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Yogurt and Desserts - Europe - December 2010

Spoonable yogurt and chilled desserts resisted the challenges of the global economic crisis thanks to a strong consumer demand throughout Europe and intensive new product development.

Recent NPD has added indulgence to the plethora of health benefits in order to attract recession weary consumers. In trying to appeal to today’s consumers, brand marketing needs to be effective but not overly scientific. This is particularly true of probiotics; as, throughout Europe, people are now increasingly interested in wider health benefits, such as increasing vitality and boosting the immune system.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Yogurt and chilled desserts maintain growth
                • Indulgence dominates new product launches
                  • A plethora of health benefits
                    • Lower emphasis on reduced fat
                      • Positive consumer trends
                        • Companies respond to new consumer trends
                          • The importance of nurturing customer loyalty
                          • European Market Size and Forecast

                            • Key points
                              • Figure 1: Yogurt, by spend per capita (population), 2004-14
                              • Figure 2: Yogurt, by volume, 2004-14
                              • Figure 3: Yogurt: Volume, index, 2005-14
                              • Figure 4: Yogurt: Value in local currency, 2004-14
                              • Figure 5: Yogurt: Value in local currency, index, 2005-14
                          • Market Segmentation

                            • France
                              • Figure 6: France: Yogurt: Market segmentation, by volume, 2009
                              • Figure 7: France: Yogurt: Market segmentation, by value, 2009
                            • Germany
                              • Figure 8: Germany: Yogurt: Market segmentation, by volume, 2009
                              • Figure 9: Germany: Yogurt: Market segmentation, by value, 2009
                            • Italy
                              • Figure 10: Italy: Yogurt: Market segmentation, by volume, 2009
                              • Figure 11: Italy: Yogurt: Market segmentation, by value, 2009
                            • Spain
                              • Figure 12: Spain: Yogurt: Market segmentation, by volume, 2009
                              • Figure 13: Spain: Yogurt: Market segmentation, by value, 2009
                            • UK
                              • Figure 14: UK: Yogurt: Market segmentation, by volume, 2009
                              • Figure 15: UK: Yogurt: Market segmentation, by value, 2009
                            • Poland
                              • Figure 16: Poland: Yogurt: Market segmentation, by volume, 2009
                              • Figure 17: Poland: Yogurt: Market segmentation, by value, 2009
                            • Russia
                              • Figure 18: Russia: Yogurt: Market segmentation, by volume, 2009
                              • Figure 19: Russia: Yogurt: Market segmentation, by value, 2009
                          • Companies and Product Innovation

                            • Key points
                              • Figure 20: % of new product launches, by region, 2010
                              • Figure 21: % of new product launches, by top ten European countries, December 2009-November 2010
                              • Figure 22: % of new product launches, by the ‘Big 5’ countries, December 2009-November 2010
                              • Figure 23: % of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
                            • France
                                • Figure 24: Number of new product launches, France, 2007-10
                                • Figure 25: Top five claims on new product development, France, 2007-10
                              • Most innovative products – France
                                • Germany
                                    • Figure 26: Number of new product launches, Germany, 2007-10
                                    • Figure 27: Top five claims on new product development, Germany, 2007-10
                                  • Most innovative products – Germany
                                    • Italy
                                        • Figure 28: Number of new product launches, Italy, 2007-10
                                        • Figure 29: Top five claims on new product development, Italy, 2007-10
                                      • Most innovative products – Italy
                                        • Spain
                                            • Figure 30: Number of new product launches, Spain, 2007-10
                                            • Figure 31: Top five claims on new product development, Spain, 2007-10
                                          • Most innovative products
                                            • UK
                                                • Figure 32: Number of new product launches, UK, 2007-10
                                                • Figure 33: Top five claims on new product development, UK, 2007-10
                                              • Most innovative products – UK
                                                • Other European countries
                                                  • Austria
                                                    • Figure 34: Number of new product launches, Austria, 2007-10
                                                    • Figure 35: Top five claims on new product development, Austria, 2007-10
                                                  • Most innovative products – Austria
                                                    • Finland
                                                      • Figure 36: Number of new product launches, Finland, 2007-10
                                                      • Figure 37: Top five claims on new product development, Finland, 2007-10
                                                    • Most innovative products – Finland
                                                      • Netherlands
                                                          • Figure 38: Number of new product launches, Netherlands, 2007-10
                                                          • Figure 39: Top five claims on new product development, Netherlands, 2007-10
                                                        • Most innovative products – Netherlands
                                                          • Belgium
                                                              • Figure 40: Number of new product launches, Belgium, 2007-10
                                                              • Figure 41: Top five claims on new product development, Belgium, 2007-10
                                                            • Most innovative products – Belgium
                                                              • Switzerland
                                                                • Figure 42: Number of new product launches, Switzerland, 2007-10
                                                                • Figure 43: Top five claims on new product development, Switzerland, 2007-10
                                                              • Most innovative products – Switzerland
                                                              • The Consumer

                                                                • Key points
                                                                  • Yogurt
                                                                    • France
                                                                      • Figure 44: Trends in frequency and usage of yogurt and fromage frais, France, 2005-09
                                                                      • Figure 45: Trends in types of yogurt and fromage frais eaten most often, France, 2005-09
                                                                      • Figure 46: Trends in varieties of yogurt and fromage frais eaten most often, France, 2008-09
                                                                    • Germany
                                                                      • Figure 47: Trends in frequency and usage of yogurt and fromage frais, Germany, 2005-09
                                                                      • Figure 48: Trends in types of yogurt and fromage frais eaten most often, Germany, 2007-09
                                                                      • Figure 49: Trends in varieties of yogurt and fromage frais eaten most often, Germany, 2008-09
                                                                    • Spain
                                                                      • Figure 50: Trends in frequency and usage of yogurt and fromage frais, Spain, 2005-09
                                                                    • GB
                                                                      • Figure 51: Trends in frequency and usage of yogurt and fromage frais, GB, 2005-09
                                                                      • Figure 52: Trends in types of yogurt and fromage frais eaten most often, GB, 2007-09
                                                                      • Figure 53: Trends in varieties of yogurt and fromage frais eaten most often, GB, 2008-09
                                                                    • Desserts and Toppings
                                                                      • France
                                                                        • Figure 54: Trends in eating desserts and toppings (not cakes and gateaux), France, 2005-09
                                                                        • Figure 55: Trends in types of desserts and toppings (not cakes and gateaux) eaten most often, France, 2008-09
                                                                      • Germany
                                                                        • Figure 56: Trends in eating desserts and toppings (not cakes and gateaux), Germany, 2005-09
                                                                        • Figure 57: Trends in types of desserts and toppings (not cakes and gateaux) eaten most often, Germany, 2008-09
                                                                      • Spain
                                                                        • Figure 58: Trends in eating desserts and toppings (not cakes and gateaux), Spain, 2005-09
                                                                        • Figure 59: Trends in types of desserts and toppings (not cakes and gateaux) eaten most often, Spain, 2005-09
                                                                      • GB
                                                                        • Figure 60: Trends in eating desserts and toppings (not cakes and gateaux), GB, 2005-09
                                                                        • Figure 61: Trends in types of desserts and toppings (not cakes and gateaux) eaten most often, GB, 2008-09
                                                                    • Appendix – Demographic Data

                                                                        • Figure 62: Frequency and usage of yogurt and fromage frais, by demographics, France, 2009
                                                                        • Figure 63: Frequency and usage of yogurt and fromage frais, by demographics, Germany, 2009
                                                                        • Figure 64: Frequency and usage of yogurt and fromage frais, by demographics, Spain, 2009
                                                                        • Figure 65: Frequency and usage of yogurt and fromage frais, by demographics, GB, 2009
                                                                        • Figure 66: Eating desserts and toppings (not cakes and gateaux), by demographics, France, 2009
                                                                        • Figure 67: Eating desserts and toppings (not cakes and gateaux), by demographics, Germany, 2009
                                                                        • Figure 68: Eating desserts and toppings (not cakes and gateaux), by demographics, Spain, 2009
                                                                        • Figure 69: Eating desserts and toppings (not cakes and gateaux), by demographics, GB, 2009
                                                                    • Appendix – Market Size and Forecast Data

                                                                        • Figure 70: Yogurt: Value in local currency, 2004-14
                                                                        • Figure 71: Yogurt, by volume, 2004-14
                                                                        • Figure 72: Yogurt, by spend per capita (population), 2004-14

                                                                    Companies Covered

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                                                                    Yogurt and Desserts - Europe - December 2010

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