Yogurt and Desserts - UK - June 2011
- Yogurt brands credibly positioned as simple and pure could tap into the pool of 57% of yogurt-eaters who would like to see more 'completely natural' yogurts.
- Lassi drinks or yogurt-based smoothies could see growth opportunities among the half of yogurt-eaters who report being interested in smoothies made with yogurt and fruit.
- Despite the growth of more indulgent yogurts, the sector must continue to deliver on the light credentials, including low-fat, low-calorie and low-sugar, to appeal to the two in three over-55s and women who eat yogurt, and see these as important factors in their purchase choice.
For the purposes of this report, yogurt includes spoonable yogurt and fromage frais and yogurt drinks. Functional fermented milk drinks such as Yakult are included in the report since cultures similar to those contained therein have now been introduced into products positioned as yogurt. Frozen yogurt is excluded from this market.
Desserts include chilled, ambient and frozen variants, as well as ice cream-based desserts like Viennetta (but not block or hand-held ice cream). Sorbets, canned fruit, cakes, Christmas puddings and ready-to-eat fruit including purées and compotes are excluded from the market size.
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