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Yoghurt - China - November 2013

“The China yoghurt market has been growing rapidly over the past five years and this trend is expected to continue. There is still a considerable amount of room for development, with future growth supported by rising incomes, and the growing emphasis that Chinese consumers place on food safety and a healthy diet. The expansion of modern convenience stores also provides opportunities, as does the emerging popularity of ambient yoghurt, allowing a wider geographic reach of the category.”

– Jade Liu – Senior Research Analyst

In this report, we answer the key questions:

  • What is the current status and the trends of the yoghurt and yoghurt drinks market in China and what are the drivers/barriers to growth?
  • Who are the leading companies in the market and what are their strategies for business growth?
  • What are consumers’ behaviour and attitudes towards yoghurt and yoghurt drinks?
  • What are the different marketing approaches to targeting different consumer segments?
  • Where are the potential gaps for product innovation to grow business?
  • What is the future trend of DIY yoghurt and how could manufacturers act to grab the emerging business opportunities?

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Table of contents

  1. Introduction

      • Definition
        • Report structure
          • Methodology
            • Abbreviations
            • Executive Summary

                • The market
                    • Figure 1: Total China volume sales of yoghurt, 2008-18 (000’s tonnes)
                    • Figure 2: Total China value sales of yoghurt, 2008-18
                    • Figure 3: Yoghurt value sales (RMB BN) and share, by segment, 2012
                  • Companies and brands
                      • Figure 4: Leading Companies’ market shares in the China retail yoghurt market by value, 2009 -12
                    • The consumer
                      • Consumption frequency
                        • Figure 5: Frequency of drinking yoghurt, yoghurt drink and milk, August 2013
                      • Usage occasion
                        • Figure 6: Usage occasions of yoghurt and yoghurt drinks, August 2013
                      • Potential selling places
                        • Figure 7: Potential yoghurt/yoghurt drink selling places, August 2013
                      • Important Purchase Influencers
                        • Figure 8: Purchase consideration factors of yoghurt/yoghurt drinks, August 2013
                      • Preferred format/texture/flavour
                        • Figure 9: Type of Yoghurt/Yoghurt Drinks purchased most often/of most interest, August 2013
                      • Attitudes towards yoghurt
                        • Figure 10: General attitude towards yoghurt/yoghurt drinks, August 2013
                      • Key trends
                        • Identifying marketing strategies to appeal to the different consumer segments
                          • DIY yoghurt as a new area for business growth
                            • What we think
                            • The Market

                              • Key points
                                • Market Size and Forecast
                                  • China’s yoghurt market demonstrates great potential for further expansion
                                    • Figure 11: Total China volume and value sales of yoghurt, 2008-13 (est)
                                    • Figure 12: Top 8 yoghurt consumption countries and their annual per capita volume consumption, by country, 2011
                                  • Rapid growth is forecast to continue
                                    • Figure 13: Total China volume sales of yoghurt, 2008-18 (000 tonnes)
                                    • Figure 14: Total China value sales of yoghurt, 2008-18
                                  • Market drivers vs barriers
                                    • Demand side:
                                      • Supplier side:
                                        • Market segmentation
                                          • Figure 15: Value of the China yoghurt market, by segment, 2008-12
                                        • Drinking/cultured yoghurt
                                          • Figure 16: Examples of new lactobacillus drink launches post-2012; Meiyitian Mixed Berry Flavoured Lactobacillus Drink by Yili (left); Active lactobacillus drink with fruit fibre by Weiquan (right)
                                        • Spoonable natural yoghurt
                                          • Figure 17: Examples of popular spoonable natural yoghurt in the market; Ture Pure Yoghurt by Mengniu Dairy (left); Rushi additive-free yoghurt by Bright Dairy (right), 2012
                                        • Spoonable flavoured yoghurt
                                          • Figure 18: Examples of new spoonable flavoured yoghurt launches post-2012; Black rice flavoured yoghurt by Yili (left); Tiramisu flavoured yoghurt by Jinan Jiabao Dairy (right)
                                      • Companies and Brands

                                        • Key points
                                          • Company shares
                                              • Figure 19: Leading Companies’ market shares in the China retail yoghurt market by value, 2010 -12
                                              • Figure 20: Leading Companies’ market shares in the China retail yoghurt market by volume, 2010 -12
                                            • Innovation and advertising
                                              • Product innovations continue to go premium
                                                • ‘All natural yoghurt with no additives’ to address safety concerns
                                                  • Live and active probiotic add-ins aim to attract busy white-collar workers
                                                    • Growing-up yoghurt targeting kids
                                                      • Making yoghurt into a snack
                                                        • Ambient variants to expand geographic reach of yoghurt
                                                          • Figure 21: Ambient yoghurt examples in the China retail market, Momchilovtsi by Bright Dairy (Left); Chunzhen by Mengniu Dairy (Middle); Easiyo yoghurt powder (Right)
                                                        • Marketing and advertising activities focused on health benefits
                                                          • Companies
                                                            • China Mengniu Dairy Co., Ltd.
                                                              • Groupe Danone S.A.
                                                                • Inner Mongolia Yili Industrial Group Co., Ltd.
                                                                  • Figure 22: Yili’s advertising featuring Sun Yang (left) and Li Na (right)
                                                                • Bright Dairy & Food Co., Ltd.
                                                                  • Liaoning (Huishan) Dairy Co., Ltd.
                                                                    • Yakult Honsha Co., Ltd
                                                                      • Wei Chuan Foods Industrial Co., Ltd.
                                                                      • The Consumer – Consumption Frequency

                                                                        • Key points
                                                                            • Figure 23: Frequency of drinking yoghurt, yoghurt drink and milk, August 2013
                                                                            • Figure 24: Demographic profile of everyday yoghurt and yoghurt drink Users, August 2013
                                                                            • Figure 25: Frequency of drinking milk, by yoghurt consumption groups, August 2013
                                                                        • The Consumer – Usage Occasions

                                                                          • Key points
                                                                            • Yoghurt consumers are most likely to eat yoghurt as part of a meal
                                                                                • Figure 26: Usage occasion of yoghurt and yoghurt drinks, August 2013
                                                                                • Figure 27: Usage occasion of yoghurt, by age and gender, August 2013
                                                                                • Figure 28: Usage occasion of yoghurt drinks, by Age and Gender, August 2013
                                                                            • The Consumer – Potential Yoghurt/Yoghurt Drink Selling Places

                                                                              • Key points
                                                                                • Consumers want yoghurt to be available close to where they live
                                                                                    • Figure 29: Potential yoghurt/yoghurt drink selling places, August 2013
                                                                                    • Figure 30: Potential yoghurt/yoghurt drink selling places, by demographics, August 2013
                                                                                • The Consumer – Important Yoghurt Purchase Influencers

                                                                                  • Key points
                                                                                      • Figure 31: Purchase consideration factors of yoghurt/yoghurt drinks, August 2013
                                                                                      • Figure 32: Purchase consideration factors of yoghurt/yoghurt drinks, by demographics, August 2013
                                                                                  • The Consumer – Preferred Type of Yoghurt/Yoghurt Drinks

                                                                                    • Key points
                                                                                      • There is notably unfulfilled demand for yoghurt drinks
                                                                                          • Figure 33: Type of yoghurt/yoghurt drinks purchased most often/of most interest, August 2013
                                                                                        • Ambient varieties resonate among older consumers
                                                                                          • Figure 34: Type (format) of yoghurt/yoghurt drinks most interested in, by demographics, August 2013
                                                                                        • Young males are particularly interested in yoghurt drinks
                                                                                          • Figure 35: Type (texture) of yoghurt/yoghurt drinks most interested in, by demographics, August 2013
                                                                                        • Plain yoghurt attracts the most consumer interest
                                                                                            • Figure 36: Type (flavour and ingredients) of yoghurt/yoghurt drinks most interested in, by demographics, August 2013
                                                                                        • The Consumer – Attitudes towards Yoghurt/Yoghurt Drinks

                                                                                          • Key points
                                                                                            • Yoghurt boasts a positive health and sharing appeal
                                                                                                • Figure 37: General attitude towards yoghurt/yoghurt drinks, August 2013
                                                                                              • Older consumers are more likely to associate yoghurt with energy
                                                                                                • Figure 38: Agreement with the statement ‘Yoghurt/yoghurt drinks are a good source of energy,’ by gender/age, August 2013
                                                                                              • High earners and female 40-49-year-olds are most prepared to pay more for yoghurts
                                                                                                • Figure 39: General attitudes towards yoghurt/yoghurt drinks, Demographic profile, August 2013
                                                                                                • Figure 40: General attitudes towards yoghurt/yoghurt drinks, demographic profile, August 2013
                                                                                            • Key Issue – Identifying Marketing Strategies to Appeal to Different Consumer Segments

                                                                                              • Key points
                                                                                                • Segmenting consumers
                                                                                                  • Four distinct consumer segments based on psychographics
                                                                                                      • Figure 41: Consumer segmentation by general attitude towards yoghurt/yoghurt drinks, August 2013
                                                                                                      • Figure 42: General attitudes towards yoghurt/yoghurt drinks, by consumer segments, August 2013
                                                                                                    • Difference in product type preference
                                                                                                        • Figure 43: Interest in purchasing types of yoghurt/yoghurt drink, by target groups, August 2013
                                                                                                      • Difference in consumption habits
                                                                                                          • Figure 44: Frequency of having yoghurt/yoghurt drink by segments, August 2013
                                                                                                        • Tailoring marketing strategies to appeal to different consumer segments
                                                                                                          • Gaining appeal from core consumers
                                                                                                            • Innovation on flavours and ingredients needs to be re-invigorated
                                                                                                              • Engaging casual consumers with sufficient education
                                                                                                                • Exploiting on-the-go consumption for all consumer segments
                                                                                                                  • Yoghurt with high carbohydrate level ingredients can serve as a meal substitute for on-the-go consumption
                                                                                                                      • Figure 45: Usage occasion of yoghurt, by consumer segments, August 2013
                                                                                                                    • Expand distribution to higher footfall areas
                                                                                                                      • Figure 46: Preferred yoghurt/yoghurt drink selling places, by segments, August 2013
                                                                                                                      • Figure 47: Example of E-Mellow chilled self-service vending machine in Hangzhou
                                                                                                                    • What does it mean?
                                                                                                                    • Key Issue – Innovation opportunities resonate in new usage occasions, alternative health messages in probiotics and plant protein recipes

                                                                                                                      • Key points
                                                                                                                        • Six in ten consumers eat yoghurt or yoghurt drink as part of the meal
                                                                                                                          • Figure 48: Usage occasions of yoghurt, August 2013
                                                                                                                        • Manufacturers and government recognise the importance of probiotics…
                                                                                                                          • …but there is a lack of differentiation in probiotics and their health benefits
                                                                                                                            • Figure 49: Brand advertising for yoghurt and yoghurt drinks
                                                                                                                            • Figure 50: Top claims of newly launched yoghurt or yoghurt drink products in China, 2010-13
                                                                                                                            • Figure 51: Health issues, November 2012
                                                                                                                            • Figure 52: Top ingredient choices, December 2012
                                                                                                                            • Figure 53: Examples of yoghurt and yoghurt drinks with segment-specific, functional benefits in the international market, 2012-13
                                                                                                                          • Strong opportunities for product innovation
                                                                                                                            • Significant gap between the supply and consumer demand for yoghurts with different flavours and ingredients
                                                                                                                              • Figure 54: Top 10 flavours launched in the market, 2008-12
                                                                                                                            • There is strong consumer interest in layered yoghurts and variants with fruit or grain bits
                                                                                                                              • Figure 55: Type of yoghurt/yoghurt drinks purchased most often / of most interest, August 2013
                                                                                                                              • Figure 56: Examples of yoghurt flavour and ingredient formats from domestic and international markets, 2013
                                                                                                                            • Exploring texture varieties beyond the standard light variety
                                                                                                                              • Figure 57: Type of yoghurt/yoghurt drinks texture purchased most often / of most interested, August 2013
                                                                                                                              • Figure 58: Example of yoghurts with different textures from overseas market, 2013
                                                                                                                            • Soy-based yoghurt can play a role in resolving the milk supply shortage and boost consumer awareness of dairy alternatives
                                                                                                                              • Challenges facing dairy farmers
                                                                                                                                • Opportunities for soy milk and other plant protein drinks
                                                                                                                                  • Figure 59: Attitudes towards plant protein drinks, December 2012
                                                                                                                                  • Figure 60: Types of yoghurt and yoghurt drink products launched in China, 2010-13
                                                                                                                                  • Figure 61: Soy-based yoghurt in domestic market, 2008-2011
                                                                                                                                  • Figure 62: Example of soy yoghurt from overseas with combo flavours and separate fruit pieces, 2013
                                                                                                                                • What does it mean?
                                                                                                                                • Key Issue – DIY Yoghurt as a New Area for Business Growth

                                                                                                                                  • Key points
                                                                                                                                    • DIY yoghurt is becoming popular in China
                                                                                                                                      • The primitive way…
                                                                                                                                        • The rise of packaged probiotics and the adoption of yoghurt machines
                                                                                                                                          • Figure 63: Example of popular yoghurt machine in China from Bear (left) and Yoice (right)
                                                                                                                                          • Figure 64: Example of commercialised yoghurt leavens with multiple probiotics, bifidobacterium with 7 types of probiotics produced by Chuanxiu (left), flavoured yoghurt leaven powder with 9 types of probiotics produced by youbite (right)
                                                                                                                                        • The emergence of all-in-one yoghurt powder
                                                                                                                                          • Figure 65: Yoghurt machine from EasiYo and Lovin’spoonful, September 2013
                                                                                                                                        • The advantages of all-in-one yoghurt powder
                                                                                                                                          • Yoghurt powder offers health credentials
                                                                                                                                            • Opportunities for all-in-one yoghurt powder
                                                                                                                                              • Extended geographic coverage
                                                                                                                                                • Yoghurt powder can provide homes with a bulk supply, potentially encouraging more frequent consumption
                                                                                                                                                  • Figure 66: Frequency of drinking yoghurt, yoghurt drink and milk, August 2013
                                                                                                                                                • DIY yoghurt has sharing opportunities
                                                                                                                                                  • Figure 67: Percentage of consumers who would use yoghurt or yoghurt drinks for sharing, August 2013
                                                                                                                                                • Barriers for all-in-one yoghurt powder
                                                                                                                                                  • DIY yoghurt powders are not available in offline channels
                                                                                                                                                    • Expensive price and additional investment in yoghurt machines
                                                                                                                                                      • What does it mean?
                                                                                                                                                      • Appendix – Frequency of Having Food/Drink by Categories

                                                                                                                                                          • Figure 68: Frequency of having food/drink, August 2013
                                                                                                                                                          • Figure 69: Frequency of having food/drink, August 2013
                                                                                                                                                          • Figure 70: Most popular frequency of having food/drink – Yoghurts, by demographics, August 2013
                                                                                                                                                          • Figure 71: Next most popular frequency of having food/drink – Yoghurts, by demographics, August 2013
                                                                                                                                                          • Figure 72: Most popular frequency of having food/drink – Yoghurt drinks, by demographics, August 2013
                                                                                                                                                          • Figure 73: Next most popular frequency of having food/drink – Yoghurt drinks, by demographics, August 2013
                                                                                                                                                          • Figure 74: Most popular frequency of having food/drink – Milk, by demographics, August 2013
                                                                                                                                                          • Figure 75: Next most popular frequency of having food/drink – Milk, by demographics, August 2013
                                                                                                                                                          • Figure 76: Most popular frequency of having food/drink – Ice-cream, by demographics, August 2013
                                                                                                                                                          • Figure 77: Next most popular frequency of having food/drink – Ice-cream, by demographics, August 2013
                                                                                                                                                          • Figure 78: Most popular frequency of having food/drink – Snacks, by demographics, August 2013
                                                                                                                                                          • Figure 79: Next most popular frequency of having food/drink – Snacks, by demographics, August 2013
                                                                                                                                                          • Figure 80: Most popular frequency of having food/drink – Coffee, by demographics, August 2013
                                                                                                                                                          • Figure 81: Next most popular frequency of having food/drink – Coffee, by demographics, August 2013
                                                                                                                                                          • Figure 82: Frequency of having food/drink, by most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 83: Frequency of having food/drink, by next most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 84: Frequency of having food/drink, by most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 85: Frequency of having food/drink, by next most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 86: Frequency of having food/drink, by most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 87: Frequency of having food/drink, by next most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 88: Frequency of having food/drink, by most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 89: Frequency of having food/drink, by next most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 90: Frequency of having food/drink, by most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 91: Frequency of having food/drink, by next most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 92: Frequency of having food/drink, by most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                          • Figure 93: Frequency of having food/drink, by next most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                      • Appendix – Usage occasions of yoghurt

                                                                                                                                                          • Figure 94: Usage occasions of yoghurt, August 2013
                                                                                                                                                          • Figure 95: Most popular usage occasions of yoghurt, by demographics, August 2013
                                                                                                                                                          • Figure 96: Next most popular usage occasions of yoghurt, by demographics, August 2013
                                                                                                                                                          • Figure 97: Usage occasions of yoghurt, by most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 98: Usage occasions of yoghurt, by next most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 99: Usage occasions of yoghurt, by most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 100: Usage occasions of yoghurt, by next most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 101: Usage occasions of yoghurt, by most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 102: Usage occasions of yoghurt, by next most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 103: Usage occasions of yoghurt, by most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 104: Usage occasions of yoghurt, by next most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 105: Usage occasions of yoghurt, by most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 106: Usage occasions of yoghurt, by next most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 107: Usage occasions of yoghurt, by most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                          • Figure 108: Usage occasions of yoghurt, by next most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                      • Appendix – Usage Occasion of Yoghurt Drinks

                                                                                                                                                          • Figure 109: Usage occasion of yoghurt drinks, August 2013
                                                                                                                                                          • Figure 110: Most popular usage occasion of yoghurt drinks, by demographics, August 2013
                                                                                                                                                          • Figure 111: Next most popular usage occasion of yoghurt drinks, by demographics, August 2013
                                                                                                                                                          • Figure 112: Usage occasion of yoghurt drinks, by most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 113: Usage occasion of yoghurt drinks, by next most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 114: Usage occasion of yoghurt drinks, by most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 115: Usage occasion of yoghurt drinks, by next most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 116: Usage occasion of yoghurt drinks, by most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 117: Usage occasion of yoghurt drinks, by next most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 118: Usage occasion of yoghurt drinks, by most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 119: Usage occasion of yoghurt drinks, by next most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 120: Usage occasion of yoghurt drinks, by most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 121: Usage occasion of yoghurt drinks, by next most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 122: Usage occasion of yoghurt drinks, by most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                          • Figure 123: Usage occasion of yoghurt drinks, by next most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                      • Appendix – Purchase Consideration Factors of Yoghurt/Yoghurt Drinks

                                                                                                                                                          • Figure 124: Purchase consideration factors of yoghurt/yoghurt drinks, August 2013
                                                                                                                                                          • Figure 125: Purchase consideration factors of yoghurt/yoghurt drinks, by most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 126: Purchase consideration factors of yoghurt/yoghurt drinks, by next most popular frequency of having food/drink – Yoghurts, August 2013
                                                                                                                                                          • Figure 127: Purchase consideration factors of yoghurt/yoghurt drinks, by most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 128: Purchase consideration factors of yoghurt/yoghurt drinks, by next most popular frequency of having food/drink – Yoghurt drinks, August 2013
                                                                                                                                                          • Figure 129: Purchase consideration factors of yoghurt/yoghurt drinks, by most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 130: Purchase consideration factors of yoghurt/yoghurt drinks, by next most popular frequency of having food/drink – Milk, August 2013
                                                                                                                                                          • Figure 131: Purchase consideration factors of yoghurt/yoghurt drinks, by most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 132: Purchase consideration factors of yoghurt/yoghurt drinks, by next most popular frequency of having food/drink – Ice-cream, August 2013
                                                                                                                                                          • Figure 133: Purchase consideration factors of yoghurt/yoghurt drinks, by most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 134: Purchase consideration factors of yoghurt/yoghurt drinks, by next most popular frequency of having food/drink – Snacks, August 2013
                                                                                                                                                          • Figure 135: Purchase consideration factors of yoghurt/yoghurt drinks, by most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                          • Figure 136: Purchase consideration factors of yoghurt/yoghurt drinks, by next most popular frequency of having food/drink – Coffee, August 2013
                                                                                                                                                      • Appendix – Most Often Purchased Types of Yoghurt/Yoghurt Drinks

                                                                                                                                                          • Figure 137: Most often purchased types of yoghurt/yoghurt drinks, August 2013
                                                                                                                                                          • Figure 138: Most often purchased types of yoghurt/yoghurt drinks – Format type, by demographics, August 2013
                                                                                                                                                          • Figure 139: Most often purchased types of yoghurt/yoghurt drinks – Texture type, by demographics, August 2013
                                                                                                                                                          • Figure 140: Most often purchased types of yoghurt/yoghurt drinks – Flavour and ingredients, by demographics, August 2013
                                                                                                                                                      • Appendix – Interested in Purchasing Types of Yoghurt/Yoghurt Drinks

                                                                                                                                                          • Figure 141: Interested to purchase types of yoghurt/yoghurt drink, August 2013
                                                                                                                                                          • Figure 142: Interested to purchase types of yoghurt/yoghurt drink – Format type, by demographics, August 2013
                                                                                                                                                          • Figure 143: Interested to purchase types of yoghurt/yoghurt drink – Texture type, by demographics, August 2013
                                                                                                                                                          • Figure 144: Most popular interested to purchase types of yoghurt/yoghurt drink – Flavour and ingredients, by demographics, August 2013
                                                                                                                                                          • Figure 145: Next most popular interested to purchase types of yoghurt/yoghurt drink – Flavour and ingredients, by demographics, August 2013
                                                                                                                                                      • Appendix – Potential Yoghurt/Yoghurt Drink Selling Places

                                                                                                                                                          • Figure 146: Potential yoghurt/yoghurt drink selling places, August 2013
                                                                                                                                                        • Repertoire analysis
                                                                                                                                                          • Figure 147: Repertoire of potential yoghurt/yoghurt drink selling places, August 2013
                                                                                                                                                      • Appendix – General Attitude towards Yoghurt/Yoghurt Drinks

                                                                                                                                                          • Figure 148: General attitude towards yoghurt/yoghurt drinks, August 2013
                                                                                                                                                          • Figure 149: Agreement with the statement ‘Yoghurt/yoghurt drinks are more of a treat than a healthy item’, by demographics, August 2013
                                                                                                                                                          • Figure 150: Agreement with the statement ‘Having yoghurt/yoghurt drinks is an important part of a healthy lifestyle’, by demographics, August 2013
                                                                                                                                                          • Figure 151: Agreement with the statement ‘Yoghurt/yoghurt drinks are a good source of energy’, by demographics, August 2013
                                                                                                                                                          • Figure 152: Agreement with the statement ‘Yoghurt/yoghurt drinks are enjoyable to share with others’, by demographics, August 2013
                                                                                                                                                          • Figure 153: Agreement with the statement ‘Yoghurt/yoghurt drinks perform better than other formats if consumed on a regular basis’, by demographics, August 2013
                                                                                                                                                          • Figure 154: Agreement with the statement ‘It is better to have yoghurt/yoghurt drinks at a fixed time daily’, by demographics, August 2013
                                                                                                                                                          • Figure 155: Agreement with the statement ‘Yoghurt/yoghurt drinks are best eaten during hot seasons’, by demographics, August 2013
                                                                                                                                                          • Figure 156: Agreement with the statement ‘International yoghurt brands offer better quality than Chinese brands’, by demographics, August 2013
                                                                                                                                                          • Figure 157: Agreement with the statement ‘I am put off chinese yoghurt brands since the recent dairy safety scandal’, by demographics, August 2013
                                                                                                                                                          • Figure 158: Agreement with the statement ‘It is worthy paying more for premium yoghurt brands’, by demographics, August 2013
                                                                                                                                                          • Figure 159: Agreement with the statement ‘I’d be interested in buying a wider variety of yoghurt products’, by demographics, August 2013
                                                                                                                                                          • Figure 160: Agreement with the statement ‘I would be interested in trying new yoghurt products’, by demographics, August 2013
                                                                                                                                                          • Figure 161: Agreement with the statement ‘The taste of a yoghurt is more important to me than its health benefits’, by demographics, August 2013
                                                                                                                                                      • Appendix – Further Analysis

                                                                                                                                                          • Figure 162: Target groups, August 2013
                                                                                                                                                          • Figure 163: Target groups, by demographics, August 2013
                                                                                                                                                          • Figure 164: Purchase consideration factors of yoghurt/yoghurt drinks, by target groups, August 2013
                                                                                                                                                          • Figure 165: Interested to purchase types of yoghurt/yoghurt drink, by target groups, August 2013
                                                                                                                                                          • Figure 166: General attitude towards yoghurt/yoghurt drinks, by target groups, August 2013

                                                                                                                                                      Companies Covered

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                                                                                                                                                      Yoghurt - China - November 2013

                                                                                                                                                      US $3,990.00 (Excl.Tax)