure 25: Choice factors considered when deciding which retailer to visit, by availability online, December 2013
                                • The growing importance of service quality and outlet ambiance on shopping preference
                                  • The facts
                                    • The implications
                                      • Figure 26: Experiential choice factors considered when deciding which retailer to visit, by monthly personal income group, December 2013
                                      • Figure 27: Experiential choice factors considered when deciding which retailer to visit, by key consumer group, December 2013
                                  • Trend Application

                                    • Transumers – Buying on the move
                                      • Figure 28: Womenswear retailers visited about once a week or more in the past 12 months, December 2013
                                      • Figure 29: Half-yearly data on China internet access, by access device, December 2009-June 2012
                                    • Return to the Experts – Customer service
                                      • Figure 30: Choice factors considered when deciding which retailer to visit, by monthly personal income group, December 2013
                                    • Guiding Choice – Retailers as arbiters of taste
                                      • Figure 31: Repertoire of womenswear retailers visited in the past 12 months, by monthly personal income group and frequency, December 2013
                                      • Figure 32: Repertoire of womenswear retailers visited in the past 12 months, by monthly household income group, December 2013
                                    • Experience is All – Stores as experiential brand adverts
                                    • Market Size and Forecast

                                      • Key points
                                        • Total market size and forecast
                                          • Figure 33: China – Total womenswear retail market size, 2008-18
                                        • Overview on China’s womenswear market
                                          • The development of fashion brands
                                            • The development of private label
                                              • Consumer sophistication and lifestyle trends
                                                • Underwear an important growth sector
                                                  • Online retail grows in significance to clothing sales
                                                    • Figure 34: China’s total online retail and online apparel markets compared, 2008-12
                                                    • Figure 35: Growth comparison of China’s total e-commerce and online apparel markets, 2008-12
                                                    • Figure 36: Online apparel retailing as a proportion of total China apparel market value, 2008-12
                                                • Market Share

                                                  • Key points
                                                    • Still a highly fragmented and segmented market
                                                      • Figure 37: China – Top five clothing retailers’ combined value share of the total clothing retail market, 2012-2013
                                                      • Figure 38: China – Top ten clothing retailers’ value share of the total clothing retail market, 2012-2013
                                                      • Figure 39: China – Top ten clothing retailers’ value share of the combined top ten revenues, 2012-13
                                                      • Figure 40: Top ten womenswear brand shares, 2012
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • New market entrants
                                                        • Retailers making the news with new store openings
                                                          • Designer launches and domestic brand kudos
                                                          • Companies and Brands

                                                            • E-Land Co., Ltd.
                                                              • Bosideng International Holdings Limited
                                                                  • Figure 41: Bosideng International Holdings Limited financial summary, first half 2012-first half 2013
                                                                • Etam China Co., Ltd.
                                                                  • Figure 42: Etam China Co., Ltd. financial summary, first half 2012-first half 2013
                                                                • Shanghai Metersbonwe Fashion & Accessories Co., Ltd.
                                                                  • Zhejiang Semir Garment Co., Ltd.
                                                                    • Bestseller A/S
                                                                      • The Inditex Group
                                                                      • The Consumer – Shopper Motives Driven by a Balance of Function and Fashion

                                                                        • Key points
                                                                          • The key womenswear target segments
                                                                            • Figure 43: Target Groups, December 2013
                                                                          • Functional Dressers
                                                                            • Image Conscious Ladies
                                                                              • Budget Fashionistas
                                                                              • The Consumer – The Influence of Store Format

                                                                                • Key points
                                                                                  • Traditional outlets vie with online for frequent shoppers
                                                                                    • Figure 44: Womenswear retailers visited in the past 12 months, December 2013
                                                                                  • Income a significant influencer on shopping frequency
                                                                                      • Figure 45: Repertoire of womenswear retailers visited in the past 12 months, by monthly personal income group and frequency, December 2013
                                                                                      • Figure 46: Repertoire of womenswear retailers visited in the past 12 months, by monthly household income group, December 2013
                                                                                    • Shopping frequency of target segments
                                                                                        • Figure 47: Womenswear retailers visited in the past 12 months, by Target Groups, December 2013
                                                                                    • The Consumer – Which Clothes Do They Buy The Most?

                                                                                      • Key points
                                                                                        • Casual wear dominates women’s clothes purchasing
                                                                                          • Figure 48: Types of womenswear bought in the past 12 months, December 2013
                                                                                        • Women’s clothes purchasing by demographic
                                                                                            • Figure 49: Types of womenswear bought in the past 12 months, by age group and monthly personal income group, December 2013
                                                                                            • Figure 50: Types of womenswear bought in the past 12 months, by product choice considerations, December 2013
                                                                                          • Women’s clothes purchasing by target segments
                                                                                              • Figure 51: Types of womenswear bought in the past 12 months, by target groups, December 2013
                                                                                          • The Consumer – Reasons for Clothes Shopping

                                                                                            • Key points
                                                                                              • Who needs a reason to go clothes shopping?
                                                                                                • Figure 52: Womenswear shopping occasions made in the past 12 months, December 2013
                                                                                              • Choice of shopping occasion by demographic
                                                                                                  • Figure 53: Womenswear shopping occasions made in the past 12 months, by age group, December 2013
                                                                                                  • Figure 54: Womenswear shopping occasions made in the past 12 months, by monthly personal income group, December 2013
                                                                                                • Any excuse to go clothes shopping
                                                                                                    • Figure 55: Womenswear shopping occasions made in the past 12 months, by target groups, December 2013
                                                                                                • The Consumer – Outlet Choice Considerations

                                                                                                  • Key points
                                                                                                    • What women want
                                                                                                      • Figure 56: Choice factors considered when deciding which retailer to visit, December 2013
                                                                                                    • Factors affecting choice of retailer by demographic
                                                                                                        • Figure 57: Choice factors considered when deciding which retailer to visit, by age group, December 2013
                                                                                                        • Figure 58: Choice factors considered when deciding which retailer to visit, by monthly personal income group, December 2013
                                                                                                      • Factors affecting choice of retailer by target segment
                                                                                                          • Figure 59: Choice factors considered when deciding which retailer to visit, by Target Groups, December 2013
                                                                                                      • The Consumer – Product Choice Considerations

                                                                                                        • Key points
                                                                                                          • Fashion or function?
                                                                                                            • Figure 60: Choice factors considered when deciding which products to buy, December 2013
                                                                                                          • Factors affecting choice of products by demographic
                                                                                                              • Figure 61: Choice factors considered when deciding which products to buy, by age group, December 2013
                                                                                                              • Figure 62: Choice factors considered when deciding which products to buy, by monthly personal income group, December 2013
                                                                                                              • Figure 63: Choice factors considered when deciding which products to buy, by types of womenswear, December 2013
                                                                                                            • Factors affecting choice of products by target segment
                                                                                                                • Figure 64: Choice factors considered when deciding which products to buy, by Target Groups, December 2013
                                                                                                            • The Consumer – Attitudes to Clothes Shopping

                                                                                                              • Key points
                                                                                                                • Fashion and style attitudes
                                                                                                                  • Figure 65: Consumer attitudes to fashion/style when buying womenswear, December 2013
                                                                                                                • Brand attitudes
                                                                                                                  • Figure 66: Consumer attitudes to brand when buying womenswear, December 2013
                                                                                                                • Price attitudes
                                                                                                                  • Figure 67: Consumer attitudes to price when buying womenswear, December 2013
                                                                                                                • Online versus in-store attitudes
                                                                                                                  • Figure 68: vs Consumer attitudes to online vs in-store purchases when buying womenswear, December 2013
                                                                                                                • Attitudes to clothes shopping by demographics
                                                                                                                    • Figure 69: Consumer attitudes to buying womenswear, by age group, December 2013
                                                                                                                    • Figure 70: Consumer attitudes to buying womenswear, by monthly personal income group, December 2013
                                                                                                                  • Attitudes to clothes shopping by target segment
                                                                                                                      • Figure 71: Choice factors considered when deciding which products to buy, by Target Groups, December 2013
                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                      • Figure 72: China – Total womenswear retail market value, 2008-18
                                                                                                                  • Appendix – Retailers Visited

                                                                                                                      • Figure 73: Womenswear retailers visited in the past 12 months, December 2013
                                                                                                                      • Figure 74: Womenswear retailers visited in the past 12 months – Womenswear specialists, by demographics, December 2013
                                                                                                                      • Figure 75: Womenswear retailers visited in the past 12 months – Unisex clothing specialists, by demographics, December 2013
                                                                                                                      • Figure 76: Womenswear retailers visited in the past 12 months – Sports/leisure wear specialists, by demographics, December 2013
                                                                                                                      • Figure 77: Womenswear retailers visited in the past 12 months – Department stores/shopping malls, by demographics, December 2013
                                                                                                                      • Figure 78: Womenswear retailers visited in the past 12 months – Supermarkets/hypermarkets, by demographics, December 2013
                                                                                                                      • Figure 79: Womenswear retailers visited in the past 12 months – Underwear specialists, by demographics, December 2013
                                                                                                                      • Figure 80: Womenswear retailers visited in the past 12 months – Discount outlets, by demographics, December 2013
                                                                                                                      • Figure 81: Womenswear retailers visited in the past 12 months – Boutiques/private-owned clothing stores, by demographics, December 2013
                                                                                                                      • Figure 82: Womenswear retailers visited in the past 12 months – Comprehensive online shopping website, by demographics, December 2013
                                                                                                                      • Figure 83: Womenswear retailers visited in the past 12 months – Specialized clothing online shopping website, by demographics, December 2013
                                                                                                                      • Figure 84: Womenswear retailers visited in the past 12 months, by Types of womenswear bought in the past 12 months, December 2013
                                                                                                                      • Figure 85: Womenswear retailers visited in the past 12 months, by most popular womenswear shopping occasions made in the past 12 months, December 2013
                                                                                                                      • Figure 86: Womenswear retailers visited in the past 12 months, by next most popular womenswear shopping occasions made in the past 12 months, December 2013
                                                                                                                      • Figure 87: Womenswear retailers visited in the past 12 months, by most popular choice factors considered when deciding which retailer to visit – Rank 1, December 2013
                                                                                                                      • Figure 88: Womenswear retailers visited in the past 12 months, by next most popular choice factors considered when deciding which retailer to visit – Rank 1, December 2013
                                                                                                                      • Figure 89: Womenswear retailers visited in the past 12 months, by agreement with the statement ‘It is worth paying more for clothes from well-known brands’, December 2013
                                                                                                                      • Figure 90: Womenswear retailers visited in the past 12 months, by agreement with the statement ‘Womenswear from international brands is more fashionable than those from domestic brands’, December 2013
                                                                                                                      • Figure 91: Womenswear retailers visited in the past 12 months, by agreement with the statement ‘Clothes from boutiques/private-owned clothing shops are more unique than those in specialty stores’, December 2013
                                                                                                                    • Repertoire analysis
                                                                                                                      • Figure 92: Repertoire of womenswear retailers visited in the past 12 months, December 2013
                                                                                                                  • Appendix – Products Bought

                                                                                                                      • Figure 93: Types of womenswear bought in the past 12 months, December 2013
                                                                                                                      • Figure 94: Most popular types of womenswear bought in the past 12 months, by demographics, December 2013
                                                                                                                      • Figure 95: Next most popular types of womenswear bought in the past 12 months, by demographics, December 2013
                                                                                                                  • Appendix – Shopping Occasion

                                                                                                                      • Figure 96: Womenswear shopping occasions made in the past 12 months, December 2013
                                                                                                                      • Figure 97: Most popular womenswear shopping occasions made in the past 12 months, by demographics, December 2013
                                                                                                                      • Figure 98: Next most popular womenswear shopping occasions made in the past 12 months, by demographics, December 2013
                                                                                                                  • Appendix – Outlet Choice Considerations

                                                                                                                      • Figure 99: Choice factors considered when deciding which retailer to visit, December 2013
                                                                                                                      • Figure 100: Most popular choice factors considered when deciding which retailer to visit – Rank 1, by demographics, December 2013
                                                                                                                      • Figure 101: Next most popular choice factors considered when deciding which retailer to visit – Rank 1, by demographics, December 2013
                                                                                                                      • Figure 102: Other choice factors considered when deciding which retailer to visit – Rank 1, by demographics, December 2013
                                                                                                                      • Figure 103: Choice factors considered when deciding which retailer to visit, by most popular choice factors considered when deciding which products to buy, December 2013
                                                                                                                      • Figure 104: Choice factors considered when deciding which retailer to visit, by next most popular choice factors considered when deciding which products to buy, December 2013
                                                                                                                  • Appendix – Product Choice Considerations

                                                                                                                      • Figure 105: Choice factors considered when deciding which products to buy, December 2013
                                                                                                                      • Figure 106: Most popular choice factors considered when deciding which products to buy, by demographics, December 2013
                                                                                                                      • Figure 107: Next most popular choice factors considered when deciding which products to buy, by demographics, December 2013
                                                                                                                      • Figure 108: Other choice factors considered when deciding which products to buy, by demographics, December 2013
                                                                                                                  • Appendix – Womenswear Purchasing Attitudes

                                                                                                                      • Figure 109: Consumer attitudes to buying womenswear, December 2013
                                                                                                                      • Figure 110: Agreement with the statement ‘It is important to look well-dressed’, by demographics, December 2013
                                                                                                                      • Figure 111: Agreement with the statement ‘It is important to keep up with the latest fashion’, by demographics, December 2013
                                                                                                                      • Figure 112: Agreement with the statement ‘How you are dressed reflects your persona’, by demographics, December 2013
                                                                                                                      • Figure 113: Agreement with the statement ‘It is better to wait for the sales than pay full price for womenswear’, by demographics, December 2013
                                                                                                                      • Figure 114: Agreement with the statement ‘Womenswear sold in-store is overpriced compared with online’, by demographics, December 2013
                                                                                                                      • Figure 115: Agreement with the statement ‘It is worth paying more for clothes from well-known brands’, by demographics, December 2013
                                                                                                                      • Figure 116: Agreement with the statement ‘Womenswear from international brands is more fashionable than those from domestic brands’, by demographics, December 2013
                                                                                                                      • Figure 117: Agreement with the statement ‘Clothes from boutiques/private-owned clothing shops are more unique than those in specialty stores’, by demographics, December 2013
                                                                                                                      • Figure 118: Agreement with the statement ‘It is easier to control spending when buying womenswear online than in-store’, by demographics, December 2013
                                                                                                                      • Figure 119: Agreement with the statement ‘Online purchasing provides more product information on clothing than in-store’, by demographics, December 2013
                                                                                                                      • Figure 120: Agreement with the statement ‘It is time-saving to buy womenswear online rather than in-store’, by demographics, December 2013
                                                                                                                      • Figure 121: Agreement with the statement ‘I worry about the inconsistency between product display and the actual product when buying womenswear online’, by demographics, December 2013

                                                                                                                  Companies Covered

                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                  Womenswear Retailing - China - April 2014

                                                                                                                  £3,273.18 (Excl.Tax)