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Yogurt and Desserts - Europe - December 2011

Sales of yogurt and chilled desserts have been adversely affected by Europe’s economic uncertainty, with consumer spending habits increasingly dictated by price. Thanks to its larger population size and high take-up of yogurt, Germany is the leading market in terms of volume, but the UK takes the top position in the value sales of desserts.

Recent new product activity has concentrated on additive- and preservative-free products, as well as low-fat varieties, reflecting the general health and naturalness trend that is shaping product innovation across food markets.

Yogurts and desserts enjoy wide appeal among consumers from various socio-demographic backgrounds, with the French the keenest on the products. The core consumer base is formed of women, under-45s, high earners, the working population, families with children and 3+ households.

Some key findings from the report include:

  • Sales of yogurt and desserts have been adversely affected by the unfavourable economic setting, with the latter being particularly lacklustre.
  • Germany is the number-one European market for both yogurt and desserts in terms of volume, but the UK takes the number-one position in the value sales of desserts.
  • Growing consumer concerns regarding the use of artificial ingredients in food has placed the focus of product innovation on additive- and preservative-free products and low/no/reduced fat options.
  • Yogurt and desserts enjoy generally high penetration rates, with French consumers the keenest on desserts at 86%, and sharing the pole position with the Germans for yogurt at 93%.
  • Product use is biased towards women, under-45s, top earners, the working population and 3+ households with children.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Austere times have an adverse effect
                    • Germany the top volume market
                      • Figure 1: Desserts: Volume, 2005-15
                      • Figure 2: Yogurt: Volume, 2005-15
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovations
                            • A market geared towards multinationals and own-labels
                              • Figure 3: New product activity in yogurt and chilled desserts, % share by company, by European region, 12 months to November 2011
                            • Healthier and more natural
                              • Figure 4: New product activity in yogurt and chilled desserts, % share by leading claims, by European Region, 12 months to November 2011
                            • Improved green credentials
                              • The consumer
                                • Wide appeal
                                  • The French are the keenest
                                    • Consumer preference for ready-to-eat desserts
                                    • European Market Size and Forecast

                                      • Key points
                                        • Desserts
                                          • Volume
                                            • Figure 5: Desserts: Volume, 2005-15
                                          • Value
                                            • Figure 6: Desserts: Value in local currency, 2005-15
                                          • Per capita expenditure
                                            • Figure 7: Desserts: Spend per capita (population), 2005-15
                                          • Yogurts
                                            • Volume
                                              • Figure 8: Yogurt: Volume, 2004-15
                                              • Figure 9: Yogurt: Volume, 2004-15
                                          • Market Segmentation

                                            • Key points
                                              • The Big 5
                                                • France
                                                  • Figure 10: France – Desserts: Market segmentation, by volume ((000) tonnes), 2010
                                                  • Figure 11: France – Desserts: Market segmentation, by value (€m), 2005-10
                                                  • Figure 12: France – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                • Germany
                                                  • Figure 13: Germany – Desserts: Market segmentation, by volume ((000) tonnes), 2010
                                                  • Figure 14: Germany – Desserts: Market segmentation, by value (€m), 2010
                                                  • Figure 15: Germany – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                • Italy
                                                  • Figure 16: Italy – Desserts: Market segmentation, by volume ((000) tonnes), 2006-10
                                                  • Figure 17: Italy – Desserts: Market segmentation, by value (€m), 2006-10
                                                  • Figure 18: Italy – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                • Spain
                                                  • Figure 19: Spain – Desserts: Market segmentation, by volume ((000) tonnes), 2005-10
                                                  • Figure 20: Spain – Desserts: Market segmentation, by value (€m), 2005-10
                                                  • Figure 21: Spain – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                • UK
                                                  • Figure 22: UK – Desserts: Market segmentation, by value (£m), 2006-10
                                                  • Figure 23: UK – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                • Other European countries
                                                  • Austria
                                                    • Figure 24: Austria – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                  • Belgium
                                                    • Figure 25: Belgium – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                  • Czech Republic
                                                    • Figure 26: Czech Republic – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                  • Denmark
                                                    • Figure 27: Denmark – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                  • Finland
                                                    • Figure 28: Finland – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                  • Greece
                                                    • Figure 29: Greece – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                  • Netherlands
                                                    • Figure 30: Netherlands – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                  • Portugal
                                                    • Figure 31: Portugal – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                  • Russia
                                                    • Figure 32: Russia – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                  • Switzerland
                                                    • Figure 33: Switzerland – Yogurt: Market segmentation, by volume ((000) tonnes), 2005-10
                                                  • Turkey
                                                    • Figure 34: Turkey – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                  • Ukraine
                                                    • Figure 35: Ukraine – Yogurt: Market segmentation, by volume ((000) tonnes), 2004-10
                                                • Companies and Product Innovation

                                                  • Key points
                                                    • World region
                                                      • Figure 36: New product activity in yogurt and chilled desserts, % share by global region, 12 months to November 2011
                                                    • European region
                                                      • GNPD Leaders
                                                        • Figure 37: New product activity in yogurt and chilled desserts, % share by European region, 12 months to November 2011
                                                      • GNPD sub-category split
                                                        • Figure 38: New product activity in yogurt and chilled desserts, % share by top 10 European countries, by sub-segment, 12 months to November 2011
                                                      • Leading companies
                                                        • Figure 39: New product activity in yogurt and chilled desserts, % share by company, by European region, 12 months to November 2011
                                                      • Leading claims
                                                        • Figure 40: New product activity in yogurt and chilled desserts, % share by leading claims, by European Region, 12 months to November 2011
                                                      • The Big 5
                                                        • France
                                                          • GNPD sub-category split
                                                            • Figure 41: New product activity in yogurt and chilled desserts, France, % share by sub-segment, by year, 2007-11
                                                          • Leading companies
                                                            • Figure 42: New product activity in yogurt and chilled desserts, % share by company, France, 12 months to November 2011
                                                          • Leading claims
                                                            • Figure 43: New product activity in yogurt and chilled desserts, % share by leading claims, France, 12 months to November 2011
                                                          • Most innovative products
                                                            • No nasty ingredients
                                                              • Getting fruity
                                                                • Kids’ products
                                                                  • Germany
                                                                    • GNPD sub-category split
                                                                      • Figure 44: New product activity in yogurt and chilled desserts, Germany, % share by sub-segment, by year, 2007-11
                                                                    • Leading companies
                                                                      • Figure 45: New product activity in yogurt and chilled desserts, % share by company, Germany, 12 months to November 2011
                                                                    • Leading claims
                                                                      • Figure 46: New product activity in yogurt and chilled desserts, % share by leading claims, Germany, 12 months to November 2011
                                                                    • Most innovative products
                                                                      • Organic options
                                                                        • Heart to heart
                                                                          • Seasonal varieties
                                                                            • Italy
                                                                              • GNPD sub-category split
                                                                                • Figure 47: New product activity in yogurt and chilled desserts, Italy, % share by sub-segment, by year, 2007-11
                                                                              • Leading companies
                                                                                • Figure 48: New product activity in yogurt and chilled desserts, % share by company, Italy, 12 months to November 2011
                                                                              • Leading claims
                                                                                • Figure 49: New product activity in yogurt and chilled desserts, % share by leading claims, Italy, 12 months to November 2011
                                                                              • Most innovative products
                                                                                • Slim yogurts
                                                                                  • Creamy and indulgent
                                                                                    • Chocolate desserts
                                                                                      • Spain
                                                                                        • GNPD sub-category split
                                                                                          • Figure 50: New product activity in yogurt and chilled desserts, Spain, % share by sub-segment, by year, 2007-11
                                                                                        • Leading companies
                                                                                          • Figure 51: New product activity in yogurt and chilled desserts, % share by company, Spain, 12 months to November 2011
                                                                                        • Leading claims
                                                                                          • Figure 52: New product activity in yogurt and chilled desserts, % share by leading claims, Spain, 12 months to November 2011
                                                                                        • Most innovative products
                                                                                          • Products for specific dietary needs
                                                                                            • Innovative flavours
                                                                                              • Looking after the figure
                                                                                                • UK
                                                                                                  • GNPD sub-category split
                                                                                                    • Figure 53: New product activity in yogurt and chilled desserts, UK, % share by sub-segment, by year, 2007-11
                                                                                                  • Leading companies
                                                                                                    • Figure 54: New product activity in yogurt and chilled desserts, % share by company, UK, 12 months to November 2011
                                                                                                  • Leading claims
                                                                                                    • Figure 55: New product activity in yogurt and chilled desserts, % share by leading claims, UK, 12 months to November 2011
                                                                                                  • Most innovative products
                                                                                                    • Suitable for vegetarians
                                                                                                      • Eco-friendly packaging
                                                                                                        • TV connections
                                                                                                        • The Consumer

                                                                                                          • Key points
                                                                                                            • Desserts
                                                                                                              • Frequency
                                                                                                                • Figure 56: Frequency of eating desserts and toppings (not cakes and gateaux) in the last 12 months, by country, 2010
                                                                                                                • Figure 57: Frequency of eating desserts and toppings (not cakes and gateaux) in the last 12 months, Spain, 2010
                                                                                                              • Type analysis
                                                                                                                • Figure 58: Types of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, by country, 2010
                                                                                                                • Figure 59: Varieties of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, France, 2010
                                                                                                                • Figure 60: Types of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, Spain, 2010
                                                                                                                • Figure 61: Varieties of desserts and toppings (not cakes and gateaux) eaten in the last 12 months, Spain, 2010
                                                                                                              • Yogurts
                                                                                                                • Frequency of use
                                                                                                                  • Figure 62: Frequency of eating yogurt and fromage frais in the last 12 months, by Country, 2010
                                                                                                                  • Figure 63: Frequency of eating yogurts in the last 12 months, France, 2010
                                                                                                                  • Figure 64: Frequency of eating fromage frais in the last 12 months, France, 2010
                                                                                                                • Type analysis
                                                                                                                  • Figure 65: Types of yogurt and fromage frais eaten in the last 12 months, by Country, 2010
                                                                                                                  • Figure 66: Types of yogurt eaten in the last 12 months, France, 2010
                                                                                                              • Appendix – Demographic Data

                                                                                                                  • Figure 67: Frequency of eating yogurt and fromage frais in the last 12 months, by demographics, GB, 2010
                                                                                                                  • Figure 68: Frequency of eating yogurt and fromage frais in the last 12 months, by demographics, Spain, 2010
                                                                                                                  • Figure 69: Frequency of eating yogurt and fromage frais in the last 12 months, by demographics, Germany, 2010
                                                                                                                  • Figure 70: Frequency of eating yogurts in the last 12 months, by demographics, France, 2010
                                                                                                                  • Figure 71: Frequency of eating fromage frais in the last 12 months, by demographics, France, 2010
                                                                                                                  • Figure 72: Frequency of eating Ready to eat desserts in the last 12 months, by demographics, Spain, 2010
                                                                                                                  • Figure 73: Frequency of eating instant desserts in the last 12 months, by demographics, Spain, 2010
                                                                                                                  • Figure 74: Frequency of eating desserts and toppings in the last 12 months, by demographics, GB, 2010
                                                                                                                  • Figure 75: Frequency of eating ready to eat desserts in the last 12 months, by demographics, GB, 2010
                                                                                                                  • Figure 76: Frequency of eating instant desserts in the last 12 months, by demographics, GB, 2010
                                                                                                                  • Figure 77: Frequency of eating desserts and toppings in the last 12 months, by demographics, France, 2010
                                                                                                                  • Figure 78: Frequency of eating desserts and toppings in the last 12 months, by demographics, Germany, 2010
                                                                                                                  • Figure 79: Frequency of eating ready to eat desserts in the last 12 months, by demographics, Germany, 2010
                                                                                                                  • Figure 80: Frequency of eating Instant desserts in the last 12 months, by demographics, Germany, 2010

                                                                                                              Companies Covered

                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                              Yogurt and Desserts - Europe - December 2011

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