Yellow Fats and Edible Oils - UK - September 2013
“Innovation around yellow fats with added benefits has the potential to add value to the market, with more than a third of consumers agreeing that it is worth paying more for butter/spread with health claims. Butter/spread which is good for bones would appeal to households with children, suggesting the category should take cues from yogurt by emphasising calcium and Vitamin D content.”
– Amy Price, Senior Food & Drink Analyst
Some questions answered in this report include:
- How can spread brands cater to consumers’ health concerns?
- How can brands add value to the yellow fats market through NPD?
- What factors can the market leverage to engage older age groups?
- Can origin information help brands to stand out in the market?
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