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Yogurt and Desserts - UK - July 2012

“As three in four adults overall have eaten desserts, future growth relies on expanding usage beyond the core occasion after an evening meal. Around one in four dessert users note choosing other treats instead of desserts on the grounds of convenience, highlighting for example packaging and portionability as a potential development area”.

– Kiti Soininen, Head of UK Food, Drink & Foodservice Research

Some questions answered in this report include:

  • How can yogurt support usage among over-55s?
  • What avenues can yogurt drinks explore beyond health to drive demand?
  • How can frozen desserts leverage NPD to support uptake?
  • How can desserts compete more effectively with other snacks?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of UK retail sales of yogurts and desserts, by value, 2007-17
            • Spoonable yogurt value sales are robust but volatile volume sales are a concern
              • Yogurt drinks are quickly losing ground
                • Chilled segment boost desserts’ overall performance
                  • Enthusiasm for DIY desserts support ambient dessert sector
                    • Frozen sector lacks impetus for change
                      • Forecast
                        • Figure 2: UK retail sales and forecast of yogurts, by value, 2007-17
                        • Figure 3: UK retail sales and forecast of desserts, by value, 2007-17
                      • Market factors
                        • Healthy eating intentions waver during the downturn
                          • Increase in diet-related health problems sustains interest in the functional market
                            • Changing demographics
                              • Companies, brands and innovation
                                • Own-label grows its presence in yogurts
                                  • Figure 4: Leading brands in UK retail sales of spoonable yogurt and fromage frais, by value, 2011
                                • Own-label has a firmer grasp of dessert sales
                                  • Figure 5: Leading brands in UK retail sales of chilled desserts, by value, 2009-11
                                • NPD activity in yogurt reaches five-year high in 2011
                                  • 2010’s significant upturn in above-the-line marketing investment is not sustained in 2011
                                    • The consumer
                                      • Expanding usage occasions is a priority for yogurt
                                        • Figure 6: Usage of spoonable yogurt and yogurt drinks by occasion, March 2012
                                      • Yogurt drinks are stuck in a breakfast rut
                                        • Figure 7: Repertoire of usage of spoonable yogurt and yogurt drinks by occasion, March 2012
                                      • ‘Low fat’ tops important factors when choosing yogurts and yogurt drinks
                                        • Figure 8: Factors influencing choice of yogurt and yogurt drinks, March 2012
                                      • Attitudes towards yogurt and yogurt drinks
                                        • Figure 9: Attitudes towards yogurts and yogurt drinks, March 2012
                                      • Almost half reserve dessert treats for weekends
                                        • Figure 10: Usage of desserts, by type, March 2012
                                        • Figure 11: Purchase of desserts, by occasion, March 2012
                                      • Desserts benefit from comfort connotations and cutbacks
                                        • Figure 12: Attitudes towards desserts, March 2012
                                      • What we think
                                      • Issues in the Market

                                          • How can yogurt support usage among over-55s?
                                            • What avenues can yogurt drinks explore beyond health to drive demand?
                                              • How can frozen desserts leverage NPD to support uptake?
                                                • How can desserts compete more effectively with other snacks?
                                                • Future Opportunities

                                                    • Trend: Life Hacking
                                                      • Trend: A Simple Balance for Health
                                                        • 2015 trend: Old Gold
                                                        • Market Drivers

                                                          • Key points
                                                            • Healthy eating intentions waver during the downturn…
                                                              • Figure 13: Trends in attitudes towards healthy diets, 2007-11 and 2009-11
                                                            • Dairy UK commits to lower calories
                                                              • …while obesity and other diet-related health problems continue to rise
                                                                • Figure 14: Trends in obesity, 2007-11
                                                                • Figure 15: Reported health problems, by age, 2011
                                                              • Developments in functional health – EFSA has yet to approve a probiotic claim
                                                                  • Figure 16: EFSA, status of selected health claims in the dairy market, April 2009-April 2012
                                                                • Capitalising on snacking trends
                                                                  • Figure 17: Top six reasons for snacking on a weekday and on a weekend, 2011
                                                                  • Figure 18: Attitudes towards healthy diets among 25-34-year-olds compared to average, 2011
                                                                • Need for comfort stays as consumer pockets remain under pressure
                                                                  • Figure 19: Percentage year-on-year change in average weekly earnings compared to inflation in the UK, January 2006-December 2011
                                                                • Catering for changing demographics
                                                                  • Figure 20: Forecast adult population trends, by lifestage, 2007-17
                                                                  • Figure 21: UK households, by size, 2007-17
                                                              • Strengths and Weaknesses

                                                                • Strengths
                                                                  • Weaknesses
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • NPD activity in yogurt reaches five-year high in 2011
                                                                        • Figure 22: New product launches in the yogurt market, by segment, 2007-12
                                                                      • Own brands are a driving force in yogurt NPD
                                                                        • Figure 23: Share of own-label and brands IN NPD in the yogurt market, 2007-12
                                                                        • Figure 24: NPD in yogurt, by product segment, by most active companies in the yogurt market, 2011
                                                                        • Figure 25: Share of top ten companies by NPD in NPD in spoonable yogurt, 2007-12
                                                                      • Low-fat claims most common in yogurt/yogurt drinks
                                                                        • Figure 26: Leading claims in NPD in the spoonable yogurt market, 2007-12
                                                                      • Big pot packaging continues to take hold
                                                                        • Greek frenzy shows no sign of abating
                                                                          • Influx of ambient desserts in 2011
                                                                            • Figure 27: New product launches in the dessert market, by segment, 2007-12
                                                                          • Own-label activity outweighs brands in chilled and non-dairy based frozen desserts
                                                                            • Figure 28: Share of own-label and brands in NPD in the dessert market, by segment, 2011
                                                                            • Figure 29: Share of top ten companies by NPD in NPD in desserts, 2011
                                                                          • Health claims integral to dessert NPD while microwaveable and ‘ease of use’ also feature
                                                                              • Figure 30: New product claims in the dessert market, 2007-12
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Growth momentum slows for yogurts
                                                                                • Figure 31: UK retail sales and forecast of yogurts (including fromage frais), 2007-17
                                                                              • Desserts enjoy a slight recovery boosted by chilled pot format
                                                                                • Figure 32: UK retail sales and forecast of desserts, 2007-17
                                                                              • Forecast
                                                                                • Figure 33: UK retail value sales and forecast of yogurts, 2007-17
                                                                                • Figure 34: UK retail value sales and forecast of desserts, 2007-17
                                                                              • Forecast methodology
                                                                              • Market Segmentation

                                                                                • Key points
                                                                                  • Little evidence of volume sales growth
                                                                                    • Figure 35: Trend in retail sales of yogurts and desserts, value and volume sales, 2010-11
                                                                                  • Robust spoonable yogurt sales contrast with poor drinking yogurt sales
                                                                                    • Figure 36: UK retail value sales of spoonable and drinking yogurt, 2007-12
                                                                                    • Figure 37: UK retail sales of yogurts, by volume, 2007-12
                                                                                    • Figure 38: Percentage year-on-year change in spoonable and drinking yogurt value sales, 2007-12
                                                                                  • ‘Non-active’ yogurt drinks offer interesting prospects for growth
                                                                                    • Chilled desserts continue to outpace ambient, while frozen declines
                                                                                      • Figure 39: UK retail value sales of ambient, frozen and chilled desserts, 2007-12
                                                                                      • Figure 40: UK retail sales of desserts, by volume, 2007-12
                                                                                    • Sales decline further in the frozen segment
                                                                                      • Ambient desserts struggle
                                                                                        • Opportunities for growth through lunchbox approval
                                                                                          • Figure 41: Share of ambient, frozen and chilled desserts in total retail value sales of desserts, 2007-12
                                                                                          • Figure 42: Percentage year-on-year changes in value sales of ambient, frozen and chilled desserts, 2007-12
                                                                                      • Market Share

                                                                                        • Key points
                                                                                          • Activia extends its lead in yogurts
                                                                                            • Figure 43: Leading brands in UK retail sales of spoonable yogurt and fromage frais, by value, 2009-11
                                                                                          • Danone’s Activia success story
                                                                                            • Mixed fortunes for Müller in 2011 but growth plans ahead
                                                                                              • Own-label intensifies its yogurt onslaught in 2012
                                                                                                • Yeo Valley reinforces British farming link
                                                                                                  • Yoplait sustains Petits Filous’ high profile amidst a struggling children’s sector
                                                                                                    • Yogurt drinks ripe for revival
                                                                                                      • Figure 44: Leading brands in UK retail sales of drinking yogurt, by value, 2009-11
                                                                                                    • Benecol benefits from proven health claims
                                                                                                      • Chilled desserts respond to consumers’ craving for affordable puds
                                                                                                        • Figure 45: Leading brands in UK retail sales of chilled desserts, by value, 2009-11
                                                                                                      • Gü capitalises on dine at home trend with occasion-led NPD
                                                                                                        • Frozen desserts dominated by own-label
                                                                                                          • Figure 46: Leading brands, by UK retail value sales of frozen desserts, 2011
                                                                                                      • Companies and Products

                                                                                                        • Danone
                                                                                                          • Müller
                                                                                                            • Nestlé
                                                                                                              • Onken
                                                                                                                • Yeo Valley
                                                                                                                  • Yoplait
                                                                                                                  • Brand Research

                                                                                                                    • Brand map
                                                                                                                        • Figure 47: Attitudes towards and usage of brands in the yogurt sector, February 2012
                                                                                                                      • Correspondence analysis
                                                                                                                        • Brand attitudes
                                                                                                                          • Figure 48: Attitudes, by yogurt brand, February 2012
                                                                                                                        • Brand personality
                                                                                                                          • Figure 49: Yogurt brand personality – macro image, February 2012
                                                                                                                          • Figure 50: Yogurt brand personality – micro image, February 2012
                                                                                                                        • Brand experience
                                                                                                                          • Figure 51: Yogurt brand usage, February 2012
                                                                                                                          • Figure 52: Satisfaction with various yogurt brands, February 2012
                                                                                                                          • Figure 53: Consideration of yogurt brands, February 2012
                                                                                                                          • Figure 54: Consumer perceptions of current yogurt brand performance, February 2012
                                                                                                                          • Figure 55: Yogurt brand recommendation – Net Promoter Score, February 2012
                                                                                                                        • Brand index
                                                                                                                          • Figure 56: Yogurt brand index, February 2012
                                                                                                                          • Figure 57: Yogurt brand index vs. recommendation, February 2012
                                                                                                                        • Target group analysis
                                                                                                                          • Figure 58: Target groups, February 2012
                                                                                                                          • Figure 59: Yogurt brand usage, by target groups, February 2012
                                                                                                                        • Group One – Conformists
                                                                                                                          • Group Two – Simply the Best
                                                                                                                            • Group Three – Shelf Stalkers
                                                                                                                              • Group Four – Habitual Shoppers
                                                                                                                                • Group Five – Individualists
                                                                                                                                • Brand Communication and Promotion

                                                                                                                                  • Key points
                                                                                                                                    • Above-the-line investment takes a downturn in 2011
                                                                                                                                      • Figure 60: Topline advertising spend in the yogurts and desserts markets, 2007-12
                                                                                                                                    • Danone takes the lead in 2011/12
                                                                                                                                      • Figure 61: Advertising expenditure in the UK yogurts market, by top ten companies and brands, 2011
                                                                                                                                    • 2011 sees new brand entrants in the top ten of ad spenders
                                                                                                                                      • TV campaigns increasingly relied upon to target yogurt’s mainstream audience
                                                                                                                                        • Figure 62: Advertising expenditure in the UK yogurts market, by media type, 2007-12
                                                                                                                                      • Yogurt drinks keep a low profile in 2011
                                                                                                                                        • Müller is the top advertiser in desserts
                                                                                                                                          • Figure 63: Advertising expenditure in the UK desserts* market, by top ten companies and brands, 2011
                                                                                                                                        • TV and press work together for desserts
                                                                                                                                          • Figure 64: Advertising expenditure in the UK desserts* market, by media type, 2007-12
                                                                                                                                      • Channels to Market

                                                                                                                                        • Key points
                                                                                                                                          • Tough economic climate reinforces bargain hunting mindset
                                                                                                                                            • Independents and other retailers struggle to compete on price and choice/range
                                                                                                                                                • Figure 65: UK retail value sales of yogurt, by outlet type, 2009-11
                                                                                                                                                • Figure 66: UK retail value sales of desserts, by outlet type, 2009-11
                                                                                                                                            • Consumer – Trends in Usage

                                                                                                                                              • Key points
                                                                                                                                                • Yogurt and fromage frais
                                                                                                                                                  • Figure 67: Trends in types and varieties of yogurt and fromage frais eaten most often, 2008-11
                                                                                                                                                • Yogurt usage levels plateau in 2011
                                                                                                                                                  • Figure 68: Trends in frequency of eating yogurt and fromage frais, 2007-11
                                                                                                                                                • Opportunities exist to recruit new users from both ends of the age spectrum
                                                                                                                                                  • Figure 69: Selected demographic groups which are above-average ‘non-users’ of yogurt and fromage frais, 2007-11
                                                                                                                                                • Desserts compete for share of treats
                                                                                                                                                  • Figure 70: Trends in topline usage of cakes and pastries, 2009-11
                                                                                                                                                  • Figure 71: Trends in topline usage of ready-to-eat and instant desserts, 2009-11
                                                                                                                                                • Ready-to-eat desserts
                                                                                                                                                    • Figure 72: Trends in frequency of use of ready-to-eat desserts and instant desserts (eg need to add water/milk) or toppings, 2009-11
                                                                                                                                                  • Weekly usage rises among instant dessert users
                                                                                                                                                      • Figure 73: Usage of yogurt/fromage frais and cakes, by Volume Importance Index, by presence of children, 2011
                                                                                                                                                      • Figure 74: Usage of RTE and instant desserts, by Volume Importance Index, by presence of children, 2011
                                                                                                                                                  • Consumer – Usage of Yogurt and Yogurt Drinks by Occasion

                                                                                                                                                    • Key points
                                                                                                                                                      • Yogurt’s versatility shines at home, rather than out of home despite portability
                                                                                                                                                          • Figure 75: Usage of spoonable yogurt and yogurt drinks, by occasion, March 2012
                                                                                                                                                          • Figure 76: Usage of spoonable yogurt in a child/ren’s packed lunch, by presence of children, March 2012
                                                                                                                                                        • Yogurt needs to widen consumer repertoires to maximise usage opportunities
                                                                                                                                                          • Figure 77: Repertoire of usage of spoonable yogurt and yogurt drinks, by occasion, March 2012
                                                                                                                                                        • Yogurt drinks’ lack of versatility takes its toll
                                                                                                                                                        • Consumer – Important Factors When Choosing Yogurts and Yogurt Drinks

                                                                                                                                                          • Key points
                                                                                                                                                            • ‘Low in fat’ is most important when choosing yogurt
                                                                                                                                                                • Figure 78: Factors influencing choice of yogurt and yogurt drinks, by purchase of spoonable yogurt or yogurt drinks, March 2012
                                                                                                                                                              • Choice of yogurt depends on the occasion and the target audience
                                                                                                                                                                • Healthy yogurts are a priority for those eating yogurt at breakfast time
                                                                                                                                                                  • Indulgence, thickness and creaminess required for treats
                                                                                                                                                                    • Catering for the kids
                                                                                                                                                                        • Figure 79: Factors influencing choice of yogurt or yogurt drinks of those using yogurt/yogurt drinks as part of a child/ren’s packed lunch, March 2012
                                                                                                                                                                      • All-natural ingredients hold the broadest appeal to consumers
                                                                                                                                                                          • Figure 80: Factors influencing choice of yogurt or yogurt drinks, selected demographics showing above-average response, March 2012
                                                                                                                                                                      • Consumer – Attitudes Towards Yogurt and Yogurt Drinks

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Yogurt’s appeal is multidimensional
                                                                                                                                                                              • Figure 81: Attitudes towards yogurts and yogurt drinks, March 2012
                                                                                                                                                                            • Big pots offer better value for money
                                                                                                                                                                              • Yogurt drinks split the vote
                                                                                                                                                                              • Consumer – Usage of Desserts by Type and by Occasion

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Chilled desserts chosen ahead of ambient and frozen
                                                                                                                                                                                      • Figure 82: Usage of desserts, by type, March 2012
                                                                                                                                                                                    • Almost half reserve dessert treats for weekends
                                                                                                                                                                                        • Figure 83: Purchase of desserts, by occasion, March 2012
                                                                                                                                                                                        • Figure 84: Repertoire of usage of desserts, by occasion, March 2012
                                                                                                                                                                                    • Consumer – Attitudes Towards Desserts

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Mood of austerity boosts enthusiasm for desserts
                                                                                                                                                                                            • Figure 85: Attitudes towards desserts, March 2012
                                                                                                                                                                                          • Smaller portions appeal to a wide spectrum of users
                                                                                                                                                                                            • Desserts help soothe recessionary blues
                                                                                                                                                                                              • Chocolate bars present stiff competition from men’s perspective
                                                                                                                                                                                                • Parents of under-10s feel neglected on the dessert front
                                                                                                                                                                                                • Consumer Target Groups

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Four target groups
                                                                                                                                                                                                        • Figure 86: Target groups, March 2012
                                                                                                                                                                                                      • Health-Focused (25%)
                                                                                                                                                                                                        • Superfood Heroes (31%)
                                                                                                                                                                                                          • Natural Goodness (24%)
                                                                                                                                                                                                            • Dessert-Lovers (20%)
                                                                                                                                                                                                            • Appendix – Market Environment

                                                                                                                                                                                                                • Figure 87: Trends in attitudes towards healthy diets, 2007-11
                                                                                                                                                                                                                • Figure 88: Attitudes towards healthy diets, by demographics, 2011
                                                                                                                                                                                                                • Figure 89: Attitudes towards healthy diets, by demographics, 2011 (continued)
                                                                                                                                                                                                                • Figure 90: Trends in proportion of people that claim to suffer from diet-related health problems, 2007-11
                                                                                                                                                                                                                • Figure 91: Proportion of people that claim to suffer from diet-related health problems, by demographics, 2011
                                                                                                                                                                                                                • Figure 92: Selected health complaints suffered from in the last 12 months, by age, 2011
                                                                                                                                                                                                            • Appendix – Who’s Innovating?

                                                                                                                                                                                                                • Figure 93: Share of own-label and other brands in NPD in the dessert market, 2007-12
                                                                                                                                                                                                            • Appendix – Market Segmentation

                                                                                                                                                                                                                • Figure 94: Change in UK retail sales of yogurts and desserts, by segment, by value and volume, 2010-11
                                                                                                                                                                                                                • Figure 95: Change in UK retail sales of desserts, by segment, by value and volume, 2010-11
                                                                                                                                                                                                                • Figure 96: Change in UK retail sales of drinking yogurts, by segment, by value and volume, 2010-11
                                                                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                                                                • Figure 97: Best- and worst-case forecasts of UK retail sales of yogurts and desserts, by value, 2012-17
                                                                                                                                                                                                                • Figure 98: Best- and worst-case forecasts of UK retail sales of yogurts and desserts, by volume, 2012-17
                                                                                                                                                                                                                • Figure 99: UK retail volume sales and forecast of yogurts and desserts, 2007-17
                                                                                                                                                                                                                • Figure 100: Best- and worst-case forecasts of UK retail sales of yogurts, by value, 2012-17
                                                                                                                                                                                                                • Figure 101: Best- and worst-case forecasts of UK retail sales of yogurts, by volume, 2012-17
                                                                                                                                                                                                                • Figure 102: UK retail volume sales and forecast of yogurts, 2007-17
                                                                                                                                                                                                                • Figure 103: Best- and worst-case forecasts of UK retail sales of desserts, by value, 2012-17
                                                                                                                                                                                                                • Figure 104: Best- and worst-case forecasts of UK retail sales of desserts, by volume, 2012-17
                                                                                                                                                                                                                • Figure 105: UK retail volume sales and forecast of desserts, 2007-17
                                                                                                                                                                                                            • Appendix – Brand Research

                                                                                                                                                                                                                • Figure 106: Brand usage, February 2012
                                                                                                                                                                                                                • Figure 107: Brand commitment, February 2012
                                                                                                                                                                                                                • Figure 108: Brand momentum, February 2012
                                                                                                                                                                                                                • Figure 109: Brand diversity, February 2012
                                                                                                                                                                                                                • Figure 110: Brand satisfaction, February 2012
                                                                                                                                                                                                                • Figure 111: Brand recommendation, February 2012
                                                                                                                                                                                                                • Figure 112: Brand attitude, February 2012
                                                                                                                                                                                                                • Figure 113: Brand image – macro image, February 2012
                                                                                                                                                                                                                • Figure 114: Brand image – micro image, February 2012
                                                                                                                                                                                                                • Figure 115: Profile of target groups, by demographics, February 2012
                                                                                                                                                                                                                • Figure 116: Psychographic segmentation, by target groups, February 2012
                                                                                                                                                                                                                • Figure 117: Brand usage, by target group, February 2012
                                                                                                                                                                                                              • Brand index
                                                                                                                                                                                                                • Figure 118: Brand index, February 2012
                                                                                                                                                                                                            • Appendix – Brand Communication and Promotion

                                                                                                                                                                                                                • Figure 119: Topline advertising spend in the yogurt market, by top 10 companies, 2007-12
                                                                                                                                                                                                                • Figure 120: Topline advertising spend in the dessert market, by top ten companies, 2007-12
                                                                                                                                                                                                            • Appendix – Consumer – Trends in Usage

                                                                                                                                                                                                                • Figure 121: Trends in frequency of eating yogurt and fromage frais, % point change, 2007-11
                                                                                                                                                                                                              • Topline tables
                                                                                                                                                                                                                • Figure 122: Trends in frequency of eating yogurt and fromage frais, 2007-11
                                                                                                                                                                                                                • Figure 123: Trends in eating cakes and pastries including frozen cakes and gateaux, 2007-11
                                                                                                                                                                                                                • Figure 124: Trends in frequency of eating chilled cakes, 2008-11
                                                                                                                                                                                                                • Figure 125: Trends in frequency of eating frozen cakes, 2007-11
                                                                                                                                                                                                                • Figure 126: Trends in types of yogurt and fromage frais eaten most often, 2008-11
                                                                                                                                                                                                                • Figure 127: Trends in varieties of yogurt and fromage frais eaten most often, 2008-11
                                                                                                                                                                                                                • Figure 128: Trends in frequency of use of ready-to-eat desserts and instant desserts (eg need to add water/milk) or toppings, 2009-11
                                                                                                                                                                                                              • Detailed demographics
                                                                                                                                                                                                                • Figure 129: Frequency of eating yogurt and fromage frais, by demographics, 2011
                                                                                                                                                                                                                • Figure 130: Frequency of use of ready-to-eat desserts, by demographics, 2011
                                                                                                                                                                                                                • Figure 131: Frequency of use of instant desserts (eg need to add water/milk) or toppings, by demographics, 2011
                                                                                                                                                                                                                • Figure 132: Usage of cakes and pastries including frozen cakes and gateaux, by demographics, 2011
                                                                                                                                                                                                                • Figure 133: Frequency of eating chilled cakes, by demographics, 2011
                                                                                                                                                                                                                • Figure 134: Frequency of eating frozen cakes, by demographics, 2011
                                                                                                                                                                                                            • Appendix – Consumer – Usage of Yogurt and Yogurt Drinks by Occasion

                                                                                                                                                                                                                • Figure 135: Usage of spoonable yogurt, by occasion, March 2012
                                                                                                                                                                                                                • Figure 136: Most popular occasions for using spoonable yogurt, by demographics, March 2012
                                                                                                                                                                                                                • Figure 137: Next most popular occasions for using spoonable yogurt, by demographics, March 2012
                                                                                                                                                                                                                • Figure 138: Other occasions for using spoonable yogurt, by demographics, March 2012
                                                                                                                                                                                                                • Figure 139: Usage of drinking yogurt, by occasion, March 2012
                                                                                                                                                                                                                • Figure 140: Most popular occasions for using drinking yogurt, by demographics, March 2012
                                                                                                                                                                                                                • Figure 141: Next most popular occasions for using drinking yogurt, by demographics, March 2012
                                                                                                                                                                                                                • Figure 142: Repertoire of usage of spoonable yogurts, by occasion, March 2012
                                                                                                                                                                                                                • Figure 143: Repertoire of usage of yogurt drinks, by occasion, March 2012
                                                                                                                                                                                                                • Figure 144: Usage of yogurt by occasion, by repertoire of usage, March 2012
                                                                                                                                                                                                                • Figure 145: Usage of yogurt drinks by occasion, by repertoire of usage, March 2012
                                                                                                                                                                                                                • Figure 146: Repertoire of usage of spoonable yogurts, by demographics, March 2012
                                                                                                                                                                                                                • Figure 147: Repertoire of usage of yogurt drinks, by demographics, March 2012
                                                                                                                                                                                                            • Appendix – Consumer – Important Factors When Choosing Yogurts and Yogurt drinks

                                                                                                                                                                                                                • Figure 148: Most popular factors influencing choice of yogurt or yogurt drinks, by demographics, March 2012
                                                                                                                                                                                                                • Figure 149: Next most popular factors influencing choice of yogurt or yogurt drinks, by demographics, March 2012
                                                                                                                                                                                                                • Figure 150: Other factors influencing choice of yogurt or yogurt drinks, by demographics, March 2012
                                                                                                                                                                                                                • Figure 151: Factors influencing choice of yogurt or yogurt drinks, by most popular usage occasions, March 2012
                                                                                                                                                                                                                • Figure 152: Factors influencing choice of yogurt or yogurt drinks, by next most popular usage occasions, March 2012
                                                                                                                                                                                                                • Figure 153: Factors influencing choice of yogurt or yogurt drinks, by other usage occasion, March 2012
                                                                                                                                                                                                            • Appendix – Consumer – Attitudes Towards Yogurt and Yogurt Drinks

                                                                                                                                                                                                                • Figure 154: Attitudes towards yogurts and yogurt drinks, March 2012
                                                                                                                                                                                                                • Figure 155: Agreement with the statements ‘I like to eat a variety of yogurt flavours’ and ‘Supermarket premium own-label is more indulgent than ordinary own-label’, by demographics, March 2012
                                                                                                                                                                                                                • Figure 156: Agreement with the statements ‘Yogurt is a healthy alternative to treats’ and ‘Yogurt is a quick and easy treat’, by demographics, March 2012
                                                                                                                                                                                                                • Figure 157: Agreement with the statements ‘I enjoy drinking yogurt drinks’ and ‘I pay attention to the health claims on yogurt/yogurt drinks’, by demographics, March 2012
                                                                                                                                                                                                                • Figure 158: Agreement with the statements ‘I prefer other snacks to yogurts because they are more filling’ and ‘I would like to see more fromage frais for adults’, by demographics, March 2012
                                                                                                                                                                                                                • Figure 159: Agreement with the statements ‘Big pots of yogurt go off too quickly’ and ‘I like big pots of yogurt because I can choose how much to eat’, by demographics, March 2012
                                                                                                                                                                                                                • Figure 160: Agreement with the statements ‘Big pots of yogurt are better value than small pots’ and ‘I would like to see more yogurt/yogurt drinks with ‘super food’ ingredients’, by demographics, March 2012
                                                                                                                                                                                                            • Appendix – Consumer – Usage of Desserts by Type

                                                                                                                                                                                                                • Figure 161: Usage of desserts, by type, by demographics, March 2012
                                                                                                                                                                                                                • Figure 162: Types of dessert used, by most popular usage occasion, March 2012
                                                                                                                                                                                                                • Figure 163: Types of dessert used, by next most popular usage occasion, March 2012
                                                                                                                                                                                                                • Figure 164: Usage of desserts by occasion, by repertoire of usage of desserts, by occasion, March 2012
                                                                                                                                                                                                            • Appendix – Consumer – Usage of Desserts by Occasion

                                                                                                                                                                                                                • Figure 165: Most popular occasions for using desserts, by demographics, March 2012
                                                                                                                                                                                                                • Figure 166: Next most popular occasions for using desserts, by demographics, March 2012
                                                                                                                                                                                                                • Figure 167: Repertoire of usage of desserts, by demographics, March 2012
                                                                                                                                                                                                            • Appendix – Consumer – Attitudes towards desserts

                                                                                                                                                                                                                • Figure 168: Most popular attitudes towards desserts, by demographics, March 2012
                                                                                                                                                                                                                • Figure 169: Next most popular attitudes towards desserts, by demographics, March 2012
                                                                                                                                                                                                            • Appendix – Consumer Target Groups

                                                                                                                                                                                                                • Figure 170: Target groups, by demographics, March 2012
                                                                                                                                                                                                                • Figure 171: Usage of yogurt and yogurt drinks, by occasion, by target groups, March 2012
                                                                                                                                                                                                                • Figure 172: Usage of yogurt and yogurt drinks, by occasion, by target groups, March 2012
                                                                                                                                                                                                                • Figure 173: Attitudes towards yogurts and yogurt drinks, by target groups, March 2012
                                                                                                                                                                                                                • Figure 174: Factors influencing choice of yogurt or yogurt drinks, by target groups, March 2012
                                                                                                                                                                                                                • Figure 175: Usage of desserts by type, by target groups, March 2012
                                                                                                                                                                                                                • Figure 176: Change in grocery shopping habits, by target groups, March 2012
                                                                                                                                                                                                                • Figure 177: Agreement with lifestyle statements on health, by target groups, March 2012

                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                            • Alliance Boots
                                                                                                                                                                                                            • Baumatic
                                                                                                                                                                                                            • Cadbury Schweppes Plc
                                                                                                                                                                                                            • Danone UK Ltd
                                                                                                                                                                                                            • Department of Health
                                                                                                                                                                                                            • Dr Oetker
                                                                                                                                                                                                            • Emmi UK Ltd
                                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                                            • Food Standards Agency
                                                                                                                                                                                                            • Football Association (The)
                                                                                                                                                                                                            • General Mills Inc
                                                                                                                                                                                                            • Glanbia plc
                                                                                                                                                                                                            • Greencore Group plc
                                                                                                                                                                                                            • J. Sainsbury
                                                                                                                                                                                                            • Lactalis American Group, Inc
                                                                                                                                                                                                            • Muller Dairy UK Ltd
                                                                                                                                                                                                            • Nestlé S.A.
                                                                                                                                                                                                            • Nestlé UK Ltd
                                                                                                                                                                                                            • Onken Dairy
                                                                                                                                                                                                            • PAI Partners
                                                                                                                                                                                                            • Rachel's Organic Dairy
                                                                                                                                                                                                            • Robert Wiseman Dairies Plc
                                                                                                                                                                                                            • Tesco Plc
                                                                                                                                                                                                            • Weight Watchers Ltd. (UK)
                                                                                                                                                                                                            • Yeo Valley Farms (Production) Ltd
                                                                                                                                                                                                            • Yoplait Dairy Crest
                                                                                                                                                                                                            • YouTube, Inc.

                                                                                                                                                                                                            Yogurt and Desserts - UK - July 2012

                                                                                                                                                                                                            £1,995.00 (Excl.Tax)