Yellow Fats and Edible Oils - UK - September 2016
“A guarantee of fair pay to farmers offers a promising means for butter/spreads/oils producers to establish a point of difference and to drive sales given the strong consumer interest in the issue. The fact that many oil buyers are not influenced by price further underlines the possibilities in this area.”
– Alice Baker, Research Analyst
This report discusses the following key topics:
- Farmers’ pay guarantees offer a promising means to build value
- Convenience aspects of spray oils could be mined further
- Focus on individual flavours could boost uptake of non-dairy spreads
This Report covers the UK retail market for yellow fats and edible oils.
Yellow fats include butter, margarine and spreads.
For the purposes of this Report, spreadable butter (including variants with vegetable oil) and ‘light’ butter are included as butter in the market segmentation.
Edible oils include blended vegetable oil (which is usually rapeseed) and single-seed oils such as sunflower and corn, plus olive (including extra virgin) along with groundnut, walnut, sesame and other varieties of speciality oil, for use in domstic food preparation. Spray oils (including aerosols) are also included.
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