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Yogurt and Desserts - UK - July 2013

“There is scope for more brands to expand their offering of single-serve desserts, particularly within the frozen aisle. Over three in ten over-55s would like to see more frozen desserts which are individually portioned, and these also appeal most to those living in single-person households – both rapidly growing demographics.”

– Emma Clifford, Senior Food Analyst

Some questions answered in this report include:

  • How has EFSA’s work on health claims affected the yogurt market?
  • What steps can yogurt and dessert brands take to enhance their appeal among over-55s?
  • How can yogurt brands grow usage occasions for yogurts and desserts?
  • What attributes can help yogurt brands appeal to the younger generation?

Signalling its maturity, penetration of yogurt was strong in 2013, with these products benefiting from high levels of trust in their health credentials, being seen as guilt-free treats, their affordability and the presence of a number of big-hitting brands (most notably those owned by Müller and Danone). However, while rising prices have seen the value of the market continue to grow, volume sales have been in steady decline since 2010.

The yogurt market has had to cope with the EFSA’s ban of the probiotic health claim which came into effect in December 2012 – a key part of many brands’ preposition. This has had the biggest impact on brands operating in the yogurt drink segment, which has suffered a significant decline in sales.

At the opposite end of the health spectrum, sales of desserts have also been struggling, with volume sales down between 2008 and 2013, while inflation saw value sales increase. The chilled desserts segment was the only one to grow in both value and volume terms over the five-year period, reflecting the continued migration towards chilled from ambient and frozen desserts.

Definition

This report examines the UK retail market for yogurts and desserts, and excludes sales through catering or fast food establishments.

Yogurt includes spoonable yogurt, fromage frais and yogurt drinks. Functional fermented milk drinks such as Yakult are included in the report since cultures similar to those contained therein have now been introduced into products positioned as yogurt. Frozen yogurt is excluded from this market.

Desserts include chilled, ambient and frozen variants, as well as ice cream-based desserts like Viennetta (but not block or handheld ice cream).

Frozen desserts include for example frozen cakes, sponge puddings, cheesecake, gateaux, Pavlova, dessert toppings and traditional puddings.

Ambient desserts include dessert ingredients (eg condensed milk, evaporated milk, custard, jelly, ice cream accompaniments), dessert ready mixes (eg mousse, Blancmange, toppings), ready-to-eat desserts (eg RTE custard, RTE jelly, rice pudding, sponge pudding, fruit pots).

Sorbets, shelf-stable cakes and Christmas puddings are excluded from the market size.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Market size and forecast for UK retail value sales of yogurt and yogurt drinks, 2008-18
              • Figure 2: Market size and forecast for UK retail value sales of desserts, 2008-18
            • Market factors
              • Revised EFSA regulations hit the yogurt market
                • Growth in 25-34s and 5-9s to boost the market…
                  • …while shrinking household sizes pose a challenge
                    • Companies, brands and innovation
                      • Müller leads in yogurts and chilled desserts
                        • Figure 3: UK retail sales of leading brands in everyday and indulgent yogurts and desserts and pouring yogurt, by value, 2012/13*
                      • NPD activity in yogurt peaks in 2012
                        • An uptick in adspend in 2012
                          • The consumer
                            • Yogurts/yogurt drinks enjoy a high penetration of 84%
                              • Figure 4: Types of yogurt/yogurt drink bought in the past three months, by gender, May 2013
                            • Consumers’ favourite flavour holds the most sway in yogurt choice
                              • Figure 5: Factors considered when choosing yogurt/fromage frais, by gender, May 2013
                            • Yogurt benefits from its functional and health credentials
                              • Figure 6: Attitudes towards yogurt/yogurt drinks, May 2013
                            • Chilled desserts are preferred to frozen or ambient formats
                              • Figure 7: Types of desserts eaten and/or bought in the past three months, May 2013
                            • Consumers want to be able to see their desserts
                              • Figure 8: Attitudes towards desserts, May 2013
                            • What we think
                            • Issues in the Market

                                • How has EFSA’s work on health claims affected the yogurt market?
                                  • What steps can yogurt and dessert brands take to enhance their appeal among over-55s?
                                    • How can yogurt brands grow usage occasions for yogurts and desserts?
                                      • What attributes can help yogurt brands appeal to the younger generation?
                                      • Trend Application

                                          • Trend: Many Mes
                                            • Trend: Miniaturize Me
                                              • Mintel Futures: Human
                                              • Market Drivers

                                                • Key points
                                                  • Low fat is the go-to claim for healthy eaters
                                                    • Probiotics and antioxidants fall foul of the EFSA
                                                      • Population changes likely to boost the market
                                                        • Figure 9: Trends in the age structure of the UK population, 2007-17
                                                      • Families provide a boost to the sector…
                                                        • Figure 10: Forecast adult population trends, by lifestage, 2007-17
                                                      • ….however, household sizes are in decline
                                                        • Figure 11: UK households, by size, 2007-17
                                                    • Strengths and Weaknesses

                                                      • Strengths
                                                        • Weaknesses
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • Spoonable yogurts dominate
                                                              • Figure 12: Share of new product launches in the UK yogurt market, by segment, 2009-13
                                                              • Figure 13: Share of new product launches within the UK yogurt market, by segment and company (top ten), 2012
                                                            • Brands continue to lead NPD
                                                              • Figure 14: Share of new product launches in the UK yogurt market, branded vs. own-label, 2009-13
                                                            • Danone stepped up its new launch activity in 2012
                                                              • Figure 15: Share of new product launches within the UK yogurt market, by company (top 15), 2009-13
                                                            • Müller looks to grow its premium yogurt offering
                                                              • Yeo Valley steps up its zero-fat yogurt innovation
                                                                • L/N/R fat claims become more prevalent
                                                                  • Figure 16: Share of new product launches within the UK yogurt market, by claim (top ten), 2009-13
                                                                • Danone sets the bar for environmentally friendly packaging
                                                                  • Limited edition variants became more commonplace in 2012
                                                                    • Organic and functional claims fall by the wayside
                                                                      • Rise in new launches of chilled desserts
                                                                        • Figure 17: Share of new product launches within the UK dessert market, by segment, 2009-13
                                                                        • Figure 18: Share of new product launches in the UK dessert market, branded vs. own-label, 2012
                                                                      • Morrisons ramps up its new launch activity in 2012
                                                                        • Figure 19: Share of new product launches within the UK dessert market, by company (top 15), 2009-13
                                                                      • Müller moves into desserts in 2013
                                                                        • Claims relating to fat content are less prevalent in desserts
                                                                          • Figure 20: Share of new product launches within the UK yogurt market, by claim (top 15), 2009-13
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Yogurt market value grows by 17% over 2008-13
                                                                            • Figure 21: Market size and forecast for UK retail volume and value sales of yogurt and yogurt drinks, 2008-18
                                                                          • The future of the yogurt market
                                                                            • Figure 22: Market size and forecast for UK retail volume sales of yogurt and yogurt drinks, 2008-18
                                                                            • Figure 23: Market size and forecast for UK retail value sales of yogurt and yogurt drinks, 2008-18
                                                                          • Factors used in the forecast
                                                                            • The dessert market sees sluggish value growth
                                                                              • Figure 24: Market size and forecast for UK retail volume and value sales of desserts, 2008-18
                                                                              • Figure 25: Market size and forecast for UK retail volume sales of desserts, 2008-18
                                                                              • Figure 26: Market size and forecast for UK retail value sales of desserts, 2008-18
                                                                            • Factors used in the forecast
                                                                            • Market Segmentation

                                                                              • Key points
                                                                                • Spoonable and pouring yogurts dominate
                                                                                  • Figure 27: UK retail value sales of spoonable and pouring yogurt and drinking yogurt, 2008-13
                                                                                  • Figure 28: UK retail volume sales of spoonable and pouring yogurt and drinking yogurt, 2008-13
                                                                                • Yogurt drinks fall from favour
                                                                                  • Chilled desserts continue to outpace ambient, while frozen declines
                                                                                    • Figure 29: UK retail value sales of ambient, chilled and frozen desserts, 2008-13
                                                                                    • Figure 30: UK retail volume sales of ambient, chilled and frozen desserts, 2008-13
                                                                                  • Volatility in the ambient dessert market
                                                                                    • Sales of frozen desserts tumble
                                                                                      • Figure 31: Share of ambient, frozen and chilled desserts in total retail value sales of desserts, 2008-13
                                                                                  • Market Share

                                                                                    • Key points
                                                                                      • Müller leads in yogurts and chilled desserts
                                                                                        • Figure 32: UK retail sales of leading brands in yogurt and chilled dessert, by value and volume, 2012 and 2013
                                                                                        • Figure 33: UK retail sales of leading manufacturers in yogurt and chilled dessert, by value and volume, 2012 and 2013
                                                                                      • Sales are down for Danone yogurt brands
                                                                                        • Own-label continues to steal share
                                                                                          • Yeo Valley is the big success story
                                                                                            • Only Yakult saw value growth in the drinking yogurt category
                                                                                              • Yoplait has a strong presence in the kids’ yogurt market
                                                                                                • Figure 34: UK retail sales of leading brands in kids’ yogurt and desserts, by value and volume, 2012 and 2013
                                                                                                • Figure 35: UK retail sales of leading manufacturers in kids’ yogurt and desserts, by value and volume, 2012 and 2013
                                                                                              • Ambrosia outperforms the ambient dessert market
                                                                                                • Figure 36: UK retail sales of leading brands in ambient desserts, by value and volume, 2012 and 2013
                                                                                                • Figure 37: UK retail sales of leading manufacturers in ambient desserts, by value and volume, 2012 and 2013
                                                                                              • Own-label has the upper hand in frozen desserts
                                                                                                • Figure 38: UK retail sales of leading brands in frozen desserts, by value and volume, 2012 and 2013
                                                                                            • Companies and Products

                                                                                              • Danone
                                                                                                • Müller
                                                                                                  • Nestlé
                                                                                                    • Onken
                                                                                                      • Yeo Valley
                                                                                                        • Yoplait
                                                                                                        • Brand Research

                                                                                                          • Brand map
                                                                                                              • Figure 39: Attitudes towards and usage of brands in the yogurt sector, May 2013
                                                                                                            • Correspondence analysis
                                                                                                              • Brand attitudes
                                                                                                                • Figure 40: Attitudes, by yogurt brand, May 2013
                                                                                                              • Brand personality
                                                                                                                • Figure 41: Yogurt brand personality – macro image, May 2013
                                                                                                                • Figure 42: Yogurt brand personality – micro image, May 2013
                                                                                                              • Brand experience
                                                                                                                • Figure 43: Yogurt brand usage, May 2013
                                                                                                                • Figure 44: Satisfaction with various yogurt brands, May 2013
                                                                                                                • Figure 45: Consideration of yogurt brands, May 2013
                                                                                                                • Figure 46: Consumer perceptions of current yogurt brand performance, May 2013
                                                                                                                • Figure 47: Yogurt brand recommendation – Net Promoter Score, May 2013
                                                                                                              • Brand index
                                                                                                                • Figure 48: Yogurt brand index, May 2013
                                                                                                                • Figure 49: Yogurt brand index vs. recommendation, May 2013
                                                                                                              • Target group analysis
                                                                                                                • Figure 50: Target groups, May 2013
                                                                                                                • Figure 51: Yogurt brand usage, by target groups, May 2013
                                                                                                              • Group One – Conformists
                                                                                                                • Group Two – Simply the Best
                                                                                                                  • Group Three – Shelf Stalkers
                                                                                                                    • Group Four – Habitual Shoppers
                                                                                                                      • Group Five – Individualists
                                                                                                                      • Brand Communication and Promotion

                                                                                                                        • Key points
                                                                                                                          • Adspend growth returns in 2012
                                                                                                                            • Figure 52: Topline advertising spend in the yogurts and desserts markets, 2009-13
                                                                                                                          • Müller Dairy overtakes Danone as top advertiser in 2012
                                                                                                                            • Figure 53: Advertising expenditure in the UK yogurts market, by top ten advertisers, 2009-12
                                                                                                                          • Müller invests in Corner range in 2012
                                                                                                                            • Figure 54: Advertising expenditure in the UK yogurts market, by top ten brands, 2009-12
                                                                                                                          • TV campaigns continue to be increasingly relied upon
                                                                                                                            • Figure 55: Advertising expenditure in the UK yogurts market, by media type, 2009-13
                                                                                                                          • Premier Foods leads dessert investment in 2012
                                                                                                                            • Figure 56: Advertising expenditure in the UK desserts* market, by top ten advertisers, 2009-12
                                                                                                                          • Ambrosia invests in adspend in 2012
                                                                                                                            • Figure 57: Advertising expenditure in the UK desserts* market, by top ten brands, 2009-12
                                                                                                                          • Press overtakes TV as most popular form of advertising in the desserts category
                                                                                                                            • Figure 58: Advertising expenditure in the UK desserts* market, by media type, 2009-13
                                                                                                                        • Channels to Market

                                                                                                                          • Key point
                                                                                                                            • Multiples continue to dominate
                                                                                                                              • Figure 59: UK retail value sales of yogurts and dessert, by outlet type, 2009-12
                                                                                                                          • The Consumer – Usage of Yogurt/Fromage Frais

                                                                                                                            • Key points
                                                                                                                              • Yogurts/yogurt drinks enjoy a high penetration of 84%
                                                                                                                                  • Figure 60: Types of yogurt/yogurt drink bought in the past three months, by gender, May 2013
                                                                                                                                • Families are most likely to buy yogurts/yogurt drinks
                                                                                                                                  • Figure 61: Consumers who have purchased any yogurt/yogurt drink in the past three months, by age and presence of children and household size, May 2013
                                                                                                                                • Yogurt drinks
                                                                                                                                  • Figure 62: Consumers who have purchased yogurt/yogurt drink in the past three months, by age, May 2013
                                                                                                                                • Half of consumers only purchase one or two different types of yogurt
                                                                                                                                  • Figure 63: Repertoire of types of yogurt/yogurt drink bought in the past three months, May 2013
                                                                                                                                • Yogurt enjoys frequent usage
                                                                                                                                  • Figure 64: Frequency of eating yogurt and fromage frais, May 2013
                                                                                                                              • The Consumer – Varieties of Yogurt/Fromage Frais Purchased

                                                                                                                                • Key points
                                                                                                                                  • Low fat is the most popular type of yogurt
                                                                                                                                      • Figure 65: Varieties of yogurt/fromage frais purchased, by gender, May 2013
                                                                                                                                    • Low-fat yogurts are popular among older buyers
                                                                                                                                      • Figure 66: Consumers who have purchased low-fat, full-fat and non/zero-fat yogurts/fromage frais, by age, May 2013
                                                                                                                                    • Natural versus Greek
                                                                                                                                      • Organic yogurts attract a young, affluent crowd
                                                                                                                                        • Figure 67: Consumers who have purchased organic yogurts/fromage frais, by age and socio-economic group, May 2013
                                                                                                                                      • Multipacks are most popular format
                                                                                                                                        • Figure 68: Pack types of yogurt/fromage frais purchased in the past three months, by gender, May 2013#
                                                                                                                                        • Figure 69: Pack types of yogurt/fromage frais purchased in the past three months, by varieties of yogurt/fromage frais purchased, May 2013
                                                                                                                                    • The Consumer – Choice Factors for Yogurts/Fromage Frais

                                                                                                                                      • Key points
                                                                                                                                        • Consumers’ favourite flavour holds the most sway
                                                                                                                                            • Figure 70: Factors considered when choosing yogurt/fromage frais, by gender, May 2013
                                                                                                                                          • Price versus special offers
                                                                                                                                            • Over-55s are most interested in diet-related factors
                                                                                                                                              • Figure 71: Most popular factors considered when choosing yogurt/fromage frais, by all-natural ingredients, low sugar/sugar-free and reduced calorie claims, by age, May 2013
                                                                                                                                            • Premium and ethical attributes
                                                                                                                                            • The Consumer – Attitudes Towards Yogurt/Yogurt Drinks

                                                                                                                                              • Key points
                                                                                                                                                • Yogurt benefits from its functional credentials
                                                                                                                                                    • Figure 72: Attitudes towards yogurt/yogurt drinks, May 2013
                                                                                                                                                  • Added health benefits give yogurts something extra
                                                                                                                                                    • Figure 73: Consumers who are interested in yogurts and yogurt drinks with added health benefits, by gender, May 2013
                                                                                                                                                  • Guilt-free, indulgent treat ticks all the boxes for women
                                                                                                                                                    • Yogurt is also deemed to be a good cooking ingredient
                                                                                                                                                    • The Consumer – Usage of Desserts

                                                                                                                                                      • Key points
                                                                                                                                                        • Chilled desserts are preferred to frozen or ambient formats
                                                                                                                                                            • Figure 74: Types of desserts eaten and/or bought in the past three months, May 2013
                                                                                                                                                          • Consumers are promiscuous in their dessert buying behaviour
                                                                                                                                                            • Figure 75: Repertoire of types of dessert bought in the past three months, May 2013
                                                                                                                                                        • The Consumer – Attitudes Towards Desserts

                                                                                                                                                          • Key points
                                                                                                                                                            • Consumers concerned about visibility
                                                                                                                                                                • Figure 76: Attitudes towards desserts, May 2013
                                                                                                                                                              • Smaller and individual portions appeal to lots of consumers
                                                                                                                                                                • Consumers watch calorie content
                                                                                                                                                                  • Individual desserts could benefit from meal deal availability
                                                                                                                                                                  • Appendix – Market Size

                                                                                                                                                                      • Figure 77: Best- and worst-case forecasts for UK retail sales of yogurt and yogurt drinks, by volume, 2013-18
                                                                                                                                                                      • Figure 78: Best- and worst-case forecasts for UK retail sales of yogurt and yogurt drinks, by value, 2013-18
                                                                                                                                                                      • Figure 79: Best- and worst-case forecasts for UK retail sales of desserts, by volume, 2013-18
                                                                                                                                                                      • Figure 80: Best- and worst-case forecasts for UK retail sales of desserts, by value, 2013-18
                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                      • Figure 81: Brand usage, May 2013
                                                                                                                                                                      • Figure 82: Brand commitment, May 2013
                                                                                                                                                                      • Figure 83: Brand momentum, May 2013
                                                                                                                                                                      • Figure 84: Brand diversity, May 2013
                                                                                                                                                                      • Figure 85: Brand satisfaction, May 2013
                                                                                                                                                                      • Figure 86: Brand recommendation, May 2013
                                                                                                                                                                      • Figure 87: Brand attitude, May 2013
                                                                                                                                                                      • Figure 88: Brand image – macro image, May 2013
                                                                                                                                                                      • Figure 89: Brand image – micro image, May 2013
                                                                                                                                                                      • Figure 90: Profile of target groups, by demographics, May 2013
                                                                                                                                                                      • Figure 91: Psychographic segmentation, by target groups, May 2013
                                                                                                                                                                      • Figure 92: Brand usage, by target groups, May 2013
                                                                                                                                                                    • Brand index
                                                                                                                                                                      • Figure 93: Brand index, May 2013
                                                                                                                                                                  • Appendix – The Consumer – Usage of Yogurt/Fromage Frais

                                                                                                                                                                      • Figure 94: Types of yogurt/yogurt drink bought in the past three months, May 2013
                                                                                                                                                                      • Figure 95: Most popular types of yogurt/yogurt drink bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 96: Next most popular types of yogurt/yogurt drink bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 97: Repertoire of types of yogurt/yogurt drink bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 98: Most popular frequency of eating yogurt, by demographics, May 2013
                                                                                                                                                                      • Figure 99: Next most popular frequency of eating fromage frais, by demographics, May 2013
                                                                                                                                                                  • Appendix – The Consumer – Varieties of Yogurt/Fromage Frais Purchased

                                                                                                                                                                      • Figure 100: Varieties of yogurt/fromage frais purchased, May 2013
                                                                                                                                                                      • Figure 101: Most popular varieties of yogurt/fromage frais purchased, by demographics, May 2013
                                                                                                                                                                      • Figure 102: Next most popular varieties of yogurt/fromage frais purchased, by demographics, May 2013
                                                                                                                                                                      • Figure 103: Repertoire of varieties of yogurt/fromage frais purchased, by demographics, May 2013
                                                                                                                                                                      • Figure 104: Pack types of yogurt/fromage frais purchased in the past three months, by demographics, May 2013
                                                                                                                                                                  • Appendix – Choice Factors for Yogurts/Fromage Frais

                                                                                                                                                                      • Figure 105: Factors considered when choosing yogurt/fromage frais, May 2013
                                                                                                                                                                      • Figure 106: Most popular factors considered when choosing yogurt/fromage frais, by demographics, May 2013
                                                                                                                                                                      • Figure 107: Next most popular factors considered when choosing yogurt/fromage frais, by demographics, May 2013
                                                                                                                                                                  • Appendix – The Consumer – Attitudes Towards Yogurt/Fromage Frais

                                                                                                                                                                      • Figure 108: Agreement with the statement ‘Yogurts make for a good guilt-free snack’, by demographics, May 2013
                                                                                                                                                                      • Figure 109: Agreement with the statement ‘I'd like to see a wider variety of yogurts with added health benefits’, by demographics, May 2013
                                                                                                                                                                      • Figure 110: Agreement with the statement ‘I trust the health benefits yogurts claim on the packaging’, by demographics, May 2013
                                                                                                                                                                      • Figure 111: Agreement with the statement ‘Yogurts with ‘healthy’ claims are still high in sugar’, by demographics, May 2013
                                                                                                                                                                      • Figure 112: Agreement with the statement ‘Yogurt is a good way to get calcium and Vitamin D in my diet’, by demographics, May 2013
                                                                                                                                                                      • Figure 113: Agreement with the statement ‘Yogurt/yogurt drinks are a good way to support digestive health’, by demographics, May 2013
                                                                                                                                                                      • Figure 114: Agreement with the statement ‘I would like to see more yogurts high in protein’, by demographics, May 2013
                                                                                                                                                                      • Figure 115: Agreement with the statement ‘Yogurts can be a good cooking ingredient (eg for sauces/dips)’, by demographics, May 2013
                                                                                                                                                                      • Figure 116: Agreement with the statement ‘The taste of a yogurt is more important to me than calorie content’, by demographics, May 2013
                                                                                                                                                                      • Figure 117: Agreement with the statement ‘A thick texture makes a yogurt feel more indulgent’, by demographics, May 2013
                                                                                                                                                                      • Figure 118: Agreement with the statement ‘Big pots allow you to control the portion size’, by demographics, May 2013
                                                                                                                                                                      • Figure 119: Agreement with the statement ‘I would eat yogurts more often if they kept me fuller for longer’, by demographics, May 2013
                                                                                                                                                                  • Appendix – The Consumer – Usage of Desserts

                                                                                                                                                                      • Figure 120: Chilled desserts eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 121: Custard/vanilla sauce eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 122: Non-chilled dessert eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 123: Packet dessert mixes eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 124: Frozen dessert eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 125: Other eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 126: Repertoire of types of desserts eaten and/or bought in the past three months, by demographics, May 2013
                                                                                                                                                                      • Figure 127: Repertoire of types of desserts eaten and/or bought in the past three months, by demographics, May 2013 (continued)
                                                                                                                                                                  • Appendix – The Consumer – Choice Factors for Desserts

                                                                                                                                                                      • Figure 128: Most popular factors considered when choosing desserts, by demographics, May 2013
                                                                                                                                                                      • Figure 129: Next most popular factors considered when choosing desserts, by demographics, May 2013
                                                                                                                                                                      • Figure 130: Other factors considered when choosing desserts, by demographics, May 2013
                                                                                                                                                                  • Appendix – The Consumer – Attitudes Towards Desserts

                                                                                                                                                                      • Figure 131: Most popular attitudes towards desserts, by demographics, May 2013
                                                                                                                                                                      • Figure 132: Next most popular attitudes towards desserts, by demographics, May 2013

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  • Advertising Standards Authority
                                                                                                                                                                  • Asda Group Ltd
                                                                                                                                                                  • Cadbury Trebor Bassett
                                                                                                                                                                  • Danone UK Ltd
                                                                                                                                                                  • Dr Oetker
                                                                                                                                                                  • Emmi UK Ltd
                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                  • General Mills Inc
                                                                                                                                                                  • Greencore Group plc
                                                                                                                                                                  • HJ Heinz Company UK
                                                                                                                                                                  • Lactalis American Group, Inc
                                                                                                                                                                  • Nestlé UK Ltd
                                                                                                                                                                  • Onken Dairy
                                                                                                                                                                  • Rachel's Organic Dairy
                                                                                                                                                                  • Robert Wiseman Dairies Plc
                                                                                                                                                                  • Tesco Plc
                                                                                                                                                                  • Weight Watchers Ltd. (UK)
                                                                                                                                                                  • Wm Morrison Supermarkets
                                                                                                                                                                  • Yeo Valley Farms (Production) Ltd
                                                                                                                                                                  • Yoplait Dairy Crest

                                                                                                                                                                  Yogurt and Desserts - UK - July 2013

                                                                                                                                                                  £1,995.00 (Excl.Tax)