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Yogurt and Yogurt Drinks - US - December 2010

The yogurt and yogurt drinks market is benefiting greatly as consumers pay greater attention to healthy eating. Sales have risen steadily over the past five years, and with U.S. per capita consumption still trailing that of Europe by a wide margin, it appears that prospects for continued growth are strong. This report provides an in-depth look at the yogurt market, including:

  • The size of the yogurt market and all its segments plus growth forecasts through 2015
  • How refrigerated yogurt, the category’s largest segment, has managed to beat the recession and keep private label in check
  • A close examination of the rapid rise of Greek-style yogurts and the continued growth of probiotic brand Dannon Activia
  • An analysis of recent yogurt category new product activity, including yogurts promising functional health benefits, dessert/indulgence yogurts, and the growing crop of organic, natural and local yogurts
  • Mintel’s exclusive consumer research into the attitudes and behaviors of yogurt consumers

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Advertising creative
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Market at a glance
                      • Activia and the Greeks tap into healthy-eating trend, drive category growth
                        • Plenty of room to grow further
                          • Bucking broader CPG trend, private label yogurt share declines
                            • Supermarkets dominate sales, lead category growth
                              • General Mills and Groupe Danone dominate yogurt market
                                • New product activity picks up in 2010
                                  • Diverging marketing strategies for Greeks and Activia
                                    • Consumer research findings
                                    • Insights and Opportunities

                                      • Craft yogurt in mainstream channels
                                        • Bring the dairy case to life
                                          • Accelerate store brands
                                            • What’s next for Greek? To extend or not to extend…
                                              • The case for not extending
                                                • The case for extending
                                                • Inspire Insights

                                                    • Trend: “Many Me’s”
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Steady growth continues
                                                          • Activia and the Greeks tap into healthy-eating trend, drive category
                                                            • Value perception on the rise
                                                              • Kids yogurt benefiting as well
                                                                • Plenty of room to grow
                                                                  • FDMx sales and forecast
                                                                    • Figure 1: FDMx sales of yogurt and yogurt drinks, at current prices, 2005-15
                                                                    • Figure 2: FDMx sales of yogurt and yogurt drinks, at inflation-adjusted prices, 2005-15
                                                                  • Fan-chart forecast
                                                                      • Figure 3: FDMx sales and fan forecast of yogurt and yogurt drinks, at current prices, 2005-15
                                                                    • Walmart sales
                                                                    • Market Drivers

                                                                      • Weight awareness
                                                                        • Yogurt’s many benefits
                                                                          • Wholesomeness and simplicity
                                                                          • Competitive Context

                                                                            • Bucking broader CPG trend, private label yogurt share declines
                                                                              • PL drop reflects brand strength of Greeks and Activia
                                                                                • Figure 4: FDMx market share of yogurt and yogurt drinks, by segment, 2005-15
                                                                              • Long term, PL competition likely to get tougher
                                                                                • Other better-for-you snacks
                                                                                  • Figure 5: FDMx sales of healthy snack foods, by segment, 2006 and 2008
                                                                                • Cereal and snack bars
                                                                                  • Stomach remedies and supplements
                                                                                    • Frozen yogurt fares well among other spoonable desserts
                                                                                      • Figure 6: Total U.S. sales of spoonable desserts, by segment, 2008-10
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • Refrigerated yogurt increasingly dominates category
                                                                                        • Sales of yogurt and yogurt drinks, by segment
                                                                                          • Figure 7: FDMx sales of yogurt and yogurt drinks, by segment, 2005-15
                                                                                          • Figure 8: FDMx sales of yogurt and yogurt drinks, by type, 2008 and 2010
                                                                                      • Segment Performance—Refrigerated Yogurt

                                                                                        • Key points
                                                                                          • Refrigerated yogurt thrives on health and taste
                                                                                            • Figure 9: FDMx price paid per pint of selected refrigerated yogurt brands, 2010
                                                                                            • Figure 10: FDMx dollar sales, pint sales, and price paid per pint of refrigerated yogurt, 2005-2010
                                                                                          • Sales and forecast—refrigerated yogurt
                                                                                            • Figure 11: FDMx sales and forecast of refrigerated yogurt, 2005-15
                                                                                        • Segment Performance—Refrigerated Yogurt Drinks

                                                                                          • Key points
                                                                                            • Drinkable concepts struggle to maintain momentum
                                                                                              • Sales and forecast—refrigerated yogurt drinks
                                                                                                • Figure 12: FDMx sales of refrigerated yogurt drinks, 2005-15
                                                                                            • Segment Performance—Frozen Yogurt/Tofu

                                                                                              • Key points
                                                                                                • Respectable performance against more decadent desserts
                                                                                                  • Competition from a new wave of “not-quite-so-bad-for-you” ice cream
                                                                                                    • No new-product home runs
                                                                                                      • Sales and forecast—frozen yogurt/tofu
                                                                                                        • Figure 13: FDMx sales and forecast of frozen yogurt/tofu, 2005-15
                                                                                                    • Segment Performance—Shelf-Stable Yogurt/Yogurt Mixes

                                                                                                      • Key points
                                                                                                        • Sales fluctuate in category’s smallest segment
                                                                                                          • Sales and forecast—shelf-stable yogurt/yogurt mixes
                                                                                                            • Figure 14: FDMx sales and forecast of shelf stable yogurt/yogurt mixes, 2005-15
                                                                                                        • Retail Channels

                                                                                                          • Key points
                                                                                                            • Supermarkets lead category growth
                                                                                                              • Figure 15: FDMx sales of yogurt and yogurt drinks, by channel, 2009 and 2010
                                                                                                          • Retail Channels—Supermarkets

                                                                                                            • Key points
                                                                                                              • Growing category an opportunity and challenge for supermarkets
                                                                                                                • Opportunity to expand usage
                                                                                                                    • Figure 16: Supermarket/food stores’ sales of yogurt and yogurt drinks, 2005-10
                                                                                                                • Retail Channels—Other FDMx Channels

                                                                                                                  • Key points
                                                                                                                    • Other retailers place greater emphasis on food, bolstering yogurt sales
                                                                                                                      • Figure 17: Sales of yogurt and yogurt drinks at other FDMx channels, 2005-10
                                                                                                                  • Retail Channels—Natural Supermarkets

                                                                                                                    • Key points
                                                                                                                      • Insights
                                                                                                                        • Sales of yogurt and yogurt drinks in the natural channel
                                                                                                                          • Figure 18: Natural supermarket sales of yogurt and yogurt drinks, at current prices, 2008-10
                                                                                                                          • Figure 19: Natural supermarket sales of yogurt and yogurt drinks, at inflation-adjusted prices, 2008-10
                                                                                                                        • Natural channel sales by segment
                                                                                                                            • Figure 20: Natural supermarket sales of yogurt and yogurt drinks, by segment, 2008 and 2010
                                                                                                                          • Leading brands
                                                                                                                            • Natural channel sales by organic content
                                                                                                                              • Figure 21: Natural supermarket sales of yogurt and yogurt drinks, by organic content, 2008 and 2010
                                                                                                                          • Leading Companies

                                                                                                                            • Key points
                                                                                                                              • Groupe Danone
                                                                                                                                • General Mills
                                                                                                                                  • FDMx sales of yogurt and yogurt drinks by manufacturer
                                                                                                                                    • Figure 22: FDMx sales of yogurt and yogurt drinks, by manufacturer, 2009-10
                                                                                                                                • Brand Share—Refrigerated Yogurt

                                                                                                                                  • Key points
                                                                                                                                    • Groupe Danone builds sales and share on multiple fronts
                                                                                                                                      • General Mills loses share
                                                                                                                                        • The Greek invasion
                                                                                                                                          • Figure 23: Selected FDMx manufacturer and brand sales of refrigerated yogurt, 2009 and 2010
                                                                                                                                      • Brand Share—Refrigerated Yogurt Drinks

                                                                                                                                        • Key points
                                                                                                                                          • Danimals smoothies boosted by broader brand effort
                                                                                                                                            • General Mills bows out
                                                                                                                                              • Figure 24: Selected FDMx manufacturer and brand sales of refrigerated yogurt drinks, 2009 and 2010
                                                                                                                                          • Brand Share—Frozen Yogurt/Tofu

                                                                                                                                            • Key points
                                                                                                                                              • Specialized brands gain share
                                                                                                                                                • Figure 25: Selected FDMx manufacturer and brand sales of frozen yogurt/tofu, 2009 and 2010
                                                                                                                                            • Brand Share—Shelf Stable Yogurt/Yogurt Mixes

                                                                                                                                              • Key points
                                                                                                                                                • Figure 26: Selected FDMx manufacturer and brand sales of shelf stable yogurt/yogurt mixes, 2009 and 2010
                                                                                                                                            • Innovation and Innovators

                                                                                                                                              • New product activity picks up in 2010
                                                                                                                                                • Figure 27: Number of yogurt* introductions in the U.S., by product type, 2005-10
                                                                                                                                                • Figure 28: Number of frozen yogurt introductions in the U.S., by product type, 2005-10
                                                                                                                                              • Greek and probiotic on the rise
                                                                                                                                                • Figure 29: Appearance of “Greek” and “probiotic” in descriptors for U.S. yogurt* new product launches, 2005-10
                                                                                                                                              • Yogurt’s healthy image enhanced with increasingly specific health claims
                                                                                                                                                • Figure 30: Product claims for U.S. yogurt* new product launches, 2005-10
                                                                                                                                                • Figure 31: U.S. yogurt* new product launches, by company, 2005-10
                                                                                                                                              • Functional health benefits and probiotics
                                                                                                                                                • Dessert/indulgence
                                                                                                                                                  • Organic, natural, and local
                                                                                                                                                  • Marketing Strategies

                                                                                                                                                    • Overview
                                                                                                                                                      • Figure 32: Advertising spending for yoplait and Dannon by brand, 2008-09
                                                                                                                                                    • The Greek invasion
                                                                                                                                                      • Figure 33: FDMx sales of Greek-style refrigerated yogurt, by brand, 2005-10
                                                                                                                                                    • Fage kicks off a trend, creates a category
                                                                                                                                                      • Chobani picks up on the momentum
                                                                                                                                                        • Stonyfield Oikos makes Greek organic
                                                                                                                                                          • Dannon and Yoplait enter the Greek market
                                                                                                                                                            • Figure 34: Dannon Greek yogurt television ad, 2010
                                                                                                                                                            • Figure 35: Yoplait Greek yogurt television ad, 2010
                                                                                                                                                          • Dannon Activia continues to grow
                                                                                                                                                            • Figure 36: FDMx sales of Dannon Activia yogurt products, by variety, 2006-10
                                                                                                                                                          • Activia’s clinical proof provides a contrast to grassroots Greeks
                                                                                                                                                              • Figure 37: Dannon Activia “regularity” television ad, 2010
                                                                                                                                                              • Figure 38: Dannon Activia dessert yogurt television ad, 2010
                                                                                                                                                            • Encouraging regular consumption—The Activia 14 Day Challenge
                                                                                                                                                            • Trends in Yogurt Consumption

                                                                                                                                                              • Key points
                                                                                                                                                                • Yogurt incidence on the rise
                                                                                                                                                                  • Figure 39: Overall consumption of yogurt, 2005-10
                                                                                                                                                                • Frequency of eating yogurt also inching up
                                                                                                                                                                  • Figure 40: Number of servings of yogurt eaten, 2005-10
                                                                                                                                                                • Spoonable most popular type among all family members
                                                                                                                                                                  • Figure 41: Who eats which types of yogurt, September 2010
                                                                                                                                                                • Adults and kids eat spoonable yogurt more frequently than drinkable
                                                                                                                                                                  • Figure 42: Frequency of eating of yogurt, by person in household, September 2010
                                                                                                                                                                • Frozen yogurt incidence holds steady
                                                                                                                                                                  • Figure 43: Overall consumption of frozen yogurt, 2005-10
                                                                                                                                                                • Frozen yogurt frequency increases slightly
                                                                                                                                                                  • Figure 44: Number of servings of frozen yogurt eaten, 2005-10
                                                                                                                                                              • Types of Yogurt Eaten and What’s Added

                                                                                                                                                                • Key points
                                                                                                                                                                  • Low-fat and regular hold steady as most popular types
                                                                                                                                                                    • Figure 45: Types of yogurt eaten, 2005-10
                                                                                                                                                                  • Fruit on the bottom a standard favorite
                                                                                                                                                                    • Figure 46: What people add to yogurt, 2005-10
                                                                                                                                                                  • Regular and low-fat frozen yogurt more popular than fat-free
                                                                                                                                                                    • Figure 47: Types of frozen yogurt eaten, 2005-2010
                                                                                                                                                                • Teen Consumption

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Yogurt incidence and frequency drop off among older male teens
                                                                                                                                                                      • Figure 48: Overall teen consumption of yogurt, by gender and age, April 2009-June 2010
                                                                                                                                                                      • Figure 49: Number of servings of yogurt eaten by teens, by gender and age, April 2009-June 2010
                                                                                                                                                                    • Regular yogurt most widely used type
                                                                                                                                                                      • Figure 50: Types of yogurt eaten by teens, by gender and age, April 2009-June 2010
                                                                                                                                                                    • Teens go for greater variety in yogurt, especially mix-ins
                                                                                                                                                                      • Figure 51: What teens add to yogurt, by gender and age, April 2009-June 2010
                                                                                                                                                                    • Teens eat more frozen yogurt than adults
                                                                                                                                                                      • Figure 52: Overall teen consumption of frozen yogurt, by gender and age, April 2009-June 2010
                                                                                                                                                                      • Figure 53: Number of servings of frozen yogurt eaten by teens, by gender and age, April 2009-June 2010
                                                                                                                                                                  • It’s All about the Pot

                                                                                                                                                                    • Key points
                                                                                                                                                                      • How important is the right plastic for your yogurt?
                                                                                                                                                                        • Figure 54: Interest in type of plastic used for yogurt containers, by age, September 2010
                                                                                                                                                                      • Secondary uses for yogurt containers
                                                                                                                                                                        • Figure 55: Secondary use of yogurt containers, by gender, September 2010
                                                                                                                                                                    • Sweeteners and Yogurt—Types Added, Looked For, or Avoided

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Few add sweeteners; when they do, it’s often honey
                                                                                                                                                                          • Some look for zero-calorie sweeteners
                                                                                                                                                                            • Half of yogurt eaters avoid certain sweeteners
                                                                                                                                                                              • Figure 56: Sweeteners and yogurt; types added, looked for, avoided, September 2010
                                                                                                                                                                            • Older yogurt eaters far more likely to avoid all types of sugar
                                                                                                                                                                              • Figure 57: Sugar and yogurt; types added, looked for, avoided, by age, September 2010
                                                                                                                                                                            • Artificial sweeteners
                                                                                                                                                                              • Figure 58: Artificial sweeteners and yogurt; types added, looked for, avoided, by age, September 2010
                                                                                                                                                                            • Other sweeteners
                                                                                                                                                                              • Figure 59: Other sweeteners and yogurt; types added, looked for, avoided, by age, September 2010
                                                                                                                                                                          • Interest in Natural and Organic

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Interest in natural and organic is widespread
                                                                                                                                                                                • Figure 60: Interest in organic or natural yogurt, by gender, September 2010
                                                                                                                                                                            • Reasons for Eating or Serving Yogurt

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Health is important; taste is a deal breaker
                                                                                                                                                                                  • Yogurt viewed more as a snack than a meal or a dessert
                                                                                                                                                                                    • Female users more likely to appreciate yogurt’s taste, healthfulness, and convenience
                                                                                                                                                                                      • Figure 61: Reasons for eating or serving yogurt, by gender, September 2010
                                                                                                                                                                                      • Figure 62: Reasons for eating or serving yogurt, by age, September 2010
                                                                                                                                                                                  • Impact of Race/Hispanic Origin

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Yogurt incidence and frequency
                                                                                                                                                                                        • Figure 63: Overall consumption of yogurt, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                        • Figure 64: Number of servings of yogurt eaten, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                      • Types of yogurt products consumed
                                                                                                                                                                                        • Figure 65: Types of yogurt eaten, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                      • Frozen yogurt incidence and frequency
                                                                                                                                                                                        • Figure 66: Overall consumption of frozen yogurt, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                        • Figure 67: Number of servings of frozen yogurt eaten, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                      • Interest in natural and organic
                                                                                                                                                                                        • Figure 68: Interest in organic or natural yogurt, by race/Hispanic origin, September 2010
                                                                                                                                                                                      • Reasons for eating or serving yogurt
                                                                                                                                                                                        • Figure 69: Reasons for eating or serving yogurt, by race/Hispanic origin, September 2010
                                                                                                                                                                                      • Kids and teens consumption
                                                                                                                                                                                        • Figure 70: Yogurt consumption of kids and teens, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                        • Figure 71: Frozen yogurt consumption of kids and teens, by race/Hispanic origin, April 2009-June 2010
                                                                                                                                                                                    • Custom Consumer Tables

                                                                                                                                                                                      • Women of all ages more likely than men to consume yogurt
                                                                                                                                                                                          • Figure 72: Overall consumption of yogurt, by gender and age, April 2009-June 2010
                                                                                                                                                                                          • Figure 73: Number of servings of yogurt eaten, by gender and age, April 2009-June 2010
                                                                                                                                                                                        • Women less likely to eat regular yogurt
                                                                                                                                                                                          • Figure 74: Types of yogurt eaten, by gender and age, April 2009-June 2010
                                                                                                                                                                                        • Frozen yogurt incidence also higher among women at all age groups
                                                                                                                                                                                          • Figure 75: Overall consumption of frozen yogurt, by gender and age, April 2009-June 2010
                                                                                                                                                                                          • Figure 76: Number of servings of frozen yogurt eaten, 2005-2010
                                                                                                                                                                                        • Women cite more reasons for eating yogurt
                                                                                                                                                                                            • Figure 77: Reasons for eating or serving yogurt, by gender and age, September 2010
                                                                                                                                                                                        • Cluster Analysis

                                                                                                                                                                                            • Regulars
                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                    • Dabblers
                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                        • Characteristics
                                                                                                                                                                                                          • Opportunity
                                                                                                                                                                                                            • Hi-Cultures
                                                                                                                                                                                                              • Demographics
                                                                                                                                                                                                                • Characteristics
                                                                                                                                                                                                                  • Opportunity
                                                                                                                                                                                                                    • Cluster characteristics
                                                                                                                                                                                                                      • Figure 78: Yogurt and yogurt drinks clusters, September 2010
                                                                                                                                                                                                                      • Figure 79: Reasons for eating or serving yogurt, by yogurt and yogurt drinks clusters, September 2010
                                                                                                                                                                                                                      • Figure 80: Yogurt-eating behaviors, by yogurt and yogurt drinks clusters, September 2010
                                                                                                                                                                                                                    • Cluster demographics
                                                                                                                                                                                                                      • Figure 81: Yogurt and yogurt drinks clusters, by gender, September 2010
                                                                                                                                                                                                                      • Figure 82: Yogurt and yogurt drinks clusters, by age group, September 2010
                                                                                                                                                                                                                      • Figure 83: Yogurt and yogurt drinks clusters, by household income, September 2010
                                                                                                                                                                                                                      • Figure 84: Yogurt and yogurt drinks clusters, by race, September 2010
                                                                                                                                                                                                                      • Figure 85: Yogurt and yogurt drinks clusters, by Hispanic origin, September 2010
                                                                                                                                                                                                                    • Cluster methodology
                                                                                                                                                                                                                    • Key Household Purchase Measures

                                                                                                                                                                                                                        • Overview
                                                                                                                                                                                                                          • Refrigerated yogurt
                                                                                                                                                                                                                            • Consumer insights on key purchase measures
                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                • Figure 86: Brand map, selected brands of refrigerated yogurt buying rate, by household penetration, 2010*
                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                  • Figure 87: Key purchase measures for the top brands of refrigerated yogurt, by household penetration, 2010*
                                                                                                                                                                                                                                • Refrigerated yogurt drinks
                                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 88: Brand map, selected brands of refrigerated yogurt drinks buying rate, by household penetration, 2010*
                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                        • Figure 89: Key purchase measures for the top brands of refrigerated yogurt, by household penetration, 2010*
                                                                                                                                                                                                                                    • Appendix—IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                        • IRI Consumer Network Metrics
                                                                                                                                                                                                                                        • Appendix—Other Useful Tables

                                                                                                                                                                                                                                            • Figure 90: Interest in type of plastic used for yogurt containers, by gender, September 2010
                                                                                                                                                                                                                                            • Figure 91: Interest in type of plastic used for yogurt containers, by household income, September 2010
                                                                                                                                                                                                                                            • Figure 92: Interest in type of plastic used for yogurt containers, by urban status, September 2010
                                                                                                                                                                                                                                            • Figure 93: Interest in type of plastic used for yogurt containers, by number of people in household, September 2010
                                                                                                                                                                                                                                            • Figure 94: Interest in type of plastic used for yogurt containers, by presence and number of children, September 2010
                                                                                                                                                                                                                                        • Appendix—Trade Associations

                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                          • American Dairy Products Institute (ADPI)
                                                                                                                                                                                                                                          • American Dairy Science Association (ADSA)
                                                                                                                                                                                                                                          • Ben & Jerry's Homemade Inc.
                                                                                                                                                                                                                                          • Cabot Creamery Cooperative, Inc.
                                                                                                                                                                                                                                          • Co-operative Group
                                                                                                                                                                                                                                          • Dannon Co
                                                                                                                                                                                                                                          • Dean Foods Company
                                                                                                                                                                                                                                          • Dunkin' Brands
                                                                                                                                                                                                                                          • General Mills Inc
                                                                                                                                                                                                                                          • Häagen-Dazs
                                                                                                                                                                                                                                          • International Dairy Foods Association
                                                                                                                                                                                                                                          • Jamba Juice Company
                                                                                                                                                                                                                                          • Kashi Co. Inc.
                                                                                                                                                                                                                                          • Lifeway Foods Inc.
                                                                                                                                                                                                                                          • Macy's, Inc.
                                                                                                                                                                                                                                          • Marquez Brothers International Inc.
                                                                                                                                                                                                                                          • McCormick & Company, Inc.
                                                                                                                                                                                                                                          • National Cheese Institute
                                                                                                                                                                                                                                          • National Dairy Council (NDC)
                                                                                                                                                                                                                                          • National Frozen and Refrigerated Food Association
                                                                                                                                                                                                                                          • National Yogurt Association (NYA)
                                                                                                                                                                                                                                          • Nestlé USA
                                                                                                                                                                                                                                          • Prairie Farms Dairy, Inc.
                                                                                                                                                                                                                                          • Research In Motion (USA)
                                                                                                                                                                                                                                          • Roundy's, Inc
                                                                                                                                                                                                                                          • Safeway Inc
                                                                                                                                                                                                                                          • Stonyfield Farm
                                                                                                                                                                                                                                          • Sun Valley
                                                                                                                                                                                                                                          • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                          • The Kroger Co.
                                                                                                                                                                                                                                          • Trader Joe's Company Inc
                                                                                                                                                                                                                                          • Turkey Hill Dairy
                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                          • U.S. Dairy Export Council (USDEC)
                                                                                                                                                                                                                                          • U.S. Department of Agriculture
                                                                                                                                                                                                                                          • Unilever USA
                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                          • Weight Watchers International Inc.
                                                                                                                                                                                                                                          • Wells' Dairy, Inc.
                                                                                                                                                                                                                                          • Yoplait USA

                                                                                                                                                                                                                                          Yogurt and Yogurt Drinks - US - December 2010

                                                                                                                                                                                                                                          £3,199.84 (Excl.Tax)