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Yogurt and Yogurt Drinks - US - August 2012

While sales in a variety of CPG categories declined in response to the economic downturn, the yogurt category has proven to be quite resilient. U.S. retail sales of yogurt drinks reached nearly $6.4 billion in 2011, up 31% from 2007.

While this growth and the BFY trend indicate there are significant opportunities for manufacturers, it is also evident that this is a highly competitive category in which achieving success requires a keen understanding of key consumer and industry trends. This report examines these trends and related factors. More specifically, the report addresses the following questions:

  • How have sales fluctuated in recent years and how are they likely to change between 2012 and 2017?
  • How are macro-level economic and demographic trends impacting sales?
  • What are the leading brands in the category, and how have they achieved dominance?
  • What types of new products are manufacturers bringing to market, and how is innovation driving sales growth?
  • How has yogurt usage fluctuated among adults and teens in recent years?
  • What consumer segments over-index and under-index on yogurt and yogurt drink use?
  • How are various yogurt-related attitudes and behaviors impacting consumer decision-making?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Sales continue to grow at a healthy pace in 2012
                            • Figure 1: Total U.S. retail sales of yogurt and yogurt drinks, at current prices, 2007-12
                          • Growth likely to continue at a steady pace through 2017
                            • Figure 2: Total U.S. retail sales and fan chart forecast of yogurt and yogurt drinks, at current prices, 2007-17
                          • Market factors
                            • Health and wellness aspirations drive demand for yogurt
                              • Figure 3: Reasons for “watching diet” among the 52% doing so, October 2009–December 2010
                            • Other BFY snacks compete with yogurt
                              • Figure 4: Snack consumption, by type, March 2012
                            • Companies, brands, and innovation
                              • Figure 5: Yogurt and smoothie brands used by 5% or more of users, October 2010-November 2011
                            • Most sales made at supermarkets
                              • Figure 6: Retail channels choice to purchase yogurt/yogurt drinks, by age, February-March 2012
                            • The consumer
                              • Figure 7: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household by gender, February-March 2012
                            • Low fat is the most popular type
                              • Figure 8: Yogurt and smoothie consumption, October 2010-November 2011
                            • What we think
                            • Issues in the Market

                                • What types of products drive growth?
                                  • Which consumer segments over-index on yogurt use and how can companies effectively target them?
                                    • How can national brands position to compete more effectively with private label?
                                    • Insights and Opportunities

                                      • Self-select multipacks could drive sales volume
                                        • Offer insulated containers to make products more portable
                                            • Figure 9: Yogurtini insulated frozen yogurt container, 2012
                                          • Innovative new Greek products likely to drive growth in 2012-13
                                            • Chobani Champions a sign of things to come
                                              • Frozen Greek another key opportunity for manufacturers
                                                • Yogurt Entrants and Exits reflect big opportunities, and challenges
                                                • Trend Applications

                                                    • Trend: The Real Thing
                                                      • Trend: Transumers
                                                        • 2015 Trend
                                                          • Old Gold
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • 2012 will be another year of impressive growth
                                                                • Greek continues to drive growth
                                                                  • Demand for BFY snacks another key driver
                                                                    • Figure 10: Total U.S. retail sales of yogurt and yogurt drinks, at current prices, 2007-17
                                                                    • Figure 11: Total U.S. retail sales of yogurt and yogurt drinks, at inflation-adjusted prices, 2007-17
                                                                  • Fan chart forecast
                                                                      • Figure 12: Total U.S. retail sales and fan chart forecast, yogurt and yogurt drinks, at current prices, 2007-17
                                                                    • Walmart sales
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Languishing recovery could undermine growth potential
                                                                          • Figure 13: Unemployment trends, 2007-12
                                                                          • Figure 14: Median household income in inflation-adjusted dollars, 2000-10
                                                                          • Figure 15: Consumer confidence trends, 2007-12
                                                                        • Most watching their diet
                                                                          • Figure 16: Watching diet and reasons for doing so, by gender, October 2009–December 2010
                                                                        • Obesity remains a big problem in U.S.
                                                                          • Figure 17: Incidence of being overweight or obese in the U.S. among adults aged 18+, 2005-10
                                                                        • Population growth will drive long-term demand
                                                                          • Figure 18: U.S. population, by age, 2006-16
                                                                        • Parents and kids a key segment for marketers
                                                                          • Figure 19: Households, by presence and ages of children, 2011
                                                                        • Rapid growth of minority segments will drive demand
                                                                          • Figure 20: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household, by race/Hispanic origin, February-March 2012
                                                                          • Figure 21: Population, by race and Hispanic origin, 2006-16
                                                                        • Pricing a key consideration when targeting Hispanics and blacks
                                                                          • Figure 22: Median household income, by race and Hispanic origin of householder, 2010
                                                                        • Price of milk down from July 2010 peak but likely to increase in Q4
                                                                          • Figure 23: Cost per 100 pounds (hundredweight or cwt) for milk, 2010-12
                                                                        • Languishing recovery could undermine growth potential
                                                                          • Figure 24: Unemployment trends, 2007-12
                                                                          • Figure 25: Median household income in inflation-adjusted dollars, 2000-10
                                                                          • Figure 26: Consumer confidence trends, 2007-12
                                                                      • Competitive Context

                                                                        • Ice cream, cheese, fruit, and cereal among key snack competitors
                                                                          • Figure 27: Snack consumption, by type, March 2012
                                                                        • Cereal, fruit, snack bars, and bread key competitors in breakfast
                                                                          • Figure 28: Foods eaten as a part of weekday breakfast, August 2009
                                                                      • Segment Performance

                                                                        • Spoonable and frozen yogurt still driving growth
                                                                          • Figure 29: Total U.S. retail sales of yogurt and yogurt drinks, segmented, by type, 2010-12
                                                                      • Segment Performance—Refrigerated Yogurt

                                                                        • Key points
                                                                          • Greek continues to drive growth
                                                                            • Figure 30: Total U.S. retail sales of refrigerated spoonable, at current prices, 2007-17
                                                                        • Segment Performance—Yogurt Drinks

                                                                          • Key points
                                                                            • Sales shows a rebound in 2012
                                                                              • Figure 31: Total U.S. retail sales of yogurt and yogurt drinks, at current prices, 2007-17
                                                                          • Segment Performance—Frozen Yogurt

                                                                            • Key points
                                                                              • Sales expected to spike in 2012
                                                                                • Figure 32: Total U.S. retail sales of yogurt and yogurt drinks, at current prices, 2007-17
                                                                            • Retail Channels

                                                                              • Key points
                                                                                • Most buy from supermarkets
                                                                                  • Figure 33: Total U.S. retail sales of yogurt and yogurt drinks, by channel, 2010 and 2012
                                                                                  • Figure 34: U.S. retail sales of yogurt and yogurt drinks from supermarkets, at current prices, 2007-12
                                                                                • Young adults more likely to shop Walmart and natural channel
                                                                                  • Figure 35: Retail channels choice to purchase yogurt/yogurt drinks by age, February-March 2012
                                                                                  • Figure 36: U.S. retail sales of yogurt and yogurt drinks in “other” channels, at current prices, 2007-12
                                                                                • Target affluents in supermarket, club, and natural channels
                                                                                  • Figure 37: Retail channels choice to purchase yogurt/yogurt drinks, by household income, February-March 2012
                                                                              • Retail Channels—Natural Supermarkets

                                                                                • Key points
                                                                                  • Natural sales growing faster than other channels
                                                                                    • Figure 38: Natural supermarket sales of yogurt and yogurt drinks, at current prices, 2009-11*
                                                                                    • Figure 39: Natural supermarket sales of yogurt and yogurt drinks, at inflation-adjusted prices, 2009-11*
                                                                                  • Natural channel sales of yogurt and yogurt drinks by segment
                                                                                    • Figure 40: Natural supermarket sales of yogurt and yogurt drinks, by segment, 2009 and 2011*
                                                                                  • Natural channel sales of refrigerated dairy yogurt by type
                                                                                    • Figure 41: Natural supermarket sales of refrigerated dairy yogurt, by type, 2009 and 2011*
                                                                                  • Leading brands
                                                                                    • Figure 42: Selected natural supermarket brand sales of yogurt and yogurt drinks, 2009 and 2011*
                                                                                  • Natural channel sales of organic yogurt and yogurt drinks
                                                                                    • Figure 43: Natural supermarket sales of yogurt and yogurt drinks, by organic, 2009 and 2011*
                                                                                • Leading Companies

                                                                                  • Key points
                                                                                    • Category leaders remain dominant but are losing ground
                                                                                      • Private label could become more formidable competitor
                                                                                        • Figure 44: Select FDMx manufacturer sales of yogurt and yogurt drinks in the U.S., 2011 and 2012
                                                                                    • Brand Share—Refrigerated Yogurt

                                                                                      • Key points
                                                                                        • Variety of flavors helps explain the dominance of Light & Fit
                                                                                          • Dannon Oikos and Chobani achieving big gains with Greek style
                                                                                            • Figure 45: Select FDMx brand sales and market share of refrigerated in the U.S., 2011 and 2012
                                                                                        • Brand Share—Yogurt Drinks

                                                                                          • Key points
                                                                                            • Dannon achieves some gains with Go-Gurt
                                                                                              • Yakult Honsha drive growth with Yakult
                                                                                                • Figure 46: Select FDMx brand sales and market share of yogurt drinks in the U.S., 2011 and 2012
                                                                                            • Brand Share—Frozen Yogurt

                                                                                              • Key points
                                                                                                • Kemp wins with frozen yogurt made with live cultures
                                                                                                  • Ben and Jerry’s achieve some gains with indulgent flavors
                                                                                                    • Private label wins with competitively priced premium SKUs
                                                                                                        • Figure 47: Select FDMx brand sales and market share of frozen yogurt in the U.S., 2011 and 2012
                                                                                                    • Innovations and Innovators

                                                                                                      • Key points
                                                                                                        • Innovation snapshot
                                                                                                          • Figure 48: New spoonable and drinkable yogurt launches in the U.S., 2007 -12
                                                                                                        • Many continue to bring new Greek products to market
                                                                                                          • Figure 49: New Greek yogurt launches in the U.S., by subcategory, 2007-12
                                                                                                        • Dannon and Yoplait win with innovation
                                                                                                          • Figure 50: Top 10 claims associated with new spoonable yogurt launches in the U.S., 2007 -12
                                                                                                        • Health-related claims commonly associated with new spoonable launches
                                                                                                          • Figure 51: Top 10 claims associated with new spoonable yogurt launches in the U.S., 2007 -12
                                                                                                        • New Greek launches often wellness-oriented, sometimes indulgent
                                                                                                          • Greek parfaits becoming more common
                                                                                                            • Products designed for kids could drive growth
                                                                                                              • Health, kids and on-the-go key claims in drinkable category
                                                                                                                • Figure 52: Top 10 claims associated with drinkable yogurt and cultured milk launches in the U.S., 2007 -12
                                                                                                              • Many children’s products are sold as indulgent treats
                                                                                                                • Wellness-oriented drinks could drive growth in natural and premium chanhnel
                                                                                                                • Marketing Strategies

                                                                                                                  • Overview of the brand landscape
                                                                                                                    • Dannon
                                                                                                                      • Figure 53: Brand analysis of Dannon Activia, 2012
                                                                                                                    • Television advertising
                                                                                                                      • Figure 54: Activia ad, 2012
                                                                                                                      • Figure 55: Dannon Oikos Greek Yogurt television ad, 2011
                                                                                                                      • Figure 56: Danimals television ad, 2011
                                                                                                                    • Online
                                                                                                                      • Figure 57: Dannon website, 2012
                                                                                                                    • Facebook
                                                                                                                      • Figure 58: Light & Fit Facebook page, July 2012
                                                                                                                    • Yoplait
                                                                                                                      • Figure 59: Brand analysis of Yoplait, 2012
                                                                                                                    • Television advertising
                                                                                                                      • Figure 60: Yoplait television ad, 2011
                                                                                                                      • Figure 61: Go-Gurt television ad, 2012
                                                                                                                    • Online
                                                                                                                      • Figure 62: Yoplait website, 2012
                                                                                                                  • Adult Usage Trends

                                                                                                                    • Key points
                                                                                                                      • Incidence of use remains steady
                                                                                                                        • Figure 63: Personal incidence of eating or drinking yogurt and drinking smoothies, January 2007-November 2011
                                                                                                                      • But users consuming more per month
                                                                                                                        • Figure 64: Volume consumption of yogurt and smoothies, January 2007-November 2011
                                                                                                                      • Demand for low fat trending upward
                                                                                                                        • Figure 65: Yogurt and smoothie consumption, by type, January 2007-November 2011
                                                                                                                      • Demand for frozen yogurt is rising
                                                                                                                        • Figure 66: Personal incidence of eating frozen yogurt, January 2007-November 2011
                                                                                                                        • Figure 67: Volume consumption of frozen yogurt, January 2007-November 2011
                                                                                                                    • Incidence of Yogurt and Yogurt Drinks Consumption

                                                                                                                      • Key points
                                                                                                                        • Women a key segment for marketers
                                                                                                                          • Figure 68: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household, by gender, February-March 2012
                                                                                                                        • Demand high among young adults
                                                                                                                          • Figure 69: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household, by age, February-March 2012
                                                                                                                        • Affluents somewhat more likely to be users
                                                                                                                          • Figure 70: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household, by household income, February-March 2012
                                                                                                                        • Households with kids are a very high-demand segment
                                                                                                                          • Figure 71: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household, by presence of children in household, February-March 2012
                                                                                                                      • Frequency of Yogurt and Yogurt Drinks Consumption

                                                                                                                        • Key points
                                                                                                                          • Female users tend to consume more
                                                                                                                            • Figure 72: Volume consumption of yogurt and smoothies, by gender, October 2010-November 2011
                                                                                                                          • Households with kids use more per month
                                                                                                                            • Figure 73: Volume consumption of yogurt and smoothies, by presence of children in household, October 2010-November 2011
                                                                                                                        • Regular vs. BFY Preferences

                                                                                                                          • Key points
                                                                                                                            • Most users prefer low fat
                                                                                                                              • Figure 74: Yogurt and smoothie consumption, by gender, October 2010-November 2011
                                                                                                                            • Demand for low fat particularly high among affluents
                                                                                                                              • Figure 75: Yogurt and smoothie consumption by household income, October 2010-November 2011
                                                                                                                          • Yogurt/Yogurt Drinks Consumption by Location

                                                                                                                            • Key points
                                                                                                                              • Affluents more likely to eat spoonable yogurt at work
                                                                                                                                • Figure 76: Yogurt/yogurt drinks consumption by location – spoonable yogurt, by household income, February-March 2012
                                                                                                                              • Nearly all users, across age segments, eat yogurt at home
                                                                                                                                • Figure 77: Yogurt/yogurt drinks consumption by location – spoonable yogurt, by age, February-March 2012
                                                                                                                              • Many young adults enjoy frozen yogurt when away from home
                                                                                                                                • Figure 78: Yogurt/yogurt drinks consumption, by location – frozen yogurt, by age, February-March 2012
                                                                                                                              • Drinkable yogurt often used on the go
                                                                                                                                • Figure 79: Yogurt/yogurt drinks consumption by location – drinkable yogurt, by age, February-March 2012
                                                                                                                            • Yogurt/Yogurt Drinks Consumption by Occasion

                                                                                                                              • Key points
                                                                                                                                • Snacking most common usage occasion
                                                                                                                                  • Figure 80: Yogurt/yogurt drinks consumption, by occasion – spoonable yogurt, by gender, February-March 2012
                                                                                                                                • Yogurt consumed by half of 18-24s for breakfast
                                                                                                                                  • Figure 81: Yogurt/yogurt drinks consumption, by occasion – spoonable yogurt, by age, February-March 2012
                                                                                                                                • Many yogurt snackers have modest incomes
                                                                                                                                  • Figure 82: Yogurt/yogurt drinks consumption, by occasion – spoonable yogurt, by household income, February-March 2012
                                                                                                                                • Frozen yogurt often consumed as a dessert or snack
                                                                                                                                  • Figure 83: Yogurt/yogurt drinks consumption, by occasion – frozen yogurt, by household income, February-March 2012
                                                                                                                              • Brand Preferences

                                                                                                                                • Key points
                                                                                                                                  • Leading brands resonate with users in all income brackets
                                                                                                                                    • Figure 84: Yogurt and smoothie consumption by brands, by household income, October 2010-November 2011
                                                                                                                                  • Yoplait especially effective at targeting households with kids
                                                                                                                                    • Figure 85: Yogurt and smoothie consumption by brands, by presence of children in household, October 2010-November 2011
                                                                                                                                • Yogurt/Yogurt Drinks Purchase by Packaging Type

                                                                                                                                  • Key points
                                                                                                                                    • Most use single-serve containers
                                                                                                                                      • Figure 86: Yogurt/yogurt drinks purchase, by packaging type – spoonable yogurt, by age, February-March 2012
                                                                                                                                    • Affluents more likely to use single serve
                                                                                                                                      • Figure 87: Yogurt/yogurt drinks purchase, by packaging type – spoonable yogurt, by household income, February-March 2012
                                                                                                                                    • Greek rarely purchased in family-size containers
                                                                                                                                      • Figure 88: Yogurt/yogurt drinks purchase, by packaging type – Greek style yogurt, by age, February-March 2012
                                                                                                                                  • Reasons for Buying Greek Yogurt

                                                                                                                                    • Key points
                                                                                                                                      • Greek a key driver of sales growth
                                                                                                                                        • Taste and health both key drivers of Greek usage
                                                                                                                                          • Figure 89: Reasons for buying Greek yogurt, by age, February-March 2012
                                                                                                                                        • Key drivers more likely to influence affluents
                                                                                                                                          • Figure 90: Reasons for buying Greek yogurt, by age, February-March 2012
                                                                                                                                      • Attitude Toward Australian Yogurt

                                                                                                                                        • Key points
                                                                                                                                          • Most still unfamiliar with Australian yogurt
                                                                                                                                            • Figure 91: Attitudes toward Australian yogurt, by age, February-March 2012
                                                                                                                                          • Households with kids more likely to have experimented with Australian
                                                                                                                                            • Figure 92: Attitudes toward Australian yogurt, by presence of children in household, February-March 2012
                                                                                                                                        • Yogurt/Yogurt Drink Behavior

                                                                                                                                          • Key points
                                                                                                                                            • Vitamin content and probiotics key purchase drivers
                                                                                                                                              • Figure 93: Consumer behavior toward yogurt/yogurt drinks, by age, February-March 2012
                                                                                                                                            • Upper-income parents more likely to give yogurt to kids
                                                                                                                                              • Figure 94: Consumer behavior toward yogurt/yogurt drinks, by household income, February-March 2012
                                                                                                                                          • Attitudes Toward Yogurt/Yogurt Drink Brands

                                                                                                                                            • Key points
                                                                                                                                              • Many driven to purchase by discounts and coupons
                                                                                                                                                • Figure 95: Attitudes toward yogurt/yogurt drinks brands, by gender, February-March 2012
                                                                                                                                              • Young adults more likely to be brand loyal
                                                                                                                                                • Figure 96: Attitudes toward yogurt/yogurt drinks brands, by age, February-March 2012
                                                                                                                                            • Teen Usage

                                                                                                                                              • Key points
                                                                                                                                                • Usage among teens trending upward
                                                                                                                                                  • Figure 97: Personal incidence of eating or drinking yogurt among teens, January 2007-November 2011
                                                                                                                                                • Girls aged 12-14 a key segment
                                                                                                                                                  • Figure 98: Personal incidence of eating or drinking yogurt among teens, by gender and age, October 2010-November 2011
                                                                                                                                                  • Figure 99: Personal incidence of eating frozen yogurt, by gender and age, October 2010-November 2011
                                                                                                                                                • Most teens prefer regular
                                                                                                                                                  • Figure 100: Yogurt consumption among teens by type, January 2007-November 2011
                                                                                                                                                • Among teen users, volume consumed trending upward
                                                                                                                                                  • Figure 101: Volume consumption of yogurt among teens, January 2007-November 2011
                                                                                                                                                  • Figure 102: Volume consumption of yogurt among teens, by gender and age, October 2010-November 2011
                                                                                                                                                • Many adopting SKUs designed primarily for adults
                                                                                                                                                  • Figure 103: Yogurt consumption among teens, by brands, January 2007-November 2011
                                                                                                                                                  • Figure 104: Yogurt consumption among teens by brands, by gender and age, October 2010-November 2011
                                                                                                                                                • Nearly four in 10 teens eat frozen yogurt
                                                                                                                                                  • Figure 105: Personal incidence of eating frozen yogurt, January 2007-November 2011
                                                                                                                                                • Most kids prefer SKUs with pre-mixed fruit
                                                                                                                                                  • Figure 106: Yogurt consumption among teens by kinds, by gender and age, October 2010-November 2011
                                                                                                                                              • Race and Hispanic Origin

                                                                                                                                                • Key points
                                                                                                                                                  • Ethnic groups embracing the category
                                                                                                                                                    • Figure 107: Personal incidence of buying yogurt and yogurt drinks for self and someone else in the household, by race/Hispanic origin, February-March 2012
                                                                                                                                                    • Figure 108: Volume consumption of yogurt and smoothies, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                  • Hispanics and blacks more likely to prefer regular varieties
                                                                                                                                                    • Figure 109: Yogurt and smoothie consumption, by race/Hispanic origin, October 2010-November 2011
                                                                                                                                                  • Hispanics much more likely to have tried Australian varieties
                                                                                                                                                    • Figure 110: Attitudes toward Australian yogurt, by race/Hispanic origin, February-March 2012
                                                                                                                                                  • Target minorities with probiotics and frozen SKUs
                                                                                                                                                    • Figure 111: Consumer behavior toward yogurt/yogurt drinks, by race/Hispanic origin, February-March 2012
                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                  • Calorie counters use more per month
                                                                                                                                                      • Figure 112: Volume consumption of yogurt and smoothies, by attitudes/opinions (food) – any agree, October 2010-November 2011
                                                                                                                                                    • Healthy snackers tend to use more per month
                                                                                                                                                      • Figure 113: Volume consumption of yogurt and smoothies, by attitudes/opinions (food) – any agree, October 2010-November 2011
                                                                                                                                                    • Frozen users more likely to prefer low and non-fat
                                                                                                                                                      • Figure 114: Yogurt and smoothie consumption, October 2010-November 2011
                                                                                                                                                  • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                      • Overview of yogurt
                                                                                                                                                        • Refrigerated yogurt
                                                                                                                                                          • Consumer insights on key purchase measures – refrigerated yogurt
                                                                                                                                                            • Brand map
                                                                                                                                                              • Figure 115: Brand map, selected brands of refrigerated yogurt buying rate, by household penetration, 2011*
                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                              • Key purchase measures
                                                                                                                                                                • Figure 116: Key purchase measures for the top brands of refrigerated yogurt, by household penetration, 2011*
                                                                                                                                                              • Refrigerated yogurt drinks
                                                                                                                                                                • Consumer insights on key purchase measures – refrigerated yogurt drinks
                                                                                                                                                                  • Brand map
                                                                                                                                                                    • Figure 117: Brand map, selected brands of refrigerated yogurt drinks buying rate, by household penetration, 2011*
                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                      • Figure 118: Key purchase measures for the top brands of refrigerated yogurt drinks, by household penetration, 2010*
                                                                                                                                                                  • Appendix—Other Useful Consumer Tables

                                                                                                                                                                      • Figure 119: Yogurt/yogurt drinks consumption, by location – drinkable yogurt, by gender, February-March 2012
                                                                                                                                                                      • Figure 120: Yogurt/yogurt drinks consumption, by occasion – frozen yogurt, by age, February-March 2012
                                                                                                                                                                      • Figure 121: Yogurt/yogurt drinks consumption, by occasion – drinkable yogurt, by gender, February-March 2012
                                                                                                                                                                      • Figure 122: Retail channels choice to purchase yogurt/yogurt drinks, by gender, February-March 2012
                                                                                                                                                                      • Figure 123: Yogurt/yogurt drinks purchase, by packaging type – frozen yogurt, by race/Hispanic origin, February-March 2012
                                                                                                                                                                      • Figure 124: Retail channels choice to purchase yogurt/yogurt drinks, by race/Hispanic origin, February-March 2012
                                                                                                                                                                  • Appendix—Trade Associations

                                                                                                                                                                    Companies Covered

                                                                                                                                                                    • Ben & Jerry's Homemade Inc.
                                                                                                                                                                    • Dreyer's Grand Ice Cream Holdings, Inc.
                                                                                                                                                                    • General Mills Inc
                                                                                                                                                                    • Groupe Danone
                                                                                                                                                                    • Häagen-Dazs
                                                                                                                                                                    • Marquez Brothers International Inc.
                                                                                                                                                                    • Nestlé USA
                                                                                                                                                                    • Safeway Inc
                                                                                                                                                                    • Stonyfield Farm
                                                                                                                                                                    • Turkey Hill Dairy
                                                                                                                                                                    • Unilever USA
                                                                                                                                                                    • Yoplait USA

                                                                                                                                                                    Yogurt and Yogurt Drinks - US - August 2012

                                                                                                                                                                    £3,277.28 (Excl.Tax)