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Yogurt and Yogurt Drinks - US - August 2013

“Price and health are two areas providing major opportunities for marketers. The rise of Greek yogurt has defined the industry during the past several years. Consumers have been more than willing to pay a premium for Greek yogurt, although there are early signs that they are beginning to seek more value.”

– John N. Frank, Category Manager, Food & Drink

Some questions answered in this report include:

  • How can Greek yogurts continue to drive sales as the market matures?
  • How can marketers better attract parents and kids?
  • How can the supermarket channel compete with Walmart’s growing influence?

 

Yogurt and yogurt drinks represent a $7.4 billion market with sales that have increased for several consecutive years, including throughout the recession. This report provides an in-depth look at sales trends, product segmentation, marketing strategies, and consumer attitudes and behaviors.

A sampling of questions raised and answered includes:

  • Greek yogurt sales continue to drive the market. Are consumers worn out, or why and how will the Greek trend power on?
  • New entrants such as Chobani have altered the market significantly. How have the traditionally major players responded?
  • Supermarkets have steadily lost market share to supercenters such as Walmart as a distribution channel. What might they do to reverse the trend?
  • Women, parents, and more affluent consumers are the key demographic of yogurt buyers. Why are they buying and where else does opportunity lie?
  • Yogurt’s position as a healthy alternative has helped to drive sales as consumers become more health aware. How can brands continue to take advantage of this new attitude?
  • Hispanics are one of the fastest-growing populations and they happen to over index to many yogurt segments. What are their attitudes and behaviors regarding yogurt, and how might marketers reach them more effectively?

For the purposes of this report, Mintel divides the yogurt market into the following segments:

  • Spoonable Yogurts: Yogurt that is sold in cups or tubes, and products meant to be spooned, squeezed, or “slurped.” Greek-style yogurt is included.
  • Yogurt Drinks: Refrigerated yogurt products in a liquid, drinkable form. These products may include fruit or fruit flavoring; includes yogurt “smoothies.”

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • Market factors
                          • Yogurt sales top $7 billion in fifth consecutive year of growth
                            • Figure 1: Total market sales and fan chart forecast of yogurt, at current prices, 2008-18
                          • Greek yogurt drives demand
                            • Figure 2: MULO sales of refrigerated yogurt, by leading companies, rolling 52 weeks 2012 and 2013
                          • The consumer
                            • Women key audience for spoonable yogurts
                              • Figure 3: Yogurt consumption, by gender, June 2013
                            • Parents may provide growth opportunity
                              • Figure 4: Yogurt types purchased, by presence of children in household, June 2013
                            • Greek yogurt buyers beginning to look for value
                              • Figure 5: Yogurt types purchased, by yogurt pricing attitudes, June 2013
                            • Consumers agree yogurt provides many health benefits
                              • Figure 6: Agreement with yogurt attitudes, June 2013
                            • Affluent consumers demand all-natural ingredients
                              • Figure 7: Characteristics affecting which spoonable yogurt types chosen, by household income, June 2013
                            • What we think
                            • Issues and Insights

                                • How can Greek yogurts continue to drive sales as the market matures?
                                  • Insight: There is a significant opportunity for value-priced lines of Greek yogurt
                                    • How can marketers better attract parents and kids?
                                      • Insight: Market yogurt as a healthier option for kids
                                        • How can the supermarket channel compete with Walmart’s growing influence?
                                          • Insight: There is opportunity for more private label yogurts, notably Greek
                                          • Trend Applications

                                              • Trend: Help Me Help Myself
                                                • Trend: The Man in the Mirror
                                                  • Mintel Futures: Old Gold
                                                  • Market Size and Forecast

                                                    • Key points
                                                      • Yogurt sales top $7 billion in fifth consecutive year of growth
                                                        • Figure 8: Total U.S. retail sales and forecast of yogurt and yogurt drinks, at current prices, 2008-18
                                                        • Figure 9: Total U.S. retail sales and forecast of yogurt and yogurt drinks, at inflation-adjusted prices, 2008-18
                                                      • Fan chart forecast
                                                          • Figure 10: Total Market sales and fan chart forecast of market, at current prices, 2008-18
                                                      • Market Drivers

                                                        • Key points
                                                          • Economic recovery could spark sales growth
                                                            • Rising prices could affect yogurt sales
                                                              • Nationwide obesity rates call for increased awareness
                                                                • Rapid growth of minorities will drive demand
                                                                  • Parents a key demographic for marketers
                                                                  • Competitive Context

                                                                    • Other nutritional snacks present key competitors
                                                                      • Breakfast cereals and other breakfast foods present additional choice
                                                                        • Yogurt now competes with dessert options, too
                                                                        • Segment Performance

                                                                          • Key points
                                                                            • Spoonable yogurt accounts for 93% of estimated market share
                                                                              • Figure 11: Total U.S. retail sales of yogurt and yogurt drinks, by segment, at current prices, 2011 and 2013 (est.)
                                                                          • Segment Performance—Spoonable Yogurt

                                                                            • Key points
                                                                              • Greek drives growth for another year
                                                                                • Figure 12: Total U.S. retail sales and forecast of yogurt, at current prices, 2008-13
                                                                            • Segment Performance—Yogurt Drinks

                                                                              • Key points
                                                                                • Yogurt drinks sales increase for second consecutive year
                                                                                  • Figure 13: Total U.S. retail sales and forecast of yogurt drinks, at current prices, 2008-13
                                                                              • Retail Channels

                                                                                • Key points
                                                                                  • Supermarkets slowly losing market share
                                                                                    • Figure 14: Total U.S. retail sales of yogurt and yogurt drinks, by channel, at current prices, 2008-13
                                                                                • Retail Channels—Supermarkets

                                                                                  • Key points
                                                                                    • Supermarket yogurt sales estimated to reach $4.9 billion
                                                                                      • Figure 15: U.S. supermarket sales of yogurt and yogurt drinks, at current prices, 2008-13
                                                                                  • Retail Channels—Drug Stores

                                                                                    • Key points
                                                                                      • Drug stores account for essentially no yogurt sales
                                                                                        • Figure 16: U.S. drug store sales of yogurt and yogurt drinks, at current prices, 2008-13
                                                                                    • Retail Channels—Other Retail Channels

                                                                                      • Key points
                                                                                        • Sales through other retail channels continue impressive growth
                                                                                          • Figure 17: U.S. sales of yogurt and yogurt drinks through other retail channels, at current prices, 2008-13
                                                                                        • Walmart receives dominant share of grocery shopping
                                                                                          • Figure 18: Shopping frequency by supermarket and food store, October 2007-November 2012
                                                                                      • Retail Channels—Natural Supermarkets

                                                                                        • Key points
                                                                                          • Insights
                                                                                            • Sales of yogurt and yogurt drinks in the natural channel
                                                                                              • Figure 19: Natural supermarket sales of yogurt and yogurt drinks, at current prices, 2011-13*
                                                                                              • Figure 20: Natural supermarket sales of yogurt and yogurt drinks, at inflation-adjusted prices, 2011-13*
                                                                                            • Natural channel sales of yogurt by segment
                                                                                              • Figure 21: Natural supermarket sales of yogurt and yogurt drinks, by segment, 2011 and 2013*
                                                                                            • Natural channel sales of refrigerated dairy yogurt by type
                                                                                              • Figure 22: Natural supermarket sales of refrigerated dairy yogurt by type, by segment, 2011* and 2013*
                                                                                            • Brands of note
                                                                                              • Natural channel sales of breakfast yogurt by organic
                                                                                                • Figure 23: Natural supermarket sales of yogurt and yogurt drinks, by organic, 2010 and 2012*
                                                                                            • Leading Companies

                                                                                              • Key points
                                                                                                • Three companies account for almost 75% market share
                                                                                                  • Figure 24: MULO sales of yogurt and yogurt drinks, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                              • Brand Share—Yogurt

                                                                                                • Key points
                                                                                                  • Dannon Oikos and Chobani win big with consumers
                                                                                                    • Chobani Champions makes successful pitch at parents
                                                                                                      • Non-Greek healthy options lose share
                                                                                                        • Figure 25: MULO sales of refrigerated yogurt, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                    • Brand Share—Yogurt Drinks

                                                                                                      • Key points
                                                                                                        • Kid-friendly yogurt drinks drive segment growth
                                                                                                          • Probiotic yogurt drink products gain appeal
                                                                                                            • Figure 26: MULO sales of yogurt drinks, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                        • Innovations and Innovators

                                                                                                          • New Greek product introductions
                                                                                                            • Dessert-inspired products speak to consumers’ indulgences
                                                                                                              • Kid-friendly products make a crowded market
                                                                                                              • Marketing Strategies

                                                                                                                • Chobani asks consumers to “Go Real”
                                                                                                                  • Chobani Real is Simple ads
                                                                                                                    • Figure 27: Chobani, real is simple ad, 2013
                                                                                                                    • Figure 28: Chobani, Start with the best ad, 2013
                                                                                                                  • Dannon positions popular Oikos brand as ideal for both genders
                                                                                                                    • Dannon ads speak to genders
                                                                                                                      • Figure 29: Dannon, There’s a new protein in town ad, 2013
                                                                                                                      • Figure 30: Dannon, Linda sacrificed ad, 2013
                                                                                                                    • Yoplait looks to reenergize the brand by refocusing on strengths
                                                                                                                      • Yoplait ad speaks to its strength in variety
                                                                                                                        • Figure 31: Yoplait, Forty delicious flavors ad, 2012
                                                                                                                        • Figure 32: Yoplait, Yoplait Greek 100 ad, 2013
                                                                                                                    • Social Media—Yogurt and Yogurt Drinks

                                                                                                                      • Key points
                                                                                                                        • Key social media metrics
                                                                                                                          • Figure 33: Key brand metrics, yogurt and yogurt drink brands, July 2013
                                                                                                                        • Market overview
                                                                                                                          • Brand usage and awareness
                                                                                                                              • Figure 34: Usage and awareness of selected yogurt and yogurt drink brands, May 2013
                                                                                                                            • Interaction with brands
                                                                                                                              • Figure 35: Interaction with selected yogurt and yogurt drink brands, May 2013
                                                                                                                            • Online conversations
                                                                                                                              • Figure 36: Online conversations on selected yogurt and yogurt drink brands, by day July 2-Aug. 1, 2013
                                                                                                                            • Where are people talking about yogurt and yogurt drink brands?
                                                                                                                              • Figure 37: Online conversations on selected yogurt and yogurt drink brands, by page type, July 2-Aug. 1, 2013
                                                                                                                            • What are people talking about?
                                                                                                                                • Figure 38: Types of conversations around selected yogurt and yogurt drink brands, July 2-Aug. 1, 2013
                                                                                                                                • Figure 39: Types of conversations around selected yogurt and yogurt drink brands, by day, July 2-Aug. 1, 2013
                                                                                                                              • Brand analysis
                                                                                                                                • Chobani
                                                                                                                                  • Figure 40: Chobani key social media indicators, July 2013
                                                                                                                                • Key online campaigns
                                                                                                                                  • What we think
                                                                                                                                    • Yoplait
                                                                                                                                      • Figure 41: Yoplait key social media indicators, July 2013
                                                                                                                                    • Key online campaigns
                                                                                                                                      • What we think
                                                                                                                                        • Activia
                                                                                                                                          • Figure 42: Activia key social media indicators, July 2013
                                                                                                                                        • Key online campaigns
                                                                                                                                          • What we think
                                                                                                                                            • Dannon
                                                                                                                                              • Figure 43: Dannon key social media indicators, July 2013
                                                                                                                                            • Key online campaigns
                                                                                                                                              • What we think
                                                                                                                                                • Oikos
                                                                                                                                                  • Figure 44: Oikos key social media indicators, July 2013
                                                                                                                                                • Key online campaigns
                                                                                                                                                  • What we think
                                                                                                                                                    • FAGE
                                                                                                                                                      • Figure 45: FAGE key social media indicators, July 2013
                                                                                                                                                    • Key online campaigns
                                                                                                                                                      • What we think
                                                                                                                                                      • Adult Usage

                                                                                                                                                        • Key points
                                                                                                                                                          • Yogurt market crowded with many brands
                                                                                                                                                            • Figure 46: Yogurt brands, by gender, January 2012-March 2013
                                                                                                                                                          • Chobani most popular among 34-44s
                                                                                                                                                            • Figure 47: Yogurt brands, by age, January 2012-March 2013
                                                                                                                                                          • Opportunity for Chobani and other Greek brands for value line
                                                                                                                                                            • Figure 48: Yogurt brands, by household income, January 2012-March 2013
                                                                                                                                                        • Yogurt Consumption

                                                                                                                                                          • Key points
                                                                                                                                                            • One out of four respondents eating more Greek yogurt this year
                                                                                                                                                              • Figure 49: Yogurt consumption, June 2013
                                                                                                                                                            • Women key audience for spoonable yogurts
                                                                                                                                                              • Figure 50: Yogurt consumption, by gender, June 2013
                                                                                                                                                            • Market opportunity for low-priced Greek option
                                                                                                                                                              • Figure 51: Yogurt consumption, by household income, June 2013
                                                                                                                                                            • Natural ingredients key attraction for Greek yogurt buyers
                                                                                                                                                              • Figure 52: Characteristics affecting which spoonable yogurt types chosen, by yogurt consumption—More, June 2013
                                                                                                                                                              • Figure 53: Agreement with yogurt attitudes, by yogurt consumption – More, June 2013
                                                                                                                                                            • Price increases may affect Greek yogurt and yogurt drink consumption
                                                                                                                                                              • Figure 54: Yogurt pricing attitudes, by yogurt consumption – Less, June 2013
                                                                                                                                                          • Yogurt Types Purchased

                                                                                                                                                            • Key points
                                                                                                                                                              • Female consumers drive spoonable yogurt segment buying
                                                                                                                                                                • Figure 55: Yogurt types purchased, by gender, June 2013
                                                                                                                                                              • High demand for less traditional products among young adults
                                                                                                                                                                • Figure 56: Yogurt types purchased, by age, June 2013
                                                                                                                                                              • Yogurt purchased by more affluent consumers
                                                                                                                                                                • Figure 57: Yogurt types purchased, by household income, June 2013
                                                                                                                                                              • Parents more likely to buy yogurt of all types
                                                                                                                                                                • Figure 58: Yogurt types purchased, by presence of children in household, June 2013
                                                                                                                                                              • Greek yogurt buyers choose health, non-Greek yogurt buyers choose price
                                                                                                                                                                • Figure 59: Yogurt types purchased, by characteristics affecting which spoonable yogurt types chosen, June 2013
                                                                                                                                                                • Figure 60: Yogurt types purchased, by characteristics affecting which spoonable yogurt types chosen, June 2013 (continued)
                                                                                                                                                              • Greek yogurt buyers looking for new values
                                                                                                                                                                • Figure 61: Yogurt types purchased, by yogurt pricing attitudes, June 2013
                                                                                                                                                              • Kids think of yogurt drinks as a dessert/treat
                                                                                                                                                                • Figure 62: Yogurt types purchased, by attitudes regarding yogurt taste and flavors, June 2013
                                                                                                                                                            • Reasons Why Spoonable Yogurt Chosen

                                                                                                                                                              • Key points
                                                                                                                                                                • Price is the most important factor
                                                                                                                                                                  • Figure 63: Characteristics affecting which spoonable yogurt types chosen, by gender, June 2013
                                                                                                                                                                • Young consumers want value, variety, and a known brand
                                                                                                                                                                  • Figure 64: Characteristics affecting which spoonable yogurt types chosen, by age, June 2013
                                                                                                                                                                • Demand for all-natural ingredients among higher income households
                                                                                                                                                                  • Figure 65: Characteristics affecting which spoonable yogurt types chosen, by household income, June 2013
                                                                                                                                                              • Yogurt Pricing Attitudes

                                                                                                                                                                • Key points
                                                                                                                                                                  • Pricing concerns not dominating thought
                                                                                                                                                                    • Figure 66: Yogurt pricing attitudes, by gender, June 2013
                                                                                                                                                                  • Young consumers switching to less expensive options
                                                                                                                                                                    • Figure 67: Yogurt pricing attitudes, by age, June 2013
                                                                                                                                                                  • Private label brands just as good for less affluent consumers
                                                                                                                                                                    • Figure 68: Yogurt pricing attitudes, by household income, June 2013
                                                                                                                                                                  • More evidence Greek yogurt buyers now looking to spend less
                                                                                                                                                                    • Figure 69: Yogurt pricing attitudes, by awareness of yogurt or yogurt drink brands, June 2013
                                                                                                                                                                  • Price-sensitive consumers open to private labels
                                                                                                                                                                    • Figure 70: Yogurt pricing attitudes, by characteristics affecting which spoonable yogurt types chosen, June 2013
                                                                                                                                                                • Yogurt General Attitudes

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Yogurt provides many health benefits, consumers agree
                                                                                                                                                                      • Figure 71: Agreement with yogurt attitudes, by gender, June 2013
                                                                                                                                                                    • Young consumers enjoy thick texture
                                                                                                                                                                      • Figure 72: Agreement with yogurt attitudes, by age, June 2013
                                                                                                                                                                  • Yogurt Taste and Flavors

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Demand for natural fruit flavors
                                                                                                                                                                        • Figure 73: Attitudes regarding yogurt taste and flavors, by gender, June 2013
                                                                                                                                                                      • Young consumers seek wide variety of health benefits, flavors
                                                                                                                                                                        • Figure 74: Attitudes regarding yogurt taste and flavors, by age, June 2013
                                                                                                                                                                    • Race and Hispanic Origin

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Hispanics embracing the category
                                                                                                                                                                          • Figure 75: Yogurt consumption, by race/Hispanic origin, June 2013
                                                                                                                                                                        • Opportunity for Chobani and other Greek brands among Hispanics
                                                                                                                                                                          • Figure 76: Yogurt brands, by race/Hispanic origin, January 2012-March 2013
                                                                                                                                                                        • Hispanics purchasing yogurt varieties attractive to kids
                                                                                                                                                                          • Figure 77: Yogurt types purchased, by race/Hispanic origin, June 2013
                                                                                                                                                                        • Black consumers interested in new flavors from known brands
                                                                                                                                                                          • Figure 78: Characteristics affecting which spoonable yogurt types chosen, by race/Hispanic origin, June 2013
                                                                                                                                                                        • Large-size yogurt attractive to blacks, Asians, Hispanics
                                                                                                                                                                          • Figure 79: Agreement with yogurt attitudes, by race/Hispanic origin, June 2013
                                                                                                                                                                      • Cluster Analysis

                                                                                                                                                                          • Cluster analysis
                                                                                                                                                                            • Cluster 1: Enthusiasts
                                                                                                                                                                              • Demographics
                                                                                                                                                                                • Characteristics
                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                    • Cluster 2: Traditionalists
                                                                                                                                                                                      • Demographics
                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                            • Cluster 3: Uninspireds
                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                      • Cluster characteristic tables
                                                                                                                                                                                                        • Figure 80: Target clusters, June 2013
                                                                                                                                                                                                        • Figure 81: Yogurt consumption, by target clusters, June 2013
                                                                                                                                                                                                        • Figure 82: Yogurt types purchased, by target clusters, June 2013
                                                                                                                                                                                                        • Figure 83: Characteristics affecting which spoonable yogurt types chosen, by target clusters, June 2013
                                                                                                                                                                                                        • Figure 84: Yogurt pricing attitudes, by target clusters, June 2013
                                                                                                                                                                                                        • Figure 85: Agreement with yogurt attitudes, by target clusters, June 2013
                                                                                                                                                                                                        • Figure 86: Attitudes regarding yogurt taste and flavors, by target clusters, June 2013
                                                                                                                                                                                                      • Cluster demographic tables
                                                                                                                                                                                                        • Figure 87: Target clusters, June 2013
                                                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                                                      • Consumer confidence
                                                                                                                                                                                                        • Figure 88: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                      • Unemployment
                                                                                                                                                                                                        • Figure 89: U.S. Unemployment Rate, by month, 2002-13
                                                                                                                                                                                                        • Figure 90: U.S. unemployment and underemployment rates, 2007-13
                                                                                                                                                                                                        • Figure 91: Number of employed civilians in U.S., in thousands, 2007-13
                                                                                                                                                                                                      • Food cost pressures
                                                                                                                                                                                                        • Figure 92: Changes in USDA Food Price Indexes, 2011 through June 25, 2013
                                                                                                                                                                                                      • Obesity
                                                                                                                                                                                                        • Figure 93: American adults by weight category as determined by body mass index (BMI), 2008-June 20, 2013
                                                                                                                                                                                                      • Childhood and teen obesity—highest in decades
                                                                                                                                                                                                          • Figure 94: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                        • Racial, ethnic population growth
                                                                                                                                                                                                            • Figure 95: U.S. population, by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                            • Figure 96: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                          • Shifting U.S. demographics
                                                                                                                                                                                                            • Figure 97: U.S. population, by age, 2008-18
                                                                                                                                                                                                            • Figure 98: U.S. households, by presence of own children, 2002-12
                                                                                                                                                                                                        • Appendix—Social Media—Yogurt and Yogurt Drinks

                                                                                                                                                                                                          • Brand usage and awareness
                                                                                                                                                                                                            • Figure 99: Brand usage or awareness, May 2013
                                                                                                                                                                                                            • Figure 100: Dannon usage or awareness, by demographics, May 2013
                                                                                                                                                                                                            • Figure 101: Yoplait usage or awareness, by demographics, May 2013
                                                                                                                                                                                                            • Figure 102: Activia usage or awareness, by demographics, May 2013
                                                                                                                                                                                                            • Figure 103: Chobani usage or awareness, by demographics, May 2013
                                                                                                                                                                                                            • Figure 104: Oikos usage or awareness, by demographics, May 2013
                                                                                                                                                                                                            • Figure 105: FAGE usage or awareness, by demographics, May 2013
                                                                                                                                                                                                          • Activities done
                                                                                                                                                                                                            • Figure 106: Activities done, May 2013
                                                                                                                                                                                                            • Figure 107: Dannon – Activities done, by demographics, May 2013
                                                                                                                                                                                                            • Figure 108: Activia – Activities done, by demographics, May 2013
                                                                                                                                                                                                            • Figure 109: Chobani – Activities done, by demographics, May 2013
                                                                                                                                                                                                            • Figure 110: Oikos – Activities done, by demographics, May 2013
                                                                                                                                                                                                            • Figure 111: FAGE – Activities done, by demographics, May 2013
                                                                                                                                                                                                          • Online conversations
                                                                                                                                                                                                            • Figure 112: Online conversations on selected yogurt and yogurt drink brands, by day July 2-Aug. 1, 2013
                                                                                                                                                                                                            • Figure 113: Online conversations on selected yogurt and yogurt drink brands, by page type, July 2-Aug. 1, 2013
                                                                                                                                                                                                            • Figure 114: Types of conversations around selected yogurt and yogurt drink brands, July 2-Aug. 1, 2013
                                                                                                                                                                                                            • Figure 115: Types of conversations around selected yogurt and yogurt drink brands, by day, July 2-Aug. 1, 2013
                                                                                                                                                                                                        • Appendix – Other Tables

                                                                                                                                                                                                          • Yogurt consumption and age
                                                                                                                                                                                                            • Figure 116: Yogurt consumption, by age, June 2013
                                                                                                                                                                                                          • Agreement with yogurt attitudes and household income
                                                                                                                                                                                                            • Figure 117: Agreement with yogurt attitudes, by household income, June 2013
                                                                                                                                                                                                          • Attitudes regarding yogurt taste and flavors and household income
                                                                                                                                                                                                            • Figure 118: Attitudes regarding yogurt taste and flavors, by household income, June 2013
                                                                                                                                                                                                          • Yogurt pricing attitudes and race/Hispanic origin
                                                                                                                                                                                                            • Figure 119: Yogurt pricing attitudes, by race/Hispanic origin, June 2013
                                                                                                                                                                                                        • CHAID Analysis—Yogurt and Yogurt Drinks

                                                                                                                                                                                                          • Methodology
                                                                                                                                                                                                            • Parents who like all-natural fruit choosing Yoplait
                                                                                                                                                                                                              • Figure 120: Eaten/purchased the following yogurt or yogurt drink brands—CHAID—Tree output, May, 2013
                                                                                                                                                                                                              • Figure 121: Eaten/purchased the following yogurt or yogurt drink brands—CHAID—Table output, May, 2013
                                                                                                                                                                                                          • Appendix – SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                                                              • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                              • Appendix – Trade Associations

                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                • General Mills Inc
                                                                                                                                                                                                                • Groupe Danone
                                                                                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                                                                                • Yoplait USA

                                                                                                                                                                                                                Yogurt and Yogurt Drinks - US - August 2013

                                                                                                                                                                                                                £3,199.84 (Excl.Tax)