Yogurt and Yogurt Drinks - US - December 2010
The yogurt and yogurt drinks market is benefiting greatly as consumers pay greater attention to healthy eating. Sales have risen steadily over the past five years, and with U.S. per capita consumption still trailing that of Europe by a wide margin, it appears that prospects for continued growth are strong. This report provides an in-depth look at the yogurt market, including:
- The size of the yogurt market and all its segments plus growth forecasts through 2015
- How refrigerated yogurt, the category’s largest segment, has managed to beat the recession and keep private label in check
- A close examination of the rapid rise of Greek-style yogurts and the continued growth of probiotic brand Dannon Activia
- An analysis of recent yogurt category new product activity, including yogurts promising functional health benefits, dessert/indulgence yogurts, and the growing crop of organic, natural and local yogurts
- Mintel’s exclusive consumer research into the attitudes and behaviors of yogurt consumers
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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